Core Insights - The company reported a significant decline in adjusted profit for Q2 2025, with adjusted profit down 89% year-on-year, reflecting challenges in profitability amidst increased competition and operational costs [1][3] - Core local business remains the primary revenue source, with revenue of 653.5 billion yuan in Q2 2025, showing a year-on-year increase of 7.7%, but operating profit decreased by 75.6% [2][3] - New business revenue grew by 22.8% year-on-year to 264.9 billion yuan, but the operating loss was 18.8 billion yuan, indicating ongoing challenges in achieving profitability [3] Financial Performance - In Q2 2025, the company achieved total revenue of 918.4 billion yuan, a year-on-year increase of 11.7%, but operating profit was only 2.3 billion yuan, down 98% [1] - The adjusted net profit margin was 1.6%, down 14.9 percentage points year-on-year, highlighting pressure on profitability [1][3] - The core local business's operating profit margin was 5.7%, down 19.4 percentage points, indicating a significant decline in profitability [2] Business Segments - The delivery service segment saw revenue of 237 billion yuan, with a growth rate of 2.8%, while the commission and online marketing segments grew by 12.9% and 10.5%, respectively [2] - The takeout business is expected to see double-digit growth in order volume, but average order value (AOV) is projected to decline slightly, leading to low single-digit revenue growth [2] - The company plans to exit underperforming areas in its new business and focus on expanding its core regions, particularly through the small elephant supermarket initiative [3] Future Outlook - The company anticipates significant losses in the core local business in Q3 2025 due to intensified competition and increased strategic investments [3] - Adjusted net profit forecasts for 2025-2027 have been revised downwards, with expected losses of 77 billion yuan in 2025, followed by profits of 318 billion yuan and 466 billion yuan in 2026 and 2027, respectively [4] - The company maintains a medium-term rating of "outperform" against the market, while closely monitoring competitive dynamics in the industry [4]

Core Viewpoint - The article discusses the launch of Gaode's "Street Ranking" project, which aims to compete with platforms like Dazhong Dianping by leveraging real user behavior data and integrating it with Alipay's credit scoring system to enhance its ranking credibility [2][3][6]. Group 1: Product Launch and Features - Gaode's "Street Ranking" was officially launched on September 10, 2023, and claims to have over 40 million daily active users, making it the largest food ranking platform in China [6]. - The ranking system incorporates various user behaviors, including navigation and search, with higher weights given to users with higher Alipay Sesame scores [3][6]. - This is not Gaode's first attempt to enter the local services market; a similar initiative called "Gaode Guide" was launched five years ago, emphasizing real user experiences [7][11]. Group 2: Historical Context and Strategic Decisions - Gaode was acquired by Alibaba in 2014, during a time when the O2O (Online to Offline) market was highly competitive, but Gaode chose to focus solely on navigation rather than O2O services [12][16]. - Under the leadership of Yu Yongfu, Gaode's user base grew significantly, surpassing Baidu Maps in active users, but the monetization of navigation apps remains a challenge [19][20]. - In 2022, the global revenue for navigation platforms was approximately $16.2 billion, which is significantly lower than social media and e-commerce platforms [21][22]. Group 3: Challenges in Monetization and User Engagement - The inherent tool-like nature of navigation apps poses a challenge for user engagement and monetization, as users typically do not spend extended periods on these platforms [24][25]. - Despite Gaode's high daily active user count, it struggles to convert this traffic into revenue, as evidenced by the low monetization rates across the industry [20][41]. - The article highlights that Gaode's attempts to diversify its offerings have not significantly changed its core user engagement metrics, which remain focused on navigation [26][41]. Group 4: Competitive Landscape - The article compares Gaode's efforts to those of Dazhong Dianping, emphasizing that while Gaode has a large user base, it lacks the content ecosystem that allows for effective user engagement and monetization [39][40]. - Dazhong Dianping has successfully built a robust user-generated content platform, which Gaode is attempting to replicate but faces challenges due to its tool-centric identity [35][41]. - The historical context of other platforms like Koubei, which struggled to find a foothold in the competitive landscape, is also discussed, illustrating the difficulties faced by Gaode in establishing itself as a leader in local services [52][54].

Core Insights - Gaode has launched a new ranking list called "Gaode Street Ranking," which is based on real user behavior rather than scores, focusing on metrics like foot traffic, repurchase rates, and user demographics [2][3] - The initiative aims to compete directly with Meituan's Dianping, indicating a strategic move by Alibaba to strengthen its position in the local services market [2][3] - Gaode's CEO emphasized that the ranking will never be commercialized, aiming for authenticity through user behavior and credit data, similar to Google Maps' model [2][3] User Engagement and Market Position - Gaode has a significant user base, with daily active users (DAU) exceeding 100 million since 2021, and monthly active users (MAU) surpassing 800 million, making it one of the top five apps in China [3] - The transition from navigation to store discovery is seen as a natural extension of user needs, with an average daily usage time of 28 minutes for navigation [5] - The local services market is projected to exceed 10 trillion yuan by 2025, with a compound annual growth rate (CAGR) of over 15%, highlighting the potential for growth in this sector [6] Competitive Landscape - Gaode's strategy includes integrating various services such as navigation, ride-hailing, dining, and travel into a super app, aiming to create a seamless user experience [7] - The competition with Meituan is intense, as Meituan has previously indicated that its takeaway business is not profitable, with its core local business generating significant revenue from in-store dining and travel [5][6] - Gaode's "Street Ranking" is designed to address the shortcomings of existing ranking systems, which have been criticized for being overly commercialized and not reflective of genuine user preferences [8][9] Data-Driven Approach - The ranking system utilizes real user data, including navigation and search behaviors, to ensure authenticity and reliability, supported by the Sesame Credit system [8][9] - Gaode has introduced a "Smoke Fire Good Store Support Plan" with over 1 billion yuan in subsidies to facilitate transactions from Gaode to Alipay, creating a consumption loop [11] - The initial success of the "Street Ranking" is evident, with over 40 million active users on its first day, surpassing Dianping's peak user count [12] Challenges Ahead - Despite the strong start, Gaode faces challenges in changing user perceptions, as many consumers are accustomed to using Dianping for restaurant reviews and recommendations [12][13] - Building a robust user-generated content (UGC) library will take time, as Gaode currently lacks the depth of content that Dianping has accumulated [12][15] - The effectiveness of Gaode's data-driven evaluation system is still under scrutiny, as it may not fully capture the nuances of user experiences and preferences [15][16]

Group 1 - Meituan's first AI Agent product, "Xiao Mei" App, has officially launched public testing, utilizing the self-developed model LongCat-Flash-Chat for local life services [1][2] - "Xiao Mei" aims to provide a full-chain local life service experience, allowing users to place orders, receive restaurant recommendations, and navigate reservations through simple natural language interactions [1][2] - The product is designed to cater to a wide range of user needs, including those of elderly and children who may find it difficult to operate smartphones, emphasizing ease of use without complex interfaces [1][2] Group 2 - Future developments for "Xiao Mei" include deeper personalization and proactive services, aiming for comprehensive coverage of users' life scenarios [2] - Unlike traditional AI assistants, "Xiao Mei" is an independent C-end intelligent agent rather than a feature embedded within the Meituan App, focusing on serving users directly [2] - The launch of "Xiao Mei" comes at a critical time as competition in the local consumption sector intensifies among internet giants [2][3] Group 3 - Alibaba's release of the "Gaode Street Ranking" directly targets Meituan's "Dazhong Dianping," intensifying competition in the local life service market [3] - Meituan has responded by officially restarting its quality takeaway service, leveraging B-end self-developed models and real review data to enhance user decision-making [3] - The competitive landscape is shifting, with Meituan's ability to utilize AI and other new tools being a focal point for potential recovery in market positioning [3]

摆脱单纯的工具属性，利用国民级出行应用的绝对流量优势， 成为连接线下消费的入口和枢纽，高德早就在本地生活服务领 域积蓄了野心。 作者： 钱玉娟 封图：本报资料室 今年6月，在外卖大战正酣时，原本在北京望京高德地图总部工作的产品经理李刚，和20多位同事一起被秘密调往杭州西溪阿里全球总部园区。他们进 驻到此前一直未启用的C4楼，开始了全封闭办公。 在长达三个月的时间里，只有阿里巴巴集团和高德地图的管理层知道这个团队，并为他们配备了独立安保、额外门禁和专人送餐。 这种程度的保密项目，在阿里巴巴集团内部也极为罕见。 9月10日，在阿里巴巴成立26周年当天，这个保密项目揭晓，由高德地图CEO郭宁直接领导的团队，完全从0到1的开发，推出了基于用户行为产生的榜 单"高德扫街榜"。该产品已于9日晚在高德地图App内上线，并被放在首页的突出位置。 "高德扫街榜不是一个流量榜，也不是一个广告榜，更不是一个网红榜，它永不商业化。"郭宁称，在用户多维度的真实行为数据基础上，高德还首次引 入了支付宝芝麻信用体系，结合用户信用等级为可信评价加权，进一步过滤虚假评价，确保榜单真实可信。 在本地生活的到店服务场景中，美团旗下大众点评的"必吃 ...

Core Viewpoint - The article discusses the launch of the "Gaode Street Ranking" by Gaode Map, which aims to create a more reliable local service evaluation system based on user behavior data and real reviews, directly competing with Meituan's Dazhong Dianping [3][12]. Group 1: Project Development and Launch - In June, a secret team of over 20 members was relocated to Alibaba's headquarters in Hangzhou to develop the Gaode Street Ranking, which was unveiled on September 10, coinciding with Alibaba's 26th anniversary [2][3]. - The Gaode Street Ranking is led by CEO Guo Ning and is based on user behavior data, incorporating the Sesame Credit system to filter out fake reviews, ensuring the ranking's authenticity [3][4]. Group 2: Competitive Landscape - The Gaode Street Ranking directly competes with Meituan's Dazhong Dianping, which has been a dominant player in the local service evaluation market for 22 years [9]. - On the same day as the Gaode Street Ranking's launch, Meituan announced the relaunch of its quality takeaway service, indicating a heightened competitive atmosphere [3][12]. Group 3: Evaluation Mechanism - The Gaode Street Ranking uses navigation behavior data and Sesame Credit scores to create a more dynamic and real-time evaluation system, contrasting with Dazhong Dianping's reliance on user-generated content and static monthly updates [4][5]. - The ranking updates daily based on real-time user behavior, while Dazhong Dianping updates its data monthly and annually [4][5]. Group 4: User Engagement and Market Strategy - Gaode Map aims to transition from being a mere traffic tool to becoming a starting point for consumer spending in local services, leveraging its vast user base of 1.7 billion daily active users [6][9]. - The company has initiated a "Smoke Fire Good Store Support Plan," committing over 1 billion in subsidies to encourage user visits to local businesses, particularly small and medium-sized shops [12][13]. Group 5: Future Outlook and Business Model - Gaode's strategy includes expanding its local service offerings and integrating with partners like Fliggy and Taobao to enhance user experience and drive traffic [19][20]. - The company has achieved profitability for the first time in Q3 2023, indicating a successful pivot towards local services, contrasting with the ongoing losses in its traditional navigation business [19][20].

杭州西溪C区4号楼实施了超严格的保密措施，发布会前除了知道有发布会这回事，众多媒体没收到一点爆料。 这个比iPhone17捂得还紧的项目，现在终于揭面了，高德宣布推出 "高德扫街榜"，目前提供美食、景点和酒店三方面的榜单信息。 可能是前期宣传bar拔得太高了，很多群众觉得没能满足期待。 这中间最大的落差在于，外界想要的是阿里搞个本地生活到店大新闻，用集团层面的资源和饱和式投入，去撼动大众点评的行业地位。 其实不只是阿里想切这块蛋糕，用户对于真实评分也的确有相当程度的痛点。 今年教师节阿里给马老师的献礼预热搞得很足。 打开大众点评上找个高分饭店，然后去了发现是下水道的体验，不少人应该都经历过。 在被评分虚高的网红餐厅欺骗后，部分年轻人甚至搞出了行为艺术，报复性选择投入"3.5分饭店"的怀抱。舌尖导演陈晓卿也曾提到，他发现好吃的饭店很 多都在3.5到4分之间。 所以，高德做的这套基于"行为+信用"的榜单，原理上讲是行得通的。 但互联网这行要想挑战已有的行业格局，只做一个行得通的产品是远远不够的。 一、蒋凡没参与 从二季度开始，阿里在蒋凡领导下对即时零售赛道进行了饱和式打击。 以四月底正式宣布加入外卖大战为节点，阿 ...

Core Viewpoint - UBS reports that Alibaba's Gaode Map has launched a new feature called Gaode Street Ranking, which utilizes AI-driven sorting based on user behavior rather than traditional user reviews [1] Group 1: Gaode Map's New Feature - Gaode Map's ranking system is based on real user behaviors, including the number of users navigating to a merchant, repurchase rates, willingness to visit, and diversity of visitors [1] - The system integrates personal data and credit ratings from Alipay users to enhance accuracy [1] - The initial rollout covers over 300 cities and provides recommendations for 1.6 million local merchants, including restaurants, hotels, and attractions [1] Group 2: Financial Implications and User Engagement - Gaode will invest 1 billion RMB in platform subsidies to encourage user participation in travel and in-store consumption [1] - UBS estimates that these initiatives will generate an additional 10 million user visits daily for local merchants [1] Group 3: Market Dynamics and Future Outlook - The upgrade reflects the dynamic competitive landscape of local life services, extending from instant retail to in-store business, which is the most profitable segment for Meituan [1] - Looking ahead to Q4, the focus is expected to shift from food delivery to non-food instant retail and in-store business, potentially leveraging traffic during the Golden Week holiday [1]

以下文章来源于全天候科技 ，作者全天候科技 全天候科技 . 为优质内容而生，帮助投资者理解科技。 作者周智宇 柴旭晨，编辑张晓玲 在烧掉数百亿资金后，美团和抖音都以为，牌桌上只剩下彼此。然而，牌桌一旁，阿里巴巴一直虎视眈眈。 9月10日，阿里26周年庆。一枚11年前由马云亲手布下的棋子——高德地图，被现任CEO吴泳铭猛然激活。它不再甘于只做沉默的导航工具，而是携超11亿真 金白银的补贴，以及一份号称无法刷单的"扫街榜"，直接杀到美团与抖音对峙的前线腹地。 这一刻，距离马云斥资近15亿美元买下高德，顶住外界"看不懂"的压力，已经过去了整整十一年。当初那步着眼于未来的闲棋，如今成了搅动整个战局的胜负 手。 高德要争夺的，不仅仅是交易，更是定义下一代消费场景的权力。它也会和淘宝闪购一起，成为阿里重塑本地生活的重要抓手。 这种从根本上改写游戏规则的意图，宣告了那个以狼性与奇袭著称的阿里，正在重返战场中央。 而这一次，它所讲述的故事也已截然不同。阿里将不再仅仅是那个线上的电商帝国，而是一个左手探索AI的数字未来，右手激活实体商业物理世界的双栖巨 头。它的新价值，既在云端的算力，更在地面上每一条街道的活力。 高德亮剑 华 ...

到店业务方面，展现了阿里对本地生活服务野心。阿里继加大对外卖与即时零售的投资后，该行认为高 德的升级是其进军到店业务的第一步，与美团-W(03690)大众点评以本地搜索为主的模式形成对比。据 Quest Mobile数据，高德目前拥有1.7亿日活跃用户，每日处理超过1.2亿次搜索及1,300万次本地商户导 航，而大众点评日活为3,300万(约高德五分之一)，不过美团在本地服务的用户心智、累积评价及商户关 系上仍有优势。该行会继续关注高德在本地生活服务的进展，包括即将试点推出的到店团购功能(部分 城市已开始测试)。 外卖方面，瑞银指阿里旗下饿了么的商户拓展有望加速。渠道调查显示，美团外卖覆盖餐厅约560万 间，饿了么则为340万间，两者差距明显(Quest Mobile数据)。基于高德的LBS(定位服务)与用户行为数 据，或有助饿了么更有效拓展中小型商户，特别是在三、四线城市，有望缩小与美团的商户供给差距。 就高德长远变现潜力。虽然初期仍以非变现为主，但若高德措施成功落实，预计用户流量增长将在未来 带来广告、品牌标注等变现机会。现时高德仍归入阿里"其他"板块，截至6月季度仍录得亏损14亿元人 民币。 智通财经A ...