以下文章来源于豹变 ，作者詹方歌 加盟和自营，历来是连锁品牌绕不过的经营难题。这次的"医院枕套事件"，也让亚朵集团和加盟商之 间的权责矛盾、利益分配问题，再一次被摆上台面。 一只枕套带出的卫生隐患 事发当天，涉事的杭州西溪紫金港亚朵酒店深夜发布回应，向大众道歉，并确认根源是门店自采的洗 涤供应商出现严重工作失误，并称已经中止了与这个洗涤供应商的合作，并对所有房间布草进行了 100%全面排查，确认没再发现类似情况。 社交平台上，不少酒店从业者表示， 布草送错在酒店业中是较为常见的失误。 不过，在酒店睡到医 院布草，终究会让消费者有心理障碍，因此该帖子一经发布，还是引发了消费者对酒店卫生安全的热 议。 豹变 . 直抵核心。做最具穿透力、洞察力的商业观察，深度影响未来。 一只枕套，将加盟商和亚朵之间利益共生又充满矛盾的关系摆到了台面上。本文来自微信公众号： 豹变 ，作者：詹方歌，编辑：邢昀，题图来自：AI生成 一年卖出380万只枕头的亚朵，因为一家加盟酒店的枕套问题上了热搜。 6月3日，有网友在社交平台发布帖子，称自己在入住杭州一家亚朵酒店时， 看到酒店枕套上竟然印 有"杭州御湘湖未来医院"的字样。 酒店方面对此解 ...

近年来，随着新零售和社区团购的快速发展，供应链企业逐渐成为资本市场的宠儿。其中，小零优品供应链有限公司（以下简称"小零优品"）凭借其高效的 供应链整合能力和创新的商业模式，吸引了众多投资机构的青睐，融资额持续攀升，成为行业瞩目的焦点。 资本竞逐，融资额屡创新高 公开资料显示，小零优品成立于2020年，专注于为社区零售、生鲜电商、连锁便利店等提供一站式供应链解决方案。凭借其智能化的仓储物流体系、高效的 采购网络以及数据驱动的库存管理，公司在短短几年内迅速崛起，业务覆盖全国多个省市。 2023年以来，小零优品已完成多轮融资，累计金额已突破数亿元人民币。最新一轮融资由知名投资机构领投，老股东跟投，市场估值较前一轮大幅提升。业 内人士分析，资本的热捧不仅源于小零优品在供应链领域的领先地位，更因其在新零售浪潮中的巨大增长潜力。 商业模式创新，赋能中小零售商 与传统供应链企业不同，小零优品采用"供应链+数字化"双轮驱动模式，通过大数据分析优化商品流通效率，帮助中小零售商降低采购成本、提升运营效 率。此外，公司还搭建了智能配送系统，实现24小时内极速补货，极大提升了客户粘性。 "小零优品的核心竞争力在于其柔性供应链体系，能 ...

Group 1 - The event "To the Original Intention, Respect the Future - 20th Anniversary Media Factory Tour of Rabbit Baby" was launched, showcasing the company's commitment to quality over the past 20 years [1] - Major media outlets participated in the event, acting as "quality witnesses" to explore the journey of the listed company [1] Group 2 - The company has recognized the opportunities and challenges brought by the digital age and has actively invested resources in a comprehensive digital empowerment strategy [3] - The digital platform established by the company provides comprehensive support to distributors, enabling real-time access to product information, inventory status, and sales data for precise marketing and inventory management [5] - Online and offline integration is a key focus, with the company expanding sales channels through e-commerce platforms and social media while optimizing store layouts and service experiences [5] Group 3 - The digital empowerment of the company has begun to reshape the industry ecosystem, with technologies and integrated home solutions being made accessible to small and medium-sized distributors through a digital platform [7] - The combination of technology, products, and operations allows smaller distributors to compete effectively with larger enterprises, contributing to the overall development of the industry [7] Group 4 - The company has illustrated a vivid picture of traditional enterprise transformation through intelligent innovation at the production end, precise empowerment at the distributor end, and deep integration in the new retail sector [8] - As the digital wave continues, the company aims to adopt a more open posture and forward-looking vision, setting benchmarks for the industry and creating more value for consumers [8]

Core Viewpoint - The article highlights the significant decline of the once-dominant bakery brand, Tao Li Bread, reflecting a broader crisis in the traditional packaged bread industry as it struggles to adapt to changing consumer preferences and competitive pressures from new entrants and alternative products [3][10][19]. Financial Performance - In Q1 2025, Tao Li Bread's revenue fell by 14.2% year-on-year to 1.201 billion yuan, while net profit dropped by 27.07% to 84.04 million yuan, marking the worst quarterly performance since its listing [3][4]. - From 2021 to 2024, revenue growth rates decreased from 6.24% to -9.93%, with net profit declining for four consecutive years [4][10]. Market Dynamics - The bakery market is experiencing a shift from large-scale production to precise operations, with Tao Li's struggles mirroring the challenges faced by other traditional brands like Man Ke Dun and Da Li, which have also seen declines or exits from the market [10][19]. - The market is becoming increasingly fragmented, with new brands like Xiao Bai Xin Li Ruan and Hao Shi gaining traction, while established brands face challenges from convenience stores and fresh-baked alternatives [6][10][33]. Competitive Landscape - The top five companies in China's baking industry include Da Li Yuan, Tao Li Bread, Pan Pan, Oreo, and Xu Fu Ji, with a highly dispersed competitive landscape where the top three companies hold only 9.2% market share [6][10]. - The rise of convenience stores offering fresh sandwiches and baked goods is significantly impacting traditional brands, as they cater to immediate consumer needs [10][12]. Consumer Preferences - Consumer perceptions are shifting, with a growing acceptance of medium and long shelf-life products, challenging the traditional notion that short shelf-life equals freshness [29][30]. - New brands are leveraging innovative marketing and product differentiation to capture market share, while traditional brands struggle with product innovation and adapting to new consumer demands [30][42]. Industry Transformation - The article emphasizes that the challenges faced by Tao Li Bread are indicative of a larger transformation in the industry, where traditional brands must navigate a landscape increasingly dominated by new entrants and changing consumer behaviors [13][46]. - The competition is no longer just among similar brands but also includes a variety of channels and formats, such as convenience stores and online platforms, which are reshaping consumer purchasing habits [46][60].

Core Viewpoint - The article discusses the launch and rapid expansion of "Paiteshengsheng," a new pet fresh food brand founded by Hou Yi, the creator of Hema, highlighting its innovative approach and potential challenges in the pet food market [2][4][30]. Company Overview - "Paiteshengsheng" opened its first store in Shanghai in February 2024, attracting significant attention and foot traffic due to its fresh food offerings and instant delivery service [2][4]. - The brand completed a record-breaking $25 million (approximately 181 million RMB) angel round financing within six months of its establishment, showcasing its strong fundraising capability [4]. Market Strategy - The store features a 200-square-meter layout divided into three main areas: fresh food preparation, pet supplies, and a social interaction space for pet owners, enhancing customer experience [5][7]. - The brand offers a wide range of products, with over 50% being its own brand, and employs a low-price strategy, with fresh pet food priced at 24.9 RMB for 500 grams, significantly lower than competitors [7][16]. Expansion Plans - Hou Yi aims to open 100 stores in Shanghai by 2025, with rapid expansion already underway, having opened 12 stores by mid-May 2024 [12][14]. - The brand's growth is supported by a highly efficient supply chain, leveraging Hema's logistics to reduce costs and maintain high profit margins [14][20]. Consumer Engagement - The service model focuses on "human-pet synergy, in-store experience, and instant satisfaction," catering to the emotional needs of young pet owners [12][24]. - The brand has achieved a 45% repurchase rate and an average transaction value exceeding 200 RMB, indicating strong customer loyalty [12]. Industry Context - The pet food market is experiencing growth, with a projected market size of 300 billion RMB and a 7.5% annual growth rate in 2024, although fresh pet food currently represents only 5% of the market [26][30]. - The traditional pet food market is dominated by dry food brands, presenting a challenge for new entrants like "Paiteshengsheng" to shift consumer preferences towards fresh food [27][29]. Competitive Landscape - The brand faces competition from established dry food brands and must overcome consumer inertia towards existing products [27]. - The unique selling proposition of fresh food may be difficult to sustain as competitors may replicate the supply chain advantages and pricing strategies [29].

Core Viewpoint - The incident involving a hospital pillowcase found in a hotel room at Atour Hotel has raised significant concerns about hygiene and safety standards in the hotel industry, prompting an apology from the hotel and a review of their cleaning protocols [4][6][10]. Company Summary - Atour Hotel has been certified as an "Assured Hotel" by the Atour Group, which is a cleanliness service standard certification that includes inspections of room cleanliness and quality of supplies [4][8]. - The hotel in question, located in Hangzhou, has a total of 96 rooms and has received high ratings for cleanliness, with a score of 4.8 on travel platforms [8]. - The Atour Group has a strong market presence, being the largest in terms of scale and market share among mid-to-high-end hotel chains in China, with plans to reach 2,000 hotels by March 2025 [10]. Industry Summary - The incident highlights potential vulnerabilities in the hotel industry's laundry and cleaning processes, particularly as many hotels outsource these services to third-party companies [7]. - The hotel industry in China has seen a trend where most hotel groups are building their supply chain platforms, but there is less emphasis on the oversight of laundry services compared to other areas [7]. - Atour's retail business has shown significant growth, with a revenue of 7.248 billion yuan in 2024, marking a 55.3% increase year-on-year, and retail sales contributing approximately 30% of total revenue [11][12].

2024年以来，零售药店行业在医药改革深化和消费低迷的双重压力下，进入深度调整期。行业整体增速 跌至五年低点，零售药房普遍普遍面临利润压力。近期，多家头部连锁药房透露，未来将从规模扩张转 向精细化运营，通过布局"多元化"、"新零售"、"专业化"打造差异化竞争力。政策与市场的双重压力， 促使零售药店业态加速升级。 瞄准药店业态升级趋势，院外医药数字化龙头药师帮(09885)近期也有布局动作。6月3日，药师帮宣布 与全球协作机器人头部企业越疆科技(02432)达成战略合作，以医药协作机器人、AI大模型、药品物联 网三大技术切入新零售场景，为零售药店转型提供新动能。其中，医药协作机器人应用于药品仓储、分 拣及配送环节，医药AI大模型应用于提升处方审核与用药服务效率，药品物联网技术则聚焦实现全流 程药品追溯管理。上述技术的应用，将进一步赋能零售药店，实现降本增效、服务延伸，以及药事服务 的安全性提升。 有机构观点指出，随着医药零售转型加速，自动化技术将成为药店新零售转型的核心基础设施，医药零 售行业从人力密集型向技术驱动型转变，药店服务边界与运营模式将迎来根本性变革。药师帮的数字化 优势和提前布局，将有望在行业变革中 ...

"这个广告牌上没有偶像，你就是风格偶像。" 位于上海淮海路的巨型广告围挡，标志着这家曾运营15年的H&M在内地首店，时隔3年后正式回归，而H&M预计将为此支付五年 1.275亿元的租金。 从2007年进入中国大陆市场，快速拓店下沉成为不少"i人"无负担逛街的首选；到遭遇线下零售、本土时尚品牌的竞争周期波动， 接连从多个区域撤出；再到密集入驻线上平台，并重整旗鼓翻新区域标志性门店。H&M在中国市场的运营经历，本身就是一部中 国服装零售业态的变迁史。 自2007年入职H&M，至今工龄已超17年曹春柳（Tracy Cao ），由门店兼职起步，赶上了品牌12年里开出超500家门店的扩充机 遇；又抓住集团为加强线上业务，将中国官网运营中心从瑞典搬至上海的契机，成为一位精通线上线下的全渠道专家。 "想要登顶更高的山峰，必会走过山顶和山顶间的低谷。"曹春柳对行业起伏抱着坦然态度，"每个品牌都会经历的求新求变，关键 是自身需跟上步伐，保持一颗敢于探索和跳出固定思维的心。" "少有的月底盘点丢货，不让门店小伙伴均摊赔偿的公司。" "没有官僚作风，开会也算工时。15分钟都算加班，年假十几天。" "各种保险、年金按最高标准缴纳。工 ...

2025年以来，家居行业面临消费需求收缩、渠道竞争加剧等多重挑战。据家居上市企业财报显示，今年 一季度大部分企业营收呈现不同程度的下滑，9家家居上市企业中，仅一家实现营收增长。 当多数企业业绩收缩时，林氏家居却以一组"反周期"数据引发关注：2025年五一期间，林氏家居城市旗 舰店业绩同比增幅123%；全店态成交额同比增长89%，店均成交额周增117%。而在更早的2025年315大 促中，其新零售全店态店均成交额同比增长34.5%，千方大店店均业绩达185万元+，天猫住宅家具行业 成交额稳居第一（数据来源于2025年2月7日-3月31日天猫生意参谋）。 这串数字的背后，是林氏家居自2024年中启动的"城市旗舰店"战略在历经一年沉淀后，释放的强劲动 能，并正在重塑行业格局。当同行还在纠结"关店还是守店"时，林氏已通过大店模式的精准卡位，在消 费升级与行业调整的夹缝中开辟出全新增长曲线。 战略破局 城市旗舰店成为逆势增长的"定海神针" 当下，家居行业进入洗牌期，传统线下渠道普遍也面临客流量下滑、单店营收承压的困境，部分品牌线 下门店数量正在减少。林氏家居却以"逆势增长"的姿态，向外界证明了其模式的韧性与前瞻性。 2 ...

这也被市场视为叮当健康持续加码医药新零售的最新动作。 对此，叮当健康相关负责人表示，随着信息技术的快速发展和配送体系不断完善，药品即时零售受到消 费者欢迎。一些特殊场景下的用药需求，如发烧、腹泻、过敏、创伤急救等急用药需求，对于履约时间 提出更高要求。药品即时零售在配送端每提速一小步，用户端体验就提升一大步。 "消费习惯和生活方式的转变，国人对健康消费愈加重视，一些用户将原研药视为'品质生活'健康投资 的一部分，原研药刚需价值凸显，特别是重症患者、儿童及老年群体对原研药需求持续增长。与此同 时，受集采政策深化影响，部分原研药退出医院渠道，患者转向线上医药平台购买。"上述负责人表 示。 近日，在叮当健康(09886.HK)旗下叮当快药举办的10周年生态共赢大会上，叮当快药联合多家企业开启 急用药15分钟快送服务。与此同时，叮当快药还与多家药企完成签约，继续推进"原研药保供联盟"项 目。 相关政策的持续支持是叮当健康加码医药新零售的重要背景。2025年4月，商务部、国家卫生健康委等 12部门印发《促进健康消费专项行动方案》提到，强化药店健康促进功能。发挥行业协会作用，引导零 售药店拓展健康促进、营养保健等功能。指 ...