东方美学

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(成都世运会)世运会里的非遗之约:东方美学与世界温柔相遇
Zhong Guo Xin Wen Wang· 2025-08-16 07:03
Core Perspective - The integration of traditional Chinese intangible cultural heritage (ICH) with the World University Games showcases the beauty of Eastern aesthetics and cultural exchange with the world [1][2]. Group 1: Cultural Exchange at the Event - The opening ceremony featured a guiding sign made from Daoming bamboo weaving, incorporating various traditional crafts, highlighting the essence of Eastern aesthetics [1]. - Athletes engaged in immersive experiences with ICH, such as paper-cutting and dough modeling, with over 600 participants daily in these activities [1]. - International participants expressed admiration for traditional performances like Sichuan opera, emphasizing the vibrant presentation of Chinese culture [2]. Group 2: Unique Cultural Artifacts - Athletes received bamboo-crafted medal boxes, symbolizing traditional craftsmanship and cultural significance, with intricate designs reflecting the artisans' skills [5]. - A Swedish athlete purchased a folding fan inscribed with "厚德载物," interpreting its symbolism related to Chinese character and spirit [4]. - The bamboo medal box's transformation from hard bamboo to a smooth, delicate artifact illustrates the profound craftsmanship of Chinese artisans [7]. Group 3: Lasting Impressions - The cultural experiences and artifacts collected by athletes serve as tangible reminders of their encounters with Chinese heritage, fostering a deeper understanding of Eastern aesthetics [7]. - The event has allowed Chinese ICH to take root in the hearts of international participants, extending the narrative of Eastern beauty globally [7].
冠珠瓷砖携手全球品牌代言人迪丽热巴 中国美霸屏全球地标
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-12 06:15
Group 1 - The core viewpoint of the articles highlights the collaboration between Crown Jewel Tiles and brand ambassador Dilireba, emphasizing the launch of a global campaign to showcase Chinese beauty through various advertising platforms across 15 countries and regions [1][2][3] - The campaign features two high-end custom outfits designed by Guo Pei, showcasing a blend of Eastern themes and modern aesthetics, which aligns with the brand's vision of "Let the world see Chinese beauty" [1][2] - The social media buzz surrounding the campaign has resulted in multiple trending topics on Weibo, with a total reading volume exceeding 300 million, indicating strong public engagement and interest in the brand's message [2] Group 2 - Crown Jewel Tiles believes that "usage is the best inheritance," emphasizing the importance of traditional Chinese culture while innovating for modern living spaces, which positions the company at the forefront of aesthetic trends in home design [3] - The brand's advertising strategy has led to a significant presence on social media, with fans and tourists sharing their experiences in front of Crown Jewel Tiles' billboards globally, creating a vibrant representation of Eastern aesthetics [3] - The company aims to resonate with global consumers, promoting the appreciation of Chinese beauty and culture through its marketing efforts and product offerings [3]
淄博陶瓷产业链上的“国瓷之光”
Qi Lu Wan Bao Wang· 2025-08-08 13:30
"产业链上的山东好品牌" 淄博陶瓷产业链 淄博陶瓷产业链上的"国瓷之光" 75.5 F F 25 /// /11 ll " L - 7 H H H - ● 千峰翠色·上合元首茶咖具 材质采用世界独有目 获得国家发明专利的华青瓷 造型高雅大气,气韵流畅 @ 跃然瓷上的泰山、祥云、海浪、 波纹,展现出一番国泰民安、美 美与共的盛世景象, 完美诠释着 中华青、青世界的大国风范和待 客之道。 ● 荷风茶器 the 品牌速览 华光国瓷始建于1961年, 是国家用 瓷生产企业,中国高端陶瓷市场领 先品牌,也是中国陶瓷行业第一块 驰名商标和中国名牌。从中华人民 共和国成立60周年庆典用瓷、北京 APEC峰会首脑用瓷、上合青岛峰 会元首用瓷, 到国家博物馆、法国 卢浮宫、英国皇室等收藏陶瓷,华 光国瓷向世界展现着中国当代陶瓷 的精湛水准,彰显着山东好品、当 代国窑的魅力。 , ALL ZE 井莲花"、"忍冬纹"、"飞天 彩带"等经典元素,以现代陶瓷 语言诠释古老图腾,唤起全球华 人共同的文化记忆和文化传承。 中央广播电视总台 总台文创 CCTV-1 《花开中国》栏目 四大IP与华光国瓷联袂 重磅打造的特别中秋礼 撷取敦煌艺术 ...
东方美学暑期火“出圈” 红色舞台经典焕新
Yang Shi Xin Wen· 2025-08-03 01:25
Core Viewpoint - The summer of this year has seen a vibrant array of performances across the country, particularly in the red-themed performance market, which has attracted audiences through a combination of historical events and diverse artistic expressions [1] Group 1: Performance Highlights - The Shanghai Ballet's original ballet "Lily" premiered at the National Grand Theatre, showcasing a talented domestic creative team and emphasizing the human spirit during wartime [2] - The musical "Finding Li Ergou," based on the Korean War, began its national tour in cities like Nanjing and Wuhan, focusing on contemporary youth and their emotional connections to historical events [8] - The "Melody in My Heart" concert, part of the 2025 National Art Troupe's performance season, featured classic red songs and innovative adaptations, narrating the century-long journey of the Communist Party of China [9][10] Group 2: Artistic Elements - "Lily" retains the original novel's literary charm while incorporating symphonic music and ethnic elements, creating a rich visual and auditory experience that highlights the value of peace [4] - The concert broke traditional choral boundaries by integrating storytelling and performance, enhancing the overall viewing experience [12] - The original musical "Flying to the Sky" draws inspiration from Dunhuang murals, presenting a narrative that intertwines cultural heritage with modern themes [17] Group 3: Audience Engagement - The summer performances have sparked a cross-city viewing trend among young audiences, particularly those interested in works that blend Eastern aesthetics with historical themes [16] - The national tour of the play "Lychee of Chang'an" emphasizes a fast-paced narrative and modern stage design, appealing to contemporary viewers while retaining traditional aesthetics [21]
特朗普对巴西关税新政引发连锁反应:美国农产品期货市场受冲击
Guan Cha Zhe Wang· 2025-08-01 15:38
Group 1: Agricultural Market Impact - The U.S. government has imposed a 40% tariff on Brazilian products, raising the total tariff to 50%, which includes orange juice [1] - This tariff has led to a significant drop in orange juice futures prices, while coffee futures prices surged by 3.5% [1] - As of July 29, Brazil's coffee exports for the month were only 2.4 million bags, compared to 3.8 million bags in July 2024, indicating a potential supply issue [1] Group 2: Coffee Market Dynamics - The U.S. coffee industry relies heavily on imports, with domestic production accounting for only about 1% of consumption, making Brazilian coffee crucial due to its affordability and variety [2] - The U.S. is the largest market for Brazilian coffee, accounting for approximately 16% of exports, and also the largest market for Brazilian orange juice, making up about 40% of exports [2] - Analysts suggest that there is a possibility of coffee being included in the tariff exemption list, which could alleviate market anxiety [2][3] Group 3: Corporate Governance Changes - Zhang Rui was removed from her position as an independent non-executive director at Nayuki Tea due to concerns about her ability to dedicate sufficient time and attention to her role [3] - Zhang Rui has also been serving as an independent director at Guosen Securities, where she attended all meetings in 2024, but failed to attend two consecutive meetings in 2025 [4] - Guosen Securities announced her removal as an independent director following her absence from meetings, as per company regulations [4] Group 4: New Product Launches - The new tea brand Tianlala has launched a Lychee series of drinks, featuring four new products that combine lychee with various flavors to cater to diverse consumer preferences [5] - The visual design of the Lychee series emphasizes a light pink color scheme, reflecting a blend of traditional Eastern aesthetics and modern beverage trends [5] - The brand aims to create an immersive consumer experience by integrating cultural elements and interactive features into the product launch [5] Group 5: Corporate Leadership Changes - Starbucks Coffee Shanghai has undergone a leadership change, with Tan Buay Beng stepping down as chairman and being succeeded by Shen Can [6] - The company, established in March 2000, is fully owned by Starbucks Coffee Holdings and engages in various business activities including restaurant management [6]
茶咖日报|特朗普对巴西关税新政引发连锁反应:美国农产品期货市场受冲击
Guan Cha Zhe Wang· 2025-08-01 15:22
Group 1: Agricultural Market Impact - The U.S. government has imposed a 40% tariff on Brazilian products, raising the total tariff to 50%, which includes orange juice [1] - This tariff has led to a significant drop in orange juice futures prices and a rise in coffee prices, with orange juice futures hitting a limit down and coffee futures increasing by 3.5% [1] - As of July 29, Brazil's coffee exports for the month were only 2.4 million bags, compared to 3.8 million bags in July 2024, indicating a potential supply issue [1] Group 2: Coffee Market Dynamics - The U.S. coffee industry relies heavily on imports, with domestic production accounting for only about 1% of consumption, making Brazilian coffee crucial due to its affordability and variety [2] - The U.S. is the largest market for Brazilian coffee, accounting for approximately 16% of exports, and also the largest market for Brazilian orange juice, making up about 40% of exports [2] - Analysts suggest that coffee may eventually be included in the tariff exemption list, as there is ongoing lobbying from Brazilian coffee exporters [2][3] Group 3: Corporate Governance Changes - Zhang Rui has been removed from her position as an independent non-executive director of Nayuki Tea due to concerns about her ability to dedicate sufficient time and attention to her role [3] - Zhang Rui has also been dismissed from her role at Guosen Securities after missing multiple board meetings, which is against the company's regulations [4] Group 4: New Product Launches - The new tea brand Tienlala has launched a lychee series of drinks, featuring four new products that combine lychee with various flavors to cater to diverse consumer preferences [5] - The visual design of the lychee series emphasizes a light pink color scheme, reflecting a blend of traditional Eastern aesthetics and modern beverage trends [5] Group 5: Corporate Leadership Changes - Starbucks Coffee Shanghai has undergone a leadership change, with Tan Buay Beng stepping down as chairman and being succeeded by Shen Can [6]
甜啦啦荔枝系列新品在全国门店上线
Bei Jing Shang Bao· 2025-08-01 11:05
Core Viewpoint - The new lychee series launched by the tea brand Sweet Lala aims to invigorate the summer beverage market with innovative flavors and appealing design while maintaining its core positioning of "low price, high value" [1] Product Launch - Sweet Lala has introduced four new lychee-flavored beverages: "Lychee Ice Brew, Lychee Ice Lemon, Lychee Peach, and Lychee Latte" to cater to diverse consumer preferences [1] - The visual design of the lychee series features a light pink color scheme, reflecting a sweet and fresh Eastern aesthetic [1] Market Strategy - The launch of the lychee series is positioned as a blend of innovative flavor combinations, eye-catching traditional aesthetics, and engaging interactive experiences, aimed at bringing a refreshing vitality to the beverage market this summer [1] - The company emphasizes that the lychee series represents not only a taste innovation but also a contemporary expression of Eastern culinary culture [1]
从“荒漠建厂”到“东方美学”产业援疆,洁丽雅走出发展新路
Hang Zhou Ri Bao· 2025-07-30 10:05
Core Insights - The essence of business is defined as "value creation" by the new generation of Zhejiang merchants [1] - Jieliya Group has established itself as a leader in the home textile industry, with a brand value of 40.295 billion yuan, maintaining its position as the top company in the sector for 12 consecutive years [1] - The brand strategy has shifted to "Quality Xinjiang Cotton · China Jieliya," linking Xinjiang cotton with brand identity and achieving a transition from functional value to spiritual recognition [1][2] Group 1: Brand Development and Strategy - Jieliya Group's initial branding was closely tied to its product category, with the slogan "Towels must be Jieliya" [2] - The company expanded its product range from towels to a full home lifestyle category in response to market demands and e-commerce growth [2] - The investment in Xinjiang is seen as a long-term commitment to high-quality development and regional cooperation, leveraging the "Belt and Road" initiative [2][3] Group 2: Infrastructure and Economic Impact - The establishment of the Xinjiang production base has led to significant local development, transforming Aral into a modern city with improved infrastructure and living standards [3] - Jieliya's Xinjiang production base has a total investment of 2.7 billion yuan, with a production capacity of 20,000 tons of towels and 40,000 tons of dyeing and finishing [3] Group 3: Cultural Integration and Marketing - The brand emphasizes cultural confidence, integrating "Eastern aesthetics" into its product and marketing strategies [4][5] - Jieliya Group employs a dual strategy of product innovation and content marketing to connect with younger consumers, exemplified by the "National Color Elegant Rhythm" series [5] - The company aims to create a brand that embodies Chinese cultural charm and lifestyle, with Xinjiang cotton as a core material [5][6]
颐莲品牌文化传播大会全流程纪实:以莲为媒,共绘东方美学新画卷
Qi Lu Wan Bao· 2025-07-29 10:28
中国香料香精化妆品工业协会理事长、医学博士颜江瑛在致辞中,以"文化的力量"为切入点,提出品牌需以"五共"价值观为根基。她强 调,"共创,是聚企业家之力,让传统文化资源成为行业共同的财富;共进,是让科研精神与工匠精神相遇,让《诗经》的草木香与现代 生物科技碰撞出火花;共享,是让消费者参与文化传承,从'用产品'到'懂文化',形成品牌与用户的双向奔赴;共赢,则是这一切的归宿 ——行业因文化而壮大,消费者因文化而满足,民族因文化而自信;共生,是让品牌与文化相互成就,就像颐莲以'莲'为核,既让莲花文 化焕发新生,也让品牌因文化而更有生命力。"具体实践中,她说我们要在产品中融入《诗经》的草木情怀,要用现代科技重现李清照笔 下的雅致,当我们的品牌故事能让年轻人读懂唐诗宋词的意境——这就是文化赋能品牌的魔力。同时,她呼吁坚守"文化伦理",对自然的 伦理,对匠心的伦理,对社会的伦理,用文化传递正能量,让"美"成为文明的载体。 福瑞达生物股份董事长、总经理高春明从企业战略层面阐释品牌长青之道。品牌是企业持续经营的"灯塔",指引企业穿越寒冬与周期。品 牌是一种信任,是在公众心目中的广泛认知。从《化妆品品牌TOP50》榜单来看,相较 ...
首搭征程6P,星纪元E05以中式美学引领智能新能源新纪元
Qi Lu Wan Bao· 2025-07-29 08:14
追随风的气势,塑造动感之姿。星纪元E05以风为灵感,整车线条流畅,仿佛风拂过麦浪、掠过湖面时 留下的自然轮廓,展现出强大而优雅的动态气势,更实现了卓越的空气动力学表现。 齐鲁晚报·齐鲁壹点 杨美玲 7月29日,星途品牌旗下全新中型SUV——星纪元E05正式发布产品官图。作为星途品牌下半年剑指高 端市场的战略级重磅力作,该车不仅承载了前沿的智能科技,更开创性地将深植于中国文化的美学思想 融入设计,以优雅流动永恒的美学理念,构建了独特的东方美学设计语言,标志着这款旗舰车型已蓄势 待发,即将重塑中型混动SUV的价值标杆。 源于自然的东方美学,经得起时间的考验的永恒之美 星纪元E05的设计回归本质,深刻洞察并追寻人、车与自然天地的和谐统一,每一处细节都蕴含着东方 的智慧与诗意。 强强联合构筑智能核心,赋能优雅未来出行 在东方美学设计的优雅外壳之下,星纪元E05蕴藏着引领市场的硬核智能科技。作为奇瑞集团与地平线 战略合作的首款落地车型,新车在智能辅助驾驶领域实现了关键性突破。 星纪元E05将首搭地平线HSD及征程6P辅助驾驶方案,并配备包含激光雷达等12颗雷达与多个高清摄像 头,为全场景智能驾驶辅助提供了强大的硬件基石 ...