Group 1 - Alibaba Group announced a major strategic adjustment, integrating Ele.me and Fliggy into Alibaba's China e-commerce business unit, led by Jiang Fan, to enhance collaboration and resource allocation [1] - The integration is driven by the explosive growth of Alibaba's instant retail business, "Taobao Flash Purchase," which achieved over 60 million daily orders in less than two months [1] - The adjustment consolidates consumer-oriented businesses, while Gaode, which was previously part of local life services, is left as an isolated entity [1] Group 2 - Gaode Map has a monthly active user base of 873 million, ranking just behind WeChat, Taobao, and Alipay, indicating strong user engagement [2] - Despite its large user base, Gaode struggles with monetization due to its strong "tool" attribute, which limits its ability to convert users into paying customers [3][4] - Gaode has evolved from a navigation app to a comprehensive platform offering various services, including food delivery, travel, and leisure activities [4] Group 3 - Gaode's attempts to integrate various functionalities aim to increase user engagement, but it still faces challenges in converting users into consumers [5][6] - The partnership with Douyin allows users to view and purchase group-buying products directly from Gaode, but it introduces risks of user drop-off due to the need for additional steps in the purchasing process [8][9] - Gaode's local life service expansion is hindered by organizational challenges and competition from platforms like Meituan and Douyin [11][10] Group 4 - Gaode has restarted its ride-hailing services and expanded into international markets, but it faces issues with service quality and regulatory compliance [11][13] - The aggregation model used by Gaode in its ride-hailing services has raised concerns about transparency and high commission rates, impacting both passenger costs and driver earnings [13] - Gaode's exploration of AI and AR technologies aims to enhance its navigation services and create new business opportunities [15] Group 5 - Gaode's diverse monetization strategies include service fees, advertising, and commissions, leading to profitability in the third fiscal year of 2025 [16] - The company faces skepticism regarding the sustainability of its profitability due to its low-cost aggregation model and issues with advertising practices [17] - In the context of Alibaba's focus on core businesses, Gaode must demonstrate its ability to create sustainable value and explore new growth avenues [18]

Core Viewpoint - Alibaba's integration of Ele.me and Fliggy into its China e-commerce business group marks a significant step in its strategy to return to Taobao, users, and the internet, enhancing its position as a comprehensive consumer platform [2][9][19] Group 1: Strategic Integration - The merger of Ele.me and Fliggy with Taobao and Tmall aims to create a more efficient synergy among e-commerce, food delivery, local services, and instant retail, transitioning Alibaba from an e-commerce platform to a large consumer platform [2][10] - This strategic move is seen as a proactive response to the evolving competitive landscape rather than a defensive measure, reinforcing the independent operational structures of Ele.me and Fliggy while aligning them under a unified goal [10][19] Group 2: Market Dynamics - The e-commerce industry has entered a new competitive phase, with competitors like JD.com and Meituan also expanding into food delivery and instant retail, prompting Alibaba to make significant adjustments [2][3] - According to the Ministry of Commerce's report, the instant retail market is projected to exceed 1 trillion yuan by 2025, with a CAGR of approximately 15% over the next five years [4] Group 3: Performance Metrics - Within two months of its launch, Taobao Shanguo achieved over 60 million daily orders, with a year-on-year growth of 179% in retail orders and a punctuality rate of 96% [5][8] - Ele.me's order volume increased nearly 100% since the full launch of Taobao Shanguo, indicating strong market demand and operational efficiency [7][8] Group 4: Consumer and Merchant Impact - The integration is expected to benefit consumers, merchants, and the retail e-commerce industry by enhancing service offerings and operational efficiencies, leading to tangible growth for both merchants and users [9][11] - The emergence of a super app that connects online and offline shopping experiences is anticipated to streamline consumer interactions and expand service offerings [13][15] Group 5: Future Outlook - Alibaba's strategy to evolve into a large consumer platform is expected to drive the integration of product and service retail, fostering growth in the retail e-commerce sector [17][18] - The competitive landscape will see Alibaba, JD.com, and Meituan coexisting and differentiating themselves based on their operational capabilities and technological advancements, with Alibaba poised to lead the industry forward [20]

商报讯(记者吕文鹃)阿里巴巴又有一项新变动。 6月23日，阿里巴巴集团CEO吴泳铭发布全员邮件，宣布即日起，饿了么、飞猪合并入阿里中国电商事 业群。范禹(花名)继续担任饿了么董事长兼CEO，向蒋凡汇报。南天(花名)继续担任飞猪CEO，向蒋凡 汇报。饿了么飞猪继续保持公司化管理模式，业务决策执行上与中国电商事业群集中目标、统一作战。 这一新变动标志着阿里电商平台开始向大消费平台转变。 阿里官宣重大业务调整涉及旗下旅行、即时零售板块 对于此次调整，吴泳铭在全员邮件中说，"这是我们从电商平台走向大消费平台的战略升级。未来，我 们将更多从用户角度出发优化整合业务模式和组织形态，为用户创造更丰富优质的生活消费体验。" 去年11月21日，阿里宣布成立阿里电商事业群，任命蒋凡担任CEO。该电商事业群全面整合淘宝天猫集 团、国际数字商业集团以及1688、闲鱼等电商业务，形成覆盖国内外全产业链的业务集群。继几大业务 并入电商事业群后，饿了么与飞猪的回归也被视为阿里向大消费平台转变的标志。 阿里将旗下旅游平台并入了被委以重任的阿里电商事业群，也让许多人联想到了上周刚刚官宣入局酒旅 的京东。上周三，在618大促即将收官的当日，京东 ...

【导读】饿了么、飞猪"会师"淘天，阿里走向大消费平台 中国基金报记者 曹雯璟 记者获悉，今日（6月23日），阿里巴巴集团CEO吴泳铭发布全员邮件，宣布即日起，饿了 么、飞猪加入阿里中国电商事业群。阿里此次整合也意味着飞猪、饿了么将于淘天集团"会 师"。 阿里巴巴表示，会师之后，飞猪、饿了么、淘天将会发挥各自优势和长项，构建更加完整的 大消费服务体系。特别是即时零售领域，淘宝闪购与饿了么将加强协同，全面打通各项资 源。 饿了么、飞猪加入阿里中国电商事业群 6月23日，阿里巴巴集团CEO吴泳铭发布全员邮件，宣布即日起，饿了么、飞猪加入阿里中 国电商事业群。吴泽明（花名：范禹）继续担任饿了么董事长兼CEO，向蒋凡汇报。庄卓然 （花名：南天）继续担任飞猪CEO，向蒋凡汇报。饿了么飞猪继续保持公司化管理模式，业 务决策执行上与中国电商事业群集中目标、统一作战。 "这是我们从电商平台走向大消费平台的战略升级。未来，我们将更多从用户角度出发优化整 合业务模式和组织形态，为用户创造更丰富优质的生活消费体验。"吴泳铭在全员邮件中说。 淘宝闪购联动饿了么 形成阿里即时零售一张大图 5月2日，淘宝闪购正式上线，不到一个月，日订单量 ...

Core Viewpoint - Alibaba Group is strategically upgrading from an e-commerce platform to a "big consumption platform" by merging Ele.me and Fliggy into its China e-commerce business group, aiming to enhance resource integration and address challenges in traffic and supply chain optimization [1][3][4]. Group 1: Strategic Changes - The merger of Ele.me and Fliggy into Alibaba's China e-commerce business group reflects a shift towards a more integrated operational model, with both companies maintaining their corporate management structures while aligning with the group's unified goals [1][3]. - This strategic adjustment is part of Alibaba's broader initiative to consolidate resources within its e-commerce sector, which includes the establishment of the e-commerce business group in November 2024, led by Jiang Fan [3][4]. - The decision to merge these businesses indicates a reevaluation of the independent value of local lifestyle services within Alibaba, suggesting that competition has rendered such independence less viable [3][4]. Group 2: Market Dynamics - The competitive landscape of the e-commerce market is intensifying, with players like JD.com entering the food delivery and travel sectors, prompting Alibaba to expand its e-commerce offerings [1][7]. - As e-commerce growth slows, platforms are facing rising user acquisition costs, leading to a focus on innovative business models to escape the "involution" of the market [7][10]. - The integration of Ele.me and Fliggy is expected to enhance Alibaba's capabilities in instant delivery and tourism, allowing for a comprehensive coverage of both "far-field" e-commerce and "near-field" retail [4][10]. Group 3: Future Outlook - Alibaba is moving towards a "super app" model, where the integration of various services will create a more cohesive user experience, rather than maintaining multiple independent platforms [5][10]. - The company is prioritizing investment in instant retail to attract new users, with the recent launch of Taobao Flash Purchase achieving over 40 million daily orders shortly after its introduction [8][9]. - The ongoing adjustments within Alibaba's strategy indicate a commitment to enhancing user experience and operational efficiency, with a focus on digitalization and supply chain improvements in emerging markets like instant retail and tourism [10].

全员信中，吴泳铭表示，这是阿里从电商平台走向大消费平台的战略升级。饿了么、飞猪继续保持公司化管理模式，业务决策执行上与中国电商事业群集中 目标、统一作战。 今年以来，随着京东入局外卖、淘宝将"小时达"正式升级为淘宝闪购、京东切入酒旅等，电商市场的竞争正在变得更为全面、复杂。走向"大消费平台"的背 后，如何解决电商的流量危机、供应链优化挑战，成为全行业思考的问题。 走向"大消费平台"的背后，如何解决电商的流量危机、供应链优化挑战，成为全行业思考的问题。 电商战场再度迎来新变化。6月23日，记者了解到，阿里巴巴集团CEO吴泳铭发布全员邮件，宣布即日起，饿了么、飞猪合并入阿里中国电商事业群。 阿里进一步整合电商资源 一个变化是，在"重振电商"的最高优先级战略任务之下，近一年来，阿里巴巴正将更多资源和能力整合进阿里电商事业群。 2024年11月，阿里成立电商事业群，全面整合淘宝天猫集团、阿里巴巴国际数字商业集团以及1688、闲鱼等电商业务，由蒋凡负责，向吴泳铭汇报。此前， 记者了解到，菜鸟也对AE（全球速卖通）物流部业务进行了生产关系调整，菜鸟部分业务及人员转至阿里电商事业群。 这一方面来自于阿里内部对电商业务重要性 ...

"这是我们从电商平台走向大消费平台的战略升级。未来，我们将更多从用户角度出发优化整 合业务模式和组织形态，为用户创造更丰富优质的生活消费体验。"吴泳铭在全员邮件中说。 这意味着，阿里将进一步整合集团业务。 飞猪、饿了么、淘天在各自领域有多年的能力和资 源积淀，会师之后，将会发挥各自优势和长项，构建更加完整的大消费服务体系。特别是即 时零售领域，淘宝闪购与饿了么将加强协同，全面打通各项资源。 作 者丨董静怡 编 辑丨朱益民 6月23日，阿里巴巴集团CEO吴泳铭发布全员邮件，宣布即日起，饿了么、飞猪合并入阿里中 国电商事业群。范禹继续担任饿了么董事长兼CEO，向蒋凡汇报。南天继续担任飞猪CEO， 向蒋凡汇报。饿了么飞猪继续保持公司化管理模式，业务决策执行上与中国电商事业群集中 目标、统一作战。 行业人士分析，过去两个月，淘宝闪购协同各方展现出的业务潜力，促使阿里进一步坚定了 加大投入、整合资源的决心。本次调整，是为了给消费者更好地提供优惠与便利，也为品牌 及商家探索新的商业模式和生意增长创造更大空间。 5月2日淘宝闪购正式上线，不到一个月，日订单量即超4000万。从订单结构来看，已向全品 类大幅拓展，非茶饮占比达 ...

Core Insights - Alibaba Group's CEO announced the integration of Ele.me and Fliggy into Alibaba's China e-commerce business group, marking a strategic upgrade towards becoming a comprehensive consumer platform [1] - The decision is driven by the recent success of Taobao Flash Sale, which has shown significant business potential and prompted Alibaba to increase investment and resource integration, particularly in the instant retail sector [1][2] Group 1: Strategic Changes - Ele.me and Fliggy will maintain their corporate management structure while aligning their business decisions with the unified goals of the China e-commerce business group [1] - The strategic shift aims to enhance user experience by optimizing and integrating business models from a consumer perspective [1] Group 2: Performance Metrics - Taobao Flash Sale launched on May 2, achieving over 40 million daily orders within a month, with 75% of orders coming from non-tea beverages, indicating a significant expansion into various product categories [1] - The on-time delivery rate for Taobao Flash Sale orders reached 97%, showcasing operational efficiency [1] - During the recent Tmall 618 shopping festival, the platform saw a double-digit growth in active users, with a 10% year-on-year increase in GMV after refunds [2] Group 3: Market Position - Alibaba possesses a strong advantage in the consumer sector, with 1 billion annual active consumers and 300,000 brands on Tmall, supported by a mature e-commerce service system [2] - The strategic adjustment is expected to further enhance growth for Taobao Flash Sale by leveraging Alibaba's extensive resources [2]