观察中国的产业链韧性，第137届广交会提供了一个很好的视角。 向转型发展要品牌美誉度。今天，如何保持向"新"逐"绿"的可持续性，已经成为中国优秀品牌的必答 题。例如，云天化集团推进全生命周期绿色管理和低碳发展，实施的煤气化RTO大模型项目可实现每年 节煤9100吨、减排二氧化碳超2万吨，改变了许多人对化工行业高污染、高能耗的印象。转型升级、护 绿前行，是展现企业担当、赢得消费者青睐的必由之路，更是赢得未来优势的先手棋。 向创新发展要品牌竞争力。AI底盘可扫描车辆前方30米路况，预知路面的坑洼和障碍并对减振器进行 适应性调整；钠离子电池在零下40摄氏度的环境下仍可保持90%的可用电量……今年上海车展，中国新 能源汽车品牌大放异彩，靠的是领先一步的创新变革，靠的是层出不穷的硬核技术。依靠矢志创新锻造 自身在产业链供应链上的"不可替代性"，企业行稳致远的基石便不可撼动。 企业要强，品牌必须强。外部环境变化下的"中国品牌日"，为所有企业提供了一个思考如何准确识变、 科学应变、主动求变，进而擦亮品牌、化危为机的契机。 中国经济的大海，是中国品牌最深厚的底气和力量之源。有超大规模市场的托举，有企业创新突破的作 为，有广大 ...

在经济全球化进程中，中国品牌正凭借优质的产品力加速走向世界舞台，那些提前布局品牌建设的企 业，也展现出更强的风险抵御能力。这种从"产品出海"向"品牌出海"的战略转型，正重塑中国制造的国 际形象。 5月10日，在第九个"中国品牌日"期间，广告科技公司TheTradeDesk（纳斯达克：TTD，以下简 称"TTD"）中国区资深业务拓展总监吴昱霖接受《证券日报》记者采访时表示："从单纯追求销售转化 到注重长期品牌建设、从产品功能宣传到品牌价值传递、从短期营销到百年品牌的战略规划，中国品牌 正逐步建立起全球消费者信任的品牌力。这不仅体现在销售业绩上，更反映在品牌价值的持续增长。" 世界银行数据显示，中国头部品牌在全球工业增加值份额上已超越美国品牌，中国制造业占全球比重高 达30%。然而，在品牌价值份额方面，美国头部品牌仍占据更高比例，中国品牌占全球价值品牌的 18%。 业界普遍认为，当前，中国品牌在全球发展中的领先地位主要体现在"量"上，而在品牌力方面与全球领 先品牌相比还有差距。中国企业要实现高质量发展，必须通过提升品牌力来实现产品力的外延和价值提 升。品牌力的建设，是中国企业全球化过程中的长期主题。 从营销视角出 ...

Core Viewpoint - Kenvue, the company formerly known as Johnson & Johnson's consumer health division, continues to experience a decline in net sales across its three main business segments, indicating that recent restructuring efforts have not yielded significant improvements [1][3]. Financial Performance - In Q1 2025, Kenvue's net sales decreased by 3.9% year-over-year, with organic sales down by 1.2%. The gross margin was reported at 58%, slightly up from 57.6% in the same period last year, while the adjusted gross margin contracted by 20 basis points to 60% [3]. - The sales figures for Kenvue's three main business segments in Q1 2025 are as follows: Skin Health & Beauty at $977 million (down 7.3% year-over-year), Self Care at $1.667 billion (down 1.8%), and Essential Health at $1.097 billion (down 3.9%) [3]. - For the full year 2024, Kenvue reported net sales of $15.455 billion, a slight increase of 0.1% year-over-year, with a net profit of $1.03 billion, down 38% from the previous year [3][4]. Market Challenges - Kenvue's brand competitiveness has diminished since its spin-off from Johnson & Johnson, with significant brands like Listerine facing increased competition from emerging brands in the oral care market [5][6]. - The Skin Health & Beauty segment, which includes well-known brands, has seen the largest sales decline, indicating a struggle to maintain market share against competitors like L'Oréal and Estée Lauder [5][7]. Strategic Initiatives - Kenvue plans to increase advertising spending by 15% in 2024 and implement strategic measures aimed at improving organizational efficiency and positioning for future growth. This includes a 4% reduction in global workforce and an annual cost-saving target of approximately $350 million before tax [8][9]. - The company is investing $11 million to upgrade production facilities in China to enhance its manufacturing capabilities and better meet local consumer demands [8][9]. Leadership Changes - Kenvue has appointed Amit Banati as the Chief Financial Officer, effective May 12, 2025. He brings 30 years of experience in finance and management from globally recognized consumer goods companies [9].

Group 1 - The 2025 World Brand Moganshan Conference was held in Deqing County, Huzhou City, Zhejiang Province, focusing on the theme "Brands Make the World Better" [1] - The conference attracted numerous well-known brands and industry experts to explore new paths for brand development [1] Group 2 - The "Qilu Grain and Oil" public brand from Shandong achieved a record brand value of 92.175 billion yuan, marking a significant increase [3] - Shandong is a major province for grain production, circulation, and processing, and has implemented policies to promote high-quality development in the grain industry [3] - A three-tier brand construction framework was established, including a provincial public brand, multiple municipal specialty brands, and numerous enterprise brands [3] Group 3 - Shandong has collaborated with over 20 provinces to establish production and sales cooperation mechanisms, hosting 110 promotional events that generated over 50 billion yuan in revenue for key enterprises [5] - The province is developing a national grain industry internet platform called "Good Grain Network," providing comprehensive solutions for enterprises [5] - Partnerships with e-commerce platforms like JD.com have been formed to enhance product accessibility and consumer engagement [5] Group 4 - Shandong is advancing the grain and oil industry towards high-end, cluster, and green development, with 10 cities in the national top 50 grain industry [7] - The province encourages small and medium-sized enterprises to focus on niche markets and develop specialty brands [7] - Technological innovation is being promoted through national and provincial innovation centers, with the establishment of 15 "Qilu Grain and Oil" group standards [7] Group 5 - The practices of "Qilu Grain and Oil" serve as a benchmark for national grain brand construction, injecting strong momentum into Shandong's grain industry [8] - Future plans include enhancing brand construction and collaboration with "Good Guest Shandong" and "Good Products Shandong" to improve brand image and influence [8] - The "Grain Core Plan" aims to enhance the core competitiveness of the grain industry and establish a significant presence in the national staple food industry [8]

Core Points - The 2025 World Brand Moganshan Conference opened on May 10, focusing on the theme "Brands Make the World a Better Place" [1] - Bosideng Group was recognized in the Xinhua News Agency's brand project, marking significant progress in brand building and global communication [3][5] - Bosideng's brand value reached 107.582 billion yuan, ranking among the world's top 500 brands and consistently appearing in the top 50 most valuable apparel brands globally [7] Group 1: Brand Development and Innovation - Bosideng has consistently implemented a brand development strategy, enhancing its brand through continuous shaping, cultivation, and innovation [7] - The company integrates traditional craftsmanship with international fashion, showcasing its cultural confidence and professional strength on global platforms like New York Fashion Week and Milan [7] - Bosideng aims to align with national development, focusing on innovative paths to enhance brand influence and quality, contributing to market consumption and quality-driven national initiatives [7] Group 2: Technological Integration and Market Strategy - High-tech innovations are crucial for traditional industries to ascend to higher-end markets, with Bosideng focusing on high-quality supply to meet evolving consumer demands [9] - The company has launched various product lines, including the "Summit Series" and "Extreme Cold Series," which cater to diverse consumer needs and incorporate advanced technology [9] - Bosideng is expanding its global presence in the mid-to-high-end down jacket market, establishing a brand matrix with international influence [9] Group 3: Sustainability and Corporate Responsibility - Bosideng's fashion show at the China Brand Night highlighted the integration of AI technology and sustainable fashion, showcasing the company's commitment to ESG principles [10][11] - The company aims to create a green factory and supply chain system, with its MSCI ESG rating projected to reach AA by 2025 [11] - Bosideng emphasizes the importance of both "hard technology" and "soft power" in building a truly global brand, reflecting its commitment to cultural confidence and technological strength [12]

Group 1: Global Economic Outlook - The International Monetary Fund (IMF) has lowered the global economic growth forecast from 3.3% to 2.8% for 2025, indicating a trend of reduced growth across major economies [1] - The volatility and uncertainty in the global economy have become the new normal, prompting companies to explore new growth paradigms through strategies like "stabilizing and expanding new domains" [1] Group 2: China's Fast-Moving Consumer Goods (FMCG) Market - In Q1 2025, China's urban FMCG market sales grew by 4.2% year-on-year, with beverages leading the growth while food categories faced pressure [2] - Beverage categories showed strong performance, with growth exceeding 10% in Q1 and Q2 of 2024, and maintaining a 6.09% growth in Q1 2025 [2][4] - Food categories experienced modest growth, with only a slight increase of 2.5% in Q1 2025 after a stagnant 2024 [2] Group 3: Corporate Strategic Transformation - In response to economic pressures, 61.3% of companies have adopted a "stabilizing" strategy, an increase of 2.5 percentage points from 2024, while 46.4% prioritize profit growth, reflecting a significant 20% year-on-year increase [7] - Companies are balancing the need for stability through cost optimization and non-core business contraction with the desire for profit breakthroughs via technological empowerment and innovative models [7][9] Group 4: Resilience in Business Operations - Companies are actively building resilience rather than merely defending against risks, as seen in the diversified supply chain strategies of brands like Nongfu Spring and McDonald's [9] - The focus on resource integration and efficiency enhancement is crucial for strengthening companies' risk management capabilities [9] Group 5: Profitability and Brand Strategy - Companies are shifting from extensive expansion to lean operations, with brands like Dongpeng Beverage and Weilong leveraging high-value products to boost profit margins [10] - Brand building has become a strategic priority, with 87.7% of advertisers recognizing brand equity as a core competitive advantage, leading to a focus on long-term brand strategies [10] Group 6: International Expansion Challenges - Chinese companies are adopting cautious and diversified strategies for international expansion, with brands like Pop Mart and BYD successfully increasing their overseas revenue [11] - Challenges such as consumer behavior differences and geopolitical factors remain significant hurdles for companies venturing abroad [11] Group 7: Technology and AI Integration - The adoption rate of AI among Chinese companies reached 75% in 2024, marking a 27 percentage point increase from 2023, indicating a shift from exploration to value realization [13] - AI applications are enhancing operational efficiency across various domains, although concerns regarding data privacy and compliance risks persist [13] Group 8: Strategic Recommendations for Growth - To thrive in the current economic climate, companies should focus on deepening their market presence, embracing new technologies, and optimizing resource allocation for global expansion [14] - Strengthening supply chain resilience and brand value is essential for establishing a solid growth foundation [14]

Group 1 - The core viewpoint of the article is the introduction of a three-year action plan (2025-2027) by the Hainan provincial government to promote high-quality brand development, aiming to cultivate a number of Hainan famous products, Chinese fine products, and world-class products [1] - The plan includes enhancing the brand image of Hainan's industries by 2027, focusing on creating a distinctive and advantageous brand identity for Hainan's industries [1] - The action plan aims to strengthen the competitiveness of Hainan as an international tourism consumption center and develop regional public brands in the consumption sector [1] Group 2 - The plan emphasizes the development of advanced manufacturing brands in sectors such as digital economy, aerospace, biomedicine, petrochemical new materials, and marine equipment manufacturing, aiming to cultivate internationally recognized and nationally leading high-value brands [2] - The tourism service brand will be enhanced by promoting the image of Hainan as a "sunshine paradise" and developing new tourism identities such as "cool island" [2] - The plan encourages the creation of independent brands in the productive service industry and aims to establish a brand value evaluation mechanism with Hainan characteristics [2] Group 3 - The action plan also focuses on revitalizing time-honored brands by improving the recognition standards and encouraging collaboration between schools and enterprises to promote traditional craftsmanship [3] - It aims to deeply explore the cultural connotations of time-honored brands and integrate Hainan's unique culture into brand development [3]

在第九个"中国品牌日"来临之际，5月9日，由中国广告协会指导、国家广告研究院主办的"人工智能时 代品牌建设与高质量发展研讨会"在京举办，会议以"智拓无界 品见未来"为主题，围绕人工智能在品牌 建设中的应用展开交流，积极探索品牌高质量发展的新路径。证券时报社与国家广告研究院战略合作仪 式在会中举行，这意味着"上市公司品牌评价指标体系建设课题"也正式启动。 据了解，证券时报社作为财经媒体"国家队"，和国家广告研究院作为"国家级广告和品牌发展研究智 库"，为提升上市公司品牌价值，双方将深入研究上市公司品牌特性，打造上市公司品牌评价指标体 系，为投资者、监管机构等提供全面了解上市公司品牌价值的专业视角，推动上市公司品牌生态的健康 发展。 科大讯飞（002230）星火企业军团副总经理苏博结合企业实践分享了AI在多领域的深度应用成果。他 提到，人工智能历经多次发展浪潮，现已步入认知智能阶段，具身智能将成为AI发展的新方向。他指 出，当前大模型领域技术迭代迅速，快慢思考成为重要研究方向，在众多领域展现出强大的应用能力， 全球大模型竞争激烈，国内市场正从"百模大战"向头部企业主导的格局转变。 数说故事创始人兼CEO徐亚波阐述 ...

Group 1 - The core idea of the news is the significant progress made by Zhejiang in brand development, particularly through the "Pinzi" brand initiative, which has seen the establishment of 5,328 certified enterprises and the issuance of 7,268 "Zhejiang Manufacturing" certification certificates [1][2] - Zhejiang has been a pioneer in promoting itself as a "brand province," having introduced policies a decade ago to enhance its manufacturing brand, leading to the creation of a comprehensive brand construction system centered on regional branding, advanced standards, market certification, and international recognition [1] - The brand construction emphasizes quality, with a focus on developing a "domestically first-class + internationally advanced" brand standard system, resulting in the formulation of 3,923 "Zhejiang Manufacturing" standards and 30 key industry standard frameworks [1] Group 2 - A robust certification system has been established in Zhejiang, incorporating both market certification and self-declaration, with the formation of the "Zhejiang Manufacturing International Certification Alliance" involving 14 domestic and international certification bodies [2] - Currently, Zhejiang has issued 649 international "Pinzi" certificates, covering 46 countries and regions, which has facilitated nearly $150 billion in exports [2] - Looking ahead, Zhejiang aims to enhance its quality improvement initiatives, strengthen brand construction, and promote "brand going global," focusing on building a credit-centered "Zhejiang Boutique" cultivation system [2]

"河南拥有深厚的历史底蕴，文旅品牌应深挖'黄河故事''中原精神'，构建独一无二的品牌叙事。"南开大学商 学院院长白长虹以平遥古城、乌镇等为例，指出文旅品牌需以文化为魂、体验为核，打造情感共鸣的消费场 景。 中国商业文明研究中心联席主任、人文财经观察家秦朔则对比河南与经济发达地区的品牌差距，提出破局路 径。他认为，河南品牌需突破"重产品、轻品牌"的传统思维，强化品牌战略顶层设计，同时借助新媒体传播 提升品牌声量，"品牌建设是一场马拉松，既要坚守品质，也要敢于打破边界"。 5月10日，嘉宾在2025河南品牌传播交流大会上聆听专家分享。刘浩 摄 郑州商标审查协作中心主任刘西怀从法律视角解读了"品牌建设中的商标力量"。他强调，商标是品牌的核心 资产，企业需建立系统化的商标保护体系，防范侵权风险，"只有筑牢法律护城河，品牌才能行稳致远"。 当天，"河南日报品牌研究中心"揭牌，河南省社会科学院数字经济与工业经济研究所所长赵西三，郑州大学 教授、博士生导师颜景毅等9位专家被聘为首批特聘顾问。该中心将依托河南日报社全媒体平台，开展品牌战 略研究、案例挖掘与传播推广，助力河南品牌高质量发展。会上还发布了"河南品牌强省计划"优秀 ...