01 事件概述 02 分析判断 ► 2025Q1营收、ASP环比明显改善 收入端， 2024Q4营收同比-11.0%，环比+35.2%，2024Q4集团销量136.4万辆，同比-15.4%，环比+65.8%，销量环比提升驱动营收环比改善，营收增速环比低于销量增速主要 系ASP下滑。2025Q1总营收1,408.6亿元，同比-1.5%，环比-28.5%；2025Q1集团销量94.5万辆，同比+13.3%，环比-30.7%，受益批发销量改善、ASP环比提升及华域收入提 升，营收增速环比好于销量增速 。 ASP： 2024Q4/2025Q1单车ASP为9.8/10.1万元，同比分别+5.4%/-13.1%，环比分别-18.5%/+3.1%，ASP 提升主要受售价偏高的新能源产品 占比提升驱动。 ► 2024Q4上汽通用减值影响利润 2025Q1规模效应驱动盈利改善 毛利端 ： 2024Q4/2025Q1 毛利率 11.6%/10.2% ，同比 -0.3/-1.2pct ，环比 0.0%/-1.4pct ， 2024Q4 毛利率下滑主要系 Q4 将相关保证类产品质保费自销售费用重分类至营业成 本，规模效应驱动毛利改善 ...

Core Insights - The local supply chain is reshaping the global automotive industry landscape through technological breakthroughs, rapid response, and cost advantages, with future competition in the smart vehicle sector focusing on ecosystem collaboration and supply chain integration efficiency [1][2] Industry Developments - The 2025 Shanghai Auto Show featured a dedicated "China Chip Exhibition Area," showcasing over 1,200 domestic automotive chips from more than 150 member units of the China Automotive Chip Industry Innovation Strategic Alliance, marking the largest participation in history [1] - Intel debuted its second-generation SDV (AI-enhanced Software Defined) SoC at the auto show, collaborating with Black Sesame Intelligence to develop an integrated cockpit and driving assistance platform, which is set to support scenarios from L2+ to L4 and aims for a reference design release in Q2 2025 [2] Competitive Landscape - The global smart driving assistance chip market is experiencing a shift as domestic chip companies like Horizon Robotics and Black Sesame Intelligence gain traction, challenging the dominance of Nvidia and Tesla [3][4] - A report from Founder Securities indicates that in 2024, the global installation volume of smart driving domain control chips is projected to reach 5.28 million units, with Nvidia's Drive Orin-X series holding nearly 40% market share and Tesla's FSD at 25.1% [3] Strategic Collaborations - Black Sesame Intelligence has initiated mass production of its first domestic single-chip central computing platform based on the Wudang C1296 chip, in collaboration with Dongfeng Motor and Junlian Zhixing [3] - Local chip companies are forming partnerships with multiple OEMs, which is crucial for driving large-scale production and ensuring supply chain security amid geopolitical factors [4] Market Positioning - Domestic chip companies are focusing on entry-level smart driving assistance systems, primarily used in vehicles priced below 200,000 yuan, while high-end products remain dominated by Nvidia [4] - The competition in high-end smart driving chips is expected to intensify in the next two to four years as urban NOA technology matures and becomes widely adopted [5]

Financial Performance - The company achieved a revenue of 1.566 billion CNY in 2024, representing a year-on-year growth of 24.51% [8] - The net profit for 2024 was 201 million CNY, showing a significant increase of 173.04% compared to the previous year [8] - In Q1 2025, the revenue reached 349 million CNY, with a year-on-year growth of 16.41%, and the net profit was 62 million CNY, up by 105.70% [8] Growth Drivers - The growth in revenue was primarily driven by the recovery in consumer electronics demand, expansion into North American markets, and the introduction of new products [2][3] - The company is focusing on high-value products and optimizing its product structure, which has led to an increase in gross margin [3] - New business opportunities in data centers, servers, and smart vehicles are expected to contribute to future growth [11] Market Position and Clientele - The company has established a comprehensive coverage of top clients in the 3C industry, including major players like Samsung, Microsoft, Google, and Amazon [3] - The market share in the consumer electronics sector is anticipated to expand due to the growth of AI terminal devices and ongoing technological innovations [3] International Trade and Strategy - Export revenue accounts for 38.20%, primarily to Southeast Asia, with minimal exposure to the U.S. market [4] - The company has developed strategies to mitigate risks from international trade uncertainties by establishing overseas production bases, particularly in Thailand [5][12] R&D and Innovation - In 2024, the company invested 84.35 million CNY in R&D, which is 5.39% of its revenue, and employs a significant number of technical staff [14] - The focus on high-performance thermal management technologies and new product development is expected to enhance competitive advantage [4][6] Future Outlook - The company is optimistic about the growth prospects in AI hardware, smart vehicles, and clean energy sectors, which are expected to drive new product demand [14] - Continuous investment in R&D and innovation is planned to maintain a leading position in the market and meet evolving customer needs [14]

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for future returns exceeding the market benchmark by more than 15% over the next 6-12 months [4]. Core Views - The company is expected to achieve a robust performance in 2024, with total revenue projected to increase by 35.0% year-on-year to 26.6 billion yuan and net profit expected to rise by 39.5% to 3.0 billion yuan [1][4]. - Short-term profitability may fluctuate due to a decline in sales from major clients and increased costs associated with new factories and business development, but the long-term growth potential in smart vehicles and robotics remains strong [2][3]. Summary by Sections Financial Performance - In 2024, the company's gross margin is expected to decrease by 2.1 percentage points to 20.8%, while the selling, general, and administrative (SG&A) expense ratio is projected to decline by 1.1 percentage points to 8.0% [2]. - For Q1 2025, revenue is anticipated to show a slight year-on-year increase of 1.4% but a significant quarter-on-quarter decline of 20.4%, amounting to 5.7 billion yuan in net profit, which reflects a year-on-year decrease of 12.4% [1][2]. Business Segments - The automotive electronics segment is experiencing high growth, with revenue expected to increase by 906% to 1.8 billion yuan. Other segments, including interior functional parts and chassis systems, are also showing steady growth [2]. - The robotics segment is beginning to contribute positively to profits, with the electric drive system achieving a gross margin of 50.9% in 2024 [2][3]. Global Expansion and Strategic Positioning - The company is accelerating its global footprint, with plans to add a third closed air suspension production line in 2025 and new factories in Mexico and Thailand set to commence operations in 2024 and 2026, respectively [3]. - The dual-platform strategy in smart vehicles and robotics is expected to enhance the company's competitive edge, with significant client partnerships established with major automotive brands [3]. Profitability and Valuation Metrics - The report projects a decline in net profit margin to 10.0% in 2025, with a gradual recovery expected in subsequent years [10]. - Key valuation metrics include a projected P/E ratio of 27 for 2025 and a P/B ratio of 4.1, indicating a favorable valuation relative to expected earnings growth [11].

Investment Rating - The report maintains a "Buy" rating for the company [3] Core Views - Despite a decline in performance in Q1 2025, the report anticipates improvement in Q2 2025 as adjustments in downstream customer production lines conclude and new products are launched [3] - The company is projected to achieve net profits of 3.554 billion, 4.460 billion, and 5.652 billion RMB for the years 2025 to 2027, with corresponding EPS of 2.04, 2.57, and 3.25 RMB [3] - The company operates as a Tier 0.5 supplier, focusing on both smart automotive components and robotics, which are expected to drive future growth [9] Financial Projections - Total revenue is forecasted to reach 32.879 billion, 40.774 billion, and 48.929 billion RMB from 2025 to 2027, with year-on-year growth rates of 23.60%, 24.01%, and 20.00% respectively [3][10] - The gross margin for Q1 2025 was reported at 19.89%, showing a year-on-year decrease of 2.53 percentage points [9] - The company’s net profit margin for Q1 2025 was 9.80%, down 1.54 percentage points year-on-year [9]

Group 1 - Ouyue Semiconductor has launched multiple AI SoC chips and solutions based on its self-developed Longquan 560 series and Gongbu 565 series chips, covering applications such as vehicle basic architecture VBU, integrated Combo assisted driving, AI electronic rearview mirrors, and smart car lights [1] - The VBU chip solution has received support from numerous ecosystem partners, including Chengmai Technology, which developed the Hongzhi OS cockpit based on Ouyue Semiconductor's chips and the Open Harmony operating system [1] - Ouyue Semiconductor has signed strategic cooperation agreements with Xingyu Co., Ltd. and Jingneng Optoelectronics to jointly develop the IVISION smart headlight, which is set to achieve mass production soon [1] Group 2 - The integrated Longquan 560Lite dedicated SoC chip and Micro LED light source chip will enable features such as smart interactive projection, enhancing the driving experience for users [1] - The product has already been designated for six vehicle models from four car manufacturers, with plans for market launch in the next two years [1] - The CEO of Ouyue Semiconductor stated that the company will continue to increase R&D investment and deepen collaboration with industry chain partners, focusing on technological innovation and ecosystem development to drive the future of smart vehicles [2]

出品 | 凤凰网财经《封面》 主持人丨张涛 制片人 | 李念雪 2024 年，中国新能源汽车市场渗透率首次突破 50% ，这意味着每卖出去两辆车，就有一辆是新能源，而智能化也无疑成为车企角逐的核心战场。 在这场浪潮中，华为乾崑用亮眼的成绩单，为行业注入了一剂强心针。 2025 年 4 月，执掌车 BU 一年多的 CEO 靳玉志带着 HUAWEI ADS 4 亮 相华为乾崑智能技术大会，期间，首次在凤凰网财经《封面》专访中完整阐述了华为乾崑的愿景 ——" 把智能带入每一辆车 " 。 这位在华为扎根 20 余年的 " 技术派 " 高管，身上带着鲜明的华为基因：务实、长期主义，忠于技术。也是技术的相通性，支撑了靳玉志从光产品 线到智能汽车赛道的丝滑转型，"我们只是进入汽车行业中智能化的部分，根基还是 ICT 技术，如果一定要说区别，那就在于过去更多面向 B 端， 现在增加了 C 端用户。" 公开年报显示， 2024 年华为研发投入达到 1797 亿元，约占全年收入的 20.8% 。靳玉志向《封面》透露，其中车 BU 的直接投入"已超大几百 亿"，面对是否有盈利压力的提问，他从容回应： " 华为乾崑一贯的战略就是帮助 ...

Company Overview - The company, Si Rui Pu, is engaged in the research and sales of integrated circuit design, focusing on high-performance, high-quality, and high-reliability products [4][18] - The main business includes the development and sales of analog and mixed-signal integrated circuits, covering various applications such as new energy, automotive, communication, industrial, and healthcare [4][18] Financial Performance - In the first quarter of 2025, the company achieved operating revenue of 421.79 million yuan, a year-on-year increase of 110.88% and a quarter-on-quarter increase of 13.59% [34] - The net profit attributable to shareholders was 15.56 million yuan, marking a turnaround from losses [34] - The gross profit margin for the first quarter was 46.43%, showing a slight year-on-year decline but a quarter-on-quarter improvement [34] Industry Context - The global semiconductor market is projected to reach a size of 627.6 billion USD in 2024, reflecting a growth of 19.1% compared to 2023 [14] - The domestic integrated circuit industry in China is expected to see double-digit growth in both production and export volumes in 2024, with significant contributions from sectors like AI and smart vehicles [15][16] - The analog chip market is anticipated to grow to 79.43 billion USD in 2024, driven by demand from consumer electronics, automotive electronics, and industrial control [16][17] Technological Trends - The company is focusing on high-performance and low-power designs, as well as high integration and multi-functionality in its analog chip offerings [20][21] - Innovations in manufacturing processes and packaging technologies are being pursued to enhance product performance and reliability [22] Market Applications - The company’s products are widely used in various sectors, including communication, automotive, and industrial automation, with a growing demand for analog chips in 5G technology and electric vehicles [23][25][28] - The renewable energy sector, particularly solar and energy storage, is expected to drive further demand for analog chips due to the increasing installation of solar power systems and energy storage solutions [26][27]

Core Viewpoint - Xiangshan Co., Ltd. plans to raise up to 812 million yuan through a private placement to its controlling shareholder, Ningbo Joyson Electronic Corp., to enhance its capital strength and support the development of core businesses such as smart cockpits and new energy charging and distribution systems [1][4]. Group 1: Company Overview - Xiangshan Co., Ltd. is a national high-tech enterprise focused on automotive smart cockpit components and new energy charging and distribution systems, with R&D centers in China, Germany, and North America, and 15 global production bases [2]. - The company serves as a global tier-one supplier for leading automotive brands including Mercedes-Benz, BMW, BYD, Geely, Chery, Changan, NIO, Xpeng, Li Auto, and others, holding the largest market share in smart cockpit air management systems in China and globally [2]. Group 2: Private Placement Highlights - The private placement will be conducted at an issuance price of 24.69 yuan per share, with a lock-up period of 36 months, increasing Joyson's shareholding from 29.9992% to 43.95%, thereby consolidating control over the company [3]. - The significant increase in shareholding by the controlling shareholder reflects confidence in the company's technological capabilities, business prospects, and management team, aiming to deepen strategic collaboration and resource integration [3]. Group 3: Fund Utilization and Strategic Impact - The funds raised will be fully allocated to enhance working capital, aligning with the company's strategic needs, and is expected to positively impact operations, finance, profitability, and cash flow [4]. - The capital injection will strengthen the company's operational capabilities, support R&D and market expansion in core businesses, and enhance global production capacity, thereby solidifying its industry-leading position [4]. - Although short-term share dilution may occur, the long-term expansion of business scale and technological upgrades are anticipated to translate into clear profit growth [4].

Core Viewpoint - The company reported significant growth in revenue and net profit for 2024, with a focus on expanding into emerging markets such as commercial satellite communication, smart automotive, and smart home sectors [1] Group 1: Financial Performance - In 2024, the company achieved a revenue of 8.744 billion yuan, a year-on-year increase of 15.85% [1] - The net profit attributable to shareholders reached 662 million yuan, reflecting a year-on-year growth of 26.89% [1] - For Q1 2025, the company anticipates gradual improvement in operations starting from Q2 despite short-term impacts from external uncertainties [1] Group 2: Business Expansion - The company is actively exploring new markets in commercial satellite communication, smart automotive, and smart home sectors, enhancing its second growth curve [1] - In the commercial satellite communication sector, the company has made significant breakthroughs and is expanding its business scale, becoming a key supplier in the satellite field [2] - The company has successfully supplied products to major North American clients and plans to engage with more large manufacturers in the future [2] Group 3: Strategic Focus Areas - The government has emphasized the development of smart connected vehicles, marking a shift in the automotive industry towards intelligent mobility [3] - The company has increased its focus on smart automotive business, securing qualifications from domestic and international manufacturers for various products [3] - In the smart home market, the global market size is projected to reach 155.8 billion USD in 2024, with a compound annual growth rate of 21.52% from 2017 to 2024 [4] - The company is leveraging its core products to establish a leading position in the smart home and IoT sectors, with significant advancements in various applications [4] Group 4: Future Outlook - The company plans to continue investing in consumer electronics, commercial satellite communication, and smart automotive sectors while exploring emerging fields such as 6G, 7G, data centers, artificial intelligence, and humanoid robots [4]