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山东沂南:特色农业片区化发展奏响乡村振兴“丰收曲”
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-19 07:48
放眼整个孙祖小米特色农业片区,小米产业向着规模化、组织化、标准化发展,正继续擦亮"孙祖小 米"金字招牌,描绘强镇富民新"丰"景之宏图。片区内发展6处规模化种植基地、2600亩,成立"孙祖镇 米宝宝农产品种植联合社",建立"村集体+"利益联接机制,开展小米、小米粉和米油等精深加工,提升 附加值30%,带动村集体年均增收10万元。 来到浮来山脚下的湖头镇薄店子村,在成千果蔬种植专业合作社,印有"福""平安"字样的苹果红彤彤的 一串串挂在枝头,令人欣喜不已。 在这弥漫着果香的900亩苹果园中,有一处室内长着两颗粗壮苹果树的田间学校,这让果园的底蕴一下 子更深厚了一些。据了解,沂南县在推进田间学校建设过程中,重点选取产业基础较好、设施条件完 善、特色优势明显、示范引领作用较强的经营主体。通过新型经营主体特色产业发展的示范带动,帮助 更多周边小农户掌握新技术、新技能,使他们更好地融入到当地特色产业的发展中。 "我们着力于老产业的新发展,通过'稳面积、强质量、强品牌、强效益'的思路,加快'产、贮、销'全产 业链协同发展,建成这家浮来红田间学校。"产业头雁于成千介绍,"技术的生命力在于应用与传播,基 于合作社长期实践,我们 ...
把一粒种串成一条链,广东种业绘就鲜食玉米产业新图景
Nan Fang Nong Cun Bao· 2025-09-17 10:00
Core Viewpoint - The fresh corn industry in Guangdong is rapidly developing, with significant potential for growth and innovation, despite facing challenges such as resource constraints and natural disasters [4][5][18]. Group 1: Industry Overview - Zhanjiang has been cultivating sweet corn on a large scale since 1998, currently covering an area of approximately 700,000 acres, leading the province in both planting area and yield [2][3]. - The national planting area for fresh corn has surpassed 25 million acres, with an annual consumption of 75 billion ears [4]. Group 2: Challenges and Opportunities - The fresh corn industry faces multiple challenges, including insufficient germplasm resources, tightening production constraints, and increased natural disasters and pest issues [4][5]. - There is a need for enhanced collaboration between research institutions and seed companies to accelerate breakthroughs in germplasm innovation and address practical production challenges [15][20]. Group 3: Market Demand and Trends - Fresh corn is becoming a significant product in the context of food diversification, with a compound annual growth rate of 13.46%, marking it as a key component of the "big food concept" [18]. - The demand for new varieties of fresh corn, including black sweet and glutinous corn, is expected to grow across regions, particularly in the Yangtze River Delta [27][29]. Group 4: Quality and Breeding - There has been notable progress in the quality breeding of fresh corn, with some varieties nearing international quality standards, yet there remains room for improvement in balancing yield and quality [25][26]. - Future breeding efforts should focus on developing high-quality, visually appealing, and high-yield varieties that are resistant to diseases [33][34]. Group 5: Industry Structure and Economic Impact - Fresh corn is a crucial economic crop for restructuring and transforming the corn industry, significantly contributing to farmers' income and local economies [40]. - Guangdong is a major production area for fresh corn, with over 2 million acres planted annually, and it plays a vital role in supplying markets in major cities [41][42]. Group 6: Processing and Supply Chain - Despite the large planting area and good profitability of winter fresh corn in Guangdong, the processing segment remains a weak point, with a lack of deep processing products [49][50]. - There is a high loss rate and reduced marketability due to inadequate preservation and processing technologies for sweet corn, indicating a need for further strengthening in this area [51].
宁夏固原:“百美村庄”靓丽答卷 绘就乡村振兴新图景
Zhong Guo Xin Wen Wang· 2025-09-15 23:35
"百美村庄"项目由中国乡村发展基金会于2013年启动,通过整体规划、民居改造、生态整治,以乡村旅 游促进三产融合,目标打造"产业强、生态美、文化兴、机制活、百姓富"的乡村振兴示范村。从传统村 落蜕变而成"百美村庄"的薛庄村2024年9月开村,如今已成为游客沉浸式体验乡村诗意、触摸乡土温度 的地方。这家手工醋坊,也焕发了新的生机。 这家醋坊名为池淋老土醋,据醋坊员工赵苗苗介绍,醋坊主理人有超过60年酿醋经验,已将手工醋的酿 造技艺传授给年轻一代。凭借地道的手工酿造工艺,池淋老土醋带着独特的醇厚风味,成了村民餐桌上 的常客和游客争相购买的伴手礼。"这醋吃着有小时候的味道,每天的销量超过200斤,年销售额超过了 19万元。"赵苗苗说,老手艺成了"金疙瘩",在乡村书写着属于自己的精彩故事。 中新网银川9月15日电 (李佩珊 鲁治平)9月15日,在宁夏固原市原州区官厅镇副镇长朱丽娇带领下,记 者走进宁夏首个"百美村庄"——薛庄村,一股醋香味便直冲鼻腔,醇厚的香气逐渐弥漫开来,带着粮食 发酵后的特有气息。寻香而去,发现这股香气源自村里的一家手工醋坊,这也勾起了记者对这个村子的 好奇。 数据显示,自薛庄村开村至今,已累计接 ...
农产品新消费观察丨小小绿植缘何成网红
Ren Min Ri Bao· 2025-09-12 07:57
Core Insights - The article highlights the transformation of the floral and plant industry driven by innovative business models and changing consumer preferences, emphasizing the emotional and aesthetic value of plants rather than just their functional aspects [1][2][3] Group 1: Market Trends - The retail market for flowers in China is projected to reach nearly 220 billion yuan in 2024, with a significant growth in the small ornamental plant segment, which is expected to grow by approximately 12% [3] - The shift in consumer behavior is evident as the demand for plants as emotional and aesthetic elements increases, moving from ceremonial purchases to everyday self-care consumption [3][4] - E-commerce is becoming a dominant force in the floral market, accounting for about 54.5% of the total retail market, with a projected value of 120 billion yuan in 2024 [5] Group 2: Consumer Preferences - Modern consumers prioritize high aesthetic appeal and ease of care when selecting plants, indicating a shift towards emotional value in purchasing decisions [2][4] - The rise of creative agricultural products, such as "forbidden banana green," showcases how innovative marketing can drive sales and connect with consumer emotions [3][4] Group 3: Industry Innovation - New farmers are leveraging technology and creativity to reshape the horticultural landscape, focusing on storytelling and emotional engagement with consumers [6][7] - The integration of tourism and cultural experiences with plant sales is emerging as a new business model, enhancing the value of plants beyond traditional sales [8][9] Group 4: Business Models - Companies are transitioning from one-time sales to long-term service models, providing ongoing care and maintenance for plants, which increases product value [10] - The blending of traditional agriculture with creative industries is leading to a holistic approach to business, where plants serve as both products and experiences [10]
小小绿植缘何成网红(农产品新消费观察)
Ren Min Ri Bao· 2025-09-11 22:21
Core Insights - The article highlights the transformation of the flower and plant industry in China, driven by innovative business models and changing consumer preferences towards emotional and aesthetic values [3][4][5]. Industry Trends - The retail market for flowers in China is projected to reach nearly 220 billion yuan in 2024, with a significant growth in the market for ornamental and foliage plants, which is expected to reach approximately 135 billion yuan, reflecting a year-on-year growth of about 12% [4]. - The shift from ceremonial to daily consumption of flowers and plants indicates a growing trend where consumers view these products as emotional regulators and elements of spatial aesthetics [4][5]. Consumer Behavior - Modern consumers prioritize high aesthetic appeal and ease of care when purchasing plants, indicating a demand for products that offer emotional value and sustainable companionship [3][5]. - The rise of creative agricultural products, such as "禁止蕉绿" (Banana Green), demonstrates how innovative marketing strategies can significantly boost sales, with one entrepreneur selling nearly 100,000 jin of bananas daily during peak periods [5]. E-commerce Impact - E-commerce is becoming a major growth engine for the flower retail market, with an estimated 1.2 trillion yuan in sales expected in 2024, accounting for 54.5% of the total market [6]. - The number of retail personnel in the flower industry is increasing, reflecting the growing importance of the retail sector in the overall market dynamics [6]. New Agricultural Practices - A new generation of "new farmers" is emerging, leveraging technology and market knowledge to reshape horticultural production, focusing on creative and innovative approaches to meet consumer demands [6][8]. - The integration of traditional agriculture with tourism and cultural experiences is creating new business models, as seen in regions like Jiangsu and Chengdu, where flower cultivation is combined with experiential services [9][10]. Business Model Innovations - Companies are shifting from one-time sales to long-term service models, enhancing product value through ongoing care and maintenance services [11]. - The development of unique branding and customer engagement strategies, such as offering guarantees and educational content, is becoming essential for success in the competitive flower market [10][11].
2024年全国花卉零售市场总规模近2200亿元 热带植物和个性特色绿植的消费占比持续攀升 小小绿植缘何成网红(农产品新消费观察)
Ren Min Ri Bao· 2025-09-11 21:59
Core Viewpoint - The article highlights the transformation of the floral and plant industry driven by innovative business models and changing consumer preferences, emphasizing the emotional and aesthetic value of plants rather than just their functional attributes [1][3][10]. Group 1: Market Trends - The retail market for flowers in China is projected to reach nearly 220 billion yuan in 2024, with a significant growth in the small ornamental plant segment, particularly foliage plants, which is expected to grow by approximately 12% [3]. - The shift from ceremonial to daily self-indulgent consumption is evident, with non-festival sales increasing, as consumers view plants as emotional regulators and aesthetic elements [3][4]. - E-commerce is becoming a major growth engine, accounting for about 1.2 billion yuan in flower sales, representing 54.5% of the total retail market [5]. Group 2: Consumer Behavior - Modern consumers prioritize high aesthetic appeal and ease of care when purchasing plants, indicating a shift towards emotional value in their buying decisions [2][4]. - The rise of creative agricultural products, such as "bananas with stems" marketed as "bananas to relieve anxiety," showcases how innovative branding can drive sales and consumer interest [4][5]. Group 3: Industry Dynamics - The flower industry is witnessing a generational shift, with new farmers leveraging technology and creativity to reshape horticultural production and marketing [6][7]. - The integration of cultural and experiential elements into the floral business is creating new revenue streams, as seen in the development of tourism and educational experiences around plant cultivation [8][9]. Group 4: Business Models - Successful businesses are focusing on brand building, service enhancement, and customer experience, such as offering guarantees on plant survival and creating engaging content for social media [9]. - The blending of traditional agriculture with cultural and creative industries is exemplified by regions like Jiangsu, where flower cultivation is combined with tourism and experiential services [9].
揭阳揭西:解锁现代农业发展“密码”
Nan Fang Nong Cun Bao· 2025-09-10 13:05
揭阳揭西:解锁 现代农业发 展"密码"_南方 +_南方plus 流转灭荒啃"硬骨头",科技赋能荒田变"粮仓" 走进揭西县棉湖 镇甲埔村的百亩 稻田,植保无人 机正穿梭于绿浪 间精准施药,不 远处的农机正在 轰鸣作响,一幅 科技农耕图景跃 然眼前。这正是 揭西县扛稳粮食 安全责任、推动 农业现代化的生 动缩影。 "以前地块零碎 又撂荒,种粮收 益低,没人愿意 植保无人机在千 亩稻田上空轰 鸣,直播间里油 柑果"秒光",游 客在番薯园里笑 声不断……当 下,在揭西县, 一幅科技赋能、 产业兴旺的现代 农业新图景正生 动铺展。作 为"百县千镇万 村高质量发展工 程"的生动实 践,揭西县以土 地流转破题、科 技赋能增效、电 商聚力拓市, 2024年农业总产 值突破53亿元, 土地流转率跃升 至54.87%,培育 出3个全国名特 优新农产品,走 出一条山区县城 乡融合发展的特 色路径。 干,再加上一些 地块位置偏远、 灌溉基础设施不 完善,耕种不 便,这些因素共 同导致土地撂荒 多年。"种植户 王大哥向记者讲 述着曾经的甲埔 村。耕地碎片 化、撂荒等难题 曾是揭西农业的 顽疾,也是乡村 振兴必须跨越的 第一道坎。面对 ...
浙北小蜗牛“爬”出共富链撬动西餐市场
Zhong Guo Xin Wen Wang· 2025-09-07 01:07
Group 1 - The core product, escargot, is gaining popularity in China, especially in high-end restaurants and hotels, with most of it sourced from Jiaxing, Zhejiang [1][6] - Jiaxing's Nanhu District is known as the "hometown of snails," producing over 70% of China's snail market since the start of farming in 1987 [1][4] - The local farming practices have evolved from extensive farming to a more sophisticated model, incorporating ecological methods and deep processing [3][4] Group 2 - The snail farming season peaks from June to September, with local farmers utilizing ecological greenhouses and sustainable practices [3][4] - Advanced farming techniques include climate control in indoor facilities, allowing year-round breeding and a comfortable working environment for farmers [4] - Over 500 local households are involved in snail farming, with an average annual income increase of over 70,000 RMB per household [4] Group 3 - The region is developing a comprehensive industrial chain that integrates farming, processing, and tourism, with a modern snail industry park under construction [4][6] - The processed snail products have seen a significant increase in value through various stages of cleaning, cooking, and packaging, ensuring quality control [4] - New product offerings include a variety of snail dishes that cater to the evolving tastes of Chinese consumers, supported by online sales and live-streaming marketing [6]
泉州安溪:电商何以“领跑”
Sou Hu Cai Jing· 2025-09-05 04:10
Core Insights - Anxi County has been recognized as one of the top 10 "leading counties" in rural e-commerce development by 2025, being the only county in Fujian Province to receive this honor [1][4] - The county's e-commerce transaction volume has surged from 2 billion yuan in 2013 to over 32.03 billion yuan in 2024, showcasing a remarkable transformation from a small mountainous town to a digital powerhouse in agricultural products [1][4] Policy Support - A comprehensive policy framework has been established to support e-commerce, including the formation of a leadership group and a collaborative mechanism among various stakeholders [2][4] - The county allocates 5 million yuan annually to support e-commerce enterprises throughout their lifecycle, from startup to growth stages, enhancing their operational capabilities [4] Industry Integration - Anxi County has successfully integrated primary, secondary, and tertiary industries through e-commerce, creating a robust ecosystem that enhances traditional industries [5][6] - The county has established 126 standardized tea bases linked to a traceability system, ensuring product quality from production to consumption [5] Logistics Development - Significant investments have been made in logistics infrastructure, including over 2.3 billion yuan for rural road improvements, enhancing the efficiency of e-commerce logistics [8] - A three-tier logistics distribution system has been implemented, achieving full coverage of administrative villages and optimizing delivery routes through smart technology [8][9] Economic Impact - The e-commerce sector has become a key driver of economic growth in Anxi, with over 40,000 e-commerce entities established, creating more than 66,000 jobs [10][11] - The county's e-commerce sales during major shopping events have reached impressive figures, such as 2.859 billion yuan during the "6.18" sales and 3.477 billion yuan during "Double 11" [11]
万头奶牛牧场背后的县域经济致富样本|活力中国调研行
Di Yi Cai Jing· 2025-08-29 02:18
Core Viewpoint - Nanzhang County is exploring a viable path for economic development by optimizing the local business environment through "business-to-business investment attraction" and "whole industry chain investment attraction" to stimulate economic vitality and increase residents' income [1] Group 1: Project Overview - The "Yunshang Mugge" ecological dairy farm project in Nanzhang County is set to become the largest milk source base in the middle and lower reaches of the Yangtze River, with an expected annual milk production of 90,000 tons and an industry chain value of 1.6 billion yuan, generating over 100 million yuan in tax revenue [1][4] - The project has rapidly progressed from construction to production in just 17 months, showcasing a remarkable achievement in the industry [5] Group 2: Business Environment Optimization - Nanzhang County has implemented reforms to streamline the business approval process, reducing application materials by 60%, cutting down the number of steps by 40%, and compressing timelines by 30%, which has facilitated the rapid approval of major projects like the dairy farm [6] - A "chief service officer" mechanism has been established to track and resolve approval bottlenecks, allowing the "Yunshang Mugge" project to be completed two months ahead of schedule [6] Group 3: Economic Impact - The establishment of the dairy farm has created job opportunities for local residents, with workers earning competitive wages while being able to care for their families [7] - Local farmers have returned to their hometowns to work in the dairy farm or engage in related agricultural activities, significantly increasing their annual incomes [7] Group 4: Industry Chain Development - Nanzhang County is focusing on industry chain investment attraction, aiming to build a comprehensive dairy industry ecosystem that includes key segments such as feed planting, dairy processing, and biomass energy [8] - The county has initiated several projects to enhance the dairy industry chain, including a 350 million yuan dairy product project and a strategic cooperation framework for a 300 million yuan beef processing project [8][9] Group 5: Economic Growth Metrics - Nanzhang County's GDP is projected to exceed 40 billion yuan in 2024, achieving significant growth in key economic indicators compared to provincial and municipal averages [11] - In the first half of 2025, the county's GDP is expected to reach approximately 20 billion yuan, with a year-on-year growth of 7.6% [11]