Core Viewpoint - The article discusses the ongoing tension between dine-in and takeout services in the restaurant industry, highlighting consumer expectations, merchant challenges, and potential solutions to balance both service types during peak dining times [1][10]. Consumer Perspectives - Consumers ordering takeout express frustration over being treated as second-class customers, questioning why they cannot dine in despite placing orders [2][3]. - Dine-in customers argue that their experience should be prioritized due to the higher costs associated with dining in, which includes the ambiance and service [2][3]. Merchant Challenges - Merchants face difficulties in managing both dine-in and takeout orders, often leading to increased wait times for dine-in customers when takeout orders are prioritized [3][5]. - Some restaurants have implemented measures such as delaying takeout orders during peak times or adjusting their menus to better accommodate both service types [3][7]. Industry Trends - The Chinese catering industry is experiencing a shift towards higher quality, experiential, and health-conscious dining, as indicated by the China Cuisine Association's report [4]. - There is a growing expectation from consumers for restaurants to provide a seamless experience that caters to both dine-in and takeout preferences [10]. Solutions and Innovations - Restaurants are exploring various strategies to balance dine-in and takeout services, including menu diversification and operational efficiency improvements [5][6]. - Some establishments are adopting technology to enhance their takeout offerings while ensuring that dine-in experiences remain a priority [8][12]. Collaborative Efforts - Industry experts suggest that both consumers and merchants need to develop a mutual understanding of the value and costs associated with dine-in and takeout services [10][11]. - Platforms like JD.com are working on optimizing delivery systems to alleviate pressure on restaurants during peak times, aiming to improve overall customer experience [12].

2026.02.19 本文字数：2533，阅读时长大约4分钟 作者 |第一财经 齐琦 （金昌早晨排队等位的牛肉面店。摄影/第一财经记者齐琦） 从早到晚排长队，小城餐饮迎春节峰值 吃过热气腾腾的牛肉面，第一财经记者来到甘肃省金昌市中心商圈，却撞见了一幅外热内冷、冷暖分明 的独特景象。 商厦外沿街的小吃摊一字排开，香气扑鼻；套圈、打靶等游乐摊位前排起长队，大人小孩围得水泄不 通，吆喝声、欢笑声、欢呼声此起彼伏。逛街的市民摩肩接踵。 而走进装修整洁的商厦，过道宽敞却客流稀少，扶梯上下鲜有行人穿梭。往年春节期间人头攒动的黄金 珠宝柜台，今年显得格外冷清，店员守在柜台前静静等候，少有顾客驻足询价、挑选试戴。 封图 |金昌市中心商圈。摄影/第一财经记者齐琦 大年初二，甘肃金昌街头年味正浓。 清晨5点半，天刚亮透，城区一家家牛肉面店已陆续开门。门店里人声鼎沸，男女老少裹着厚外套在取 餐口排起长队。 师傅拉面、甩面、下锅的动作干脆利落，一碗碗热气腾腾的牛肉面快速出餐，香气溢满小店。等位的人 络绎不绝，桌椅间熙熙攘攘，说话声、吸面声、碗筷碰撞声交织在一起，汇成小城最鲜活、最热闹的新 春早餐图景。 这座西北工业小城，少有全国性大 ...

智通财经记者 岳怀让 今年春节假期，多地机关食堂对外营业收获好评。新华时评表示，政府敞开大门，正是"把人民放在心 上"的温情表达，"人民城市"理念的生动体现。 那么，游客在这些春节期间对外营业的机关食堂会吃到哪些美食呢？ 2月14日，湖南永州市冷水滩区"冷水滩发布"微信公众号发布消息《春节来永州，政府食堂喊你吃饭 啦！》介绍，从农历腊月廿八一直持续到正月十五（仅限午餐时段：12:00-13:30），永州市冷水滩区政 府机关食堂对外开放，永州血鸭、四明山土鸡蛋、红薯粉、曲米鱼轮番上阵……人均15元吃地道湘菜， 春节不打烊！服务对象包括所有来永游客（省内外朋友，欢迎你们！） 湖南永州冷水滩区政府食堂推出的菜品。图片来自"冷水滩发布"微信公众号 稍早前，智通财经报道介绍，近日，甘肃省政府新闻办举行敦煌市冬春旅游优惠政策暨春节文化活动 和"两免一平"政策新闻发布会。敦煌方面介绍，2月15日（腊月廿八）0时至2月23日(正月初七) 24时， 市直机关食堂将面向公众开放。 发布会上，敦煌市委副书记、市长朱建军介绍，"中国年·敦煌行"，我们坚持礼遇臻享，继续实行"两免 一平"政策，即：自2026年2月15日0时至2月23日 ...

大年初二，甘肃金昌街头年味正浓。 清晨5点半，天刚亮透，城区一家家牛肉面店已陆续开门。门店里人声鼎沸，男女老少裹着厚外套在取餐口排起长队。 从早到晚排长队，小城餐饮迎春节峰值 吃过热气腾腾的牛肉面，第一财经记者来到甘肃省金昌市中心商圈，却撞见了一幅外热内冷、冷暖分明的独特景象。 商厦外沿街的小吃摊一字排开，香气扑鼻；套圈、打靶等游乐摊位前排起长队，大人小孩围得水泄不通，吆喝声、欢笑声、欢呼声此起彼伏。逛街的市民摩 肩接踵。 而走进装修整洁的商厦，过道宽敞却客流稀少，扶梯上下鲜有行人穿梭。往年春节期间人头攒动的黄金珠宝柜台，今年显得格外冷清，店员守在柜台前静静 等候，少有顾客驻足询价、挑选试戴。 白天小吃摊熙攘，入夜烤肉飘香。 晚上9点，金昌市泰安路沿线的便民街区，没有连锁品牌的醒目招牌，只有本土小店的红底旧招牌透着年味。一家经营近30年的烤肉店，门面不足20平方 米，仅6张餐桌，大年初二准时开门迎客。 师傅拉面、甩面、下锅的动作干脆利落，一碗碗热气腾腾的牛肉面快速出餐，香气溢满小店。等位的人络绎不绝，桌椅间熙熙攘攘，说话声、吸面声、碗筷 碰撞声交织在一起，汇成小城最鲜活、最热闹的新春早餐图景。 这座西北工业小 ...

县域商业的活力，从来不依赖连锁规模的堆砌，而植根于本土商户的韧性、返乡人群的消费力与人情社会的凝聚力。 大年初二，甘肃金昌街头年味正浓。 清晨5点半，天刚亮透，城区一家家牛肉面店已陆续开门。门店里人声鼎沸，男女老少裹着厚外套在取餐口排起长队。 师傅拉面、甩面、下锅的动作干脆利落，一碗碗热气腾腾的牛肉面快速出餐，香气溢满小店。等位的人络绎不绝，桌椅间熙熙攘攘，说话声、吸面声、碗筷 碰撞声交织在一起，汇成小城最鲜活、最热闹的新春早餐图景。 这座西北工业小城，少有全国性大型连锁商场，头部连锁餐饮品牌稀疏布局，却在春节假期迎来本土小微商户的消费峰值。 这是县域商业体系下，本土小微韧性、返乡消费潮与便民生态共振的结果，也揭开了下沉市场"非连锁主导"的真实商业逻辑。 （金昌早晨排队等位的牛肉面店。摄影/第一财经记者齐琦） 从早到晚排长队，小城餐饮迎春节峰值 吃过热气腾腾的牛肉面，第一财经记者来到甘肃省金昌市中心商圈，却撞见了一幅外热内冷、冷暖分明的独特景象。 商厦外沿街的小吃摊一字排开，香气扑鼻；套圈、打靶等游乐摊位前排起长队，大人小孩围得水泄不通，吆喝声、欢笑声、欢呼声此起彼伏。逛街的市民摩 肩接踵。 而走进装修整洁的 ...

（来源：新安晚报） 这样的"多付"，这几天每天都在发生。詹桂州一遍遍口头告知，但都未能"阻止"这份善意。于是，他想 了个办法，张贴一张大大的告示——"感谢惠顾，谢绝多付"，并贴了一封感谢信。"万般感恩藏于心， 涛儿生病期间，你们的无私捐赠，我们一家人铭记一生。如今，小店顺利开业，生活也慢慢回到正轨， 恳请大家不必再为我们破费多付款。你们的爱，我们好好珍藏，也会用心做好每一碗面，把这份温暖传 递下去，不辜负善意与陪伴……" 詹桂州说，"大家可以随时光顾我们的小店，但不必再多付款。" 新安晚报 安徽网 大皖新闻首席记者 朱庆玲 实习生 徐诗文 本报讯 1月26日本报对詹胡涛家面馆重新开业进行了报道（详见A03版），记者最新获悉，詹胡涛父亲 詹桂州1月28日在前台张贴了一张告示——"感谢惠顾，谢绝多付"，恳请好心人正常就餐支付就行，不 必再破费多付款了。 1月30日，詹桂州的面馆重新开业已经六天了，面馆日均营业额有两千多元，但其中还有一部分"多出来 的钱"，让詹桂州很忐忑。詹桂州告诉记者，有许多曾在儿子詹胡涛病重时捐过款的好心人专程来店吃 面。"我们说免费，叫他们不要给钱，但他们还是扫码付款，而且有人多付了。"两天 ...

Core Viewpoint - The article emphasizes the importance of understanding the unique dynamics of China's lower-tier cities and the potential investment opportunities that arise from them, particularly through field research and direct engagement with local markets [2][5][6]. Group 1: Field Research and Insights - The company has conducted extensive field research in various counties, including Guangdong and Hunan, to uncover stories and market dynamics that are often overlooked by mainstream investors [2][3]. - Previous research efforts involved visiting 495 counties, resulting in a significant report that garnered attention in the venture capital community [3]. - The motivation behind this research is to gain a deeper understanding of consumer behavior in lower-tier cities, which are often neglected by traditional investment strategies [5][6]. Group 2: Consumer Behavior and Market Dynamics - Insights from interviews indicate that while individual life satisfaction may have decreased due to economic pressures, overall satisfaction levels in county residents remain stable [13][14]. - Economic pressure is increasingly mentioned by residents, leading to a shift in spending habits where non-essential expenditures are being cut, particularly those associated with social status [16][17]. - Despite the perception of economic pressure, actual income levels for many families have remained stable or even increased, suggesting a disconnect between perceived and actual financial conditions [20][22]. Group 3: Changes in Work and Migration Attitudes - There is a noticeable increase in the perception of a faster work pace among county residents, with nearly half reporting feeling busier compared to previous years [24]. - Interest in migrating to larger cities has decreased, with residents weighing the costs and benefits more critically than before [26]. - Homeownership remains a priority, but the impact of housing prices on consumer behavior is limited, as many residents do not feel a strong connection to the fluctuations in the real estate market [29][30]. Group 4: Investment Opportunities - The company categorizes consumer spending into efficiency-driven and experience-driven consumption, noting a growing interest in experience-based spending among county residents [34][37]. - The supply landscape in lower-tier cities is characterized by a lack of quality and variety, which presents opportunities for businesses that can offer better value and experiences [38][39]. - The potential for explosive growth in certain categories is linked to the ability to meet the emerging demands of consumers in these markets, driven by innovative supply solutions [40][48]. Group 5: Gender Dynamics and Social Change - The article highlights the income disparity between genders in county areas, with a significant portion of women earning below 35,000 yuan annually, reflecting broader societal issues [49][50]. - There is a budding awareness among county women regarding their self-identity and roles, which could influence future consumption patterns and market dynamics [50][51]. - The focus on women's self-awareness is not merely a consumption trend but indicates a shift in societal attitudes that could lead to structural changes in the market [50][52].

Investment Rating - The report indicates a positive investment outlook for the Chongqing noodle industry, projecting a market scale exceeding 100 billion yuan by 2026 [14][16]. Core Insights - The Chongqing noodle segment has shown remarkable growth, with over 42,000 stores nationwide as of January 2026, driven by factors such as local policy support, a growing supply chain, cultural tourism integration, and media exposure [1][20]. - The brand innovation in product offerings and operational models is accelerating, with a focus on diversifying menu items and enhancing consumer engagement through various channels [35][36]. - The market is experiencing a shift from regional specialties to a national presence, particularly in first-tier and new first-tier cities, where consumer acceptance of local cuisine is higher [23][25]. Summary by Sections 1. Category Overview - The Chongqing noodle market is on track to reach a scale of over 100 billion yuan, transitioning from a regional specialty to a nationwide phenomenon [7][14]. - The number of Chongqing noodle stores has surpassed 42,000, with significant representation in the Southwest region, accounting for 40.4% of total stores [15][25]. 2. Development Highlights - Brands are actively innovating their product lines, with a notable increase in new offerings, particularly in toppings and ingredient quality [36][42]. - The operational model is evolving towards all-day dining, making Chongqing noodles a staple in community dining [57][60]. - The supply chain for Chongqing noodles is maturing, with a complete industry chain from raw material sourcing to consumer delivery [66][69]. 3. Pain Points and Recommendations - The industry faces challenges such as strong regional flavor preferences and low brand recognition, which may hinder national expansion [80][81]. - Recommendations include adapting flavors to local tastes, enhancing product innovation to combat market saturation, and building collaborative mechanisms with local governments to strengthen brand presence [83][85].

兰州王黑麦拉面馆已经营28年，店内墙上挂着的5面锦旗，有怀柔环卫公司送的，也有北京怀柔医院急 诊科工作人员送的，每一面都藏着一段暖心故事。除了给环卫工送爱心餐，面馆还常年为外卖员、快递 员、出租车司机提供就餐8折优惠，免费的牛肉汤、开水随时供应。24小时不打烊的面馆，成了这些城 市劳动者的"暖心驿站"。 "我是受父亲的言传身教，做人要多做好事、善事。"王黑麦说，"面馆是小本生意，但这些都是力所能 及的事。环卫工凌晨四五点就上工，顶着寒风扫马路，把城市打扫得干干净净，他们才最辛苦，吃碗热 面是应该的。" 环卫工在兰州王黑麦拉面馆里吃面、歇脚。 数九寒天的北京，街头寒风刺骨。清晨8时，位于怀柔区东关二区的兰州王黑麦拉面馆里，却一片暖意 融融。几十名身穿橙黄色工作服的环卫工人围坐在桌前，吃着一碗碗热气腾腾的牛肉面，萝卜的清甜、 牛肉的醇香混着香菜的鲜气，驱散了一身的寒气。 "刚煮好的面，趁热吃！"店员麻利地端面、添汤，招呼声此起彼伏。面馆老板王黑麦站在柜台旁，看着 工人师傅吃得正香，露出了笑容。此前，他已将一大摞崭新的爱心早餐卡送到了环卫队，让队长分发给 环卫工，凭卡来面馆就能换一碗牛肉面，大小碗随便选。 这已经是 ...

Core Perspective - The article highlights the emotional connection of Taiwanese expatriates to their homeland through food, particularly focusing on the significance of traditional dishes like braised pork rice as a means to alleviate homesickness while living abroad [1][5]. Group 1: Cultural Significance of Food - Taiwanese cuisine, including dishes like oyster omelet, three-cup chicken, and braised pork rice, serves as a cultural anchor for Taiwanese immigrants, providing comfort and a sense of belonging in foreign lands [1][2]. - The experience of enjoying traditional Taiwanese food in night markets is portrayed as a way for urban immigrants to cope with nostalgia and homesickness [1][2]. Group 2: Personal Story of a Taiwanese Restaurant Owner - Lucas Yang, a Taiwanese immigrant in London, opened a restaurant to share the flavors of his hometown after years of living abroad, emphasizing the importance of maintaining cultural ties through food [2][5]. - The preparation of dishes like braised pork rice involves careful selection of ingredients and traditional cooking methods, reflecting the challenges faced by Taiwanese immigrants in adapting their culinary practices in a foreign environment [2][3]. Group 3: Historical Context of Taiwanese Cuisine - The evolution of braised pork rice is linked to Taiwan's historical context, particularly during the Japanese colonial period when resource scarcity forced people to create meals from less desirable cuts of meat [4][5]. - The transition from using leftover parts to better quality ingredients post-1945 signifies a shift in Taiwanese cuisine from mere sustenance to a celebrated cultural heritage [5].