冰雪经济
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网红尔滨“雪人先生”即将完工,产业也迎来“爆单”时刻
Xuan Gu Bao· 2025-12-08 23:31
Group 1 - The 38th Sun Island Snow Expo features a signature snow sculpture, "Mr. Snowman," which is 23.8 meters tall and requires approximately 5,000 cubic meters of snow, marking an increase from last year. The completion is expected by December 8-9 [1] - The expo will cover an area of 1.5 million square meters and will include over 260 snow sculpture projects, with all works expected to be completed by mid-December [1] - The ice and snow economy is experiencing rapid growth, with a significant increase in demand for ice skating and skiing products, particularly in Yiwu, Zhejiang, as the winter season begins [1] Group 2 - According to the "China Ice and Snow Industry Development Research Report (2025)," the scale of China's ice and snow industry is projected to grow from 270 billion RMB in 2015 to 980 billion RMB by 2024, and is expected to exceed 1 trillion RMB by 2025 [2] - The participation in ice and snow sports and related consumption is anticipated to exceed 187.5 billion RMB during the 2024-2025 season, reflecting a year-on-year growth of over 25% [2] - Companies like Dalian Shengya and Zhongqing Travel are actively engaging in the ice and snow tourism market, offering various activities and packages to meet consumer demands [2]
家电企业频频涉足冬季赛事 加速品牌国际化进程
Zheng Quan Ri Bao Zhi Sheng· 2025-12-08 17:06
本报记者 贾丽 美的集团股份有限公司此前也宣布成为职业女子冰球联盟(PWHL)官方合作伙伴,并推出制冰机等; 格力电器深度参与了北京冬奥会的相关场馆建设,还为国家速滑馆提供了永磁同步变频离心机组等;作 为奥林匹克全球合作伙伴,TCL实业控股股份有限公司在柏林国际消费电子展上打造了冬奥主题展区, 融入米兰冬奥会及赛场元素。 本次赛事上,长虹在首钢园内打造了沉浸式观赛体验快闪店,店内AI家电产品众多,从具备全维控光 Mini LED画质的长虹AI TV追光Q10Air,到搭载"远投近柔"技术的长虹客餐厅Pro共享空调,再到美菱M 鲜生Ultra冰箱,吸引了众多冰雪爱好者驻足体验。 冰雪经济广阔的市场空间吸引企业进入,其蓬勃发展也为家电企业提供了新的市场机遇。《中国冰雪产 业发展研究报告(2025)》显示,我国冰雪产业规模从2015年的2700亿元增加到2024年的9800亿元,预 计2025年将突破万亿元大关,达到10053亿元。 为抢抓冰雪经济机遇,家电企业除加大与国际知名冰雪运动品牌及赛事的合作外,还通过自研等方式提 升产品竞争力。目前,国内多家家电企业纷纷推出符合冰雪运动需求的创新产品。比如,长虹面向全球 ...
【感知中国活力】“冷”资源释放“热”效应
Yang Shi Wang· 2025-12-08 15:30
Group 1 - The winter season has led to a surge in ice and snow sports, with the "snow holiday" driving an increase in travel and ticket bookings [1][3] - During the "snow holiday" period from November 29 to December 7, ticket bookings from Urumqi and Altay have significantly increased, with Urumqi's bookings rising by 45% and Altay's by 48% compared to the previous period [3] - Popular destinations for travelers from Urumqi during the "snow holiday" include Sanya, Guangzhou, and Beijing, with ticket bookings to these locations more than doubling year-on-year [4] Group 2 - In Yiwu, the arrival of the ice and snow season has resulted in a boom in sales of ice and snow products, such as ice skates and ski goggles, which are being exported globally [5] - Foreign buyers, like Miller, are attracted to the variety of ski goggles available in Yiwu, leading to significant purchases for testing in their home markets [5] - Local vendors in Yiwu are adapting their product offerings to include ice skates and snow helmets, expanding from their original focus on roller skates, indicating a shift in consumer demand [7]
义乌冰雪产品“爆单”! 冰刀鞋、滑雪镜等卖向全球
Sou Hu Cai Jing· 2025-12-08 14:31
Core Viewpoint - The winter season has led to a surge in ice and snow sports, significantly boosting the ice and snow economy in Yiwu, Zhejiang, with products like ice skates and ski goggles being exported globally [1]. Group 1: Market Demand - Foreign buyers are actively purchasing ski goggles in Yiwu International Trade City, indicating strong international demand [3]. - Sales are particularly robust from regions such as Russia, Europe, and South America, with local institutions also making significant purchases [5]. Group 2: Production Capacity - Zhejiang manufacturing companies are ramping up production to meet the increasing demand, with ski goggle production lines operating at full capacity [7]. - A specific sports goods company reported a production increase from 1 million pairs of ski goggles last year to 1.2 million this year, reflecting a 20% growth [10]. - The production lines for ski boards are also busy, with orders scheduled until March 2026, showcasing the sustained demand in the market [12].
股价创历史新高,冰轮环境能靠核电业务打开上涨空间吗?
Xin Lang Cai Jing· 2025-12-08 12:25
(来源:齐鲁资本通) 12月8日,冰轮环境(000811)再度涨停,收获2连板。从前复权走势来看,公司股价就此创下历史新 高。 接下来的问题是,公司股价是否就此打开了上涨空间?这就要从本次股价走强说起了。 01 2连板可能的3个原因 02 多项业务前景值得期待 冰轮环境的主要产品形式为压缩机和换热装置,实施温控、增压等冷热能管理功能。 截至12月8日,冰轮环境股价为16.20元/股,总市值160.78亿元。 前复权走势上,此前最高点出现于2015年,2021年、2023年先后刷新高点,接着到了今年再创新高。 对于此次走强,能够找到的"理由"共有3种。 首先是冰雪经济。上周五(12月5日)冰轮环境涨停后,有媒体报道,随着冬季到来,冰雪经济逐渐升 温,多家相关上市公司积极布局冰雪相关产业,"冷资源"正加速转化为消费与产业"热动能"。在利好消 息刺激下,12月5日,A股冰雪产业板块走高,舒华体育、冰轮环境等概念股涨停。 消息面上,近期,由北京体育大学等机构联合编制的《中国冰雪产业发展研究报告(2025)》披露,预 计2025年我国冰雪产业总规模将突破万亿元大关,达10053亿元。 另一个理由是数据中心。12月4日消 ...
义乌冰雪产品爆单 有企业滑雪板订单排到明年3月
Di Yi Cai Jing· 2025-12-08 11:51
(文章来源:第一财经) 据央视财经,进入冬季,冰雪运动快速升温,浙江义乌也因冰雪季的到来,迎来"爆单"时刻,冰刀鞋、 滑雪镜等冰雪产品正源源不断发往世界各地加速点燃冰雪经济。在义乌国际商贸城的一家店里,展柜上 摆着冰刀鞋、雪盔等多种冰雪运动产品,经营户告诉记者,他的商品远销俄罗斯、哈萨克斯坦等国家。 火爆订单的背后是浙江制造企业的产能支撑。在浙江一家滑雪装备制造企业的车间,各条生产线正开足 马力运转。据了解,这家企业开设滑雪镜生产线已经有7年,近几年销量增长明显。目前,滑雪板线的 生产订单排到了2026年3月份。 ...
国际赛事扎堆崇礼,冰雪热力值拉满!一站体验“观赛+滑雪+度假”
Sou Hu Cai Jing· 2025-12-08 11:12
(央视财经《正点财经》)近日,单板滑雪、自由式滑雪大跳台世界杯等一系列国际雪联赛事在河北崇 礼密集开赛。高频次的顶尖赛事不仅为冰雪爱好者带来持续精彩,更有效激活当地文旅消费,推动冰雪 经济持续升温。 河北崇礼某滑雪场市场部媒体负责人 柯洋:最近有一系列的赛事,每周末我们的3500间客房基本都已 预订满,可能要持续到12月底。 截至目前,崇礼九大雪场中已有八家开板,累计接待游客达75.17万人次。为进一步释放消费潜力,崇 礼还联动周边资源推出夕阳派对等特色活动;开通北京首都机场、大兴机场及北京南站直达崇礼的滑雪 专线,持续提升游客出行便利性。 转载请注明央视财经 自上月起,多项国际雪联认证赛事相继在崇礼开赛,全球各国运动员齐聚崇礼参赛,各地滑雪爱好者也 纷纷慕名而来。 赛事带动下,崇礼旅游市场迎来爆发式增长,"观赛+滑雪+度假"成为越来越多游客的出行选择。数据 显示,某滑雪公园赛事期间单日客流峰值突破8000人次,达到开板首日的三倍。 编辑:令文芳 ...
“冰雪+民俗+美食”流量带动文旅“留量” 冰雪经济点燃各地消费“热”活力
Yang Shi Wang· 2025-12-08 10:14
Group 1 - The core viewpoint is that ski resorts in Liaoning are enhancing visitor experiences by integrating local customs and culinary culture, encouraging a shift from short visits to longer stays [1][4] - Ski resorts are focusing on creating "ice and snow + folk customs" scenarios, featuring specialty food areas with local delicacies like copper hot pot and seasonal fruits, allowing visitors to enjoy local culture while replenishing energy [4] - A ski resort in Chengdu, Sichuan, has introduced new models such as "ice and snow + hot pot" and "ice and snow + educational activities," attracting a large number of visitors and transforming the ski area into a shared recreational space for all [6] Group 2 - Recent international events, including the FIS World Cup for snowboarding and freestyle skiing, are being held in Chongli, Hebei, significantly boosting local tourism and the ice and snow economy [7][8] - The Chongli tourism market is experiencing explosive growth, with the combination of "watching events + skiing + vacation" becoming a popular choice among tourists, as evidenced by a ski park reaching a peak daily visitor count of over 8,000 during events [10] - As of now, eight out of nine ski resorts in Chongli have opened, welcoming a total of 751,700 visitors, and initiatives like sunset parties and direct transport lines from Beijing airports are being implemented to enhance visitor convenience [13]
“雪”力全开!乌鲁木齐雪假激活冰雪经济
Xin Hua Wang· 2025-12-08 09:55
新华社音视频部制作 【纠错】 【责任编辑:谷玥】 新疆乌鲁木齐市首个中小学生雪假7日结束。在为期9天的长假里,以"骄阳看雪 乌鲁木齐"为主题的系 列文旅活动与惠民政策深度融合,持续释放消费活力。冰雪"冷资源"加速转化为经济"热资产",带动全 市冰雪旅游、住宿餐饮等领域热度攀升。 作者:白志强、刘玉婷、王宇嘉 ...
“冰雪+火锅”!四川成都室内滑雪场带动新消费
Sou Hu Cai Jing· 2025-12-08 09:36
Core Viewpoint - A large indoor ski resort in Dujiangyan, Sichuan, has introduced new models such as "Ice and Snow + Hot Pot" and "Ice and Snow + Research Learning" to attract citizens and tourists to experience unique ice and snow activities [1] Group 1 - The ski resort features a professional ski slope and has built a 5,000 square meter ice and snow amusement park for children to play [3] - New activities such as snow throwing and throwing football have been added, and visitors can enjoy hot pot at the ski resort, transforming it into a shared space for all [5] - The resort has launched "Ice and Snow + Research Learning" and "Ice and Snow + Sports Training" models to encourage more participation in ice and snow sports [5] Group 2 - The resort offers ice and snow research courses, skiing, and entertainment activities, along with youth competitions to engage more children in ice and snow sports [7] - Special packages, including ice and snow hot spring experiences, are available to attract tourists and enthusiasts nationwide [7]