"信托服务与养老产业深度融合，是未来信托行业回归本源、服务实体经济的重要战略方向，对做好养 老金融大文章具有积极意义。"蔡概表示。 面对银发经济蓝海，已有信托公司深度整合金融资源与品质养老服务。近日，平安信托创新打造"保险 +信托+养老服务"的全新养老服务信托生态模式，以破解中国式养老资金管理、服务支付、财富传承等 核心难题。 《中国银发经济发展报告（2024）》显示，目前我国银发经济规模在7万亿元左右，到2035年，银发经 济规模有望达到30万亿元。当前，新长者对养老生活的需求已从"老有所养"升级为"老有所享"，更注重 归属感、安全感与价值感。 巨大的银发市场规模正在重塑养老金融市场格局，在此背景下，如何深耕养老服务蓝海，满足老年人对 高品质养老的需求？ "我国人口老龄化正在步入'三个前所未有'的阶段。老年人口的数量前所未有地多、老年人掌握的财富 前所未有地多、老年人的养老金融需求前所未有地高。"11月27日，中国信托业协会首席经济学家蔡概 还在平安信托养老服务信托生态整合升级仪式上表示，养老金融需求不断提高，老年人希望能够妥善管 理自己掌握的财富，让这些财富能够保障自己的晚年生活，实现家族财富有序传承。 ...

在中国加速老龄化的大背景下，60岁以上人口在2024年突破3亿，"银发群体"开始呈现出与以往不同的 学习诉求——从满足基础生活转向追求文化素养、精神价值与表达能力。中老年人不再满足于"被照 顾"，而希望通过学习获得成就感、表达欲与社会连接，实现从"养老"到"享老"的转变。然而，与迅速 增长的需求相比，市面上的学习产品仍主要围绕青少年或泛人群设计，复杂操作、听不清、练不准、难 坚持等问题长期困扰着熟龄群体，供需矛盾日益突出。 在这样的时代节点上，深耕中老年兴趣教育十年的十方融海梨花教育，把答案押在了"文化素养+ AI +适老学习系统"这条几乎无人深耕的赛道上。从早期的知识分享平台"荔课"，到技能训练平台"女娲云 教室"，再到面向熟龄用户的文化素养品牌"梨花教育"，梨花教育的业务版图不断延展；2024年发布 的"小智AI"开源操作系统已累计接入近100万台设备，AI陪练系统可对用户50项声音特征建模。今年10 月，公司又战略投资浙新四维智能，加速多模态情感大模型与硬件融合。在资本端，金沙江、高榕、泓 川源等机构的持续押注，也为其"课程—技术—硬件"三层生态奠定了基础。 在服务了2200万中老年学习者之后，梨花教育 ...

Core Viewpoint - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, targeting significant optimization of the supply structure by 2027, with the formation of three trillion-level consumption fields and ten hundred-billion-level consumption hotspots [1][2]. Group 1: Key Consumption Fields - The three trillion-level consumption fields identified include elderly products, smart connected vehicles, and consumer electronics [4]. - The elderly products market is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, with a compound annual growth rate of 7.3%, highlighting the importance of the silver economy [4]. Group 2: Emerging Consumption Hotspots - The ten hundred-billion-level consumption hotspots encompass baby products, smart wearable devices, cosmetics, fitness equipment, outdoor products, pet food, civilian drones, trendy toys, jewelry, and national trend clothing, all showing strong growth momentum and development potential [4]. - The rise of health-conscious living and the concept of national fitness have led to increased demand for outdoor products and fitness equipment, while the IP economy aligns with the consumption preferences of younger demographics, driving the popularity of trendy toy products globally [4]. Group 3: Strategic Focus - The plan emphasizes supply-side structural reforms, accelerating brand leadership, standard upgrades, and the application of new technologies to stimulate the multiplier effect and structural dividends of China's vast domestic market [1][3]. - The multi-faceted and layered approach to consumption hotspots is expected to significantly enhance the resilience and vitality of the domestic consumption market, providing solid support for the construction of a new development pattern [3].

11月27日，第十一届中国国际老龄产业博览会（SIC老博会）在广州保利世贸博览馆盛大启幕。作为国 内规模最大、国际化程度最高的养老博览会之一，本届SIC老博会以"定义高质量养老标准"为目标，响 应"十五五"规划建议中提出的"发展银发经济""促进人口高质量发展"等关键举措。 第十一届中国国际老龄产业博览会现场。 "事实上，现在红松平台每个月都能收到几十万条用户分享的学习和生活故事。"该负责人介绍，从创立 第一天起，红松的目标就不只是做单一的兴趣学习产品，而是为中国乃至全球的退休人群，构建一 个"社区"，打造一个专属于他们的数字家园。在红松的规划中，这个"社区"是一套围绕兴趣学习、品质 生活、社交分享互动构建起来的银发文娱生态，让退休人群在这里随时随地找到自己向往的生活方式， 获得归属感、成就感和幸福感。 据主办方中国老龄产业协会介绍，本届展会规模全面升级，展览面积达3.5万平方米，设置老年服务、 智慧养老、康复护理、老年食品及用品等八大领域，吸引了600多家国内外知名品牌参与。 此次博览会上，国内头部银发文娱科技平台红松集团携旗下核心业务首次亮相，作为银发文娱科技领域 唯一受邀参加本届SIC老博会的企业，此次以 ...

Core Insights - The article discusses a new consumption policy released by six departments, emphasizing the need for supply to adapt to consumer trends, with a focus on "matching" consumer needs [2][4] - The policy aims to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, with a goal of fostering a high-quality development pattern by 2030 [2][5] Group 1: Key Consumption Areas - The three trillion-level consumption sectors include elderly products, smart connected vehicles, and consumer electronics [2][3] - The ten hundred-billion-level consumption hotspots encompass baby products, smart wearable devices, cosmetics, fitness equipment, outdoor goods, pet food and supplies, civilian drones, trendy toys, jewelry, and national fashion apparel [2][3] Group 2: Elderly and Baby Products - The elderly population in China is significant, with 191 million aged 65 and above as of 2020, necessitating the development of elderly-friendly products such as care robots and health monitoring devices [4][5] - The elderly products market is projected to reach 5.4 trillion yuan by 2024, growing at over 7% annually, driven by the demand for various supportive and health-promoting products [5] - The baby products market is expected to reach 565.33 billion yuan in retail sales by 2024, with a focus on quality and safety improvements [5] Group 3: Technological Innovation - The policy encourages the development of products that integrate artificial intelligence, such as smart home devices and educational tools, to enhance consumer experience [6][7] - There is a strong emphasis on personalized consumption, with many of the hundred-billion-level hotspots related to individual interests, such as fitness and outdoor activities [7] Group 4: Market Optimization and Growth - The article highlights the need for optimizing existing consumption patterns and creating new growth opportunities through innovative products that cater to emerging consumer needs [9] - The current consumption landscape in China features over 230 million product varieties, but there are still structural mismatches in supply and demand across various sectors [8]

Core Insights - The aging population in China is projected to exceed 400 million by around 2035, raising questions about the sustainability of traditional retirement savings and the mindset of the elderly towards aging and consumption [1] - The concept of "DIE WITH ZERO" challenges the traditional view of accumulating wealth for retirement, suggesting that experiences and memories are more valuable than leaving behind an inheritance [2][4] - The silver economy faces a structural imbalance, focusing primarily on the active elderly while neglecting the needs of those in the "No-go" phase, which is where the real challenges lie [5][6] Economic Trends - The elderly's spending habits can be categorized into three stages: "Go-go years," "Slow-go years," and "No-go years," with the majority of economic focus on the first two stages [5] - Innovative service models in the elderly care sector are emerging, such as "Papa Pals" and health management systems that prioritize the real needs of the elderly [6] - In China, the silver economy's growth hinges on effectively reaching and building trust with the elderly, emphasizing simple and understandable solutions over high-tech offerings [8] Market Dynamics - The Chinese elderly market shows a preference for localized services over luxury experiences, with products like "farmhouse day trips" resonating well with their needs [9] - The elderly care industry faces significant challenges in financing and exit strategies, with a lack of clear profitability paths hindering investment [10][12] - The "reverse mortgage" model has faced difficulties in China due to familial and societal resistance, highlighting the need for financial innovation that respects cultural values [12] Social Considerations - The well-being of the elderly is closely tied to societal values, emphasizing the importance of treating them with respect and care as a reflection of societal health [12][13] - Acceptance of aging and a shift in expectations are crucial for the elderly to lead fulfilling lives, focusing on simplicity and reducing burdens on family and society [13]

Group 1 - The "Implementation Plan" aims to create three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, focusing on elderly products, smart connected vehicles, and consumer electronics [1] - The elderly products market is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan in 2024, with a compound annual growth rate of 7.3%, highlighting the potential of the silver economy [1][2] - By 2024, the elderly population aged 65 and above in China is expected to reach 220 million, accounting for 15.6% of the total population, indicating a significant consumer base [1] Group 2 - The plan suggests enhancing the research and design of elderly-friendly products, including elderly care robots, multifunctional nursing beds, and health monitoring devices [2] - There is a growing demand for hearing health products, with multinational hearing health device manufacturers increasing investments in the Chinese market [2] - The recent draft of the "National Food Safety Standard for Nutritional Supplements for the Elderly" marks the first national standard specifically for nutritional supplements for individuals aged 60 and above [3]

Core Viewpoint - The article discusses the implementation plan by six government departments to enhance the adaptability of supply and demand in consumer goods, aiming to foster three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, with a focus on elderly products, smart connected vehicles, and consumer electronics [3][4]. Group 1: Elderly Products Market - The elderly products market is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan in 2024, with a compound annual growth rate (CAGR) of 7.3%, highlighting its significance in the silver economy [3][4]. - The plan emphasizes the need to optimize the supply of elderly-friendly products, including the development of elderly care robots, multifunctional nursing beds, and health monitoring devices [4][5]. Group 2: Nutritional Products for the Elderly - The market for nutritional products tailored for the elderly is currently disorganized due to the lack of specific standards, with companies like Yili Group noting that some products marketed for the elderly do not meet their physiological needs [5]. - A national standard for elderly nutritional supplements has recently been proposed, marking a significant step towards addressing the needs of individuals aged 60 and above [5]. Group 3: Leisure and Entertainment Needs - There is a substantial market potential in the leisure and entertainment needs of the elderly, with data indicating that affluent elderly individuals in first-tier cities prioritize health, services, and travel, while those in lower-tier cities have a more relaxed lifestyle [5].

Core Insights - The implementation plan aims to create three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, focusing on elderly products, smart connected vehicles, and consumer electronics [1] Group 1: Elderly Products Market - The elderly products market is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, with a compound annual growth rate of 7.3%, highlighting its significance in the silver economy [1] - By 2024, the elderly population aged 65 and above in China is expected to reach 220 million, accounting for 15.6% of the total population, indicating a growing consumer base with potential spending power [1] Group 2: Product Development and Recommendations - The plan suggests enhancing the research and design of elderly-friendly products, including nursing service robots, multifunctional nursing beds, and health monitoring devices [2] - It recommends launching comfortable, functional, and stylish clothing for the elderly, as well as food products that cater to their chewing, swallowing, and nutritional absorption needs [2] - The plan encourages the establishment of elderly-friendly product promotion directories and the creation of dedicated sections for silver consumption on e-commerce platforms and supermarkets [2] Group 3: Market Opportunities and Challenges - The development of elderly-friendly products is already underway in various industries, particularly in medical devices targeting cardiovascular and neurodegenerative diseases [2] - The market for elderly nutritional supplements is currently fragmented due to a lack of specific standards, with some products inadequately meeting the physiological needs of older adults [2][3] - There is significant market potential in the leisure and entertainment needs of middle-aged and elderly individuals, with varying preferences observed between urban and rural populations [3]

Core Insights - The article emphasizes the importance of optimizing the supply of age-friendly products in response to China's aging population and the growing consumer potential among elderly individuals [1][2]. Group 1: Market Potential - By 2024, the elderly population aged 65 and above in China is projected to reach 220 million, accounting for 15.6% of the total population, indicating a significant market for age-friendly products [1]. - The market size for elderly products has grown from 2.6 trillion yuan in 2014 to 5.4 trillion yuan in 2024, with a compound annual growth rate of 7.3%, highlighting the importance of the silver economy [1]. Group 2: Product Development - The plan suggests enhancing the research and design of age-friendly products, focusing on essential items such as elderly care robots, multifunctional nursing beds, and health monitoring devices [2]. - There is a need for comfortable, functional, and stylish clothing for the elderly, as well as food products that cater to their chewing, swallowing, and nutritional absorption needs [2]. Group 3: Industry Trends - The development of age-friendly products is already underway in various sectors, including medical devices targeting cardiovascular and neurodegenerative diseases [2]. - The recent draft of the national standard for elderly nutritional supplements marks a significant step in addressing the specific dietary needs of individuals aged 60 and above [3]. Group 4: Leisure and Lifestyle - There is a substantial market opportunity in the leisure and entertainment needs of middle-aged and elderly individuals, with differing preferences observed between urban and rural populations [3].