随着天气越发炎热，白酒进入消费淡季。不过，"618"大促活动下，线上白酒销售增长的同时，多款头 部名酒却跌破批发参考价(以下简称"批价")，白酒企业如何穿越这一轮周期引发思考。 库存高企、价格倒挂依然是当下白酒行业的特征。中国酒业协会6月发布的《2025中国白酒市场中期研 究报告》显示，当前白酒行业正处于调整期，在多重压力下，上半年批价整体表现较弱。 为迎合年轻消费群体，头部酒业有意发力低度酒。近期，五粮液（000858）等酒企均提到要推出20多度 的白酒。而在渠道方面，贵州茅台（600519）、洋河股份（002304）近期与头部电商座谈、发布新品等 举措，也被解读为更加重视线上渠道。 白酒降度能否成为拓展新群体的"利器"？头部酒企更加主动"拥抱"电商，又释放出哪些信号？在业内人 士看来，穿越周期就是"剩者为王"，前提则是保持营收增长。存量竞争下，拥抱创新，无疑是为开拓更 多消费群体和消费场景，但也意味着名酒企业下场"厮杀"，竞争会更加激烈，行业面临"洗牌"。 主动"拥抱"电商 新京报记者注意到，近两年，电商平台的大促活动，也是白酒价格大战最激烈的节点。尤其是2025 年"618"大促，作为白酒价格风向标的飞 ...

Core Insights - The 618 shopping festival has concluded, leading to varied price movements in the white liquor market, with some products experiencing price increases while others continue to decline [1][2][3] Price Trends in Major Cities - In Guangzhou, among 21 sampled white liquor products, 9 saw a decrease in average retail price, while 8 experienced an increase, and 4 remained unchanged [2] - Notably, high-end products like Moutai and Guojiao 1573 have seen price drops, with Moutai's average retail price falling to approximately 2304 RMB, a decrease of about 100 RMB from the previous period [2][3] - In Shenzhen, Moutai's average retail price is reported at 2298.5 RMB, with a notable decline in several high-end products due to ongoing market pressures [7][10] - East Dongguan's market shows a mixed trend, with 9 products increasing in price and 5 decreasing, highlighting the volatility in high-end liquor pricing [12][13] Online vs. Offline Pricing - Online platforms, particularly instant retail channels, are showing lower prices compared to offline supermarkets, with Moutai priced at 2229 RMB online, which is about 75 RMB lower than the overall average [3][8] - The price discrepancies between online and offline channels are significant, with products like Junpin Xijiu and Qinghua Lang being sold for much lower prices online compared to their offline counterparts [3][8] Impact of Regulatory Changes - The ongoing "ban on alcohol" has significantly impacted sales, particularly in high-end segments, leading to price reductions as businesses attempt to stimulate demand [9][10] - The combination of the 618 festival and regulatory changes has created a challenging environment for liquor companies, as they navigate maintaining sales volume and pricing stability [1][17] Summary of Average Prices - The average prices for key products as of July 4th are as follows: - Moutai: 2367.62 RMB [19] - Wuliangye: 1010.27 RMB [19] - Junpin Xijiu: 833.17 RMB [20] - Qinghua Lang: 943.11 RMB [20] - Guojiao 1573: 993.42 RMB [20]

证券之星食品饮料行业周报：2025年6月30日-2025年7月4日，沪深300指数上涨1.54%，申万食品饮料指数上涨0.31%。前五大上涨个股分别为：煌上煌 （002695）、酒鬼酒（000799）、金字火腿（002515）、莫高股份（600543）、安记食品（603696）。 机构观点 国投证券本周观点(含个股)： 今年以来新消费(低度酒、饮料、零食、乳品)股价表现显著强于传统消费(白酒、啤酒)，股价上涨驱动为：1)渠道收入数据高增；2)新品起量预期。低基数及 原材料成本下降背景下，Q2食饮利润端压力不大，重点关注收入边际变化、产品结构、新品α。大众品配置优先级高于白酒。关注燕京啤酒（000729）、珠 江啤酒（002461）、万辰集团（300972）、卫龙美味、西麦食品（002956）、立高食品（300973）、新乳业（002946）、妙可蓝多（600882）、东鹏饮料 （605499）、李子园（605337）、莲花控股（600186）。 天风证券本周建议(含个股)： 【酒类板块】建议关注强α&持续享受集中度提升红利的酒类酒企：山西汾酒（600809）/贵州茅台（600519）/燕京啤酒等。 【大众品】 ...

文/李国锋 秋日的古贝春运河粮仓边，千里平畴如巨幅红绸铺展。总经理张洪昌俯身捻起一穗济粱4号高粱，籽粒饱满如赤珠。"生态原粮贵是贵点，但出酒好 啊！"身旁的粮仓负责人张汉强笑着应和。阳光掠过沉甸甸的穗头，映亮张洪昌眼底的笑意——这抹深红里，藏着白酒品质跃升的基因密码。 粮安酒脉：济粱4号破土记 2021年秋收时节，山东省农科院专家团队踏入古贝春五万亩基地。当实地对比济粱3号、4号与其他品种时，数据带来震撼：济粱4号以卓越的抗倒伏性、 抗病虫害能力，尤其饱满硕大的穗头脱颖而出。杆壮穗沉，这片土地首次见证科技赋能的丰收图景。 这份惊艳绝非偶然。早在2012年，古贝春便携手山东省农科院张华文研究员团队，开启酿酒专用粮的漫漫求索。从实验室的良种筛选到田间的播种管理， 科研人员十年如一日扎根黄土。2020年，济粱3号、4号正式落地古贝春基地试种，每一步生长都凝结着产学研深度融合的心血。 张洪昌总经理在粮库检查高粱储备情况 艰辛耕耘终获醇香回报。权威检测揭示济粱4号核心优势：淀粉含量高达74.33%。当它进入发酵环节，更交出惊人答卷——综合出酒率达42.2%，显著超 越普通高粱2个百分点。这不仅意味着更高效的淀粉转化，更 ...

Core Insights - The recent resignations of key executives in the Chinese liquor industry highlight the urgent need for strategic transformation amid deep industry adjustments [1][5][14] Group 1: Company Performance - Yanghe Co., under Zhang Liandong's leadership, experienced a revenue decline of 12.83% to 28.876 billion yuan in 2024, with net profit plummeting 33.37% to 6.673 billion yuan, dropping from third to fifth in industry rankings [2][4] - Jinzhongzi Liquor, led by He Xiuxia, saw revenue decrease from 1.186 billion yuan in 2022 to 925 million yuan in 2024, with a cumulative net loss of 633 million yuan [10][12] Group 2: Strategic Challenges - Yanghe's strategic missteps included outdated brand management and a rigid distribution model, leading to losses in market share against competitors like Jinshiyuan [4][15] - Jinzhongzi's challenges stemmed from a misalignment between beer and liquor market strategies, resulting in a lack of brand recognition and market penetration [10][12] Group 3: Management Changes - The resignations of Zhang Liandong and He Xiuxia reflect broader trends in the industry, with local governments influencing management changes to drive strategic shifts [7][16] - The new leadership at both companies faces significant challenges, including cash flow issues and the need to balance independence with corporate integration [12][18] Group 4: Industry Trends - The liquor industry is currently in a "shrinking competition" phase, with production among large enterprises declining by 6.8% in 2024, and revenue growth slowing significantly [15] - The departure of key executives signals a shift from "scale expansion" to "value cultivation," emphasizing the need for strategic innovation and organizational transformation [18]

智通财经记者 | 武冰聪 何秀侠上任之后试图改变这一问题。2022年，金种子酒精简产品线向高端化转型，确立"一体两翼"的品 牌战略，明确了以"柔和种子酒"筑牢底盘、"馥合香"打次高端差异化竞争、"醉三秋"主打高端文化名酒 的产品定位，进一步聚焦阜阳基地市场。 从改革后的公司业绩来看，其做法并未产生实际影响。何秀侠曾表示，区域品牌形象薄弱制约了中高端 产品推广。 智通财经编辑 | 任雪松 7月2日，金种子酒公告称，因工作调整，董事、总经理何秀侠辞任，辞职后何秀侠不在公司及子公司担 任任何职务。在未聘任新的总经理期间，由副总经理刘辅弼代行总经理职责。 何秀侠原定任期至2025年11月21日，此次属于未满任期离职。 2022年2月，华润集团全资附属企业华润战略投资有限公司受让阜阳投资发展集团有限公司持有的金种 子集团49%股权，并成为金种子集团第二大股东。此后，"华润系"高管开始全面接手金种子酒的经营管 理工作。2022年7月，何秀侠被聘任为金种子酒业总经理。 何秀侠的上任被寄予厚望。当时，摆在她面前的是一家陷入亏损的上市公司，2021年金种子酒净亏损为 1.66亿元。她需要带领金种子酒改革来提振业绩。 产品结构失 ...

（文/朱道义 编辑/张广凯） 800亿规模的啤酒巨头，其灵魂老帅突然决定"隐身"离场。 6月27日，华润啤酒（股票代码：00291.HK）发布公告称，董事会主席侯孝海"因有意投入更多时间于个人安排"，决定辞去该公司董事会主席职务，且不再 担任董事会辖下财务委员会主席、执行委员会以及购股权总务委员会成员职务，自今年6月27日召开的董事会会议结束时起生效。 侯孝海 侯孝海辞任后，华润啤酒董事会主席职位将暂时悬空，该公司执行董事及总裁赵春武将暂时承担过渡期内董事会主席的工作及责任。同时，华润啤酒正在物 色具备适当专业资格或相关专长的合适人选。 而回顾中国啤酒行业的发展历程，侯孝海是一个无法绕开的关键人物。在华润啤酒任职期间，他曾一手主导了啤酒业务的高端化转型，缔造了让公司登顶行 业龙头的高光时刻；但也因大手笔收购白酒业务，其表现最终却不尽如人意，而陷入争议。 对于侯孝海接下来的去向，据《红星资本局》报道，并非如市场传言"去喜力啤酒担任高管"或"回成都创业"，而是可能会去当教师。不过，个人的转身或许 尚还容易，但华润800亿的啤酒巨舰未来将驶向何方？背后的百亿白酒棋局又是谁来续招？这都是牵动市场神经的重点话题。 凭借 ...

撰稿|多客 来源|贝多财经 洋河股份（SZ:002304），重大人事变动频发。 洋河股份于7月1日发布公告称，张联东因工作调整，申请辞去第八届董事会董事、董事长及董事会战略 委员会主任委员、提名委员会委员职务，辞职后不在洋河股份及控股子公司担任其他职务。 需要注意的是，这已是洋河股份发布2024年年报以来的第二位离任高管。就在不到一个月前，洋河股份 第八届董事会董事及战略委员会委员杨卫国申请辞去相关职务，辞职后不在该公司及子公司担任任何职 务，原因同样是"工作调动"。 业内人士纷纷猜测，洋河股份高管离职，很大程度上与该公司近年来面临的业绩困局有关，尤其是2024 年与其他白酒企业形成鲜明反差的营收、利润"跳水"，直接导致其失去了"白酒前三"的宝座，也使得高 管层的运营焦虑愈发显著。 洋河股份在公告中表示，该公司将尽快按照法定程序完成董事补选、新任董事长选举等相关工作。而新 任领导层人选的管理能力和经营策略，也将直接关系到身处低谷期的洋河股份未来的业绩走势与发展走 向。 一、营收利润开倒车，"白酒老三"之位失守 多措并举下，洋河股份业绩重回增长轨道，2020年至2023年的收入分别为211.01亿元、253.5 ...

Core Viewpoint - The leadership transition at Zongyi Co., Ltd. marks a significant shift towards a younger management team, with Yang Meng taking over as Chairman and General Manager, aiming to drive the company's transformation and growth in the semiconductor and digitalization sectors [3][19][21]. Company Leadership Transition - Zongyi Co., Ltd. held an all-employee meeting on July 1, where the new leadership team was announced, with Yang Meng as Chairman and General Manager [3][19]. - The new board includes members from the '70s, '80s, and '90s, reflecting a strategic shift towards a younger leadership structure [19][20]. Yang Meng's Background - Yang Meng, born in 1984, has a strong academic background in architecture and landscape design, having studied at Shenzhen University and the University of Southern California, and later at Harvard University [4][5]. - He transitioned from a successful career in finance and private equity in the U.S. to lead Zongyi Co., Ltd. in 2020, bringing extensive experience in investment management [6][8]. Management Philosophy - Yang Meng emphasizes the importance of corporate culture, collaboration, and effective governance as key components of his management strategy [9][11]. - He has implemented various management practices, including the OKR methodology and comprehensive training programs for employees, to foster a culture of continuous learning and improvement [9][11]. Industry Focus and Strategy - Zongyi Co., Ltd. operates in multiple sectors, including integrated circuits and clean energy, with a focus on the semiconductor industry, which is characterized by high investment and long cycles [11][12]. - The company has made significant strides in digital transformation, particularly in the traditional liquor industry, leveraging AI and big data to enhance operational efficiency [14][15]. Financial Performance and Challenges - Despite a diverse investment portfolio across various industries, Zongyi Co., Ltd. has faced declining revenues and significant losses over the past decade, with a cumulative net loss of approximately 450 million yuan [16][17]. - The leadership transition is seen as a critical step in addressing these challenges and steering the company towards profitability and sustainable growth [18][21].

Core Viewpoint - The resignation of He Xiuxia, the general manager of Jinzhongzi Liquor, marks a new phase in the company's reform process, which has undergone significant changes in product quality and corporate governance over the past three years, despite still facing losses [1][2]. Group 1: Company Background and Challenges - Jinzhongzi Liquor, a representative of Huizhou liquor, has faced continuous losses for four years prior to the strategic investment from China Resources [2]. - The company achieved its peak performance in 2012 with a revenue of 2.294 billion and a net profit of 561 million, but has since seen a decline due to industry adjustments [2]. - The entry of China Resources has increased analyst coverage and market interest, with the number of reports rising significantly after their involvement [2]. Group 2: Strategic Initiatives and Performance - Under He Xiuxia's leadership, the company implemented a strategy called "Two Plastics, Two Reforms, and Three Lean," focusing on brand rejuvenation, channel expansion, and digital transformation [4]. - The number of distributors increased from 40,000 to 220,000, and the company has improved its market penetration and digital management efficiency [4]. - Jinzhongzi Liquor has restructured its product lineup into three tiers (high-end, mid-range, low-end) to enhance market competitiveness [4]. Group 3: Future Outlook and Marketing Strategy - The company is committed to a "no channel pressure" policy, which, while maintaining product pricing integrity, has limited short-term sales boosts from inventory pressure [5]. - Marketing reforms are underway, with a new marketing center manager appointed, marking a shift towards a more independent management structure [5][6]. - Experts suggest that if Jinzhongzi Liquor can continue to optimize its product structure and leverage resources from China Resources, it may regain its position in the second tier of Huizhou liquor within the next 3 to 5 years [6].