（文章来源：央视新闻） 人民财讯1月2日电，今年的元旦假期，全国各地冰雪游热度持续升温，大数据显示，铁路、民航客流也 是持续攀升。数据显示，黑龙江的中国雪乡风景区、哈尔滨亚布力滑雪度假区门票预订量分别增长2.7 倍和2倍。与"哈尔滨"相关的搜索热度同比暴涨5倍以上。元旦前后火车票和机票整体搜索热度同比增长 3倍多。 元旦假期，北京至哈尔滨、沈阳、长春等东北城市仅有少量余票，1月3日由哈尔滨、长春、沈阳等地返 回北京的车票已基本售罄。铁路部门将加开多趟普速和动车冰雪旅游专列。 ...

长春站元旦小长假旅客运输组织工作自2025年12月31日开始至2026年1月4日结束，共计5天，预计发送 旅客51.2万人次，日均10.2万人次，较去年同期（47.5万人）增加3.7万人次，增幅8%。预计发送旅客高 峰日为1月1日，全站发送旅客12.1万人次。 元旦假期以学生流、探亲流、旅游流为主，客流主要集中在北京、大连、哈尔滨以及松原、延吉、白城 等方向。为保障节假日期间旅客顺利出行，长春站采取加开临时旅客列车，动车组重联、普速客车加挂 等方式增加运能，共加开临时旅客列车19列，最大限度满足旅客出行需求。自入冬以来，"冰雪游"热度 持续攀升，为满足节假日期间旅客到哈尔滨游玩需求，长春站日均开行哈尔滨方向旅客列车113列，为 旅客创造更加便利的出行条件。 长春站提前对电梯、广播、引导、LED屏、动静态导向标识等客运设备设施进行检查，保证设备运行状 态良好；重点对候车室、售票室等部位地热、空调、热风幕等供暖设备进行检查，确保旅客温暖出行； 落实便民利民服务举措，提升环境卫生、卫生间配备卫生纸盒及卫生纸、免费充电桩、供水、待客等基 础服务质量。同时，为确保节日期间来长游客顺利换乘，车站加强与龙嘉机场、站前换乘中 ...

Group 1 - Didi Chuxing predicts a significant increase in ride-hailing demand on December 31, with expectations of over 80 million rides, driven by various travel needs such as commuting, New Year celebrations, and cross-city travel [1] - The peak demand for rides is expected to occur between 5 PM and 7 PM, with a notable increase in demand for high-quality services like premium and luxury cars, which are projected to rise by 226% and 188% respectively compared to the previous week [1] - The younger generation, particularly those born after 2000, is anticipated to account for 37% of the ride-hailing demand on New Year's Eve, with the highest demand expected at 1 AM on January 1, reaching 45% [1] Group 2 - For the upcoming New Year’s Day in 2026, Didi forecasts a shift in travel patterns, with a projected 11% year-on-year increase in ride-hailing demand in the half-hour leading up to midnight [2] - The demand for rides on January 1 is expected to remain above the levels seen on New Year’s Day 2025, particularly between 10 AM and 12 PM, which is projected to increase by 18% year-on-year [2] - The trend of "traveling south to escape the cold" and "heading north for snow" is expected to dominate travel patterns, with cities like Guangzhou, Shenzhen, and Wuhan seeing significant increases in ride-hailing demand, projected to grow over 40% year-on-year [2] Group 3 - To thank drivers for their service during the holiday season, Didi is launching commission-free cards in 245 cities from December 31 to January 3, along with additional incentives such as completion bonuses and service fee reductions [3] - The incentives include various rewards aimed at enhancing driver earnings during peak travel times, with service fees ranging from 2 to 5 yuan per ride during the holiday period [3]

服务元旦假期 重庆火车站预计发送旅客120万人次 中新网重庆12月30日电 (张旭 雷雪伊)2026年元旦假期铁路运输期限为2025年12月31日至2026年1月4 日，共计5天。中国铁路成都局集团有限公司重庆车站(以下简称"重庆火车站")12月30日发布消息称， 在上述5天里，重庆火车站预计发送旅客120万人次。 据悉，2026年元旦假期，重庆火车站客流主要为短途旅游流、探亲流、学生流。重庆火车站管内客流以 城际间和邻近地市的客流为主，主要集中在成都、万州、贵阳等地；直通客流以周边城市为主，主要集 中在昆明、武汉、西安、南宁、广州等热门城市。 此外，随着冰雪游热度的攀升，从重庆中心城区前往南川、武隆、张家界等地游玩的出行需求增多，渝 厦高铁重庆东至黔江段已于2025年6月27日开通运营，此次亦将为2026年元旦假期铁路运输注入新活 力。 为满足假期旅客出行需求，重庆火车站结合客票预售情况，利用大数据加强客流趋势分析，根据旅客购 票需求，对部分方向加开列车、动车组实行重联，确保热门区域、线路和时段的运力充足。 图为重庆北站的旅客。汪亮 摄 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方 ...

Core Insights - The domestic tourism market in China is experiencing a vibrant mix of "ice and snow" and "warm sunshine" during the year-end period, with "cross-regional travel" becoming a notable trend this winter [1] - As the New Year holiday approaches, there is a surge in demand for "post-holiday travel" and "leave-splitting travel," leading to a peak in cultural and tourism consumption [1] - Online travel platforms report significant increases in bookings for flights, hotels, and homestays during the New Year holiday, indicating strong vitality in both domestic and outbound tourism markets [1] Domestic Tourism Trends - Ice and snow tourism is dominating the market during the New Year holiday, with popular destinations like Jilin's Changbai Mountain and Harbin's snow resorts seeing ticket sales increase by 2.7 times and 2 times respectively [1][2] - The demand for ice and snow tourism is extending to southern regions, with places like Sichuan's Jiuzhaigou and Yunnan's Jiaozi Snow Mountain experiencing a 100% increase in ticket bookings [2] - Young travelers, particularly those born in the 1980s and 1990s, are the main force behind the surge in travel, accounting for over 70% of bookings [2] Accommodation Insights - Hotel bookings in popular cities during the New Year holiday have tripled year-on-year, with high-end hotels seeing a fivefold increase in orders [3] - Harbin continues to lead in homestay bookings, with a 15-fold increase in reservations around the Wansui Mountain Martial Arts City in Kaifeng [5] Short-Distance Travel Preferences - Short-distance micro-vacations are becoming mainstream, with popular train routes concentrated within a "4-hour high-speed rail circle," catering to the demand for flexible travel options [7] - Hotel bookings in smaller cities are also seeing significant growth, with some counties experiencing increases of over five times [8] Outbound Tourism Growth - The inbound and outbound tourism markets are both showing strong growth, with inbound hotel search heat increasing by over 150% and outbound flight bookings exceeding 620,000 [16] - Popular outbound destinations include Bangkok, Seoul, and Hong Kong, with flight bookings to Seoul increasing by 3.3 times year-on-year [21] Event-Driven Travel - Events such as New Year's Eve concerts and fireworks shows are driving tourism, with searches for related activities increasing by over 500% [15] - Major cities are hosting various New Year activities, enhancing the festive atmosphere and attracting tourists [13]

Group 1 - The core viewpoint of the article highlights the increasing trend of consumer travel during the upcoming New Year's holiday, with popular destinations including ice and snow tours in the north and island trips in the south [1][3]. - Ticket bookings for domestic flights from major cities such as Beijing, Tianjin, and Shanghai to popular destinations like Sanya, Haikou, and Kunming have seen a significant rise, with over 2.71 million tickets booked as of December 25, representing a year-on-year increase of approximately 35% [5]. - Southern Airlines reported a 30% year-on-year increase in domestic ticket bookings for the New Year's holiday, with flight occupancy rates exceeding 70% for several routes [7]. Group 2 - Data from Qunar's big data research institute indicates that ticket bookings for flights to Harbin, Shenyang, and Yanbian have increased by 18%, 36%, and 52% respectively, while bookings to Haikou and Sanya have risen by 19% and 51% [9]. - The themes of ice and snow tourism, as well as winter escape trips, are expected to remain popular through the New Year and into the Spring Festival [9].

北京商报讯（记者 关子辰 牛清妍）12月26日，首都机场举办航旅嘉年华活动。北京商报记者从活动上获悉，首都机场今年的旅客量预计达到7000万人次， 航班量43万架次。 发布会上，北京市文旅局以及黑龙江机场、吉林机场、河北机场的推介官分别介绍了当地冰雪旅游资源及线路，国航向观众推介了"国航+"产品。 此外，首都机场与中旅旅行即将于新年后在3号航站楼国际到达区域共建入境游服务柜台，整合酒店预订、旅游用车、入境游产品预订等核心功能，为国际 中转及入境旅客提供全面优质的服务。 本次首都机场航旅嘉年华以"冰雪游"和"入境游"为主题。12月26日至28日，首都机场集团成员单位、首都机场驻场中外航空公司、在线商旅平台等近40家单 位联合推出了航旅市集，旅客可参与盲盒抽奖、打卡集章以及"豆汁挑战赛"等活动。 截至目前，首都机场航线网络已经覆盖57个国家的225个航点，其中国际及地区航点97个，洲际航点已增加至52个位列全国第一。首都机场联合航空公司开 通或加频马累、奥斯陆、金边、莫斯科等多条国际航线。 首都机场新升级"中转助手"和"入境助手"服务团队，为中转旅客提供"登机口到登机口"一对一陪同服务，为入境旅客提供现场引导与咨 ...

央视网消息：记者从多家航空公司了解到，目前元旦假期国际机票预订已经处于尾声，而国内机票的预订还在高峰期。在飞行目的地的选择上，国内市场呈 现出南北游客"双向奔赴"的特点。 在深圳宝安机场，一大早，记者就见到了不少拿着超大号行李的旅客，行李袋里面不仅有加厚的棉衣，还有齐全的雪具。最近，从深圳飞往北方滑雪的旅客 越来越多了。 今年元旦假期，民航市场热度较往年明显上升，而冰雪游则成为近期深圳旅客出游的一大热点。多家航空公司在这些热门冰雪游航线上增投了运力，目前机 票销售进度已超其他航线。 南航深圳分公司主任乘务长 孟晓姝：我们专门打造了冰雪主题和元旦主题的航班，像深圳始发阿勒泰的航班，12月27日始发（的）客座率已达到了77%。 像东北方向的哈尔滨航班，始发客座率达到了50%，今年假期整体机票销售都比较快，整体机票销售进度较去年同期提升了10%。 深圳机场航站区管理部部长助理 谢果：进港旅客和出港旅客都多，深圳工作的人去北方旅游，东北地区也流行来深圳旅游，因为深圳特别暖和。深圳机场 往返东北客流量最近已经（同比）增长了4.3%。 2026年元旦假期共有3天，在线旅游平台数据显示，自12月27日起，机票销量已有明显增 ...

（文章来源：央视新闻） 记者从多家航空公司了解到，目前元旦假期国际机票预订已经处于尾声，而国内机票的预订还在高峰 期。在飞行目的地的选择上，国内市场呈现出南北游客"双向奔赴"的特点。 今年元旦假期民航市场热度较往年明显上升。多家航空公司在热门冰雪游航线上增投了运力，目前机票 销售进度已超其他航线。相关人士表示，深圳工作的人去北方旅游，东北地区的游客也流行来深圳旅 游。"深圳机场往返东北客流量，最近已同比增长了4.3%。" ...

Investment Rating - The industry is rated as "Outperform" compared to the market, indicating an expectation that the industry index will perform better than the benchmark index over the next 6-12 months [2][46]. Core Insights - The social services sector saw a 1.87% increase in the last two trading weeks, ranking 5th among 31 industries in the Shenwan classification. This performance outpaced the CSI 300 index by 2.23 percentage points [2][13]. - The upcoming New Year holiday is expected to boost consumer travel demand, with significant increases in travel bookings. Domestic flight ticket reservations have exceeded 1.06 million, a year-on-year increase of approximately 45% [5][28]. - The Ministry of Commerce and other departments have issued a plan to promote high-quality development in the service outsourcing sector, aiming to cultivate competitive enterprises and enhance employment opportunities by 2030 [28][32]. Market Review & Industry Dynamics - The social services sector's performance was highlighted by sub-sector increases, particularly in education (+5.21%), hotel and catering (+4.43%), and tourism and scenic spots (+2.48%) [17][21]. - The overall market saw the Shanghai Composite Index decline by 0.32%, while the social services sector managed to rise, indicating resilience in this industry [13][20]. - The sector's price-to-earnings ratio (PE) stands at 36.29, which is at the 38.15% historical percentile, suggesting a relatively high valuation compared to historical averages [21][24]. Investment Recommendations - Companies with strong growth prospects in the travel chain and related industries are recommended for investment, including Tongcheng Travel, Huangshan Tourism, and Lijiang Shares [5][39]. - Hotel brands such as Jinjiang Hotels and ShouLai Hotels are expected to benefit from the recovery in business travel and increased market share [5][39]. - The recovery of cross-border travel is anticipated to boost airport duty-free sales, with recommendations to focus on China Duty Free Group and Wangfujing [5][39].