胖东来模式

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永辉超市胖东来模式调改完成100店 “人货场”全面升级转变
Zheng Quan Ri Bao· 2025-06-13 07:45
Core Insights - Yonghui Supermarket has completed the "Fat Donglai" model adjustment in 100 stores nationwide, marking the transition to a scaled and systematic phase of this model [2] - The adjustments focus on upgrading three main aspects: "people," "goods," and "space," aiming to enhance employee skills, improve product quality, and transform retail spaces into quality lifestyle centers [2] Group 1: Store Adjustments - The Jiangning Wanda store has undergone significant optimization, with a total of 13,358 products reviewed, resulting in 9,418 products being removed and 5,274 new products added, leading to a new product addition rate of over 63% [2] - The product structure post-adjustment closely resembles 80% of the Fat Donglai product structure, with fresh food proportion increasing from 5% to 23% and imported goods making up 15% of the offerings [2] Group 2: Local Collaboration and Product Offerings - To cater to local consumer preferences, Yonghui Supermarket has partnered with local suppliers to introduce specialty foods such as roasted duck and Nanjing saltwater duck, along with local snacks and baked goods [3] - The company aims to learn from and benchmark against the product quality and pricing of Fat Donglai, creating a diverse product matrix that emphasizes quality and emotional connection [3] Group 3: Employee Enhancements - The Jiangning Wanda store has increased its employee count by nearly 50%, with the minimum salary raised from 3,400 yuan to 4,900 yuan, and employees are entitled to 10 days of paid annual leave after one year [3] - Facilities for employees, including rest areas and training rooms, have been improved, fostering a positive cycle of employee care leading to better customer service [3] Group 4: Marketing Initiatives - In conjunction with the opening of the 100th adjusted store, Yonghui Supermarket will launch the "717 Good Eating Festival," which includes a "100+" strategy featuring over 100 adjusted stores, brand pavilions, quality new products, and national bestsellers [4]
又有40+曾经的“排队王”撑不住了...
创业邦· 2025-06-12 12:50
以下文章来源于赢商网 ,作者李玉玲 赢商网 . 这里有你需要的零售商业地产行业资讯、深度分析、知识和数据 来源丨赢商网(ID:winshang) 作者丨李玉玲 编辑丨熊舒苗 付庆荣 图源丨赢商网拍摄 品牌闭店潮,此起彼伏。 据赢商网不完全统计,今年 1-3月又有超过40家典型品牌进行闭店。 Gucci上海关2店、 茑屋书店 连撤 2店、永辉超市90天关273家店等消息,不断引发热议。 图源: 永辉超市 其中, 【永辉超市】 闭店最为激进,一季度门店数量较去年同期锐减 273家,2025 年计划关闭 200 -350家效益不佳的门店; 【永旺超市】 因财务亏损和租金压力 无奈 关闭部分门店; 【沃尔 玛】 一季度关了 3 家门店,过去五年其中国卖场门店总数减少了123 家;即将退市的 【人人乐】 一季度亏损7962万元,门店数量从巅峰时期的超百家缩水至仅剩32家。 困境之下,超市行业求变, 引入 "胖东来模式"成为流行解法 。 【永辉超市】 动作迅速,截至 今年 6 月13日已完成 100 家门店调改,计划 2025 年调改门店达 200 家左右,2026 年完成所有存量门 店调整 。【 物美超市】积极跟进,首 ...
石家庄首家 永辉长安万达广场店胖东来模式调改6月10日开业
Zheng Quan Shi Bao Wang· 2025-06-10 11:54
Core Insights - The opening of the first "Fat Donglai" model store by Yonghui Supermarket in Shijiazhuang marks a significant shift towards quality retail, aiming to meet the needs of mainstream Chinese families [1][3] - The store's renovation includes a substantial product refresh, with nearly half of the items replaced and the introduction of around 10,000 new products, enhancing the fresh food offerings [3][4] Company Strategy - Yonghui plans to expand its modified stores from 97 to 150 by the end of July 2023, with a target of 300 stores by the Lunar New Year in 2026, focusing on quality retail aligned with the Fat Donglai model [3] - The company emphasizes high-quality products, competitive pricing, and superior service to better cater to consumer demands [3] Product Offering - The store features a diverse range of fresh produce, including organic vegetables and local specialties, with a focus on rapid delivery from farm to shelf [3][4] - Seasonal products such as live crayfish and a variety of seafood are prominently displayed, alongside a dedicated section for tropical fruits [4] Sales Performance - During the Dragon Boat Festival, the modified stores reported an impressive 85% year-on-year increase in total sales, with foot traffic rising over 50% [4] - Notable product sales included a 68% increase in the sales of "Feizi Xiao" lychee and an 80% increase in "Qilin" melon [4] Store Experience - The renovated store features a more spacious layout, improved visibility, and enhanced shopping experience, including a dedicated area for Fat Donglai branded products [5] - New customer service amenities include health measurement tools and a relaxation area, aiming to improve overall customer satisfaction [5] Employee Welfare - The number of employees at the store has doubled, with a nearly 30% increase in overall salaries and improved working conditions [5] - Employee benefits have been enhanced, including paid vacation and free meals, to ensure staff well-being and satisfaction [5]
胖东来营收已破百亿:它只是做了一个商超该做的事
Guan Cha Zhe Wang· 2025-06-08 07:24
Core Insights - The core viewpoint of the articles highlights the impressive revenue growth of Pang Dong Lai, which surpassed 10 billion yuan in the first five months of the year, primarily driven by its operations in two third- and fourth-tier cities [1][5]. Group 1: Revenue and Sales Performance - Pang Dong Lai's total sales reached 10.176 billion yuan by June 2, with an average monthly sales of approximately 2 billion yuan [1]. - The supermarket segment generated the highest sales, contributing around 5.566 billion yuan, while department stores and jewelry also contributed over 1 billion yuan each [1]. - The company achieved over 50% growth in revenue compared to previous years, marking a significant turnaround in a challenging consumer environment [5]. Group 2: Business Model and Industry Impact - Pang Dong Lai's business model is seen as a benchmark for the industry, with many retailers looking to replicate its success [3][5]. - The company has been involved in "adjustment and reform" initiatives for other retailers like Bubu Gao and Yonghui Supermarket, focusing on improving employee capabilities, product structure, and store layouts [5][6]. - The "Pang Dong Lai model" has become a "traffic password" for supermarkets, attracting significant customer interest and engagement [6][12]. Group 3: Employee Welfare and Corporate Culture - Pang Dong Lai emphasizes employee welfare, with initiatives like the "委屈奖" (Compensation for Employee Grievances) to protect staff rights against customer misconduct [12][14]. - The company's culture is centered around the principles of "freedom and love," aiming to create a positive work environment and enhance employee well-being [10][12]. - The focus on employee benefits and a supportive corporate culture is seen as a key differentiator in the competitive retail landscape [14][15]. Group 4: Market Challenges and Comparisons - The broader retail market in China is facing challenges, with several competitors like Yonghui Supermarket and Bubu Gao reporting losses and declining revenues [4][17]. - Despite the struggles of other retailers, Pang Dong Lai's approach is viewed as a potential model for revitalizing the industry and addressing consumer needs [5][17]. - The ongoing reshuffling in the supermarket sector indicates a shift towards more consumer-centric and employee-friendly business practices [17].
于东来最新发文,公布胖东来“梦之城”最新效果图,总建筑面积约42万平方米
Mei Ri Jing Ji Xin Wen· 2025-06-05 05:21
Core Viewpoint - The "Dream City" project by Pang Donglai is progressing, featuring a large-scale complex that aims to enhance consumer experience and convenience in transportation [1][5]. Group 1: Project Overview - The "Dream City" project has a total construction area of approximately 420,000 square meters, incorporating various business formats such as department stores, supermarkets, electronics, jewelry, cinema, dining, tea, gaming, and hotels [5]. - The project is designed to include over 8,000 parking spaces to address parking difficulties, with a unique breathable facade for the parking structure [5]. - The architectural design of the main building resembles a four-leaf clover, symbolizing hope, faith, love, and luck [5]. Group 2: Financial Performance - As of June 2, 2025, Pang Donglai Group's total sales exceeded 10.176 billion yuan, with supermarket sales surpassing 5.5 billion yuan [5]. - The net profit margin for Pang Donglai is reported at 5%, with a sales target of 20 billion yuan for the year, aiming for a net profit of 1 billion yuan [8]. - In 2024, the overall sales of Pang Donglai Group were nearly 17 billion yuan, with tax contributions exceeding 600 million yuan and profits over 800 million yuan [8]. Group 3: Business Strategy and Market Impact - Pang Donglai emphasizes transparency in operations and aims to share knowledge with other businesses, fostering a collaborative environment [9]. - The company has gained popularity through unique management practices and high-quality self-branded products, which have been amplified by social media exposure [9]. - Competitors like Yonghui Supermarket have adopted the Pang Donglai model in nearly 100 locations, indicating a growing recognition of its business approach [9].
突然人山人海!上海市中心20岁老牌商超宣布回归!第六家“学习胖东来”嘉定开业,市民抢空货架
Sou Hu Cai Jing· 2025-06-05 01:45
Core Insights - The opening of Yonghui Supermarket's Jiading Baolong store marks the sixth location in Shanghai adopting the "Pang Donglai" model, resulting in a significant increase in customer traffic and sales [1][5][35] - The store experienced a 318% year-on-year increase in customer flow and a 716% increase in sales during the first three days of operation [5][34] - The transformation of traditional supermarkets in Shanghai, such as the Century Lianhua Luban store, has also led to a resurgence in customer interest, indicating a broader trend in the retail sector [34][40] Group 1 - Yonghui's Jiading Baolong store has implemented a product structure that aligns with the "Pang Donglai" model, reducing the number of standard products from over 10,000 to around 8,000, with over 80% of the product structure now reflecting the "Pang Donglai" model [14][35] - The store introduced 67 self-owned brand products from "Pang Donglai," with a total of 8,868 items available after restructuring [11][14] - The bakery and ready-to-eat food sections have become particularly popular, with significant customer engagement observed in these areas [17][31] Group 2 - The store has adopted a limit purchase policy for certain "Pang Donglai" products, requiring customers to show an electronic membership code from the Yonghui app to make purchases [11][13] - The service quality at the Jiading store has been noted as a strong point, with various customer-friendly features implemented, although some staff members are still in training [24][28] - The store's layout has been optimized to enhance customer flow, separating high-traffic areas like the bakery and ready-to-eat food sections to improve shopping experience [14][31] Group 3 - The success of Yonghui's transformation is part of a larger trend in Shanghai's retail landscape, with other stores like Century Lianhua also reporting increased customer traffic following similar renovations [34][40] - The focus on community engagement and tailored services, such as the "潮银俱乐部" (潮银 Club) for the elderly, reflects a strategic shift towards meeting specific consumer needs [40][42] - The overall strategy involves reducing the number of low-efficiency, homogeneous products while enhancing the quality and variety of offerings, aiming to create a more engaging shopping experience [34][40]
永辉超市及其董事长,被限制高消费!公司一季度净利润同比下降近80%,门店减少273家
Mei Ri Jing Ji Xin Wen· 2025-05-30 11:08
每经编辑|张锦河 中国执行信息公开网显示,近日,永辉超市股份有限公司及其法定代表人张轩松被限制高消费。 | 被执行人姓名/名称: | 永辉超市股份有限公司 | | --- | --- | | 身份证号码/组织机构代码: | 9135000072****106T | | 执行法院: | 福州市鼓楼区人民法院 | | 立案时间: | 2025年05月13日 | | 案号: | (2025)闽0102执4037号 | | 执行标的: | 390898 | | 限制消费人员 | | | --- | --- | | 限制消费人员姓名: | 张轩松 | | 性别: | 男性 | | 身份证号码/组织机构代码: | 3501211971***1054 | | 执行法院: | 福州市鼓楼区人民法院 | | 省份: | 福建 | | 案号: | (2025)闽0102执4037号 | | 立案时间: | 2025年05月13日 | | 查看限消令: [查看] | | 限消令显示,此事起因是福州市鼓楼区人民法院在5月13日立案执行申请人郑州市唐科废旧物资回收有限公司申请执行永辉超市服务合同纠纷一案,永辉超 市未在指定期间履行生效 ...
永辉新调改门店通州爆火,“胖东来模式”带来了哪些改变?
Bei Ke Cai Jing· 2025-05-29 14:58
Core Insights - The core viewpoint of the articles revolves around the transformation of Yonghui Supermarket through the "Learning from Pang Donglai" initiative, which aims to enhance customer experience and operational efficiency by adopting successful strategies from the Pang Donglai model [1][4][8]. Group 1: Store Transformation and Customer Experience - Yonghui Supermarket's Tongzhou Wanda store is the first in Beijing to implement the "Learning from Pang Donglai" model, featuring new commercial services such as a dining area and home appliance sections [1][2]. - The store's layout has been significantly improved, with wider aisles (4 meters) and lower shelves (1.6 meters), enhancing visibility and shopping comfort [2][3]. - The store achieved sales of over 7 million yuan within the first four days of opening, with customer foot traffic increasing by over 200% compared to previous periods [3][8]. Group 2: Strategic Goals and Future Plans - Yonghui plans to expand the number of transformed stores to 150 by the end of July and aims for 300 by the Lunar New Year in 2026 [2][3]. - The transformation includes a focus on high-quality products, with 20% of items being freshly made, and a product structure closely resembling that of Pang Donglai [3][4]. Group 3: Industry Trends and Competitive Landscape - Other retailers, such as Wumart and Bubugao, are also adopting the "Learning from Pang Donglai" model, indicating a broader trend in the retail industry towards this transformation [5][6]. - Concerns about homogenization in the retail sector have emerged, with experts emphasizing the need for differentiation in product offerings and services to avoid merely copying the Pang Donglai model [6][9]. Group 4: Financial Performance and Challenges - Despite the positive reception of transformed stores, Yonghui Supermarket reported a decline in overall revenue, with a 14.07% drop in 2024 and a 19.32% decrease in Q1 2025, attributed to ongoing store renovations and strategic shifts [8][9]. - The company faces challenges in achieving profitability from the transformation, as the overall system changes are still in progress [9].
永辉超市上海区域完成首批6家学习胖东来模式门店调改
Xin Hua Cai Jing· 2025-05-29 14:06
Group 1 - Yonghui Supermarket has opened its first store in Shanghai's Jiading district, the Jiading Baolong store, which is the sixth store in Shanghai to adopt the "Pang Donglai model" [2] - The first batch of six stores in Shanghai has been fully transformed to align with Pang Donglai's product and pricing standards, covering five major areas [2] - The Jiading Baolong store adjusted its product offerings, removing 6,846 items (57.7% elimination rate) and adding 3,862 new items (43.5% addition rate), achieving 80% alignment with Pang Donglai's standards [2] Group 2 - The store has increased the proportion of imported goods to 20%, and the share of fresh food items has risen from 3% to 11% [2] - The store features a special section for foreign trade products, currently offering 13 items from four brands, with steady sales growth since its pilot launch [2] - As of now, Yonghui Supermarket has a total of 88 transformed stores nationwide, with plans to reach 150 by the end of July and over 300 by the Lunar New Year in 2026 [3] Group 3 - Longjiang Securities reported that the revenue per store has significantly increased post-transformation, with 41 stores generating a total profit of 7,472 million yuan in the first quarter [3] - The transformation is expected to lead to a significant reduction in losses by 2025, marking a shift towards a user and product-centered quality era in traditional retail [3]
改革进入深水区,永辉何时迎来拐点?
FBIF食品饮料创新· 2025-05-04 15:35
以下文章来源于联商网 ,作者联商网编辑部 联商网 . 永辉超市方面指出,公司正处于战略转型的深水区,胖东来模式调改、门店优化与供应链革新纵深推进 ; 2025年第一季度调改门店在销售与利润端整体达成预期目标,标志着 " 品质永辉 " 改革迈入攻坚关 键阶段。 截至 4月25日收盘,永辉超市报5.44元,跌3.20%,当前总市值493.68亿。 主动性战略选择 从数据上,永辉今年多项财务指标下降,但从归因和预测角度,由于运营有太多的非连续性,单纯对比 过去的数字意义不大。 中国零售门户网站联商网订阅号,聚焦零售行业,全面提供购物中心、快消、电商、时尚品牌等第一手 热点资讯,深度观察、数据分析等。 永辉再一次成为 "话题中心"。 4月25日,永辉超市(601933.SH)公布2024年年度及2025年第一季度财务报告。 图片来源:小红书@樱桃小丸子 2024 年全年 , 永辉超市实现营收 675.74亿元,同比下降14.07%;归母净亏损14.65亿元,亏损同 比增加1.36亿元,扩大10.26% ; 2025年一季度实现营收174.79亿元,同比下降19.32%;净利润 1.48亿元,同比下降79.96% , ...