Group 1 - The Year of the Horse cultural products are experiencing a surge in consumer interest, with various limited edition items selling out quickly, indicating a strong market trend ahead of the 2026 Spring Festival [1][3] - The "cute horse" theme is driving emotional consumption, with products designed to resonate with younger consumers' desires for good fortune and happiness, exemplified by the successful launch of the "Horse Power" blind box by Pop Mart [3][4] - The overall order volume for Year of the Horse cultural products has increased by 200% compared to the 2025 zodiac products, with production lines working overtime to meet demand [4] Group 2 - The plush toy industry in Yangzhou is thriving, with significant sales figures and a strong market presence, as evidenced by the "Soaring Horse" gift box that sold over 5,000 units in a single live stream [4][5] - The Yangzhou plush toy industry is projected to exceed 30 billion yuan in output value by 2025, capturing over 30% of the national market and nearly 20% of the global market [5] - Traditional craftsmanship is being integrated with modern aesthetics, as seen in the new zodiac horse dolls designed by the Nantong "Yuanxin Blue" team, which blend traditional techniques with contemporary design [6] Group 3 - Young artisans are playing a crucial role in the preservation and innovation of traditional crafts, as demonstrated by the work of Liu Guanyu, a paper-cutting artist who is creatively expressing the Year of the Horse through his art [7] - Cultural institutions are leveraging their collections to create unique cultural products, such as the "Ma Biao Biao" soft clay horse from the Shandong Art Museum, which has gained popularity among younger consumers [9][10] - Nanjing University of Chinese Medicine is incorporating traditional medicine into cultural product design, launching a series of herbal sachets for the Year of the Horse, showcasing the intersection of culture and innovation [10]

Group 1 - The core theme of the news is the launch of a new limited edition series of wines by Treasury Wine Estates (TWE) under the Penfolds brand, inspired by the upcoming Year of the Horse, incorporating traditional Chinese paper-cutting art with wine culture [1] - The new series includes several popular wines such as Bin 389, Grange, Bin 707, St. Henri, and FWT 585, showcasing the diversity of Penfolds' terroir and winemaking philosophy [2] - The Grange wine features mature fruit aromas, oak nut notes, and a blend of black licorice, fennel, and black olive, reflecting its long-standing flavor profile [2] Group 2 - Penfolds is a crucial part of TWE's overall business, contributing 57% of the EBITDA and 36% of net sales revenue in the fiscal year 2025 [3] - China is identified as a core market for the Penfolds brand, leading to increased promotional efforts and the introduction of localized innovative products since 2024 [3]

Group 1 - The dining market in Nanning is experiencing a surge in demand for New Year's Eve dinner reservations, with many restaurants fully booked well in advance of the holiday [2][3] - Consumers are increasingly seeking a sense of ceremony and atmosphere in their dining experiences, leading to innovative themed banquets that incorporate cultural elements related to the Year of the Horse [2][4] - Various restaurants are creatively integrating "Horse Culture" into their menus and dining environments, enhancing the festive experience for customers [4][5][6] Group 2 - The trend of early reservations is evident, with some restaurants reporting that bookings for New Year's Eve dinners began as early as October, indicating a significant shift in consumer behavior [3][4] - High-end hotels in Nanning are also seeing strong demand, with initial reservation rounds fully booked and second rounds opening to accommodate the rush [4] - The incorporation of local ingredients in New Year's Eve menus reflects a growing consumer preference for quality and health-conscious dining options, showcasing the evolution of dining expectations [7]

丙午马30元·鸿运当头 30元面值"鸿运当头"系列全套4款，有红、橙、黄、粉四款配色。红色炽热，象征喜气临门；橙色温 暖，寓意旭日东升；黄色明亮，代表璀璨前程；粉色柔和，寄托温馨浪漫，契合不同审美偏好。票面视 觉焦点为一匹骏马的卡通马头特写，生动传达了"鸿运当头"的美好寓意。背景以国风祥云纹铺底，视觉 明快典雅而灵动，恰似好运缭绕。 据悉，福彩"丙午马"生肖主题即开票包括五款游戏，分别为"福马迎春""马年大吉""马到福来""鸿运当 头""骏马迎春"。马的昂扬神采与新春的吉祥祝福相映成趣，勾勒出一幅幅喜气洋洋、瑞气盈门的节日 画卷。 丙午马5元·福马迎春 丙午马10元·马年大吉 10元面值"马年大吉"系列全套9款，包含"马上走运""马上成功""马上有福""马上开心"等内容。票面将圆 润可爱的小马造型与吉祥话语紧密融合，并根据祝福语点缀趣味图案："马上平安"搭配苹果图案，"马 上走运"融入祥云元素，"马上甜蜜"配上浪漫玫瑰，俏皮的设计风格尽显巧思。 金马报喜，福彩送福。值此新春佳节来临之际，中国福利彩票"丙午马"生肖主题系列即开票温情上市。 这不仅是寄托好运的彩票，更是传承生肖文化的贺岁好礼。福彩借此恭贺新禧，愿 ...

ma 中央广播电视总台 上海科技馆 新疆青少年出版社 广东普县达文化 武零武零生肖影视文化传媒 EW EOS FILMS 如家公益频功 香港赛马会 世界马 · 中国年 H ORSE E R VAVE 羊城晚报全媒体记者 李丽 1月11日，全球首部生肖动物巨幕电影《马到功成》在广东科学中心"世界马·中国年"新春科普嘉年华上迎来了湾区首映。作为一场集科普、文化、视听享受 与运动体验于一体的沉浸式狂欢，这场嘉年华活动将持续至2月28日，覆盖春节、元宵节等重要节点，让人们在光影与互动中解锁马年好运。 历时三年打磨精品 为何选择以"马"作为系列首部的"主角"？书云透露了自己的考量："虎、蛇这些生肖动物，或许有些人会觉得害怕，但全世界应该没有人不喜欢马。我们希 望用世界的马来讲述中国的故事，为整个生肖系列电影开个好头。" 为呈现最真实的故事，纪录片团队付出了巨大努力：从调研到拍摄到后期制作，历时3年。例如片中那位内蒙古小女孩骑手的选定，团队曾在短视频平台上 历时5个月，从4000条内容中逐一筛选，最终确定了拍摄对象。"这个小女孩最打动我们的是她身上的信念，她不善言辞，但特别勇敢。看到其他骑手落马时 会感到恐惧，但最终也依 ...

Core Viewpoint - The launch of the "Bingwu Year" special postage stamps in Nanning marks a celebration of the Year of the Horse in the Chinese lunar calendar, featuring designs that combine the image of horses with auspicious meanings [3][4]. Group 1: Stamp Details - The special postage stamp set consists of two stamps named "Chiyue Hongtu" and "Wanjun Zhenfu," symbolizing the spirit of progress and unity [3]. - The first stamp, "Chiyue Hongtu," depicts a red horse leaping above auspicious clouds, embodying the idea of leading the way [3]. - The second stamp, "Wanjun Zhenfu," features three galloping horses, representing collective strength and progress [3]. Group 2: Release Information - The total face value of the stamp set is 2.40 yuan, with a planned issuance of 26.68 million sets, 1.62 million versions of a specific format, and 2.8 million small booklets [3]. - The stamps will be available for purchase at 104 philately outlets in the region and on the China Philately website, with a sales period of six months starting from January 5 [3]. Group 3: Related Activities - The launch event for the "Bingwu Year" stamps is being held simultaneously across 75 counties in 14 districts, promoting a series of related products including collectible albums and themed cultural products [4]. - Additional products include the "Postal Blessing Eight Cute Horses" cultural items inspired by the rare Dabo pony and collaborative themed products from Guangxi and Gansu postal services [4].

Core Viewpoint - The launch of the "Bingwu Year" special stamps marks the beginning of the Year of the Horse, celebrating Chinese zodiac culture and attracting a large number of stamp collectors to the event [3][4]. Group 1: Event Details - The special stamp launch ceremony took place on January 5, featuring a vibrant atmosphere with many stamp enthusiasts present [3]. - The event included a stamp cancellation session, adding a commemorative significance to the postal items [3]. - The "Bingwu Year" special stamps consist of two designs, with a small booklet also released, designed by renowned artists Wang Hongwei and Zhao Enzhong [3][4]. Group 2: Stamp Design and Cultural Significance - The first stamp, titled "Chiyue Hongtu," depicts a red horse galloping on clouds, symbolizing the spirit of "leaping into a new era" [3][4]. - The second stamp, named "Wanjun Zhenfu," features three galloping horses, representing unity and collective progress [3][4]. - The designs incorporate traditional auspicious patterns, enhancing the aesthetic appeal and cultural depth of the stamps [4]. Group 3: Related Products and Activities - The event showcased a variety of zodiac-themed cultural products, blending traditional culture with modern design [4]. - Additional activities included exhibitions promoting rural revitalization and reading, engaging a diverse audience, particularly younger generations [4]. - The stamps and related products will be available for sale through various channels for a period of six months [4].

Core Viewpoint - The launch of Guizhou Moutai's (600519) 2026 Year of the Horse liquor series emphasizes traditional craftsmanship and cultural significance, with products available for purchase starting January 6 through the iMoutai App [1][10]. Group 1: Product Details - The 2026 Year of the Horse liquor series includes three versions: Classic Edition, Gift Box Edition, and Premium Edition, each crafted using local high-quality ingredients and traditional brewing techniques [2]. - The Premium Edition features a blend of over 200 different base liquors, while the Classic and Gift Box Editions are based on nearly 200 distinct base liquors, catering to diverse tasting experiences [2]. Group 2: Cultural Significance - The main color of the 2026 Year of the Horse liquor is "Qi Purple," symbolizing elegance and depth, aligning with the energy of the Year of the Horse, which is associated with "yang fire" [3]. - The design incorporates elements of zodiac culture, five elements, calligraphy, and traditional Chinese colors, reflecting a blend of artistic and cultural heritage [4]. Group 3: Packaging and Design - The Premium Edition features a wooden box that integrates traditional architectural elements and artistic designs, while the Classic and Gift Box Editions include artwork from notable Chinese artists, enhancing both aesthetic and cultural value [8]. Group 4: Digital and Environmental Initiatives - The iMoutai App will offer enhanced digital services and the product packaging will utilize biodegradable materials, promoting both quality and ecological sustainability [10]. - Customers can choose between random or self-selected production dates for their purchases, with specific limits on quantities per user [10]. Group 5: Sales and Availability - The Premium Edition will only be available during key promotional events throughout the year, with the first sales event already concluded [11]. - Customers who pre-ordered during the initial sales event must complete their payments by January 9, 2026, to avoid automatic cancellation of their orders [12].

虽然距离农历马年尚有月余，但消费市场的"马元素"已强势来袭。走进市内各大商圈，红金相映的马形 图案服饰随处可见，专柜货架上的"马元素"商品琳琅满目，吸引消费者驻足。"马元素"正成为时下消费 市场最亮眼的主角。 某专卖店销售的"马元素"服装 在一家潮玩文创店，大学生韩风乐正在挑选一款"马上有钱"的钥匙扣，憨态可掬的小马造型，"吉祥"字 样清晰醒目。"准备选两个送给爸妈，不贵但有心意，讨个好彩头，他们一定喜欢。" 在玩偶销售区，市民齐女士正牵着5岁的女儿，手里拎着两个马形玩偶，看着孩子爱不释手的模样，她 说："孩子一眼就看中了，玩偶软乎乎的没异味，过年穿新衣抱新玩偶，借着它说些'马到成功'等吉祥 话，一举多得。"鲜活的消费场景，表达真挚情意，"马元素"商品里藏着对新年的期许与温情。 1 遍地"马"影热潮来 在各商圈，服饰区早已被"马元素"新品抢占C位，专柜门口悬挂的马纹羽绒服、小马刺绣卫衣格外吸 睛，珊瑚粉、金棕色的国风色调在灯光下格外亮眼。 "这款休闲服太有设计感了，穿上一定很潮。"1月3日晚，市民周超路过亲贤街上一家服装专卖店，临街 橱窗里展示的一件夹克款的"黄马褂"，立刻吸引了他的眼球。这件衣服形似夹克运动 ...

Core Insights - The article highlights the successful integration of cultural and tourism initiatives in Jing'an District, emphasizing the theme "Riding into the New Year, Encountering Jing'an" for the 2026 New Year holiday [1][4] - Jing'an District attracted approximately 796,000 visitors during the New Year holiday, generating a total tourism consumption of 3.193 billion yuan [1] - The district's star-rated hotels reported an average occupancy rate of 81.25%, an increase of 6.38 percentage points compared to the previous year, with inbound tourists accounting for 39.91% [1] Group 1: Cultural and Tourism Activities - Jing'an District constructed a multi-layered and differentiated cultural supply system, enhancing the appeal of the Year of the Horse culture and arts during the holiday [3] - The district promoted deep integration of cultural tourism and commercial activities, utilizing a model of "check-in attraction + scene consumption + welfare overlap" to effectively convert "traffic" into "retention" and "sales" [3] - Popular activities included the "CityRide" cycling event, which engaged participants in local stories and urban culture while naturally integrating consumption scenarios [3] Group 2: Marketing and Brand Promotion - A comprehensive promotional matrix was established, achieving a total exposure of 2.228 million during the New Year holiday, reinforcing the brand recognition of Jing'an as a core destination for New Year celebrations [4] - The district launched a three-day, two-night CityWalk itinerary, inviting influencers to explore and share experiences, resulting in over 100,000 reads of the content [4] - Digital empowerment expanded promotional channels, with online topic exposure reaching 170 million through collaborations with platforms like Dianping [4] Group 3: Future Development - Jing'an District aims to continue deepening the integration of cultural tourism and commercial activities, exploring the connotations of Haipai culture and zodiac culture [4] - The district plans to create more high-quality and differentiated cultural tourism products and scenarios, enhancing the influence of the Jing'an tourism brand [4] - The initiatives are positioned to contribute to Shanghai's development as an international cultural metropolis and a world-renowned tourist city [4]