Core Insights - The Chinese performance market is projected to experience robust growth by 2025, with new business models and consumption patterns emerging, indicating a clear trend towards high-quality development [1] Group 1: Market Overview - The total number of commercial performances (excluding entertainment venues) is expected to reach 640,400, a 6.58% increase from 2024 [1] - Box office revenue is projected to be 61.655 billion yuan, reflecting a 6.39% year-on-year growth [1] - The audience size is anticipated to reach 194 million, marking a 4.22% increase compared to 2024 [1] Group 2: Large-scale Performances - There will be 30,000 large-scale performances (over 5,000 attendees), representing a 12.70% increase from 2024 [2] - Box office revenue from these performances is expected to be 32.448 billion yuan, a 9.49% increase year-on-year [2] - Audience attendance for large-scale performances is projected to be 43.386 million, showing an 18.81% growth [2] Group 3: Economic Impact - Large-scale performances have an average multiplier effect of 1:6.85, driving over 220 billion yuan in additional spending on transportation, accommodation, dining, tourism, and shopping [3] Group 4: Original Stage Productions - The number of original stage productions is on the rise, with 438,700 performances expected, a 7.30% increase from 2024 [4] - The musical theater segment is also growing, with 19,700 performances projected, a 15.04% increase, and box office revenue of 1.807 billion yuan, up 7.55% [5] Group 5: Venue Transformation - The integration of cultural tourism is leading to a transformation of performance venues into cultural and tourism hubs, enhancing their social functions [6] - Innovative models are being adopted by professional theaters to improve urban cultural quality and promote tourism [6] Group 6: Marketing and Online Presence - The activity of performance projects on social media has significantly increased, with short video content becoming a key marketing tool [7] - The music theater segment is leveraging social media for audience engagement, creating a cycle of sharing and conversion that enhances market diversity [7] Group 7: Tourism and Performance Integration - The number of large and medium-sized tourism performance projects is expected to reach 198,700, with a 4.95% year-on-year increase [8] - Box office revenue from tourism performances is projected to be 17.442 billion yuan, reflecting a 6.43% growth [8] - The audience size for tourism performances is anticipated to be 87.999 million, a 3.01% increase [8] Group 8: Future Development Trends - The performance market is evolving towards a model that emphasizes content quality, cultural tourism integration, experiential consumption, digital marketing, and immersive innovations [8]

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Core Insights - The China Performance Industry Association forecasts that by 2025, the national box office revenue from commercial performances (excluding entertainment venue performances) will reach 61.655 billion yuan, with a year-on-year growth of 6.39% compared to 2024 [1] - The number of performances is expected to be 640,400, representing a 6.58% increase from 2024, and the audience size is projected to be 194 million, up 4.22% year-on-year [1] Group 1: Large-scale Performances - In 2025, there will be 3,000 large-scale commercial performances (over 5,000 attendees), a 12.70% increase from 2024 [1] - The box office revenue from these large-scale performances is expected to be 32.448 billion yuan, reflecting a 9.49% year-on-year growth [1] - The audience for large-scale performances is projected to reach 43.386 million, an 18.81% increase compared to 2024 [1] Group 2: Economic Impact - Large-scale performances are estimated to drive additional consumption in transportation, accommodation, dining, tourism, and shopping, exceeding 220 billion yuan in 2025 [1] - The average multiplier effect of large performances on other consumption is 1:6.85 [1] Group 3: Cultural Significance - The integration of cultural and tourism sectors is deepening, with performances evolving beyond mere stage art to become urban cultural symbols and consumer hotspots [1] - The association notes that more professional theaters are innovating to expand their social functions, becoming key engines for enhancing urban cultural quality and promoting tourism development [1] Group 4: Tourism Performances - By 2025, there will be 198,700 performances of medium and large-scale tourism-related shows, marking a 4.95% increase [2] - The box office revenue from these tourism performances is projected to be 17.442 billion yuan, with a year-on-year growth of 6.43% [2] - The audience size for tourism performances is expected to reach 87.9897 million, reflecting a 3.01% increase compared to the previous year [2]

Core Insights - The Chinese performance market is projected to experience significant growth by 2025, with an estimated 640,400 performances, a 6.58% increase from 2024, generating ticket revenues of 61.655 billion yuan, a 6.39% year-on-year growth, and attracting 194 million audience members, a 4.22% increase [1][6] Group 1: Market Growth and Trends - The performance market is evolving towards a comprehensive ecosystem characterized by "content supremacy, cultural tourism symbiosis, experiential focus, and digital empowerment" [1][6] - Large-scale performances (over 5,000 attendees) are expected to reach 30,000 events in 2025, a 12.70% increase from 2024, with ticket revenues of 32.448 billion yuan, a 9.49% increase, and an audience of 43.386 million, an 18.81% increase [7] - The average consumption multiplier effect of large performances is 1:6.85, leading to over 220 billion yuan in additional spending on transportation, accommodation, dining, tourism, and shopping [2][7] Group 2: Original Content and Tourism Integration - The original stage play market is thriving, with 438,700 performances expected in 2025, a 7.30% increase from 2024 [3][8] - Musical performances are projected to reach 19,700 events, with ticket revenues of 1.807 billion yuan and an audience of 8.186 million, reflecting growth rates of 15.04%, 7.55%, and 10.41% respectively [3][8] - The integration of cultural elements in tourism is exemplified by the success of the performance "Moon Reflecting Wuyi," which has attracted over 100,000 visitors since its debut [8] Group 3: Social Media and Audience Engagement - The engagement of performance projects on social media platforms has significantly increased, with topics related to performances achieving over 1.5 billion views and 6.8 million interactions on Weibo [5][10] - The Shanghai Grand Theatre's production of "Les Misérables" attracted over 110,000 attendees, with nearly 60% being from outside the city, generating nearly 20 million yuan in merchandise sales [9][10] - Smaller venues and new performance spaces are emerging in cities like Wuhan, Changsha, and Xiamen, catering to the cultural consumption needs of younger audiences [10]

"十五五"开局之年，四川首个国际赛事在泸州开打。 1月9日至11日，第三届亚洲综合格斗锦标赛在泸州举行。这一亚洲顶级赛事首次落地中国，共有21 个国家和地区参加，参赛人员超300名，规模创历届之最。 在赛事经济火热的当下，稀缺的顶级赛事为何选中泸州？泸州又将如何借此发力，"一拳"打出赛事 经济"全年红"、打开建设区域消费中心城市的新局面？ "亚洲第一武道会"为何落地泸州 台上，激烈角逐，热血澎湃；台下，人头攒动，呐喊声此起彼伏。 "比赛项目包含现代综合格斗和传统武道两个类别，获得金牌的选手同时获得相应级别2026年亚运 会参赛资格。"第三届亚洲综合格斗锦标赛赛事组委会主席杨宇表示，此次比赛在泸州举行，将推动综 合格斗运动在中国进一步普及。 这样一场集合泰拳、蒙古摔跤和中国散打的"亚洲第一武道会"，为何落地泸州？ "酒的热烈，和格斗的热血一样，都有相同的精神内核。"泸州市教育体育局局长刘著表示，泸州是 一座酒城，更是一座活力之城。 竞技的活力，泸州从来不缺。从竞技软件看，体操"奥运五金王"邹凯和巴黎奥运会自由式小轮车冠 军邓雅文均是泸州人，当前还有110多名国家队和省队运动员从泸州走向世界。 从竞技硬件看，近年 ...

吉林市打造近百场沉浸式文艺展演迎中外游客 吉林市群众艺术馆馆长章巍介绍，"百团联盟"成立于去年9月，已汇聚舞蹈、戏曲、合唱等十大门类的 353支群众文艺团队。自冰雪旅游季启动以来，"百团·百点"志愿服务演出深入景区、场馆，开展近百场 演出，持续丰富游客文化体验。 演出现场。吉林市群众艺术馆供图 现场，四大篇章串联起颁奖环节与精品节目展演。戏曲联唱《百花争妍》等节目展现当地文脉传承；舞 蹈《冰雪雾凇》、歌舞《Welcome to吉林》则生动呈现北国江城的冰雪魅力。 活动还对在文化传承、志愿服务、文旅宣传等方面表现突出的团队，颁发了文化传承先锋奖、文旅宣传 领航奖、文化活动创意奖等六类奖项。 吉林市官方介绍，"百团联盟"整合优质文化资源，走进景区景点，让游客能直观感受当地独特的文化魅 力。未来，吉林市将持续打造这一品牌，使其成为助力文旅发展的重要载体。(完) 中新网吉林1月13日电 (记者 石洪宇)民乐、京剧、木偶戏快闪交织，"街巷乐团"以"文艺+冰雪"迎接各 地游客。12日晚，吉林市"百团联盟"文艺展演启幕。 此次活动通过表彰先进、艺术展演与沉浸式体验，集中展示"北国江城"吉林市群众文化团体的活力与成 果，助推 ...

2025年，"递送美好"志愿服务队在整合"镇景村企"四方力量后闪亮登场。围绕讲好"西递故事"、提 供"西递力量"、感受"西递温暖"等内容，组织"西递大妈"等特色队伍，围绕遗产保护等方面展开各类志 愿服务惠及村民、游客。 针对旅游旺季，启动"递送美好·五心服务"行动，在景区入口、古民居群、高铁黟县东站等重要节点设 置15个文明旅游咨询点位。 用文明实践赋能乡村振兴 中新网安徽新闻1月13日电 （翁成涛）西递镇文明办负责人12日说，2025年该镇文保员胡晓雯成功入 选"中国好人"，"更声依旧"入选首批安徽省志愿服务品牌，为该镇精神文明建设注入了新动力。西递镇 持续以"保护为主、活态利用、文化赋能"的具体实践，推动了千年古镇在文化强国建设中展现新作为。 让理论宣讲深植古宅巷陌 依托"中国楹联第一村"打造"楹联里的家风"特色品牌，组建由非遗传承人、退休教师、青年志愿者组成 的宣讲团，在敬爱堂、履福堂等旅游打卡点设立"流动理论角"。开展"楹联家风进校园"活动，将朱 熹"孝"字典故、经典楹联与党的创新理论结合。 2025年组织开展惠民政策、法律宣传、"扫黄打非"等各类宣传、宣讲活动30余场，实现"理论传播进古 宅、文明新 ...

来源:人民日报海外版 俯瞰花岙岛。 沈颖俊摄 盐农在盐场劳作。 李文学摄 花岙石林别有洞天。 陈益科摄 坐落于东海之滨的浙江宁波象山三面环海，拥有浙江省最长的988公里海岸线，505座岛屿星罗棋布， 有"万象山海城"之称。 在众多海岛中，位于象山县最南端的花岙岛因独特的"野趣"出圈，这座国家级海洋公园浓缩着"亿年石 林、万年大佛、千年古樟、百年苍水"的传奇，吸引着不少户外爱好者前往探秘。2025年，这座面积仅 16平方公里的小岛，接待游客超25万人次。作为浙江省十大海岛公园之一，花岙岛将产业培育、生态修 复、文旅提质等重点任务深度融入海岛发展，成为全省海岛公园建设的鲜活样本。 唱响新"山海之歌" 2025年12月31日夜，一场"跨年篝火大会"在花岙岛上举办。从各地赶来的游客围坐在篝火旁，品尝着海 盐烤制的海鲜，仰望烟花在海天之间绽放，迎接新年钟声的敲响。 "花岙岛的石林是世界三大火山岩原生地貌之一，我们趁着元旦假期来一睹风采。"来自浙江嘉兴的游客 李先生说，在岛上可以赏日出、观流星、尝"满盐全席"等，很有特色。 渡轮是进出岛唯一的交通方式，岛上常住200多名村民，大部分地区仍保留着未开发的自然状态。 亿年石林 ...

Core Viewpoint - The People's Bank of China, Chaozhou Branch, is enhancing financial support for the local food economy, aiming to stimulate consumption and promote the integration of culture and tourism in Chaozhou, known for its culinary heritage [1] Financial Support for Food Industry - Financial resources are being directed to support the entire food production chain, from cultivation to sales, thereby promoting the synergy between Chaozhou's culinary and tourism sectors [2] - Customized credit products are being developed for local agricultural products, such as the "Phoenix Dan Cong Loan," which has issued nearly 12 million yuan to support the tea industry [2] - The Agricultural Bank of Chaozhou has provided over 20 million yuan in loans to leading agricultural enterprises for deep processing of local fruits [2] Empowering Small and Micro Enterprises - The Postal Savings Bank of Chaozhou has launched the "Chao Flavor Loan" to support small food workshops and individual vendors, facilitating quick access to credit based on business performance [3] - Innovative financial products like "Cultural Tourism Loans" and "Homestay Loans" are being developed to lower financing costs for small businesses in the tourism and culinary sectors [3] Industrial Upgrading and Innovation - The Chaozhou food industry is evolving towards industrialization and clustering, with financial institutions introducing products like "Prepared Food Loans" to support local food enterprises [4] - The Industrial and Commercial Bank of Chaozhou has provided 8 million yuan in loans to a leading prepared food company, supporting its integrated production and sales model [4] - Financial support is also being extended to enhance the value of agricultural products through technology and innovation, such as converting patent rights into credit support [5] Optimizing Consumer Experience - Financial institutions are implementing fee reduction policies to lower operational costs for food vendors in key tourist areas, benefiting local businesses [6] - Collaborative efforts with local tourism and business departments are being made to enhance consumer experiences through promotional activities and discounts [7] - The People's Bank of China, Chaozhou Branch, plans to continue focusing on the financial needs of the food supply chain and tourism integration, aiming to further enhance Chaozhou's culinary reputation [7]

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