冰雪经济
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在冰雪消费热中用好“冷资源”
Zhong Guo Jing Ji Wang· 2025-12-27 10:12
Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, driven by various innovative projects and a growing consumer base [1][2][3] - The ice and snow industry in China has seen significant growth, with its scale increasing from 364.7 billion yuan in 2016 to 980 billion yuan in 2024, reflecting an annual growth rate of 21.09% [1] - The 2024-2025 ice and snow season is expected to generate over 187.5 billion yuan in consumer spending, marking a more than 25% increase compared to the previous season [1] - The number of participants in ice and snow tourism has consistently exceeded 300 million for three consecutive seasons, with 4.3 billion visits and 524.7 billion yuan in revenue projected for the 2023-2024 season [1] Group 2 - Government policies play a crucial role in the development of the ice and snow economy, with various initiatives aimed at enhancing service consumption and promoting local resources [2] - The shift in consumer behavior from goods to services is evident, with traditional practices being transformed into profitable ventures, such as the conversion of traditional wooden houses into popular guesthouses in Alashan [2] - The 2025 Central Economic Work Conference emphasized the need to unleash the potential of service consumption, particularly in regions rich in ice and snow resources [2] - Innovative practices, such as "snow holidays" for students in regions like Jilin and Xinjiang, demonstrate a tailored approach to leveraging local advantages [2] Group 3 - Successful examples of integrating ice and snow activities with year-round tourism, such as the Changbai Mountain and Pingxue Ski Resort, showcase the potential for diverse consumer experiences [3] - The emergence of "ice and snow+" business models reflects a growing trend towards personalized and varied consumption scenarios [3] - Collaboration between effective market strategies and proactive government policies is essential for maximizing the potential of the ice and snow economy [3] - New services, such as "ski equipment convenience travel" on the Beijing-Zhangjiakou high-speed railway, enhance accessibility and convenience for consumers [3]
看吉林如何点“雪”成金
Xin Lang Cai Jing· 2025-12-27 07:24
隆冬时节,吉林大地银装素裹。近日,记者深入吉林,见证这片寒地如何将"冷资源"转化为"热经济",构建起一个生机 勃勃的冰雪旅游新生态。 自然奇观,激活冰雪核心吸引力 在松花江畔,清晨的低温与不冻江水的暖湿气流相遇,凝华出晶莹剔透的霜晶,将两岸垂柳松柏装扮成玉树琼枝。这被 誉为中国四大自然奇观之一的盛景,每年吸引着天南地北的游客。 当夜幕降临,驯鹿巡游与打铁花的璀璨将北欧童话与关东文化巧妙融合;高水准的音乐会与艺术展,则提供了"热闹好 玩"之上的文化质感。一套以"度假助理"为核心的服务闭环,致力于为客人定制丰富、温暖的记忆。住宿体验上,原乡客 栈将东北暖炕、民俗博物馆等在地元素与现代舒适结合,延长了游客的停留时间。 "滑雪运动本身也在卸下'高端'光环。"雪场负责人指出,高性价比国产装备的普及显著降低了滑雪体验门槛。游客李女士 的感受颇具代表性:"本想滑几天雪,没想到活动这么丰富,一周过去还意犹未尽。""滑雪+"的多元体验矩阵,正释放出 持久而生动的发展动能。 赋能乡村,共享冰雪经济新红利 "这是第二次来,终于看到了,像王母娘娘开蟠桃会!"长春游客战佳昕的赞叹,道出了无数追寻者的心声。来自辽源的 崔女士与姐姐专程等 ...
大量国际游客到中国玩雪
Xin Lang Cai Jing· 2025-12-27 03:18
香港《巴士的报》12月25日文章,原题:中国滑雪场迎来大量海外游客 随着中国努力推动冰雪经济的 发展,全国冬季运动目的地正吸引越来越多的国际游客。 为吸引更多国际游客,中国各地正在实施简化入境等政策。例如,沈阳出入境管理部门近期推出了"快 速延期"签证服务,外国游客可获得最长30天的停留延期,签证还可以通过邮寄方式送达,以免耽误他 们的旅行计划。 "起初我打算只待几天,但现在因为这项新政策,我准备再在这里多待一个月,这样就能欣赏雪景,开 心地度假了!"来自摩洛哥的游客肯扎说。(肖攀译) 这一趋势在河北省张家口市崇礼区的滑雪场体现得尤为明显,这里是北京2022年冬奥会的举办地之一, 来自世界各地的游客纷纷前来滑雪。"我是在社交媒体上知道这个地方的。我和孩子们正在度假,这是 他们第一次见到雪。"来自新加坡的游客詹姆斯说。 中国在线旅行平台携程方面表示,中国各地的景点也受到了来自从不下雪国家游客的热烈追捧。相关数 据显示,从今年11月到明年2月,中国滑雪场和冰雪景区的预订量同比激增约70%。入境旅游订单几乎 翻了一番,河北、新疆和内蒙古的增长率均超过130%。值得注意的是,东南亚游客占入境游客的近 70%。 ...
冰雪装备市场迎来消费旺季
Xin Lang Cai Jing· 2025-12-27 01:14
Group 1 - The ice and snow sports market is experiencing a peak season as temperatures drop across the country, leading to increased sales of ice and snow equipment [1] - Sales of ski clothing have seen a year-on-year increase of over 50%, while overall sales of ski equipment have grown by more than 30% since the start of the ski season [1] - Domestic brands are performing particularly well, with some ski clothing sales increasing by over 60% and certain helmet and protective gear brands seeing a 100% increase in sales [1] Group 2 - The trend of ice and snow sports is shifting from a niche hobby to a more mainstream activity, with families, young people, and urban white-collar workers increasingly willing to spend on ice and snow equipment [2] - Rental services for ski equipment are becoming popular, especially for first-time skiers or occasional participants, with over 100 rental shops in Zhangjiakou providing more than 70,000 rental items [2] - The rise of domestic ice and snow equipment brands, which are competitive in performance, design, and price, is enhancing the appeal of the rental model [2] Group 3 - The Chinese ice and snow equipment industry is rapidly growing, with innovative products incorporating aerospace materials and energy-saving technologies emerging from research to market [3] - A comprehensive product system covering 15 categories of ice and snow equipment has been established, achieving full industry chain coverage from personal gear to venue facilities [3] - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, indicating a robust growth trajectory for the ice and snow economy [3]
“冰上之梦”滑冰乐园今日“绽放”如意湖畔
Xin Lang Cai Jing· 2025-12-27 01:14
冬日的郑州将新增一处全新的打卡胜地。今日起,由郑州国际会展中心有限公司携手北京锐森文化体育 发展有限公司打造的郑州"冰上之梦"滑冰乐园将在如意湖畔室外广场全新亮相。以"场景营造、冰上体 验、文化融合"为核心,"冰上之梦"冰雪项目填补了郑州市内大型冬季冰上项目空白,将为市民打造一 场集场景体验、运动、休闲、社交等于一体的冬日盛会。 据相关负责人介绍,"冰上之梦"冰雪项目与郑州冰雪产业升级的发展趋势高度契合。近年来,郑州正加 速推进"冰雪经济"布局,编制了《冰雪经济发展实施意见》,积极培育冰雪文化、冰雪赛事等新业态, 而"冰上之梦"冰雪项目的落地,不仅以专业冰场为市民游客提供高品质的冬季休闲新选择,更以"冰雪 +文化"的创新模式,让中原传统技艺在冰场之上焕发生机,实现传统文化与现代娱乐的双向赋能。该 项目的运营,不仅有力助推郑州国家中心城市冰雪经济消费市场扩容升级,更以文体旅商融合的新业态 为城市发展注入新活力,让传统技艺的传承与城市发展的步伐同频共振,奏响冬日郑州的发展新乐章。 据了解,"冰上之梦"滑冰乐园开放时间为10:00至22:00,12月31日夜间不对外开放。市民参与需购票 入场,现场除核心主冰场的滑冰 ...
国网吉林电力提供优质高效服务 护航冰雪经济热潮
Jing Ji Ri Bao· 2025-12-27 00:34
Core Viewpoint - The article highlights the transformation of Jilin Province's ice and snow industry from resource-driven to value-driven, emphasizing the role of reliable electricity supply in supporting the growth of the ice and snow economy [1][7]. Group 1: Industry Development - Jilin Province is located in the "world's golden powder snow belt," boasting rich ice and snow resources, leading to continuous upgrades in ski resorts, including increased snow trails and enhanced snow-making capabilities [2]. - The total ski area at the Songhua Lake Resort has expanded to 2.3 million square meters, with the addition of 150,000 square meters of new snow trails, enhancing the skiing experience for visitors [2]. - The North Big Lake Ski Resort has improved its snow-making system, now equipped with over 350 snow-making machines, allowing for all-weather snow production [3]. Group 2: Electricity Supply and Infrastructure - State Grid Jilin Electric Power Company has proactively planned for electricity upgrades to support ski resort expansions, including the reinforcement of the 66 kV Qingshan substation and the installation of new power lines [2]. - The company has implemented a "three-zero" service model for tourism projects, providing zero visits, zero approvals, and zero investments for low-voltage electricity needs [4]. - In preparation for the 24th Ice and Snow Fishing Culture Tourism Festival, the company installed two transformers with a total capacity of 1,030 kVA to ensure uninterrupted power supply during events [5]. Group 3: Economic Impact - The ice and snow economy in Jilin has developed a "west ice, east snow" pattern, with different regions focusing on unique cultural and natural resources, supported by reliable electricity supply [3]. - The stable electricity supply has fueled the growth of related industries, such as ice and snow equipment manufacturing and functional apparel, contributing to the overall economic development [6]. - The 9th Jilin Ice and Snow Industry International Expo showcased innovative products, such as carbon fiber skis that are 30% lighter and 3 to 5 times stronger than traditional materials, highlighting the advancements in the industry [6]. Group 4: Future Planning - By 2025, State Grid Jilin Electric Power plans to engage with 708 major ice and snow industry and tourism projects, ensuring synchronized planning and construction of power infrastructure [4]. - The company aims to enhance its service system to support the development of ice and snow tourism, sports, and equipment projects, focusing on technology, data, and green initiatives [7].
辽宁营造花式过冬新场景
Jing Ji Ri Bao· 2025-12-27 00:34
Group 1 - The core idea of the news is that Liaoning and the entire Northeast region are actively exploring new opportunities in the "ice and snow economy" by introducing various innovative experiences and consumption models during the winter season [1] - The Northeast provinces are collaborating to enhance tourism offerings, with initiatives like the "Kanto Emotion·Ice and Snow Warm World" travel ticket, which connects popular ice and snow cities and offers discounts for travelers [2] - Liaoning is working with other provinces to develop the "Northeast Ice and Snow Corridor," integrating various cultural and tourism resources to create a synergistic effect in promoting ice and snow tourism [3] Group 2 - Liaoning is leveraging its northern cultural heritage by creating unique winter consumption scenarios and promoting them online, allowing consumers to earn points redeemable for tickets and local products [4] - The province has identified four core themes for winter tourism: "Ice and Snow + Hot Springs," "Ice and Snow + Ocean," "Ice and Snow + Sports," and "Ice and Snow + Folk Customs," focusing on enhancing the cultural experience [5] - A wide range of cultural activities, including nearly 300 events, are being organized to enrich the visitor experience, such as high-level artistic performances and local folk markets [6] Group 3 - Liaoning's winter tourism is characterized by accessible and affordable activities, such as skiing, which are designed to attract a broad audience [7] - New experiences like ice fishing are gaining popularity, with local businesses offering unique winter activities that combine leisure and cultural immersion [8] - The market for ice and snow equipment is growing, with local companies beginning to establish a presence in the sector, particularly in snow gear and related products [9]
各部门贯彻落实省委经济工作会议精神——实干开新局 合力谱新篇
Xin Lang Cai Jing· 2025-12-27 00:11
Core Insights - The provincial economic work conference has set the stage for the "14th Five-Year Plan," focusing on revitalization and development strategies [1] - Various departments are actively implementing the conference's directives, emphasizing the importance of improving the business environment and fostering economic growth [1][2][3][4][5][6][7] Group 1: Economic Development Strategies - The provincial development and reform commission aims to enhance the business environment significantly in the short term and fundamentally over the long term, focusing on policy, market, and legal frameworks [1] - The emphasis is on cultivating new growth drivers while strengthening traditional industries, with a particular focus on emerging sectors such as artificial intelligence, low-altitude economy, and marine economy [1] - The provincial technology department plans to create a nationally influential regional technology innovation center, integrating technological and industrial innovation [2] Group 2: Cultural and Tourism Sector - The provincial culture and tourism department is focusing on expanding domestic demand and promoting consumption through innovative strategies and product offerings [3] - Key initiatives include enhancing core competitive capabilities of tourism businesses and optimizing the business environment to stimulate market vitality [3] Group 3: Regulatory and Oversight Measures - The provincial audit office emphasizes the need for rigorous economic supervision to support high-quality development and address key issues effectively [4] - The market regulation bureau is focused on enhancing market access and competition, while also promoting quality standards and brand development [5] Group 4: Healthcare and Social Services - The provincial healthcare bureau is working on reforms to align healthcare with economic development, ensuring sustainable and resilient healthcare systems [6][7] - Initiatives include improving medical insurance management and reducing costs for citizens and enterprises through collaborative procurement [6] Group 5: Energy and Infrastructure - The State Grid Shenyang Power Supply Company is aligning its development goals with the economic work conference, focusing on high-quality power development to support economic growth [7] - Key projects include enhancing the power grid and promoting clean energy initiatives, alongside improving the business environment for electricity services [7]
万亿冰雪经济“热”力全开
Xin Lang Cai Jing· 2025-12-27 00:10
从参与人数维度分析,冰雪运动的普及成效同样亮眼。2024至2025冰雪季,全国居民冰雪运动参与人数 达到2.92亿人,参与率达20.61%,比上一冰雪季提高1.93个百分点。参与人群结构持续优化,18岁以下 儿童及青少年冰雪运动参与人数达0.56亿人,参与率为18.99%,同比增加1410万人,青少年正逐渐成为 冰雪消费主力军。 随着冰雪运动人口的增长,消费规模也大幅提升。2024-2025冰雪季,居民参与冰雪运动项目及由此带 动的消费规模超1875亿元,相比上个冰雪季增长超25%。冰雪旅游市场更是火热,我国冰雪旅游人次已 连续三个冰雪季实现超过3亿人次的市场规模。全国26家国家级滑雪旅游度假地接待滑雪旅游总人次达 3765万,同比增长25%,旅游总收入达243亿元,同比增长34%,连续三个冰雪季保持快速增长,"南客 北往,外客入境"的消费新格局日益成型。 《中国冰雪经济发展报告(2025)》日前发布,报告显示,在系列利好政策的引领推动下,我国冰雪经 济近年来实现跨越式发展,参与人口、场地建设、消费规模等核心指标持续攀升,全产业链条日趋完 善,正成为拉动经济增长的新引擎。 从产业数据维度看,冰雪运动的带动效应 ...
中经评论:在冰雪消费热中用好“冷资源”
Xin Lang Cai Jing· 2025-12-27 00:10
Core Insights - The ice and snow economy in China is experiencing significant growth, with the industry scale projected to exceed 1 trillion yuan by 2025, up from 364.7 billion yuan in 2016, reflecting an annual growth rate of 21.09% [2][3] Group 1: Industry Growth and Trends - The ice and snow industry in China is expected to grow from 3.647 trillion yuan in 2016 to 9.8 trillion yuan by 2024, with a projected consumer spending of over 187.5 billion yuan during the 2024-2025 ice and snow season, marking a growth of over 25% compared to the previous season [2] - The number of participants in ice and snow tourism has consistently exceeded 300 million for three consecutive seasons, with the 2023-2024 season seeing 430 million participants and generating 524.7 billion yuan in revenue [2] Group 2: Policy Support and Economic Transition - The development of the ice and snow economy is supported by various government policies aimed at enhancing service consumption and promoting economic growth, as highlighted in recent central economic meetings and government reports [3] - The shift in consumer behavior from goods to services is evident, with traditional practices being adapted for modern tourism, such as the transformation of traditional wooden houses into unique accommodations in areas like Altay [3] Group 3: Innovative Practices and Regional Strategies - Successful regional strategies include the implementation of "snow holidays" for students in areas like Jilin and Xinjiang, which aim to leverage local ice and snow resources effectively [4] - The example of Changbai Mountain and Pingxue Ski Resort illustrates the potential for year-round tourism by offering diverse activities across seasons, enhancing the economic viability of the region [4] Group 4: Market Dynamics and Consumer Experience - The integration of ice and snow activities with other sectors, such as transportation, is crucial for enhancing consumer experience, as demonstrated by the introduction of convenient services for ski equipment transport on high-speed trains [5] - The diversification of consumption scenarios in the ice and snow sector reflects a growing trend towards personalized and varied experiences, driven by both market demand and supportive government initiatives [5]