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明星们,要被“假带货”玩坏了
创业邦· 2025-05-18 23:55
Core Viewpoint - The article discusses the rise of AI-generated voice scams, particularly in the context of celebrity endorsements, highlighting the ease with which these technologies can be misused for fraudulent advertising and the challenges in regulating such practices [3][11][17]. Summary by Sections AI Voice Scams - Numerous celebrities have been impersonated using AI technology to promote products without their consent, leading to widespread deception among consumers [3][9]. - The article cites specific instances, such as fake endorsements from athletes and actors, which have resulted in significant consumer confusion and financial loss [7][10]. Impact on Consumers - Consumers, especially older individuals, are particularly vulnerable to these scams, often being misled by realistic AI-generated content [11][13]. - The proliferation of these scams has created a gray market for AI voice cloning services, making it accessible to anyone with minimal investment [11][15]. Regulatory Challenges - Current platforms have failed to adequately warn users about the potential for AI-generated content, contributing to the problem [11][14]. - Legislative efforts are underway to address these issues, including the establishment of a "whitelist system" for AI-generated content and the recognition of voice rights in legal contexts [15][17]. Future Considerations - The article raises concerns about the long-term implications of AI voice cloning on authenticity and trust in media, suggesting that society may need to develop new methods to verify the authenticity of content [15][17]. - Experts warn that as technology advances, distinguishing between real and AI-generated content will become increasingly difficult, necessitating a cultural shift towards skepticism and verification [14][17].
“AI换脸”5秒可检出?实测三款手机未识别
Nan Fang Du Shi Bao· 2025-05-14 00:58
Core Viewpoint - The rise of AI deepfake technology has led to significant financial losses due to scams, prompting mobile manufacturers to develop detection features to combat these fraudulent activities [3][4]. Group 1: Financial Impact - From 2022 to early 2024, nearly 100 cases of AI deepfake scams in China resulted in economic losses exceeding 200 million yuan [3]. - The increasing prevalence of AI deepfake scams has raised concerns among lawmakers, leading to calls for legislative action during the National People's Congress [2]. Group 2: Technological Developments - Several mobile manufacturers, including Honor, Xiaomi, and OPPO, have introduced AI detection features in their operating systems to identify potential deepfake risks during video calls [3][4]. - Honor's MagicOS 9.0, Xiaomi's HyperOS 2.0, and OPPO's ColorOS have integrated AI detection capabilities, claiming high accuracy rates of over 96% [3][4]. Group 3: Testing and Effectiveness - Recent tests conducted by reporters revealed that the AI detection features in Honor, Xiaomi, and OPPO devices failed to successfully identify AI-generated videos and audio during real-time calls [5][6]. - Despite the manufacturers' claims, the detection capabilities are still under development, with no definitive standards established for effectiveness [6][7]. Group 4: Expert Recommendations - Experts suggest that mobile manufacturers should promote AI detection features as supplementary tools rather than definitive solutions, emphasizing the importance of user vigilance [7]. - There are concerns regarding user privacy and data collection practices related to AI detection technologies, highlighting the need for transparency and user consent [7].
明星们,要被“假带货”玩坏了
Hu Xiu· 2025-05-09 10:19
Core Viewpoint - The rise of AI-generated voice fraud in advertising has led to widespread misuse of celebrity likenesses and voices, creating a new wave of commercial deception that is difficult for consumers to detect [1][10][18]. Group 1: AI Voice Fraud Incidents - Numerous fake accounts have emerged on short video platforms, using AI to create deceptive advertisements featuring celebrities like Quan Hongchan, who are shown promoting unrelated products [2][3]. - High-profile figures, including Zhang Wenhong and Lei Jun, have also been victims of AI voice scams, with their likenesses used in misleading marketing campaigns [8][19]. - The technology allows for the creation of highly realistic fake videos, making it challenging for consumers to discern authenticity, as seen in the case of Zhang Xinyu, who had her voice cloned to promote weight loss products [11][12]. Group 2: The Technology Behind AI Voice Cloning - AI voice cloning technology can replicate a person's voice using minimal samples, making it accessible for anyone to create fake content [22][24]. - The proliferation of AI voice apps has made it easy for users to generate celebrity-like voices for as little as 10 yuan, leading to a surge in fraudulent activities [25][26]. - The low cost and ease of access to AI voice cloning tools have contributed to the rapid growth of this gray market, with many individuals unaware of the potential for misuse [15][27]. Group 3: Regulatory and Societal Responses - There is a growing recognition of the need for legal frameworks to address AI-generated content, with recent court rulings affirming the protection of individuals' voice rights against unauthorized use [28]. - New regulations, such as a "whitelist system," are being introduced to help identify AI-generated content, although the effectiveness of these measures remains uncertain [29]. - The societal implications of AI voice fraud raise concerns about the future of authenticity in media, necessitating a cultural shift towards skepticism and verification of content [27][29].
手机上线AI换脸检测功能,好用吗?实测三品牌:均未识别
Nan Fang Du Shi Bao· 2025-05-09 04:10
Core Insights - The rise of AI-generated content, particularly "deepfake" technology, has led to an increase in fraud cases, prompting calls for legislative action to regulate AI face-swapping and voice imitation [1][3][4] - Several smartphone manufacturers have introduced AI detection features to combat these fraudulent activities, but initial tests show that these features have not been effective in identifying AI-generated content [5][7] Group 1: Fraud Incidents and Economic Impact - From 2022 to early 2024, nearly 100 fraud cases involving "AI face-swapping" have occurred in China, resulting in economic losses totaling approximately 200 million yuan [3] - The Ministry of Industry and Information Technology has indicated that it is collaborating with mobile device manufacturers to launch risk alert features for AI face-swapping scams [3] Group 2: AI Detection Features by Manufacturers - Multiple smartphone brands, including Honor, Xiaomi, and OPPO, have integrated AI detection capabilities into their operating systems to identify potential AI-generated content during video calls [3][4] - Honor's MagicOS 9.0 includes an AI detection module for video calls, while Xiaomi's HyperOS 2.0 provides alerts for potential AI face-swapping and voice forgery risks [3][4] Group 3: Testing and Effectiveness of AI Detection - Tests conducted on Honor, Xiaomi, and OPPO smartphones revealed that none successfully identified AI-generated videos or audio during simulated fraud scenarios [5][7] - Honor's detection feature prompted a user alert but ultimately failed to detect any AI manipulation, while Xiaomi and OPPO provided minimal feedback during the tests [7] Group 4: Expert Recommendations and User Awareness - Experts suggest that manufacturers should focus on promoting AI detection features as supplementary tools rather than definitive solutions, emphasizing the need for users to remain vigilant [8] - There are concerns regarding the responsibilities of manufacturers in ensuring user privacy and the effectiveness of their fraud detection claims, as well as the potential risks associated with ineffective detection [8]
“搬运”短视频赚钱 当心侵犯著作权
Yang Shi Wang· 2025-04-29 17:39
Core Viewpoint - The case highlights the legal implications of using AI technology for content creation, specifically regarding copyright infringement and the use of original works without permission [1][3][4]. Group 1: Company Actions - A Shanghai-based technology company developed a mini-program that allows users to create videos with "face-swapping" technology using traditional Chinese clothing [1]. - The company faced legal action from a photographer who claimed that the program used her original video content without permission [3]. - The company argued that the videos were modified through AI technology and were not identical to the original works, presenting it as a form of creativity [3]. Group 2: Legal Findings - The court found that despite the AI modifications, the new videos retained the original work's unique elements, leading to a conclusion of substantial similarity [4]. - The court ruled that the company's use of the original works for commercial gain constituted an infringement of the photographer's rights [6]. - The company complied with court recommendations by deleting the infringing videos and made commitments to operate within legal boundaries, resulting in a settlement where they compensated the photographer 7,500 yuan [6].
当“AI换脸”撞上版权铁壁
Ren Min Wang· 2025-04-23 00:53
Core Viewpoint - The case highlights the intersection of AI technology and copyright law, focusing on the unauthorized use of original video content by a company using AI face-swapping technology, raising questions about originality and copyright infringement [2][4][6]. Group 1: Case Background - A photographer discovered that her original videos were used in an AI face-swapping app called "某颜" without her permission, leading her to file a lawsuit for copyright infringement [1][2]. - The app, developed by a company, utilized AI algorithms to create face-swapped videos, which included many elements identical to the photographer's original works [2][3]. Group 2: Legal Considerations - The court recognized the photographer's original videos as protected works under copyright law due to their originality in content arrangement, camera angles, and other creative aspects [3][4]. - The defendant argued that the AI-generated videos were sufficiently different from the originals, but the court maintained that the core elements of the original works remained intact, constituting substantial similarity [3][6]. Group 3: Copyright and Commercial Use - The case raised complex legal questions regarding the commercial use of AI-generated content and the responsibilities of platforms in such scenarios [4][5]. - The company was found to have violated copyright laws by using the original works for profit without proper authorization, thus breaching the rights of the original creator [5][6]. Group 4: Platform Liability - The company attempted to invoke the "safe harbor" principle, claiming limited liability as a platform provider, but the court ruled that they failed to exercise reasonable care in monitoring the content [8][9]. - The court emphasized that platforms cannot ignore obvious copyright infringements and must take appropriate actions when notified [8][9]. Group 5: Industry Implications - The case serves as a cautionary tale for small tech companies about the importance of understanding copyright laws and the potential legal ramifications of using AI technologies [9][10]. - The court suggested that the company enhance its compliance awareness and improve its content review processes to avoid future legal issues [9][10].
短剧演员“偷走”迪丽热巴的脸?行业人士:扰乱市场,抵制“偷奸耍滑”
Mei Ri Jing Ji Xin Wen· 2025-04-12 03:03
Core Viewpoint - The incident involving AI face-swapping in short dramas has sparked widespread public concern and debate, particularly regarding the unauthorized use of celebrity likenesses, which could disrupt the industry and market integrity [1][4][9]. Industry Impact - The short drama market is experiencing rapid growth, with projections indicating a market size of 50.44 billion yuan and a user base of 666 million by 2024, expected to exceed 100 billion yuan by 2027 [9]. - The incident highlights the potential for AI technology to disrupt the film and television industry, with industry professionals warning against the misuse of AI for gaining traffic and attention [5][9]. Legal Considerations - Legal experts indicate that unauthorized use of a celebrity's likeness could infringe on privacy rights and may lead to claims of unfair competition and advertising fraud [10]. - The production companies, technology providers, and broadcasting platforms may bear responsibility for any legal repercussions stemming from the unauthorized use of AI face-swapping technology [10][13]. Ethical Concerns - The misuse of AI face-swapping technology raises ethical questions about industry standards and the potential for creating a market environment where low-quality productions thrive at the expense of genuine talent [13]. - There is a call for enhanced content review processes and accountability measures to mitigate the risks associated with AI technology in the entertainment sector [13].