春节前夕，商务部等9部门联合印发的《2026"乐购新春"春节特别活动方案》正式亮相。这项于春节假 期内全面铺开的促消费活动，其意义远不止于营造节日氛围、刺激短期消费。这次系统性的政策部署， 着眼于精准把握长假带来的独特时间窗口，通过释放家庭团圆、购物出行、年俗文化等核心需求潜力， 将传统的节日旺季转化为推动消费市场持续扩容与升级的结构性动能。 "乐购新春"方案的内容清晰折射出"短期激活"与"长期培育"的双重逻辑。一方面，方案围绕"吃住行游 购娱"六大民生领域进行场景化布局，意在通过营造丰富、便捷、实惠的消费环境，直接激发居民消费 意愿，提升节日市场热度，为全年消费开好局。另一方面，"乐购新春"方案将发力点明确指向了首发经 济、数字消费、绿色消费、智能消费、健康消费、入境消费等新兴领域。这一导向绝非简单叠加时髦概 念，而是指向了中国消费市场从规模扩张转向质量提升的必然路径。有关举措都致力于通过供给侧的创 新与优化，创造新的消费需求。 港股消费ETF（513230）跟踪中证港股通消费主题指数，一键打包新消费龙头，成分股近乎囊括港股消 费的各个领域； 旅游ETF（562510）跟踪中证细分旅游指数，专注服务消费，不 ...

Core Viewpoint - Hubei Province has officially launched a new round of vehicle trade-in subsidy policy, effective from January 1, 2026, aimed at promoting green consumption and optimizing the automotive market [1][4]. Group 1: Policy Implementation - The new subsidy policy includes adjustments to the vehicle scrapping and trade-in standards, extending the registration time for scrapped vehicles, and ensuring that more essential consumer groups benefit from the subsidies [1][4]. - The subsidy standard will now be calculated as a percentage of the new car sales price, with a maximum subsidy of 20,000 yuan for purchasing new energy vehicles and 15,000 yuan for fuel vehicles with an engine size of 2.0 liters or less [4][5]. Group 2: Consumer Impact - As of December 21, 2025, nearly 420,000 applications for the trade-in subsidy have been submitted, generating over 60 billion yuan in automotive consumption, with nearly 50% of consumers benefiting from the policy [2]. - The proportion of new energy vehicles purchased through the trade-in program exceeds 60%, indicating a rapid shift towards greener and smarter automotive solutions [2]. Group 3: Application Process - The application process for subsidies will continue to be fully online, allowing consumers to apply through designated platforms with necessary documentation [2][3]. - Each consumer can only choose one option between scrapping and trade-in for subsidies within a year, and the same vehicle cannot receive multiple subsidies [3]. Group 4: Regulatory Framework - The policy emphasizes a unified standard for trade-in subsidies and prohibits the designation of specific vehicle recycling companies, ensuring fair participation from various business entities [3][4]. - A joint regulatory mechanism will be established among relevant departments to prevent fraudulent claims and ensure compliance with the subsidy guidelines [3].

Core Insights - The implementation of the "New National Subsidy" policy in January 2026 has sparked a consumption upgrade trend, benefiting 16.13 million people and generating sales of 92.56 billion yuan in various sectors including automobiles, home appliances, and digital products [1] Group 1: Policy Impact - The "New National Subsidy" policy offers significant financial incentives for consumers, such as up to 20,000 yuan for trading in old vehicles for new energy vehicles, and 15,000 yuan for fuel-efficient cars [2] - The policy includes two types of subsidies: "scrap and update" for those who scrap old cars and buy new ones, and "trade-in update" for selling old cars to purchase new ones [2] Group 2: Market Dynamics - The timing of the policy's implementation coincides with the pre-Spring Festival shopping season, creating a favorable market environment for consumption upgrades [3] - The combination of consumer demand and supportive policies is expected to release significant consumption potential and promote the adoption of green and intelligent products [3] Group 3: Consumer Behavior - The new subsidy policy encourages consumers to purchase energy-efficient and smart appliances, leading to a shift in consumer preferences towards more advanced products [4] - The policy aims to enhance consumer experience by providing a seamless service process for exchanging old products for new ones, thereby increasing consumer satisfaction [3] Group 4: Regulatory Environment - Authorities are intensifying scrutiny to prevent fraudulent practices such as price inflation before subsidies, ensuring market order and compliance with the new policy [4] - The government is committed to cracking down on illegal activities related to the subsidy program, which will help maintain a fair market environment [4]

从支持措施来看，"乐购新春"方案力图培育长期增长点的脉络同样清晰。跨界融合联动鼓励消费场景串 联，旨在打破行业壁垒，提升消费的综合价值，提升消费者的体验感，让更多"头回客"变"回头客"。金 融支持举措强调与商户合作创新，其意义在于利用金融工具的杠杆和连接作用，降低新消费模式的尝鲜 门槛，加速市场的接受过程。这些政策工具的应用，共同致力于构建一个更具韧性、更富创新活力的消 费生态体系，其效益也将在假期结束后持续释放。 "乐购新春"方案的内容清晰折射出"短期激活"与"长期培育"的双重逻辑。一方面，方案围绕"吃住行游 购娱"六大民生领域进行场景化布局，意在通过营造丰富、便捷、实惠的消费环境，直接激发居民消费 意愿，提升节日市场热度，为全年消费开好局。另一方面，更为关键的是，"乐购新春"方案将发力点明 确指向了首发经济、数字消费、绿色消费、智能消费、健康消费、入境消费等新兴领域。这一导向绝非 简单叠加时髦概念，而是指向了中国消费市场从规模扩张转向质量提升的必然路径。有关举措都致力于 通过供给侧的创新与优化，创造新的消费需求，并非仅是满足既有需求。 春节前夕，商务部等9部门联合印发的《2026"乐购新春"春节特别活动方 ...

央视网消息（焦点访谈）：现在，越来越多的人愿意为绿色消费花钱了，比如购买使用节能环保的家电，在网上淘点二手好物，去饭店的时候点小份菜…… 绿色消费，正当其时。"十五五"规划建议提出，"健全绿色消费激励机制，推广绿色低碳生活方式"。近日，商务部等9部门联合出台《关于实施绿色消费推 进行动的通知》（以下简称《通知》），涉及大众吃、穿、住、行、用、游等各领域，包含消费与生产、流通、回收、再利用各环节。那么，绿色消 费"绿"在哪，又该如何扩大绿色消费？ 购买绿色家电、选择绿色出行、践行"光盘行动"，当前，"绿色"已经成为消费领域的高频词。近日，商务部等9部门联合发布《关于实施绿色消费推进行动 的通知》，围绕扩大绿色消费提出7方面20条具体举措，涵盖家电家装、汽车、餐饮住宿等多个领域，涉及产品供给、消费模式、循环回收等环节。 国家发展改革委经济研究所副所长、研究员郭丽岩："当前背景下，加快经济社会全面绿色转型，尤其在提振消费的过程当中，着力提振绿色消费尤为关 键，它能够加速畅通供需循环，能够通过绿色消费带动产业的绿色转型升级。对于改善民生、提振消费、优化经济结构方面的有效助力十分必要和紧迫。" 《通知》还对绿色循环回收 ...

Group 1 - The core viewpoint of the article highlights the implementation of the "New National Subsidy" policy for replacing old consumer goods, which has sparked a consumption renewal trend, benefiting 16.13 million people and generating sales of 92.56 billion yuan in its first month [1][8] - The "New National Subsidy" policy is particularly effective as it coincides with the pre-Spring Festival consumption peak, creating a favorable market environment for old-for-new exchanges and diverse consumption [3][6] - The subsidy amounts are significant, with up to 20,000 yuan available for replacing old vehicles with new energy vehicles and various other incentives for purchasing new cars and appliances [4][3] Group 2 - The policy encourages consumers to purchase energy-efficient and smart products, leading to a shift in consumer preferences towards innovative and environmentally friendly appliances, which in turn drives manufacturers to invest more in research and development [7][6] - The combination of the subsidy policy and upgraded one-stop services facilitates a seamless experience for consumers, enhancing the appeal of new purchases and contributing to a boost in consumption [6][7] - The government is actively monitoring and regulating the market to prevent fraudulent practices related to subsidies, ensuring that the benefits of the policy reach consumers effectively [7][6]

Core Insights - Changsha is launching a series of consumption promotion activities for 2026, themed "Shopping in China, Vibrant Changsha," aiming to convert urban traffic into economic growth and development quality [1] Group 1: Overall Strategy - The promotion activities will be year-round, covering urban and rural areas, and integrating various business formats to stimulate consumption [1] - The initiative focuses on essential consumer needs, new consumption patterns, international consumption, and festive consumption, utilizing policy subsidies, corporate discounts, innovative scenarios, and platform empowerment [1] Group 2: Spring Activities (February - May) - The spring campaign, themed "New Year Flavor and Trade-in," will kick off with a financial investment of 50 million yuan from local governments, leveraging corporate discounts of 1 billion yuan and over 100 promotional events [2] - Activities will include trade-in programs for electric vehicles, home appliances, and digital products, promoting green and smart consumption upgrades [2] Group 3: Summer Activities (May - August) - The summer season will focus on youth consumption, featuring events like the Strawberry Music Festival and the Island Music Festival, under the "Youth Consumption Season" initiative [3] - The campaign will also include sports consumption events, creating vibrant consumer experiences through various themed activities [3] Group 4: Autumn Activities (September - November) - The autumn theme "Shopping in China, Enjoying Star City" will introduce a multilingual consumption guide and international consumption activities to enhance the global appeal of Changsha [4] - The automotive promotion will continue with a large-scale auto consumption event, alongside activities aimed at elevating the quality and internationalization of consumption [4] Group 5: Winter Activities (December - February) - The winter campaign will revive the classic theme "Fortune in Star City," featuring a shopping festival that has been held for 19 years, aimed at energizing the market before and after the Spring Festival [5] - Activities will include a digital consumption carnival and online shopping festivals, promoting traditional brands and creating a festive shopping atmosphere [5] - The series of activities is designed to meet public demand, adapt to consumption trends, and support Changsha's goal of becoming an international consumption center [5]

新春佳节将至，消费市场繁荣活跃。为引导广大消费者树立科学、理性、节约、绿色的消费理念，营造 安全、放心、和谐的节日消费环境，中国消费者协会结合近期市场特点与消费者关注话题，特发布以下 消费提示： 一、践行节约美德，反对食品浪费 春节期间亲友欢聚、餐饮消费集中，是弘扬勤俭节约传统美德的关键时期。消费者应根据实际需求合理 规划餐饮购置与宴请安排，倡导"光盘行动"，做到按需点餐、适量取餐、剩菜打包。家庭烹饪注意食材 管理，避免因储存不当或过量采购造成浪费。外出就餐可主动选择"小份菜""半份菜"，拒绝铺张攀比。 餐饮经营者应自觉履行反食品浪费法定义务，主动提示消费者适量点餐，提供打包服务，共同抵制"舌 尖上的浪费"。 二、理性看待保健食品，切勿盲目跟风 保健食品属于特殊食品，不能替代药物治疗疾病。消费者选购保健食品，特别是作为节日礼品时，应谨 记"保健"不等于"治病"。务必通过正规渠道购买，认准产品包装上的"蓝帽子"标志及批准文号，并仔细 阅读标签、说明书，了解适宜人群、不适宜人群及功效成分。切勿轻信所谓"疗效""速效""包治百病"等 夸大、虚假宣传，避免因盲目购买而损害自身权益或健康。老年人群体更应提高防范意识，避 ...

大家好，我是微三云阿奔，一家软件开发公司的负责人，专注于模式设计12年+私域电商平台方案设 计。 现在这经济形势变化那叫一个快，新行业、新模式跟雨后春笋似的，一个接一个地冒出来，带着新型消 费一路往前冲。2022年的时候，国家政策也来助力了，消费积分制度创新成了推动绿色消费、让实体经 济和数字经济手拉手一起往前走的重要办法。就在这当口，"共享购"平台闪亮登场啦，它响应国家政策 号召，用特别牛的商业模式，给消费者、商家还有平台自己都开辟了共赢的新天地。 2022年初，国家发展和改革委员会发布了《促进绿色消费实施方案》，明确提出了支持企业创新消费积 分制度的政策导向。这一方案的出台，为共享购平台的诞生提供了坚实的政策基础。与此同时，电商作 为新实体经济与数字经济的完美结合体，在后疫情时代展现出了强大的生命力与增长潜力。共享购平台 正是在这样的宏观环境下，以创新的商业模式，致力于打造线上线下融合的新经济生态。 共享购平台把商家资源都整合起来，让商家让利，这样就构建了一个消费者和商家都能受益的生态系 统。平台的核心就是"绿色积分"和"消费增值"这两个机制。 共享购平台的赚钱路子可多了去了，像啥激活奖励啊、消费返利啊、 ...

新春佳节将至,消费市场繁荣活跃。为引导广大消费者树立科学、理性、节约、绿色的消费理念,营造安 全、放心、和谐的节日消费环境,中国消费者协会结合近期市场特点与消费者关注话题,发布以下消费提 示:践行节约美德,反对食品浪费；理性看待保健食品,切勿盲目跟风；关注青少年用眼健康,科学防控近 视；选择课外辅导须合规,减轻孩子负担；审慎对待大额预付充值,防范资金风险；崇尚绿色简约消费,抵 制过度包装。 据央视新闻 ...