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小店“出圈”后
Jing Ji Ri Bao· 2025-10-04 22:10
楼下铺子,大胆走出去 初秋的早晨,江西省南昌市大士院街区。这里似乎只是南昌老城一个再普通不过的居民区:街边小店装 修简朴,路边不时有买菜回家的老人和骑电动车的路人经过,空气中飘荡着食物香气。年轻游客三三两 两地在店铺前购买小吃,路旁可见"热情南昌""网红美食街"的道旗。每逢假期,更多游客从全国各地慕 名而至,几家特色小吃店前常常排起长队。 自去年"五一"假期焕新开街以来,大士院里操持着祖传手艺、大多以家庭为单位经营的店主们,历经了 社交媒体走红、线下游客爆满带来的机遇和挑战。而今,他们正以自己的方式和节奏,应对"出圈"后的 生活。 走进小罗子汤店,用餐区旁是醒目的产品专柜:不同口味、不同包装规格的鲜米粉、干米粉,还有酒糟 鱼、豆腐乳、辣椒酱等江西特产。不少顾客嗦粉喝汤后,便起身挑选商品。 2024年初注册商标,年尾开发出第一份新产品,随即注册天猫旗舰店,今年9月第8家分店开张……小罗 子汤店老板娘刘月华细数自家店在社交平台"出圈"后的一个个里程碑,发现短短时间竟干了这么多 事:"每天忙得像打仗一样。" 3年前,小罗子汤店还只是南昌老城区随处可见的拌粉瓦罐汤铺子。顾客来了,喊一声"来个拌粉、皮蛋 汤",2分钟食 ...
江西省鹰潭市市场监督管理局关于食品安全监督抽检情况的通告(第5期)
近期,鹰潭市市场监督管理局组织食品安全监督抽检,本批监督抽检涉及食用农产品、粮食加工品、餐饮食品、调味品、淀粉及淀粉制品、速冻食品、蔬菜 制品、糕点、豆制品、饮料、乳制品、蛋制品、保健食品和食用油、油脂及其制品,抽检样品共计143批次,其中合格137批次,不合格6批次,不合格率 4.19%。不合格样品均为小米椒、生姜和黄丫头,小米椒不合格项目为镉(以Cd计)和噻虫胺,生姜不合格项目为氯氰菊酯和高效氯氰菊酯,黄丫头不合格项 目为磺胺类(总量)、恩诺沙星和孔雀石绿,样品信息详见附件。 对上述抽检中发现的不合格产品,鹰潭市市场监督管理局已通知相关市场监管部门依法处置,并要求属地市场监管部门责令食品生产经营环节相关单位立即 采取查清产品流向、停止销售、下架、召回等措施控制风险,并将查实的进货渠道、产地等信息通报相关管理部门。 | | | 监督抽检不合格食品信息 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 序 | 标称生产 | 标称生产 | 被抽样单位名称 | 被抽样单位地址 | 食品 | ...
东莞市市场监督管理局通报多批次问题食品,部分企业称已整改
Nan Fang Du Shi Bao· 2025-09-10 14:50
广东中农富诚农业有限公司销售的、标称东莞市富立唐实业有限公司生产的抹茶粉(固体饮料)(规格 型号:1kg/袋,商标:巴菲特和图形,生产日期:2024/11/12),霉菌项目不合格。该批次抹茶粉共生 产成品199袋,已全部销售完毕且无法召回。 近日,东莞市市场监督管理局连续发布了多个关于不合格食品风险控制情况的通告,涉及5家食品生产 企业的不合格产品。南都N视频记者采访获悉,目前相关问题产品均启动召回程序,也有部分企业已整 改完毕。 5家食品生产企业被通报 在通告中,东莞市天都园食品有限公司生产的绿豆饼(规格型号:散装称重,商标:萌呢酥和图形,生 产日期:2025/5/6)被检出菌落总数项目不合格。该公司共生产该批次绿豆饼201.69kg,已销售200kg, 库存1.69kg,目前暂无召回产品。 9月10日,南都N视频记者就相关事件进一步联系涉事企业了解详情。其中,东莞市天都园食品有限公 司经理张锦华回应称,经企业自查自纠,发现通风系统可能是导致产品菌落总数项目不合格的原因。目 前,该通风系统已修复完毕,企业还对所有卫生系统进行了全面排查,并将对相关系统开展常态化监 测。 南都N视频记者从不合格产品的销售方广东 ...
福建省莆田市市场监督管理局2025年食品安全监督抽检信息公告(第三期)
Core Points - The announcement by Putian Market Supervision Administration details the results of food safety supervision and sampling inspections conducted in the city, covering 27 categories of food products [2][3] - The agency has mandated local market supervision departments to investigate and address non-compliant food producers and operators, ensuring legal obligations are met to mitigate food safety risks [2][3] Summary by Categories Food Categories Inspected - The inspection involved a wide range of food categories, including but not limited to biscuits, catering food, tea products, nuts, egg products, starch products, bean products, convenience foods, honey products, pastries, canned goods, alcoholic beverages, grain products, frozen drinks, meat products, dairy products, sugar, edible agricultural products, edible oils, vegetable products, snacks, seafood, fruit products, candy, beverages, and condiments [2][3] Non-compliance and Actions Taken - The Putian Market Supervision Administration has required local departments to take action against non-compliant food producers, including legal enforcement against violations and urging compliance with food safety regulations [2][3] Consumer Advisory - Consumers are advised to report any non-compliant food products listed in the announcement by calling the food safety complaint hotline at 12345 [2][3]
关店200家的“胖东来学徒”,交了份反面教材
商业洞察· 2025-09-03 09:35
Core Viewpoint - Yonghui Supermarket has faced significant challenges after attempting to adopt the "Fat Donglai" model, resulting in a 20.73% decline in revenue and a net loss of 241 million yuan, marking a continuation of its four-year losing streak with total losses exceeding 9.5 billion yuan [9][11][17]. Group 1 - Yonghui Supermarket's stock price surged over 250% in late 2022 after announcing its intention to learn from Fat Donglai [6]. - The company has rapidly transformed its stores, with 162 locations undergoing modifications by August 21, 2023, and a goal of 200 stores for the year [13][15]. - Despite the initial excitement and high customer traffic, the transformation has not led to improved financial performance, as the company continues to struggle with losses [28]. Group 2 - The transformation process, referred to as "Fat Reform," has been costly, with each modified store requiring an average investment of approximately 8 million yuan [40]. - Yonghui's reliance on the "Fat Donglai" brand for customer attraction has proven unsustainable, as the novelty wore off quickly and customers found no compelling reason to choose Yonghui over competitors [35]. - The company has not developed a competitive self-owned brand, which has hindered its ability to recover financially [37]. Group 3 - Employee compensation at Yonghui is significantly lower than that at Fat Donglai, with store managers earning up to 22,000 yuan compared to Fat Donglai's 78,000 yuan [38]. - The high costs associated with the transformation and the company's existing debt level of 88.73% pose significant financial risks [42]. - The cultural and operational aspects of the transformation need to align more closely with the successful practices of Fat Donglai, focusing on employee welfare and customer service [61].
关店200家的“胖东来学徒”,交了份反面教材
创业邦· 2025-08-30 10:08
Core Viewpoint - Yonghui Supermarket has struggled to implement the "Fat Donglai model," resulting in significant financial losses despite initial optimism and rapid store renovations [5][7][22]. Group 1: Financial Performance - Yonghui Supermarket reported a revenue decline of 20.73% and a net loss of 241 million yuan, marking a continuation of four years of losses totaling over 9.5 billion yuan [7][11]. - The company has closed 220 stores in the first half of the year, reflecting ongoing operational challenges [7][11]. - The average investment for each renovated store is approximately 8 million yuan, which adds financial strain given the company's high debt ratio of 88.73% [31][33]. Group 2: Transformation Efforts - Yonghui has aggressively pursued the "Fat Donglai model," with 162 stores renovated and reopened by August 21, aiming for a total of 300 by early 2026 [11][33]. - The transformation includes significant changes in store layout, product offerings, and customer service features, such as free trial tastings and enhanced customer areas [15][17]. - Despite the rapid renovations, the expected customer traffic did not translate into sustained sales, leading to criticism that Yonghui's products lack unique appeal compared to competitors [19][27]. Group 3: Competitive Challenges - Other companies attempting to adopt the "Fat Donglai model," such as Zhongbai Group and Jiajia Yue, have also faced financial difficulties, indicating broader challenges in the retail sector [9][22]. - Yonghui's reliance on the "Fat Donglai" brand for customer attraction has proven insufficient, as initial customer interest waned quickly after the novelty wore off [27][29]. - The disparity in employee compensation between Yonghui and Fat Donglai poses a challenge, as Fat Donglai offers significantly higher wages, impacting talent retention and service quality [30][38]. Group 4: Cultural and Operational Insights - The success of Fat Donglai is attributed to its strong emphasis on employee welfare and a unique corporate culture, which Yonghui has yet to fully replicate [38][44]. - Yonghui's adjustments have led to a 20%-30% increase in employee salaries, but this is still not competitive enough to attract and retain top talent [48]. - The need for a deeper cultural shift within Yonghui is emphasized, suggesting that mere operational changes are insufficient for long-term success [48].
关店200家的「胖东来学徒」,交了份反面教材
36氪· 2025-08-30 09:07
Core Viewpoint - Yonghui Supermarket's ambitious transformation inspired by the "Fat Donglai" model has not yielded the expected results, leading to significant financial losses and operational challenges despite initial stock price surges [7][10][41]. Group 1: Financial Performance - Yonghui Supermarket reported a revenue decline of 20.73% and a net loss of 241 million yuan, marking a continuation of its financial struggles with total losses exceeding 9.5 billion yuan over four years [10][11]. - The company has closed 220 stores in the first half of the year, reflecting ongoing operational difficulties [11]. - Despite a rapid store transformation initiative, the financial outcomes have not improved, with the company facing a high debt ratio of 88.73% [56]. Group 2: Transformation Strategy - Yonghui's transformation, termed "Fat Reform," involved a rapid rollout of 162 remodeled stores across various cities, aiming to replicate the success of "Fat Donglai" [21][22]. - The transformation included significant changes in store layout, product offerings, and customer service, with a focus on enhancing customer experience [33][36]. - However, the reliance on the "Fat Donglai" brand for customer attraction has proven insufficient, as initial customer interest waned quickly after the novelty wore off [45][46]. Group 3: Operational Challenges - The transformation has led to increased operational costs, with an average investment of 8 million yuan per remodeled store, straining the company's financial resources [54]. - Yonghui's employee compensation remains significantly lower than that of "Fat Donglai," impacting staff morale and retention [51][52]. - The company's previous revenue model, which relied heavily on supplier fees, has diminished, leading to a loss of control over product quality and customer satisfaction [27][29]. Group 4: Market Position and Competition - The competitive landscape has intensified, with "Fat Donglai" maintaining a strong market presence and customer loyalty, while Yonghui struggles to establish its own unique value proposition [50][81]. - The lack of a compelling product lineup compared to competitors like Sam's Club and Hema has hindered Yonghui's ability to attract and retain customers [46][50]. - The ongoing challenges faced by Yonghui and its peers highlight the complexities of adapting to new retail models in a rapidly changing market environment [14][41].
商超烘焙崛起,连锁烘焙卷入战场
东京烘焙职业人· 2025-08-01 08:33
Group 1 - The core viewpoint of the article highlights the intense competition in the baking sector driven by new retail giants, leading to significantly lower prices for baked goods [2][7][9] - New retail supermarkets are focusing on providing high-quality baked products at low prices, with examples like 6.9 yuan for toast and 9.9 yuan for cakes, which has never been seen before in the industry [2][7][10] - The rapid iteration of products in the baking sector includes high-quality ingredients such as New Zealand butter and Belgian chocolate, which are now offered at competitive prices [10][14][41] Group 2 - The article discusses how supermarkets are leveraging data-driven approaches to create popular products, contrasting with traditional baking methods that rely on chefs and location [29][41] - Supermarkets are increasingly building their own production facilities or controlling capacity, enhancing their supply chain capabilities [38][41] - The article emphasizes that the efficiency and optimization of cost structures in supermarket baking are more critical than merely cutting costs [47][49] Group 3 - The competitive landscape has shifted, with traditional chain bakeries losing pricing power and facing pressure from both discount supermarkets and boutique bakeries [49][51] - Consumers are now more likely to perceive the price difference as an "intelligence tax," leading to a re-evaluation of value in baked goods [51][52] - The article suggests that traditional bakeries should focus on creating unique experiences and emotional connections with customers to justify higher prices [52][56]
湖北省恩施州市场监督管理局食品安全监督抽检信息公告(2025年第4期)
Summary of Key Points Core Viewpoint The Enshi Prefecture Market Supervision Administration has conducted food safety supervision and sampling inspections, revealing that out of 202 batches tested from May 7 to May 20, 2025, 200 batches passed while 2 batches failed the safety standards. Group 1: Inspection Results - A total of 202 batches were inspected during the specified period [1] - 200 batches were found to be compliant with food safety standards, resulting in a compliance rate of approximately 99% [1] - Only 2 batches were reported as non-compliant, indicating a low failure rate in food safety inspections [1] Group 2: Non-Compliant Products - The non-compliant products included sugar with a detected level of 0.18 mg/kg of bifenthrin, exceeding the standard limit of 0.05 mg/kg [1] - Another non-compliant product was a type of potato chips that showed a total bacterial count of 21,000, which is above the acceptable limit [1] - The specific details of the non-compliant products, including production dates and manufacturers, were documented for further action [1] Group 3: Compliance Information - The report includes a comprehensive list of compliant products, detailing their specifications, production dates, and manufacturers [2][3] - The compliance data reflects the overall effectiveness of the food safety monitoring system in the region [2][3] - Continuous monitoring and inspection are emphasized to maintain food safety standards and protect consumer health [2][3]