齐鲁网·闪电新闻2月4日讯"黄河大集""运河大集""海洋大集"新春季主题活动今天同步启动，山东推出全 域联动、全业态融合的活动模式，推进文旅深度融合，持续释放城乡文化消费潜能。 闪电新闻专栏 来源：闪电新闻编辑：胡兴润责编：刘玉良审校：李沐言主编：崔维莉 闪电热点 阅读量：7.9W 闪电新闻记者 胡兴润 韩盼盼 报道 ...

Group 1 - The core event "办年货 赶大集" CMG Spring Consumption Season was launched on February 5 in Hefei, Anhui, focusing on traditional customs and core consumption scenarios for the upcoming Spring Festival [1][3] - The event aims to boost domestic demand and consumption in line with the central government's policies, featuring a combination of television broadcasts, offline markets, and online live streaming [3][4] - Various regions including Anhui, Heilongjiang, Sichuan, Xinjiang, Guangdong, Shanxi, Shandong, and Zhejiang will host unique markets showcasing local specialties and festive activities [3][4] Group 2 - The "Smart Market" in Anhui integrates technology and intangible cultural heritage, featuring robots writing "福" (blessing) and interactive exchanges of local products [4][6] - In Mudanjiang, the winter market offers a unique experience with frozen goods and winter fishing activities, allowing visitors to enjoy local delicacies while engaging in winter sports [6][7] - Diverse market activities across cities like Yibin, Guangdong, Shanxi, Xinjiang, Shandong, and Zhejiang highlight local flavors and cultural performances, showcasing the vibrant transformation of rural areas through technology and culture [7][8]

海口骑楼老街张灯结彩，年味扑面而来。海口市融媒体中心记者 康登淋 摄 新春将至，椰城海口暖意融融，旅游消费市场持续升温。本土老字号凭借深厚底蕴与地道风味"圈粉"无数，新晋本土品牌则以创意伴手礼推陈出新，机场 口岸、历史街区内购销两旺，老字号与新品牌同台出彩，共同为海口新春旅游消费旺季注入别样活力。 2月3日，海口美兰国际机场的沿江鸡饭店内香气扑鼻。一边是令人垂涎的饭菜，另一边的货架上整齐摆放着盐焗鸡、椰子饭、山兰酒等本地特色产品。不 少旅客用餐后，会带上一份伴手礼，让地道的"海口味道"为旅途再添一抹亮色。 作为海南首个"中华老字号"，海口龙华沿江饭店深耕海南风味80多年，凭借地道的文昌鸡积累了高人气。"我们在美兰机场开设了3家门店，兼顾餐食与伴 手礼销售。旅游旺季到来，门店客流量大幅攀升，仅盐焗鸡单日销量就近300只。"海南沿江饭店投资管理有限责任公司董事长符之望介绍。 为了让更多人了解海南风味、海口特色，沿江饭店将门店开到北京、上海、重庆等城市，更走出国门落户新加坡。各地门店还结合当地口味创新推出椒麻 鸡、口水鸡等产品，让椰城老字号在守正创新中香飘海内外，持续焕发新活力。 骑楼老街上，红灯笼、金福字将街区装 ...

Core Insights - The "New Year Goods Economy" has evolved into a significant consumption model during the period from the Winter Solstice to the Lantern Festival, expanding from traditional food and clothing to include health, entertainment, and cultural tourism, thus becoming a vital engine for driving consumption, cultural transmission, and economic activation [1][22]. Group 1: Cultural and Experiential Consumption - The traditional practice of purchasing New Year goods has become more diverse, with cultural and experiential products gaining popularity alongside traditional items like food and clothing [2][25]. - Non-material experiences, such as interactive games and performances, are increasingly integrated into New Year markets, enhancing the festive atmosphere and providing immersive experiences for consumers [3][25]. - Events like the "Non-Heritage New Year Market" showcase local craftsmanship and cultural heritage, attracting visitors and enhancing community engagement [3][28]. Group 2: Regional Characteristics and Local Brands - New Year markets across China exhibit distinct regional characteristics, contributing to the emergence of local brands and enhancing the overall festive consumption landscape [4][25]. - The integration of local cultural elements into New Year celebrations, such as traditional crafts and foods, fosters a sense of community and cultural pride [4][28]. Group 3: Food as a Central Element - Food remains a crucial component of the New Year goods economy, with limited edition festive items experiencing high demand [5][26]. - Various regions are organizing food festivals and events that highlight local delicacies, enhancing the cultural and culinary experience for consumers [5][26]. Group 4: Technology and Modernization - Traditional New Year activities are increasingly incorporating technology and modern entertainment, creating a fusion of cultural heritage and contemporary experiences [6][27]. - Events like the Sichuan International Dinosaur Lantern Festival combine interactive entertainment with cultural performances, appealing to a broader audience [6][27]. Group 5: Community and Economic Impact - Initiatives like the "Guizhou Mei Garden New Year Festival" not only promote local products but also support rural economies by providing platforms for local farmers to sell their goods [19][29]. - The establishment of community markets during festive seasons enhances local economic activity and fosters a sense of belonging among residents [19][30].

记者从国铁北京局获悉，2026年春节期间，京津冀首列全景观光旅游列车"星光·燕赵号"将再度启程， 从北京奔赴历史文化名城承德，为市民新春出行新添选择。 提前登上焕新升级的车厢，悬挂的喜庆小灯笼错落点缀，浓郁年味扑面而来。列车设置了趣味活动体验 区，车窗绘画、非遗工坊、年味手作等多项亲子趣味活动已整装待发，静候大小朋友共赴美好旅途。旅 客可亲手制作以中国结、瑞马等吉祥元素为主题的新年装饰，成品既可留存旅途回忆，也可作为心意满 满的伴手礼传递温情。旅途中，沉浸式VR体验更能带旅客领略虚拟与现实交融的独特景致，解锁旅途 新乐趣。 依托承德本地春节特色旅游资源，"星光·燕赵号"打造了"车票+"多样化产品组合，推出新春灯会、温泉 康养等不同主题联票产品，实现"一程多享"的文旅体验升级。 本次新春专线具体开行日期为：2026年2月10日、11日、13日、14日、15日、19日、20日、21日、22 日、23日、24日、25日、27日、28日，3月1日、2日、3日，合计开行17天，每日一趟往返。北京站至承 德站（Y963次）7:59从北京站发车，12:37抵达承德站；承德站至北京站（Y964次）15:45从承德站发 车，2 ...

Core Insights - The article highlights the vibrant development and strategic positioning of Ciyang County as a key player in the regional economy, focusing on its initiatives in investment attraction, commerce, culture, and agriculture as it approaches the New Year [1][3]. Investment and Economic Development - Ciyang County has actively innovated its investment strategies, launching high-profile promotional events in Changsha and Xi'an, which successfully attracted 118 enterprises across various sectors [3]. - The establishment of a "Changsha Investment Liaison Center" and the "Cosmetics Industry Association Liaison Office" in Xi'an aims to create a dynamic investment network, enhancing local economic engagement [3]. Cultural and Tourism Integration - The 6th "Ciyang Flavor New Year Goods Festival" and the 3rd Ciyang Temple Fair serve as platforms for promoting agricultural and cultural tourism, with significant sales and participation, including over 100 million yuan in transactions during promotional events [4]. - The integration of technology in cultural events, such as the use of smart robots at the Temple Fair, has attracted an average of 15,000 visitors daily, showcasing a blend of tradition and modernity [6]. Culinary and Agricultural Promotion - The "Ciyang Culinary Competition" featured 24 local restaurants, emphasizing traditional dishes and promoting local agricultural products, thereby enhancing community engagement and cultural heritage [9]. - The event promotes healthy eating habits while celebrating local cuisine, contributing to the overall festive atmosphere and economic activity in the region [9]. Overall Economic Activity - Ciyang County's initiatives reflect a robust economic environment characterized by active commerce, cultural heritage preservation, and community engagement, positioning it as a vital regional hub [1][4][9].

新华视点｜文旅新体验点亮消费新图景 再造消费新场域：如何让"家附近"的烟火滋养日常生活？ 年末岁初，到处都热闹了起来。不知道你有没有发现，"家附近"的消费正在悄悄变化。以前只是买菜的 地方，现在却越来越有逛头、有玩头，充满了各地风味和生活气息。今天，我们将走进云南昆明的大观 篆新农贸市场，它每天能吸引5万人次，被称为"在地风物博物馆"。一起来看看，这个"家附近"的地 方，是如何从一个农贸市场成为"网红打卡地"，为消费注入新活力。 市集里的每一个摊位，都藏着云南风物的流转故事。商户肖天华在市场里经营了一家野菜档口，刚上市 的草芽、金雀花等上百种时令野花、野菜在摊位前码放成袋。她的丈夫常年在普洱、西双版纳、德宏等 地采购食材，自己则守在摊位，把云南的山野风味带给食客。 这份烟火气的持续升温，离不开市场精准的转型升级。这座老市场没有固守传统，通过多次改造升级， 平衡民生保障与消费升级的需求。 逛景点、拍照片、买特产，曾经是旅行的"标配"。如今，在扩大内需、培育服务消费新增长点的政策背 景下，以兴趣为核心的知识型体验消费，正加速走进文旅市场，成为新的消费热点。 在重庆市渝中区解放碑商圈的一家咖啡培训教室里，磨豆机的声 ...

甘肃省代表委员畅谈"十五五"高质量发展新路径 听完政府工作报告，甘肃省人大代表、甘肃陇源阳光能源开发有限公司执行董事刘琳难掩激动："报告 把巩固拓展脱贫攻坚成果同乡村振兴有效衔接放在突出位置，给我们基层发展特色农业注入了强大信 心！" 刘琳细数"十四五"期间甘肃特色农业产业发生的变化：启动建设全国现代寒旱特色农业先行基地，建 设"牛羊菜果薯药粮种"八大产业集群和25个产业带，累计建成国家级特色优势产业集群9个、现代农业 产业园12个、产业强镇56个及省级农业产业园71个……在他看来，做强特色产业是乡村振兴的核心支 撑。"建议全省统筹布局'一县一业'，避免同质化竞争。比如生猪产业，可在河西、陇东、陇南打造差 异化生产集群。" "报告明确提出全面实施民营经济促进法，开展民营经济助力护航行动，这让我们民营企业家倍感振 奋！"甘肃省人大代表、甘肃省陕西商会会长张建忠直言，与全国相比，甘肃的民营经济仍是短板，但 也意味着巨大潜力。 中国发展改革报社记者|王斌 近日，在甘肃省两会召开期间，人大代表、政协委员围绕政府工作报告展开审议与讨论，从不同领域、 不同视角为甘肃省"十五五"高质量发展建言献策。农业发展、民营经济、文旅 ...

Core Viewpoint - The new Dongsong Night City aims to create an immersive cultural tourism experience by integrating Song Dynasty aesthetics with contemporary lifestyle elements, establishing itself as a benchmark in the industry for cultural tourism integration [4][9]. Group 1: Response to National Strategy - The renovation of Dongsong Night City is a proactive response to the national strategy for deep integration of culture and tourism, aiming to fill the gap in high-quality night economy in Shandong [4]. - The project transforms static historical culture into dynamic, participatory experiences, drawing inspiration from the vibrant scenes depicted in "Tokyo Dream of Huazhi" and the rich cultural heritage of "Water Margin" [4]. Group 2: "Five New + One Heart" Experience System - The core of the upgrade is the "Five New + One Heart" experience framework, which encompasses six dimensions: performance, scene, experience, gameplay, business model, and service [6]. - New performances include the innovative reverse narrative large-scale drama "Into the Dream of Water Margin," alongside various shows that blend martial arts, dance, and digital technology to recreate the essence of Song Dynasty life [6]. - The new scene layout features a comprehensive design that includes multiple themed areas, effectively bringing to life the diverse aspects of Song Dynasty culture [6]. - New experiences are designed to cater to various interests, including dining, entertainment, and night tours, while new gameplay introduces real-life NPC characters for interactive experiences [6]. - New business models create consumption scenarios that integrate storytelling with commercial activities, enhancing the overall visitor experience [6]. Group 3: Cultural Value Co-Creation - Dongsong Night City aims to redefine itself beyond a traditional tourist attraction, promoting a new paradigm of "cultural tourism + Song Dynasty lifestyle," encouraging visitors to transition from passive observers to active participants and co-creators [9]. - The project emphasizes a dual-directional interaction in cultural experiences, fostering a deeper emotional connection and contemporary transmission of cultural values [9]. - The initiative targets young audiences, creating a cultural habitat that allows for both relaxation and deep engagement [9]. - The establishment of the "Five New + One Heart" system is expected to solidify the brand perception of Shandong as synonymous with the Song Dynasty lifestyle among younger generations [9].

转自：成都日报锦观 推动农耕文明和现代文明有机融合交相辉映 □张民 日前召开的全省宣传部长会议指出，要擦亮"锦绣天府·安逸四川"文旅品牌，健全文化遗产保护传承工 作体系。成都平原沃野千里，物阜民丰，自古就被称为"天府之国"，是巴蜀文明繁荣数千载的核心腹 地。从先秦时期古蜀先民开沟筑堰、兴修水利到新中国成立后，成都平原农业生产方式发生深刻变 革……数千年来，巴蜀儿女在这片肥沃土地上精耕细作，终使成都平原变为"天府粮仓"，创造了辉煌的 农耕文明。如今，这片古老土地在新时代焕发新生，乡村振兴、文旅融合、创意农业、乡村民宿……在 传承与发展中，成都平原的传统农耕文明正以其生生不息的创造力与现代都市文明有机融合、交相辉 映，续写着永续发展的壮丽诗篇。 成都平原，因水而生，因水而兴，其农业生产方式的最大特点就是高度发达的灌溉体系和以水稻为核心 的精耕细作传统。战国末期，秦蜀郡守李冰主持修建的都江堰水利工程，以无坝引水的卓越智慧成功将 岷江水有序引入成都平原，将肆虐的洪水转化为宝贵的灌溉资源，由此使成都平原"水旱从人，不知饥 馑"。2000多年来，都江堰灌溉干支渠系不断延伸拓展，织就经纬交织的自流灌溉网络，将川西坝子的 广 ...