转自：贵州日报 本报讯（记者 黄蔚）新春佳节，走亲访友、出游观演、看展逛会，构成了节日图景。贵州推出的"票根 联动5折游""票根联动·多彩贵州欢乐购"等活动，直接将"到此一游"的吸引力转化为"在此消费"的推动 力。 当前，"票根经济"正有效打破文旅消费壁垒，激活全域消费潜力，推动文旅产业从"门票经济"向"综合 消费经济"转型，让"淡季不淡、旺季更旺"成为贵州文旅新常态。 近期，我省出台《促进"票根经济"发展工作方案》，明确围绕"一点消费、多点优惠，互送流量、做大 总量"总体要求，推出系列创新举措，通过构建"文旅+百业"融合发展大生态，推动从单一票务经济向全 场景价值挖掘转型，助力建设高品质旅游目的地、打造"多彩贵州"文旅新品牌。 《方案》明确2026年的核心发展目标：建成覆盖全省的实名票根运营体系，升级文旅门户平台票根管理 功能，联动国内优强旅游OTA企业，实现票根联盟成员单位突破2000家，推出涵盖景区、演艺、交通、 住宿、商品等领域的优惠产品50个，培育3至5个"票根经济"融合发展品牌，通过票根带动文旅消费持续 增长。 在核心举措方面，《方案》提出以"四个统一"构建"一票"管理机制，筑牢发展基础。统一标准 ...

当前，贵州已正式推出"票根联动5折游""票根联动·多彩贵州欢乐购"等活动，"票根经济"发展各项工作 已全面启动。随着系列举措落地实施，将有效打破文旅消费壁垒，激活全域消费潜力，推动文旅产业 从"门票经济"向"综合消费经济"转型，让"淡季不淡、旺季更旺"成为贵州文旅新常态，为全省服务业高 质量发展增添新活力。 一审：王 琰 近期，贵州省出台《促进"票根经济"发展工作方案》(下称《方案》)，明确围绕"一点消费、多点优惠， 互送流量、做大总量"总体要求，推出系列创新举措，通过构建"文旅+百业"融合发展大生态，推动从单 一票务经济向全场景价值挖掘转型，为贵州文旅产业高质量发展注入强劲动能，助力建设高品质旅游目 的地，打造"多彩贵州"文旅新品牌。 《方案》明确了到2026年底的核心发展目标：建成覆盖全省的实名票根运营体系，升级文旅门户平台票 根管理功能，联动国内优强旅游OTA企业，实现票根联盟成员单位突破2000家，推出涵盖景区、演艺、 交通、住宿、商品等领域的优惠产品50个，培育3—5个"票根经济"融合发展品牌，通过票根带动文旅消 费持续增长。 在核心举措方面，《方案》提出以"四个统一"构建"一票"管理机制，筑牢发展 ...

Core Viewpoint - The article highlights the transformation of Dongmen Pedestrian Street in Shenzhen, emphasizing its ability to adapt and rejuvenate while maintaining its traditional charm, particularly in the context of the upcoming Spring Festival [1][5]. Group 1: Transformation and Development - Dongmen Pedestrian Street has undergone significant renovations, including building upgrades, underground utility improvements, and the establishment of a smart business district, all aimed at revitalizing the area without major demolitions [1][5]. - The street has seen an increase in foot traffic, becoming a popular destination during the festive season, showcasing its successful transformation [1][5]. Group 2: New Commercial Concepts - New commercial spaces are being developed, such as the "New White Horse·Dimension 9," which focuses on a blend of anime, gaming, and virtual idols, catering to the interests of the younger generation [3][5]. - The introduction of the "谷子经济" (Guzi Economy), which targets the "二次元" (two-dimensional) demographic, is a strategic move to foster new consumption growth points in Shenzhen [5]. Group 3: Market Positioning and Strategy - The revitalization strategy of Dongmen emphasizes "micro-renovations" to preserve local culture while integrating modern technology and cultural elements, thus finding a new market position [5][6]. - Industry experts suggest that traditional commercial areas like Dongmen should leverage nostalgia and innovative planning to attract customers and differentiate themselves in a competitive market [5][6].

Core Viewpoint - The 2026 Spring Festival film season has generated over 4.3 billion yuan in total box office revenue, marking a significant trend in consumer behavior towards movie-going during the holiday season [1] Group 1: Film Industry Insights - The 2026 Spring Festival film season lasts for 9 days, setting a record for the longest Spring Festival film season in history [1] - A total of 9 films were released, including 8 new films and 1 re-released film, showcasing a diverse range of genres to meet audience demands [1] Group 2: Innovative Consumer Engagement - Cinemas in Lanzhou, Gansu Province, have created "Intangible Cultural Heritage Light and Shadow Living Rooms," allowing audiences to experience cultural heritage alongside film viewing [1] - The Gansu Film Group's market operations department highlighted the importance of non-box office revenue as a supplement to cinema income during off-peak hours [1] Group 3: Tourism and Economic Initiatives - The tourism department in Qingdao, Shandong Province, has implemented "ticket root economy" initiatives, offering discounts to tourists who present train or plane tickets at participating businesses [1] - The number of "ticket root economy alliance merchants" has increased from over 200 to more than 700, transforming scattered discounts into a regular and sustainable consumer benefit mechanism [1]

Core Insights - Guangdong will launch a comprehensive "Movie+" themed benefit activity during the 2026 Spring Festival to enhance cultural experiences and stimulate the tourism market across 21 cities [1] Group 1: Subsidies and Discounts - Various regions in Guangdong are offering creative ticket subsidies to provide tangible discounts to citizens, including a 10 yuan discount for credit card users purchasing tickets through the "Zhu Ying Tong" app [2] - Shenzhen's 247 cinemas are giving away 10,000 free movie tickets as part of the "Cultural Tourism Shenzhen New Year Fan Plan" [2] - Guangzhou's labor union is distributing 350 free movie tickets, while Nansha District offers a special discount for moviegoers holding "2026 Nansha Lantern Festival" tickets [2] Group 2: "Movie+" Consumption Integration - Guangdong is promoting "Movie+Dining" activities where movie ticket stubs can be used for discounts at partnered restaurants, with discounts ranging from 8.8% to 25 yuan off in places like Haidilao [3] - Over 1,000 movie consumption vouchers are being distributed in Qingyuan, allowing ticket holders to enjoy exclusive offers at various local attractions and dining establishments [3] Group 3: Tourism Promotion - The province has created 60 premium routes for "Follow the Movie to Tour Guangdong," allowing tourists to explore filming locations and earn movie discount vouchers [4] - Specific locations in Zhongshan, such as the Zhongshan Film City, are set up as check-in points for visitors to engage in various activities and redeem creative gifts [4] Group 4: Community Engagement and Charity - During the Spring Festival, several film creators will engage with audiences in Guangdong, sharing behind-the-scenes stories of popular films [5] - The province is organizing over 100 charity screenings aimed at specific groups, distributing 15,000 free movie tickets to workers and underprivileged communities [5] - Various cities, including Jiangmen and Zhaoqing, are hosting public film screenings to promote community engagement and cultural appreciation [5]

Core Viewpoint - The launch of the Dali Shuanglang Electronic Consumption Map represents a significant step in integrating tourism and consumption, marking Dali's transition from a "tourist destination" to a "consumption destination" through digital innovation [2][24]. Group 1: Digital Consumption Map Features - The Dali Shuanglang Electronic Consumption Map is the first digital platform in China that combines consumption and tourism, facilitating a seamless experience for users [2]. - Users can access the map via a mini-program or QR code, allowing them to explore various services including dining, accommodation, transportation, and entertainment in Shuanglang [4][5]. Group 2: Consumption Categories - The map features four main categories: dining, accommodation, activities, and transportation, designed to meet high-frequency tourism consumption needs [5]. - In the "Gourmet Food" section, the map highlights local Bai cuisine and new dining trends, providing users with information on operating hours, signature dishes, and user reviews [7]. - The "Quality Accommodation" section recommends various lodging options, including traditional Bai-style houses and modern seaside hotels, with features like real-time images and online booking discounts [12]. - The "Classic Activities" section promotes popular attractions and events, including cultural festivals and themed tours, enhancing the visitor experience [17]. - The "Transportation" section simplifies ticket purchasing for local transport, allowing users to buy tickets conveniently through the map [20]. Group 3: Innovative Economic Model - The map introduces a "ticket root economy" mechanism, transforming each consumer transaction into a starting point for future experiences, thus creating a cycle of visitor engagement and merchant collaboration [22]. - This model encourages merchants to form alliances, promoting a collaborative growth ecosystem and enhancing the overall brand experience in the Shuanglang area [22]. Group 4: Overall Impact - The Dali Shuanglang Electronic Consumption Map is not just a navigation tool but a digital reconstruction of the beauty of Shuanglang, serving as a local guide that deepens the connection between visitors and the region [24].

Core Insights - The article discusses the evolving role of movie ticket stubs, which are transforming from mere entry tickets into gateways for diverse consumption experiences, including dining, trendy products, and entertainment [1][3]. Group 1: Ticket Stub Economy - The ticket stub economy signifies a shift from product marketing to creating a scene ecosystem, where movie tickets serve as a bridge connecting various consumer experiences [5]. - Movie ticket stubs have unique advantages over other event tickets, as they are more deeply rooted in local communities and offer sustained consumer engagement [6]. Group 2: Challenges in Implementation - Despite the potential of the ticket stub economy, there are significant challenges in its implementation, including consumer unawareness of promotional activities related to ticket stubs [8]. - The marketing center of a major cinema chain highlighted difficulties in tracking consumer behavior post-movie viewing, indicating a need for better tools to understand and facilitate consumer engagement [10]. Group 3: Development Stages - The current stage of industry collaboration is identified as the "second stage," where the focus is on overcoming key pressures such as the lack of understanding of the comprehensive spillover effects of movie products [12]. Group 4: Opportunities During Spring Festival - The Spring Festival is a peak time for movie attendance and family consumption, presenting a prime opportunity for the ticket stub economy to thrive [14]. - The phenomenon of "happy economy" is noted, where children's films can lead to increased family spending across various sectors, enhancing overall economic benefits [16]. Group 5: Strategic Recommendations - To capitalize on the Spring Festival, cinemas should enhance the attractiveness of offline "movie+" consumption spaces, transforming them into multi-faceted entertainment venues [18]. - There is a recommendation to better integrate with platform economies, allowing for proactive communication of ticket stub benefits to consumers [18]. Group 6: Future Outlook - The upcoming Spring Festival in 2026 is anticipated to not only generate box office revenue but also to facilitate a broader "movie+" consumption experience, marking a significant evolution in the role of movie tickets [20].

Core Insights - The Guangdong Provincial Department of Culture and Tourism is promoting a "ticket root economy" initiative to enhance consumer spending during the upcoming Spring Festival, offering discounts on accommodations and attractions across the province [1] Group 1: Policy Implementation - The initiative includes a total of at least 20 million yuan in cultural and tourism consumption vouchers for visitors and residents during the Spring Festival [1] - Accommodation providers are encouraged to create "ticket root economy" packages, offering substantial discounts to attract visitors [1] Group 2: Participation and Benefits - Over 200 tourist attractions are participating in the initiative, providing various forms of ticket discounts, including reductions, specific exemptions, and free admissions [2] - Notable attractions such as the Guangdong Science Center and Danxia Mountain are offering discounts ranging from 5% to 10% [2] - Some attractions will continue to offer discounts beyond the Spring Festival, lasting until March 31, 2026, to facilitate post-holiday travel [2] Group 3: Service Enhancements - The policy supports accommodation providers in expanding their services, including flexible check-out times and extended hours for dining and recreational facilities [1] - Local specialty product exhibitions and intangible cultural heritage demonstrations are encouraged in public spaces of the businesses [1]

Core Insights - The 2026 Aoyuan Spring Festival cultural tourism and ice and snow series activities were launched in Beijing, leveraging the dual opportunities of the "Year of the Horse" and the countdown to the Milan Winter Olympics [1] - The event aims to integrate cultural, commercial, and sports resources to revitalize the "dual Olympic" heritage during the Spring Festival [1] Group 1: Event Themes and Routes - Three distinct premium routes have been created to cater to diverse travel needs during the Spring Festival, focusing on ice and snow enjoyment, "dual Olympic" memories, and traditional cultural experiences [3] - The "Ice and Snow Fun Route" features a comprehensive winter experience across five key venues, including the Bird's Nest and Olympic Forest Park, offering activities suitable for all ages [4][6] - The "Dual Olympic Passion Route" connects the Beijing Olympic Museum and other landmarks, featuring events like a winter carnival and live broadcasts of the Milan Winter Olympics [8] Group 2: Cultural Integration and Activities - The "Cultural Fusion Route" combines traditional and modern cultural experiences at various cultural landmarks, showcasing intangible cultural heritage and innovative performances [9][11] - Activities include a dual temple event with traditional performances, a large-scale temple fair at the National Conference Center, and exhibitions at the China Arts and Crafts Museum [11] Group 3: Economic and Service Enhancements - A new consumption model has been introduced, linking ice and snow activities with accommodation, dining, and retail, providing exclusive discounts for ticket holders [12] - The Olympic Center has transformed from a closed park to an open urban space, attracting over 109 million visitors in 2025 and hosting numerous events, indicating a mature multi-industry ecosystem [14] - The center plans to implement a high-quality development action plan in 2026, focusing on commercial updates and urban enhancements to create a new consumption space and international reception area [14]

Core Insights - The rise of "emotional economy" reflects a significant shift in consumer behavior, where young people are increasingly willing to pay for happiness and emotional satisfaction, indicating a transformation in consumption logic from "product-centered" to "people-centered" [5][11] Group 1: Emotional Consumption Trends - Over 90% of young people recognize the importance of emotional value, with 46.8% considering it a remedy for stress and anxiety [4] - The popularity of "blind boxes" and merchandise related to anime and gaming illustrates the trend of consumers seeking joy and emotional fulfillment through purchases [3][4] - The "ticket economy" is emerging, where concert tickets can unlock discounts on related services, enhancing the overall consumer experience [4][8] Group 2: Market Growth and Economic Impact - The emotional consumption market in China reached 2.72 trillion yuan in 2025, projected to exceed 4.5 trillion yuan by 2029 [6] - Companies like Pop Mart have seen significant financial success, with revenue of 138.8 billion yuan and net profit of 47.1 billion yuan in the first half of 2025, surpassing the entire revenue of 2024 [7] - The rise of emotional consumption is driving the growth of niche markets, creating billion-dollar opportunities in sectors like trendy toys and entertainment [8] Group 3: Regional Development and Strategic Focus - Cities like Shenzhen are prioritizing the development of emotional economy concepts such as "ticket economy" and "self-pleasure economy" in their government work reports, indicating a strategic focus on enhancing consumer experiences [9][10] - Shenzhen's demographic advantages, including a young population with high spending power, position it well to capitalize on the emotional economy [10][11] - The city's plans to expand its commercial landscape and enhance consumer engagement through innovative marketing strategies reflect a commitment to fostering a vibrant consumption ecosystem [11]