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中国VLOG丨宝岛美食飘香山城
Xin Hua She· 2025-10-09 07:18
国庆中秋假期,一场台湾文化周活动亮相山城重庆,来自台湾的摊主们忙得热火朝天,把地道的"宝岛味"带到山城,让市民游客近距离感受台湾 的独特风情。 哪些台湾美食最受欢迎?烟火气里又藏着哪些两岸交流故事?一起跟随记者的镜头来看看吧! 记者:杨仕彦、赵佳乐 新华社重庆分社出品 内里软嫩的蚵仔煎、浓郁不腻的牛肉面、外酥里嫩的大鸡排、香浓四溢的卤肉饭…… ...
“和田优品”天津消费季活动启幕 打造味觉与文化盛宴
Sou Hu Cai Jing· 2025-09-20 14:28
Core Viewpoint - The "Hetian Quality Products" consumption season event in Tianjin aims to promote regional economic development and cultural exchange through a public brand created in collaboration with the Hetian region [1] Group 1: Event Overview - The event features a new mechanism combining "consumption assistance, postal e-commerce, and media promotion," including innovative programs like "TV Bazaar" and interactive experience areas [3] - The event showcases various local agricultural products such as dates, roses, and sweet melons, attracting significant public interest [5] - The event runs from September 19 to September 21, open daily from 10:00 to 16:00, providing a cultural and culinary experience for Tianjin residents [13] Group 2: Product Highlights - Popular products include sweet glutinous corn, praised for its perfect balance of sweetness and stickiness, benefiting from the unique growing conditions in Xinjiang [5] - Local delicacies such as spicy chicken, lamb skewers, and beef noodles are available, with lamb sourced directly from Xinjiang [7] Group 3: Marketing and Promotion - The promotional strategy has been upgraded, utilizing a multi-channel approach to enhance brand recognition and event impact [9] - The event is expected to help over 80 Hetian enterprises expand their sales channels, with an anticipated sales growth of over 20% for featured products [11]
杭州至兰州T112/113次列车餐食优化升级
Hang Zhou Ri Bao· 2025-08-20 10:04
Group 1 - The core idea of the news is the launch of a new dining menu on the T112 train, which includes six specialty stir-fried dishes, two Northwest snacks, and four boxed meal options, aimed at enhancing passenger dining experience [1][2] - The T112/113 train connects East China and Northwest regions, covering a distance of 2,355 kilometers through five provinces, with a focus on catering to diverse passenger tastes by integrating regional flavors [1] - The new menu features dishes priced between 28 yuan and 48 yuan, emphasizing both Northern and Southern flavors while ensuring high cost-performance [1] Group 2 - The upgrade of the dining service is a response to the "midnight canteen" demand from passengers and aligns with the "One Bowl of Good Rice" initiative by China Railway Shanghai Group to improve service quality [2] - Fresh ingredients are sourced for each trip, with a designated point for replenishing meal supplies to guarantee freshly prepared dishes without using pre-made options [1] - The introduction of late-night meals, such as beef noodles, caters to the dietary needs of passengers after 21:30, further enhancing the overall service experience [2]
第二届“武夷山水·闽菜厨神”大赛在澳大利亚悉尼举办
Ren Min Wang· 2025-08-20 07:47
Group 1 - The event "Wuyi Mountain Water · Min Cuisine Chef Competition" was held in Sydney, attracting over 200 participants from the Min and Taiwan communities, emphasizing the importance of food in cultural connection and heritage [1][2] - The Deputy Consul General of China in Sydney, Wang Chunsheng, highlighted that Chinese cuisine serves as a significant cultural identity symbol for Chinese people, fostering warmth and unity among overseas Chinese [2][4] - The competition featured 27 main dishes and 7 tea dishes, showcasing traditional Min and Taiwanese cuisines, with special dishes prepared by a chef team from the Chinese Consulate [6][10] Group 2 - The event was co-hosted by the Australia Xiamen Chamber of Commerce and the Australian Taiwan Compatriots Association, reflecting the deep-rooted connections between the Min and Taiwan communities [5] - The competition not only focused on culinary skills but also aimed to promote cultural exchange between China and Australia, with a special tea segment introduced to enhance this cultural dialogue [5][6] - Awards were given for the best dishes, with the competition serving as a platform for cultural integration and the promotion of Chinese culinary arts [10]
破解餐饮连锁化痛点:从手艺人到管理者的蜕变
Sou Hu Cai Jing· 2025-08-19 04:18
Group 1 - The core idea emphasizes that expansion is not merely about opening new stores but involves a fundamental restructuring of the business model [1][3] - The first step in expansion is to "deconstruct" the existing business to identify core competencies and unique selling points [3][4] - Businesses should document and standardize their processes to ensure consistency and replicability across new locations [5][6] Group 2 - Understanding the true profitability of each store is crucial before expanding, as it serves as a benchmark for future growth [7][8] - The transition from a single store to multiple locations requires a shift in management practices and the establishment of formal systems [10][11] - Finding the right personnel for new locations is more critical than the location itself, and nurturing existing employees can lead to better outcomes [10][11] Group 3 - Upgrading from informal family rules to formalized company policies is essential for managing a growing business [13][17] - Financial constraints are a significant barrier to expansion, and businesses should explore partnerships and alternative funding sources [17][18] - Building a strong brand identity is vital for attracting customers beyond the local community, requiring a memorable name and cohesive visual elements [21][22] Group 4 - Storytelling and customer engagement can enhance brand loyalty and attract new customers, making the brand more relatable [23][24] - Leveraging existing customers as brand advocates can amplify marketing efforts through word-of-mouth [27][28] - A cautious approach to expansion is necessary, prioritizing quality and customer experience over rapid growth [31][32] Group 5 - Maintaining the unique qualities that define the original business is crucial during the expansion process [32][33] - Seeking external expertise can help address management challenges and improve operational efficiency [33][35] - Clear communication and defined roles between partners are essential to ensure the business's success and maintain personal relationships [35][36]
黄益平:如何打破低价内卷?|宏观经济
清华金融评论· 2025-08-16 09:31
Core Viewpoint - The article emphasizes the importance of brand development in the digital economy, highlighting two main paths: enhancing product quality and providing emotional experiences to consumers [1]. Group 1: Consumer Spending and Economic Growth - A significant challenge for the Chinese economy is to expand consumption, increase its share in GDP, and enhance its contribution to economic growth. Currently, only about 56 yuan out of every 100 yuan of GDP is used for consumption, which is approximately 20 yuan less than the international average [3]. - The low consumption ratio not only affects the quality of life but may also lead to oversupply and excess capacity issues. Additionally, there is a phenomenon of consumption downgrade, where the quality of consumer goods is declining [3]. Group 2: Quality Indicators and Market Dynamics - There is currently no effective indicator to reflect the quality of consumer goods. The CPI index has remained around -0.1%, which may indicate quality issues, but price does not always correlate with quality due to market supply and demand complexities [4][9]. - The "lemon market" concept by Nobel laureate George Akerlof illustrates the consequences of information asymmetry, where buyers focus on price rather than quality due to the difficulty in obtaining quality information [5]. Group 3: Solutions to Information Asymmetry - To address the lemon market problem, it is crucial to provide consumers with more information about product quality. This approach is applicable not only to the second-hand car market but also to other consumer goods, especially in e-commerce [6]. - A recent study developed two indices and a ranking system to inform consumers about brand quality and purchasing power, aiming to enhance the understanding of product quality alongside price [6][10]. Group 4: Brand Index Findings - The online consumer brand index in China has been slowly rising, indicating that consumption downgrade is not a universal phenomenon. Different industries show significant disparities in brand index values, with sectors like 3C, furniture, and beauty products having higher brand recognition compared to women's clothing [10][12]. - The average brand index is higher in new first-tier and second-tier cities compared to first-tier cities like Beijing and Shanghai, suggesting regional differences in brand perception and consumer behavior [10][13]. Group 5: Consumer Behavior and Economic Implications - The study found that cities with a higher proportion of migrant workers tend to have a higher brand purchasing power index but a lower average brand index, indicating a complex relationship between labor demographics and consumer preferences [14][15]. - The research also highlights that cities with stable populations tend to have higher average brand indices, while those experiencing significant population outflows may struggle with brand recognition and consumer spending [15]. Group 6: Emerging Brands and Consumer Trends - The study identified several emerging brands that resonate with younger consumers, such as Pop Mart and products catering to pet care, indicating a shift in consumer preferences towards quality and experience rather than just price [16]. - The overall conclusion stresses the need to focus on product quality information rather than solely on price signals, as brand importance is particularly pronounced in the digital economy [16].
外卖大战风向变了:内卷式竞争,没有出路
3 6 Ke· 2025-08-14 10:40
Core Viewpoint - The ongoing competition in the food delivery industry is shifting from aggressive subsidy wars to a more rational approach, as major players like JD.com, Meituan, and Ele.me express their intention to resist "involutionary" competition [1][2][3]. Group 1: Characteristics of Involutionary Competition - Involutionary competition is characterized by chaotic expansion and zero-sum games among companies vying for limited market share [8]. - Three typical manifestations of involutionary competition include: 1. Price Wars: When prices are driven down to unsustainable levels, leading to losses across the industry [9]. 2. Imitation Wars: Companies blindly follow trends without maintaining their unique offerings, resulting in homogenized products [10]. 3. Internal Strife: Companies focus on undermining competitors rather than expanding the market, often through unethical practices [12][13]. Group 2: Strategies to Avoid Involutionary Competition - Companies should focus on creating value rather than competing on price, ensuring customers perceive their offerings as worth the price [16][20]. - Differentiation is essential for competitive advantage, allowing companies to avoid resource-draining competition by offering unique value propositions [21][24]. - Transitioning from zero-sum games to win-win relationships is crucial, as illustrated by the example of Ford and General Motors, where mutual support can lead to overall industry health [25][30].
常斌:中国的“万店”从哪来?锅圈、零食很忙的基础模型,非常值得学习
创业家· 2025-08-14 10:12
Core Viewpoint - The article discusses the emergence of a new generation of retail chains in China, particularly focusing on the "ten thousand stores" model, which emphasizes community-based, specialized, and discount-oriented retail strategies. This model has led to significant growth in various sectors, particularly in food and snacks, showcasing a shift in consumer behavior and retail dynamics in the country [7][10][17]. Group 1: Investment Insights - Qicheng Capital, founded by Chang Bin, focuses on consumer investments and has successfully backed brands like JiuYueDaoTian, GuoQuanShiHui, and others, aiming to support the next generation of consumer champions [5][6]. - The company has invested considerable time studying offline business models in China, identifying seven established "ten thousand stores" enterprises, with notable examples including MiXueBingCheng and GuoQuan, which have rapidly expanded their store counts [7][19]. - The article highlights the success of GuoQuan, which transitioned from a restaurant model to a retail chain, achieving over 10,000 stores in a short period, primarily in lower-tier cities [11][12]. Group 2: Retail Trends - The snack retail sector has seen a transformation with the rise of "Snacks Are Busy," which has surpassed 10,000 stores, offering a discount model that appeals to consumers by providing lower prices and a wide variety of products [13][15]. - The shift in consumer spending from traditional supermarkets and online platforms to discount snack stores indicates a significant change in the retail landscape, with consumers favoring convenience and affordability [15][16]. - The article emphasizes the iterative process of enhancing user value and commercial efficiency across various retail channels, leading to structural changes in the industry [16]. Group 3: Business Model Innovations - The success of these retail chains is attributed to their ability to create a solid business foundation, focusing on product quality and operational efficiency, which allows for rapid expansion without excessive cash burn [21][24]. - The article discusses the importance of establishing a strong initial model that can attract quality franchisees, ensuring sustainable growth and profitability as the business scales [22][23]. - It also notes that the retail sector's evolution from online to offline models has led to a more robust and resilient business environment, where companies can achieve profitability through careful planning and execution [24].
烟火气里的文化与民生(四海听音)
Ren Min Ri Bao· 2025-08-06 22:15
Core Insights - The development of local snack industries can significantly boost economic growth and cultural heritage, transforming traditional street food into standardized, branded, and scaled operations [1][2] - Local snacks, such as Shaxian snacks and Liuzhou snail noodles, have evolved from street vendors to billion-dollar industries, showcasing the potential for modernization and industrialization in the food sector [1] - The snack industry not only supports local economies but also serves as a cultural emblem, connecting overseas individuals with their roots and introducing local flavors to a broader audience [1][2] Industry Overview - The low entry barriers of the snack industry make it accessible for many, providing income and entrepreneurial opportunities for individuals, particularly returnees [2] - The collective impact of numerous small snack businesses contributes to social stability and improved living standards, highlighting the importance of grassroots economic activities [2] - Emphasizing craftsmanship and innovation in the snack industry can lead to expansive growth and new market opportunities [2]
扶百行 润百业 惠万家
Jin Rong Shi Bao· 2025-08-05 02:35
Group 1: Financial Support and Growth - The Industrial and Commercial Bank of China (ICBC) Gansu Branch has focused on integrating into Gansu's development layout, aiming for high-quality local economic growth, with total loan balances expected to exceed 250 billion yuan by May 2025 [1] - The bank has provided loans totaling 2.88 billion yuan to 169 specialized and innovative enterprises in Gansu, with a year-on-year growth of 11.82% in loans to science and technology enterprises, and loans to strategic emerging industries surpassing 30 billion yuan [2] - Agricultural loans from ICBC Gansu Branch reached 32.818 billion yuan, reflecting a year-on-year increase of 14.12%, benefiting over 40,838 households [3] Group 2: Industry Upgrades and Innovations - ICBC Gansu Branch has established a "loan + scene ecology" service system to support the upgrading of industries and the cultivation of new production capacities in Gansu [2] - The bank has tailored financial solutions for companies like Gansu Blue Science and Technology Petrochemical High-tech Equipment Co., providing 50 million yuan in working capital loans to support technological upgrades and expansion [2] - The bank's support for Hualing Dairy Products Co. has included a financing balance of 98 million yuan, facilitating the company's growth in high-value-added yak milk products [3] Group 3: Community and Social Impact - ICBC Gansu Branch has implemented the "smart catering" system in local businesses, enhancing operational efficiency and customer experience in the food industry, exemplified by the Zhang Guoren Beef Noodle Restaurant [4] - The bank has contributed to community welfare through financial support for infrastructure, education, and seasonal assistance, promoting common prosperity in regions like Gongjing Town [4]