Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 10,053 billion yuan in 2023, highlighting its emergence as a significant force in the country's economic development [1] Industry Summary - The ice and snow industry in China is recognized as a new and important emerging sector within the broader economic landscape [1]

Core Viewpoint - The province is enhancing its ice and snow economy by preparing ski resorts for the new snow season, focusing on innovative and diverse snow sports offerings to attract visitors [1] Group 1: Industry Developments - Major ski resorts in the province are in the final stages of preparation for the new snow season as temperatures drop [1] - A series of initiatives have been launched to upgrade the quality of the ice and snow economy [1] - Ski resorts are innovating by creating a variety of snow sports projects to enhance visitor experience [1] Group 2: Specific Operations - At Qipanshan Ice and Snow World, 12 snow-making machines are operating continuously across 7 tracks [2] - The expected snow coverage rate on the tracks is over 60%, after which the resort will officially open to guests [1]

Core Insights - The ice and snow industry in China is entering a golden development period, with the market size expected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2023, marking it as a significant emerging force in the economy [1] - The industry has achieved the goal of engaging 300 million people in ice and snow sports, providing continuous internal momentum for development [1] - The industry is transitioning from rapid growth to high-quality development, necessitating discussions on how to achieve this shift [1] Industry Development - The ice and snow industry has established a complete industrial chain covering upstream equipment manufacturing, midstream event operation and skill training, and downstream tourism and leisure [1] - New technologies such as 5G, artificial intelligence, and virtual reality are driving high-quality development in ice and snow equipment, enhancing user experience [2] - The market for ice and snow equipment is vast, with a focus on cultivating internationally competitive domestic brands and increasing R&D investment [2] Market Trends - The industry is evolving from pure ice and snow sports to a "snow + " multi-composite experience, integrating tourism, culture, and wellness [2] - The "snow + tourism" model is maturing, with ski resorts enhancing their offerings with hotels, dining, and commercial streets [2] - The "snow + culture" trend is emerging, with ice sculptures, performances, and themed museums enriching the industry [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and deep ice and snow culture to create world-class ski resort destinations [3] - Southern regions are effectively expanding the ice and snow market through indoor ski facilities [3] - Addressing regional development imbalances is crucial, with recommendations for coordinated policy efforts and leveraging local competitive advantages [3]

Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2023, marking it as a significant emerging force in the economy [1] - The industry aims to transition from rapid growth to high-quality development, focusing on meeting diverse consumer needs and enhancing product offerings [1] Industry Development - The goal of engaging 300 million people in ice and snow sports has been achieved, providing a strong internal driving force for industry growth [1] - The consumer base has expanded from professional enthusiasts and youth training groups to include families and seniors, prompting market innovation in products and services [1] - New offerings include dedicated children's skiing areas, night skiing, electronic music parties, and snow camping to cater to various demographics [1] Supply Chain and Infrastructure - Experts emphasize the need for improvements in the quality and quantity of ice and snow venue facilities and product supply systems [1] - Recommendations include upgrading venue facilities with smart technology, establishing regulatory frameworks for a well-ordered market, and innovating product matrices using digital technology [1] Industry Chain Structure - Since the 14th Five-Year Plan, the ice and snow industry has developed a comprehensive value chain encompassing upstream equipment manufacturing, midstream event operations and training, and downstream tourism and leisure [1] Technological Advancements - New technologies such as 5G, AI, and VR are driving high-quality development in ice and snow equipment, enhancing user experiences [2] - Smart snowfield management systems improve operational safety and efficiency through real-time monitoring and intelligent scheduling [2] - The application of new materials and processes in equipment manufacturing optimizes the performance of products like skis and ice skates [2] Emerging Trends - The industry is evolving from traditional ice and snow sports to a "snow+" multi-dimensional experience, integrating tourism, culture, and wellness [2] - The "snow+tourism" model is maturing with improved facilities in ski resorts, while "snow+culture" initiatives are enriching the industry with ice sculptures, performances, and themed museums [2] - The "snow+wellness" concept combines ice sports with health tourism, creating winter wellness products [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and rich ice and snow culture to develop world-class ski destinations [3] - Southern regions are expanding the ice and snow market through indoor ski facilities [3] - Addressing regional development imbalances is crucial, with recommendations for coordinated policies and leveraging local competitive advantages [3]

Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2025, highlighting its significance as a new economic force [1] - The industry aims to transition from rapid growth to high-quality development, focusing on meeting diverse consumer needs and enhancing product offerings [1] Industry Development - The goal of engaging 300 million people in ice and snow sports has been achieved, providing a strong internal driving force for industry growth [1] - The consumer base has expanded from professional enthusiasts and youth training groups to include families and seniors, prompting market innovation [1] - New offerings include dedicated children's skiing areas, night skiing, electronic music parties, and snow camping to cater to various demographics [1] Supply Chain and Infrastructure - Experts emphasize the need for improvements in the quality and quantity of ice and snow venue facilities and products [1] - Recommendations include upgrading venue infrastructure, enhancing regulatory frameworks, and innovating product matrices using digital technology [1] Technological Advancements - New technologies such as 5G, AI, and VR are driving high-quality development in ice and snow equipment, leading to new products and enhanced user experiences [2] - Smart snowfield management systems improve operational safety and efficiency through real-time monitoring and intelligent scheduling [2] - The application of new materials and processes in equipment manufacturing optimizes the performance of products like skis and ice skates [2] Emerging Trends - The ice and snow industry is evolving towards a "snow+" model, integrating various experiences such as tourism, culture, and wellness [2] - The "snow+ tourism" model is maturing with improved amenities in ski resorts, while "snow+ culture" is gaining traction through ice sculptures and themed museums [2] - The combination of ice and snow sports with wellness tourism is creating new winter health tourism products [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and cultural heritage to develop world-class ski destinations [3] - Xinjiang is emerging as China's "third polar region" for ice and snow, while southern regions are expanding through indoor ski facilities [3] - Addressing regional development imbalances and avoiding homogenized competition are key focus areas for future growth [3] - Recommendations include coordinated policy efforts and leveraging regional strengths to ensure comprehensive development of the ice and snow industry [3]

Core Insights - The event held at Peking University on November 20, organized by the Heilongjiang Provincial Department of Culture and Tourism, aimed to promote winter tourism and recruit talent for the province, showcasing the integration of ice and snow culture with youth and economic development [1][9] Group 1: Event Overview - The event featured participation from key officials, including the Director of Heilongjiang Provincial Department of Culture and Tourism, He Jing, and representatives from various cultural and tourism sectors [1][2] - The collaboration between Peking University and Heilongjiang's cultural tourism sector is seen as a significant step in aligning cultural resources with economic development [2][9] Group 2: Cultural Promotion - The promotional segment highlighted the unique attractions of Heilongjiang, including Harbin's ice and snow festivals, local cuisine, and cultural performances [3][4] - Various cities in Heilongjiang showcased their winter tourism offerings, emphasizing the region's diverse cultural heritage and natural beauty [3][4][5] Group 3: Talent Recruitment - The event served as a platform for recruiting talent, with 25 quality positions offered by key tourism enterprises, aiming to attract top students from Peking University [9][10] - The initiative is part of a broader strategy to connect talent with the tourism industry, fostering economic growth in Heilongjiang [9][10] Group 4: Interactive Experience - Multiple interactive zones were set up to engage participants, including a photo exhibition and a market showcasing local products, enhancing the immersive experience of Heilongjiang's culture [6][7] - Activities such as ice-breaking games and live performances contributed to a vibrant atmosphere, promoting the region's artistic and cultural richness [8][6]

Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2023, marking it as a significant emerging force in the economy [1] - The industry has successfully engaged 300 million people in ice and snow sports, providing a continuous internal driving force for development [1] - The focus is shifting from rapid growth to high-quality development, necessitating discussions on how to achieve this transition [1] Industry Development - The ice and snow industry has established a comprehensive value chain covering upstream equipment manufacturing, midstream event operation and skills training, and downstream tourism and leisure [1] - New technologies such as 5G, AI, and VR are driving high-quality development in ice and snow equipment, enhancing user experience and operational efficiency [2] - The market is innovating to meet diverse consumer needs, with offerings like children's ski areas, night skiing, and snow-themed events [1][2] Market Trends - The industry is evolving towards a "snow + " multi-dimensional experience, integrating tourism, culture, and wellness into ice and snow activities [2] - The "snow + tourism" model is maturing, with improved facilities in ski resorts, while "snow + culture" is gaining traction through ice sculptures and themed museums [2] - The "snow + wellness" trend combines ice and snow sports with health tourism, creating winter wellness products [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and cultural heritage to develop world-class ski destinations [3] - Southern regions are expanding the ice and snow market through indoor ski facilities [3] - Addressing regional development imbalances is crucial, with recommendations for coordinated policy efforts and leveraging local competitive advantages [3]

据了解，美团旅行近日发布的出行趋势报告显示，11月以来"冰雪航线"搜索热度持续攀升。在冰雪游实 际预订的热门目的地中，沈阳榜上有名，标志着其作为东北地区中心城市的冰雪旅游吸引力获得市场认 可。旅游业内人士指出，这股热度不仅源于人们对北方雪景的向往，更得益于辽宁日益完善的交通基础 设施。特别是今年9月沈白高铁开通后，一张以沈阳为中心、覆盖北京、长春、大连等主要城市的4.5小 时"冰雪交通圈"已然成型。 冰雪季尚未全面到来，辽宁冰雪旅游热度已悄然升温。美团旅行平台大数据显示，沈阳跻身全国冰雪游 热度前十大目的地，展现出强劲的市场吸引力。与此同时，以沈阳为重要枢纽的高铁网络持续发力，正 逐步将过境"流量"转化为本地消费"留量"，为辽宁冰雪经济发展注入新动能。 交通格局的升级，不仅激发了本地市民"走出去"的热情，同时，其带来的庞大过境客流经由沈阳等枢纽 集散，也为沈阳、大连等城市创造了绝佳的承接条件。面对涌来的客流，辽宁商家闻讯而动。在沈阳， 多家星级酒店与温泉景区正联手打造"滑雪+温泉"的定制套餐，让游客在体验速度与激情后，能就地享 受冬日温暖的舒缓松弛；各大文博场馆和商业综合体也纷纷推出冰雪主题的夜间展览和民俗市 ...

Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2023, highlighting its emergence as a significant force in the economy [1] - The industry aims to transition from rapid growth to high-quality development, focusing on meeting diverse consumer needs and enhancing product offerings [1] Industry Development - The goal of engaging 300 million people in ice and snow sports has been achieved, providing a strong internal driving force for industry growth [1] - The consumer base has expanded from professional enthusiasts and youth training groups to include families and seniors, prompting market innovation in products and services [1] - New offerings include dedicated children's skiing areas, night skiing, electronic music parties, and snow camping to cater to various demographics [1] Supply Chain and Infrastructure - Experts emphasize the need for improvements in the quality and quantity of ice and snow venue facilities and product supply systems [1] - Recommendations include upgrading venue facilities with smart technology, establishing regulatory frameworks for a well-ordered market, and innovating product matrices using digital technology [1] Industry Chain Structure - Since the 14th Five-Year Plan, the ice and snow industry has developed a comprehensive value chain encompassing upstream equipment manufacturing, midstream event operations and skills training, and downstream tourism and leisure [1] Technological Advancements - New technologies such as 5G, AI, and VR are driving high-quality development in ice and snow equipment, leading to new products and enhanced user experiences [2] - Smart snowfield management systems have improved operational safety and efficiency through real-time monitoring and intelligent scheduling [2] - The application of new materials and processes in equipment manufacturing has optimized the performance of products like skis and ice skates [2] Emerging Trends - The industry is evolving from a focus solely on ice and snow sports to a "snow + " multi-dimensional experience, integrating tourism, culture, and wellness [2] - The "snow + tourism" model is maturing, with ski resorts enhancing their offerings with hotels, dining, and commercial areas [2] - Cultural aspects such as ice sculptures, performances, and themed museums are enriching the industry, with notable cultural IPs like Harbin Ice and Snow World gaining international recognition [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and rich ice and snow culture to create world-class ski destinations [3] - Xinjiang is rapidly developing as China's "third pole" for ice and snow, capitalizing on its unique powder snow resources [3] - Southern regions are expanding the market through indoor ski facilities, addressing regional disparities in development [3] - Recommendations for balanced regional development include coordinated policy efforts and leveraging local competitive advantages, such as promoting the "Beijing-Zhangjiakou" winter sports model [3]

游客体验也将全方位提升。游客中心里，暖炉座椅、咖啡茶饮、雪具装备、文创产品等配套服务一 应俱全，交通指挥、雪场信息及时更新。 "气温符合条件后，我们立刻启动了造雪。"付晶薇说。11月16日晚，棋盘山冰雪大世界8台雪炮齐 声轰鸣，无数"雪精灵"喷涌而出。以彩灯迎宾路为轴，北冰南雪的玩冰嬉雪格局由此将逐步打开。 新雪季开板日期临近，沈阳棋盘山冰雪大世界给游客的福利早已备好。"原价200元的成人全天滑雪 加雪服护具套票，现在只要98元，太划算了！"在棋盘山冰雪大世界官方直播间成功抢票的陈炀说，趁 着促销囤了好几张雪票，"等开板了就和朋友一起去。" 单票、套票、季卡，成人、学生、亲子……票种丰富的限时预售活动，热情邀请各地雪友提前锁定 冬天的快乐。 从一个小小的滑雪场蝶变为一个独具魅力的冰雪旅游热门打卡地，棋盘山冰雪大世界已经走过31个 年头。它不仅是沈阳冰雪游的一张名片，也是区域冰雪产业的重要支柱。 党的二十届四中全会通过的《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提 出，推进文旅深度融合，大力发展文化旅游业，以文化赋能经济社会发展。"这让我们干劲更足了！"棋 盘山冰雪大世界企业运营监管部部长付晶 ...