【点评】 江苏是中国近代博物馆事业的发祥地，由张謇先生创办于1905年的南通博物苑是我国最 早的一座公共博物馆。在江苏，博物馆密布城乡各地，已经成为一道亮丽的文化风景线。走过百年，江 苏的博物馆事业始终保持创新创造活力，形成完备的博物馆发展体系，成为跨越时空、连接古今的文化 桥梁。 看惠民 【数据】 2024年，全省年度陈列展览总数达2397个，其中基本陈列952个、临时展览1445个、入境 展览16个、出境展览17个。全省博物馆去年接待观众139016449人次，其中未成年观众29009220人次、 占比20.9%。 "无尽藏""旷世城垣""亚述之王"等展览入围全国博物馆十大陈列展览精品推介终评项目名 单。 【切片】 去年9月开始，由"乾隆芙蓉石蟠螭耳盖炉""饕餮纹玉杯""东汉错银铜牛灯"等江苏头部博 物馆珍品组成的"文物天团"开启全省"出差之旅"。"数见苏韵·家门口看大展"采用"数字展+珍贵文物+文 创艺术"相结合的形式，让优质文化资源直达基层。和国宝同行的，还有明星文创产品。"小粉炉"冰箱 贴、吴王夫差毛绒剑等文创热卖。去年11月23日、24日两天，"数见苏韵·家门口看大展"连云港站分别 迎来3.9万、 ...

Core Insights - The integration of intangible cultural heritage (ICH) products into daily life is gaining popularity, appealing to both domestic and international consumers [1][2][6] - The "Non-Heritage Renewal Shopping Month" initiative by the Ministry of Culture and Tourism aims to promote diverse ICH products and enhance consumer experiences [1][2] Group 1: Market Trends - ICH products have become bestsellers in the market, with a reported 33% year-on-year increase in orders during the "Non-Heritage New Year Shopping Month" [2] - Young consumers are increasingly drawn to traditional culture, particularly "Guochao" products, which has opened opportunities for ICH to cross over into mainstream markets [2][3] Group 2: Innovative Collaborations - The collaboration between Shanghai Academy of Fine Arts and Shanghai Huayi Shoes has led to the creation of 100 cross-disciplinary design products that incorporate traditional ICH techniques into modern items [2] - The success of ICH products in popular media, such as the drama "Eternal Night Star River," has driven demand for related cultural products [2] Group 3: Cultural Experiences - The establishment of ICH-themed spaces in commercial venues, such as the "Jiebai 1918" tea space in Hangzhou, enhances consumer engagement with traditional crafts and tea culture [4][5] - ICH experiences are being integrated into rural tourism, with initiatives like tea-making workshops in homestays attracting visitors and enriching their cultural experience [6][7] Group 4: Global Appeal - ICH products are not only popular among domestic consumers but also serve as cultural symbols for international tourists, enhancing their understanding of Chinese culture [7]

"没想到在高铁上还能了解文化知识、品尝特色美食，这趟旅程真是文化味十足！"在C646次列车上， 旅客李先生感叹地说。 转自：草原云 志愿者现场讲解。 在鄂尔多斯——集宁南往返的C646和C645次列车上，志愿者们开展了"高铁上的移动博物馆带你共赴诗 和远方"主题活动。鹰顶金冠饰、釉里红玉壶春瓶等出土于鄂尔多斯和乌兰察布地区的珍贵文物图片依 次亮相，让旅客有机会和千年文物近距离对视。 此行，内蒙古博物院邀请了非物质文化遗产代表性传承人，现场展示丰镇月饼的制作工艺，讲述丰镇月 饼的历史传承故事，并将提前准备好的月饼分发给旅客。志愿者还向旅客介绍了列车途经地区的自然风 光、文化景观和旅游热门"打卡地"，邀请旅客共同体验文物手绘包，并为旅客赠送具有独特北疆文化特 色的文创礼品。 "我们希望通过这样的活动进一步打破博物馆传统展陈边界，不断延伸文化惠民的触角，探索多维度传 播方式，助力北疆文化'破圈'，为文旅融合发展再添文博力量。"内蒙古博物院志愿者团队负责人红格 尔说。 内蒙古日报·草原云记者：冯雪玉 孙柳 介绍各地特色。 5月16日，在第49个国际博物馆日即将到来之际，内蒙古博物院开展了一场名为"博物弘文·守望相助" ...

Core Viewpoint - The article highlights the development and marketing strategies of the lychee industry in Maoming, emphasizing its historical significance, current production capabilities, and future growth potential through e-commerce and cultural tourism initiatives [1][2][3]. Production and Market Overview - Maoming has over 1.4 million acres of lychee cultivation, producing 25% of China's total lychee output, which translates to one in every five lychees globally coming from this region [6][7]. - The lychee industry in Maoming aims to achieve an industrial chain output value exceeding 12 billion yuan, with farmers in key production areas earning an average annual income of over 50,000 yuan [10][11]. E-commerce and Sales Strategies - Over 50% of lychees are sold through e-commerce channels, with sales in 2024 from a single point exceeding 20,000 pounds [21][22]. - The e-commerce sales scale for agricultural products in Guangdong reached 312 billion yuan in 2024, accounting for 19.5% of the national total, with Maoming lychee being a significant contributor [24][25]. Preservation and Logistics Innovations - Maoming has established 306 cold storage facilities to enhance lychee preservation, allowing for rapid cooling and extending freshness by up to one week [78][80]. - The introduction of advanced preservation technologies, including liquid nitrogen freezing, enables lychees to be stored for over a year, thus expanding the sales period and market reach [81][82]. Cultural and Tourism Integration - The opening of the first lychee cultural service area in Guangdong aims to boost local tourism and economic development, integrating cultural and agricultural experiences [88][91]. - Maoming plans to host various cultural and tourism activities, including lychee-themed events and festivals, to further promote the lychee industry and attract visitors [120][125]. Export Growth - Maoming has successfully exported 82 tons of fresh lychees to countries including Japan, Australia, and Canada, with plans to increase exports by over 5% this year [54][56].

Core Insights - China's inbound tourism market is experiencing significant growth driven by favorable policies such as visa exemptions and tax refunds, with a focus on converting inbound traffic into economic benefits [1][6] - Major airlines are expanding international routes and capacity to accommodate the increasing number of inbound tourists, with notable growth in passenger numbers from regions like Europe and Japan [2][3] - Airports are enhancing services to improve the inbound experience, transitioning from mere transit points to comprehensive gateways that create value for foreign visitors [3][4] Group 1: Inbound Tourism Growth - The introduction of visa-free policies for several South American countries and the mutual visa exemption with Uzbekistan is expected to boost inbound tourism [1] - In April, domestic airlines increased international capacity to 9 million seats, marking a 20.75% year-on-year growth [1] - Eastern Airlines and other carriers are launching new international routes and increasing flight frequencies to popular destinations [2] Group 2: Airport and Service Enhancements - Major airports like Shanghai Pudong and Guangzhou Baiyun are seeing increased passenger volumes, with Shanghai's airports averaging 114,000 inbound and outbound travelers daily during the May Day holiday, a 24% increase year-on-year [3][4] - Airports are improving multilingual services and offering comprehensive one-stop services for foreign travelers, enhancing the overall travel experience [3][4] Group 3: Market Potential and Recommendations - The inbound tourism market is projected to grow significantly, with an expected 1.3 billion inbound tourists in 2024, reflecting a 60% year-on-year increase [6] - The share of inbound consumption in China's GDP is currently at 0.5%, indicating substantial growth potential compared to 1% to 3% in other major countries [6] - Recommendations include enhancing payment systems, expanding tax refund services, and improving digital services to attract more foreign tourists [6]

Group 1 - The core viewpoint emphasizes the development of local agricultural specialties in Laoshan District, Qingdao, focusing on both traditional and emerging agricultural products [1] - Laoshan District has established a modern rural industrial system, promoting new industries and business formats, with a strong emphasis on the brand value of Laoshan tea, projected to reach 1.758 billion yuan in 2024 [1] - The district has successfully created multiple provincial and national agricultural product brands, enhancing the recognition and reputation of its agricultural products [1] Group 2 - Various cultural and tourism events, such as the Cherry Blossom Festival and the Shazikou Mackerel Festival, are being organized to stimulate local consumption and enhance visitor experiences [2] - The district plans to continue hosting agricultural-themed festivals to attract more tourists and promote rural consumption, integrating agriculture with cultural and tourism development [2] - The recent Huabiao Awards provided a platform for showcasing local products like Laoshan tea and Wangge Village steamed buns, enhancing their visibility and market potential [3] Group 3 - Laoshan District aims to expand sales channels for its agricultural products through promotional activities in major cities and collaboration with the Guangdong-Macao Deep Cooperation Zone [3] - The district is focused on deepening consumer engagement and enhancing the market presence of its agricultural products through various promotional events and tasting activities [3]

"在雄义，春有繁花似锦，夏有千亩稻浪，秋有丰收盛景，冬有研学热潮，一年四季都是好光景！"仁美 镇雄义村党委书记郭正兵自豪地说道。这份自豪的背后，是雄义村近年来在乡村振兴道路上取得的丰硕 成果。该村以"五美乡村"建设为目标，绘就了一幅产业兴旺、生态宜居、乡风文明的美丽乡村新画卷。 "产业美"是乡村振兴的重要支撑。近年来，丹棱县紧扣"天府粮仓"建设目标，在雄义村建成千亩安溪河 粮油现代农业园区高标准农田，配套建设专家大院、育秧中心等，实现农田标准化、管理智能化、全程 机械化。打造特色种养矩阵，构建"种养+加工+流通"全产业链，规模化种植柑橘1800余亩，建成冷链 物流中心和养殖基地。通过产业协同发展，实现四季有生产、全年有收益。去年，雄义村集体经济收入 首次突破100万元大关，成为全县标杆。 小火车在油菜地里穿行，步道上挤满了拍照打卡的游客……"吃喝玩乐，应有尽有，这就是新农村！"成 都游客陈波的赞叹，道出了雄义村农文旅融合的成功。雄义村通过七色油菜花海、稻田艺术节等特色 IP，成功打造了"观光+体验+餐饮"的全链条旅游服务，让这个小村庄频频"出圈"。 在推进产业和农文旅融合发展的同时，雄义村特别重视"人居美"改 ...

Core Viewpoint - The launch of the 2025 marketing campaign for Maonan lychee aims to enhance sales and increase farmers' income, marking a new chapter in the high-quality development of the lychee industry in Maonan District, Maoming City [5][6][7]. Group 1: Marketing and Sales Initiatives - The marketing campaign includes various actions to promote lychee sales, leveraging the unique climate and soil conditions of Maonan [19][20]. - The district has initiated a "production and sales preparation" model to ensure effective market entry for lychee [19]. - Agreements have been signed with multiple companies to expand sales channels for lychee, injecting strong momentum into the marketing efforts [28][30]. Group 2: Production and Economic Impact - Maonan District has over 140,000 acres of lychee cultivation, producing approximately 25% of China's total lychee output and 20% of the global total [10][11]. - In 2024, the lychee planting area is expected to exceed 66,000 acres, with a production volume of 19,100 tons and a total industry output value of 297 million yuan [18]. Group 3: Cultural and Creative Integration - The campaign emphasizes the integration of culture and creativity into the lychee industry, with new IP family series products showcasing the cultural heritage of lychee [3][75]. - Various cultural activities, including traditional performances and interactive games, are designed to attract younger consumers and enhance the brand's appeal [66][72]. Group 4: Digital Marketing and E-commerce - The use of live streaming and social media is being promoted to enhance brand visibility and connect directly with consumers [35][44]. - The district has established an online sales platform, "Maonan Market," to facilitate e-commerce and encourage local farmers to engage in digital marketing [53][54]. Group 5: Tourism and Experience Economy - The launch of themed cultural tourism routes aims to provide immersive experiences for visitors, combining fruit picking, local cuisine, and cultural heritage [88][89]. - Upcoming events, such as the "Lychee Culture Carnival," are planned to further promote the lychee brand and attract tourists [90][92].

Core Viewpoint - The 2025 Xiamen Cultural and Tourism Promotion Conference aims to enhance the city's tourism development and attract international visitors through innovative marketing strategies and collaborative initiatives [1][5]. Group 1: Event Overview - The promotion conference was held on May 15, gathering over 400 tourism industry elites from around the world [1]. - It is part of the 20th Straits Tourism Expo and the 10th China (Xiamen) International Leisure Expo, highlighting its significance in the tourism sector [3]. - The event featured live broadcasts on various new media platforms, allowing both on-site and online audiences to experience Xiamen's unique charm [3]. Group 2: Innovative Presentation - The conference utilized immersive scene experiences to showcase Xiamen's diverse attractions, moving away from traditional presentation formats [3][4]. - Attendees received a personalized city cube representing various aspects of Xiamen's culture and lifestyle, enhancing engagement [3]. - The event included performances that allowed guests to experience different facets of life in Xiamen, such as "Coastal Romance" and "Leisure Eco-Tourism" [4]. Group 3: Policy and Collaboration - Xiamen initiated a "240-hour transit visa exemption" collaboration with eight key tourism cities, enhancing its appeal to international tourists [5]. - The city, being the only dual-port city in Fujian Province, offers significant advantages for foreign visitors, allowing them to stay for up to 10 days without a visa [5]. - The collaboration aims to improve the quality of the tourism industry in Xiamen by fostering partnerships in various sectors like dining, accommodation, and transportation [5]. Group 4: Future Prospects - The conference concluded with a performance by local artists, emphasizing the integration of technology and diverse experiences in future tourism events [6]. - The upcoming tourism expo is expected to further blend various sectors, including technology and wellness, to create an immersive cultural experience [6]. - Xiamen invites global exhibitors and tourists to explore its unique lifestyle and cultural offerings, aiming to enhance its competitiveness in the global tourism market [6].