转自：北京日报客户端 日，2025上海马拉松鸣枪开跑。新华社记者 陈浩明 摄 9月20日， 11月30日，2025上海马拉松如约鸣枪开跑。赛道上的竞技如火如荼，赛道外的经济效应同样亮眼。许多 跑者将参赛变成旅游，提前或赛后游览上海及周边，这类"为一场比赛，奔赴一座城"的消费模式，极大 延伸了赛事经济链条。 据中国田径协会不完全统计，截至2024年12月20日，全国举办的10项国际金标及以上马拉松赛事，直接 经济效益总计为54.30亿元，间接经济效益中，赛事产出效应为125.39亿元，赛事就业效应（因赛事而新 增就业岗位数）5.58万个。 11月30 9月5日至7日，2025环上海·新城自行车赛在上海嘉定、松江、青浦、奉贤和南汇"五个新城"设赛段举 行，共有海内外20支职业车队参与。新华社记者 陈浩明 摄 马拉松不仅是路跑赛事，更是城市与世界"对话"的桥梁。以赛事聚人气、增流量、促增量，各地持续推 进文旅商体展联动，助力区域经济高质量发展。 球迷在成都双流体育中心为2025/2026四川省城市足球联赛（"川超"）揭幕战助威。新华社记者 胥冰洁 摄 数据显示，2024年上海市体育产业总产出达到3169亿元，相比" ...

11月27日，扬州市公安局召开《服务高质量发展助力提振消费十八项措施》新闻发布会。扬子晚报/紫 牛新闻记者从发布会上获悉，《十八项措施》立足助力打造"能消费、敢消费、愿消费、好消费"的"好 地方"扬州，分为激发消费动能、净化消费环境、提档消费品质、焕新消费体验4个方面，涵盖治安、巡 特警、出入境管理、交管等多警种业务。 扬州市公安局党委委员、副局长范红彬介绍，激发消费动能方面，主要包括优化购车上牌、优化活动审 批以及优化警务联络3条措施。净化消费环境方面，主要包括严厉打击违法犯罪、严实保护知识产权、 严密织牢宣防网络、严整消费市场秩序、严格规范涉企执法5条措施，内容涉及重拳打击肉制品、保健 品、化妆品等事关群众"消费安全"的食品药品安全领域犯罪；聚焦侵害首发新品商标权、著作权等违法 犯罪行为，集中力量、集中精力开展专项打击整治；依托警营开放日、警方融媒体矩阵等载体，继续推 出"红楼说反诈""皮五说反诈"等系列宣防作品。焕新消费体验方面，主要包括护航文旅产业、护航"夜 经济"、护航低空经济、护航网络新业态、护航赛事经济发展5条措施，内容涉及联合文旅、市场监管等 部门常态开展联合执法，依法整治"黄牛""黑车""黑 ...

Core Insights - The 15th National Games significantly boosted consumption in the Guangdong-Hong Kong-Macao Greater Bay Area, with ticket sales evolving into comprehensive consumption, injecting new momentum into the market [12][13]. Group 1: Online to Offline Consumption - Online engagement surged, with "2025 National Games" videos exceeding 2.65 billion views, and related keyword searches increasing by 258.4% [2][14]. - Guangzhou's gross merchandise volume (GMV) rose by 136.5% year-on-year, while Shenzhen's increased by 128.4%, creating a complete consumption loop from online attraction to offline experience [2][14]. Group 2: Restaurant Sector Growth - The "Eat in Guangzhou" brand effect was amplified, with nearly 800 restaurants offering special "National Games viewing packages" and "champion-style" products, leading to a 142.9% increase in Guangzhou's restaurant consumption and a 134.1% increase in Shenzhen [3][16]. - Cantonese cuisine saw a remarkable growth of 144.6%, with seafood buffets, Japanese cuisine, and barbecues experiencing growth rates exceeding 260% [3][16]. Group 3: Small and Medium Enterprises (SMEs) Participation - The economic benefits of the National Games extended to SMEs, with their transaction volume in Guangzhou and Shenzhen increasing by 81.3% year-on-year [6][20]. - Local specialty shops became popular online destinations, leveraging platforms like Douyin to attract customers through live streaming and themed marketing [6][32]. Group 4: Integration of Viewing and Tourism - The combination of viewing and tourism activated cross-city consumption, with Guangzhou's accommodation spending rising by 114.5% and recreational spending by 134.2%, while Shenzhen's accommodation and recreational spending increased by 87.8% and 143.7%, respectively [8][22]. - Leisure and entertainment consumption also surged, with Guangzhou and Shenzhen seeing increases of 134.9% and 128.8%, respectively, in this sector [8][28]. Group 5: Platform Initiatives - The "Champion Greater Bay Area" initiative, in collaboration with sports stars and media resources, enhanced the economic impact of the event through city events and promotional activities [32]. - The initiative generated over 2 billion yuan in payments, reaching over 12 million users, with a daily order volume nearing 900,000 and an overall transaction growth exceeding 120% [33].

Group 1: Event Overview - The 15th National Games concluded in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing the vitality of Chinese athletes and promoting regional development through sports [1] - The event generated a market development income of 1.84 billion yuan, with Guangzhou and Shenzhen receiving a total of 18.05 million visitors, leading to tourism consumption growth of 15.33% and 24.48% respectively [1] - A total of 14,252 professional athletes and approximately 11,000 fitness enthusiasts participated in various competitions, emphasizing the concept of "National Fitness" [1] Group 2: Economic Impact of Sports Events - Major sports events serve as powerful levers for sports consumption, attracting significant audience attention and creating strategic partnerships between sponsors and events [2] - The sponsorship scale for the recent National Games reached a record high of nearly 1.65 billion yuan, with 40 brands from the Greater Bay Area participating, indicating strong market recognition of the event's commercial value [2] - The "1 yuan ticket leading to 7.3 yuan in surrounding consumption" effect from the "Su Super" league illustrates the substantial multiplier effect and consumption-driving capability of sports events [2] Group 3: Urban Development and Infrastructure - Top-tier sports events act as a "super hub" connecting various stakeholders, leading to significant urban development and infrastructure upgrades [3] - Events enhance city image and cultural promotion, increasing the city's visibility and influence [3] - The influence of major events stimulates public participation in sports, driving demand for sports equipment, training, and venue rentals, thus activating the sports consumption market [3] Group 4: Sports Industry Growth - The sports industry is projected to exceed 7 trillion yuan by 2030, driven by the transformation of sports consumption and the development of a modern sports industry system [5][6] - The market size of China's sports industry grew from 1.71 trillion yuan in 2015 to 3.89 trillion yuan in 2024, with a compound annual growth rate of approximately 9.56% [6] - The number of registered sports-related enterprises has surged, with 4.73 million new registrations in 2023 alone, reflecting the rapid growth of the sector [6] Group 5: Emerging Sports and Consumer Trends - New sports such as road running and ice sports are becoming integral to daily life, with road running event participants' annual consumption projected to reach 16.8 billion yuan in 2024, a 26% increase from 2023 [7] - The ice and snow industry is expected to surpass 1 trillion yuan, driven by the goal of engaging 300 million people in ice and snow sports [7] - The sports goods market, particularly in footwear and fitness equipment, is also experiencing significant growth, with the sports footwear market projected to reach 598.9 billion yuan by 2025 [8]

图为比赛现场。韦荣合 摄 最终，中国选手王佳浩以2小时15分14秒的成绩夺得男子马拉松项目冠军并打破赛会纪录，李丹以2小时 35分33秒的成绩夺得女子马拉松冠军并打破赛会纪录。半程马拉松项目方面，李小红以1小时09分39秒 的成绩夺得男子半程马拉松项目冠军，韦春华以1小时18分54秒的成绩夺得女子半程马拉松冠军。 本次赛事多个场景引入了智能机器人设备，实现智能科技与体育赛事场景交互融合。赛事期间同步开展 AI短视频作品大赛、沙滩音乐节、促消费活动等系列配套活动，并发放专项消费券，以马拉松赛事为 流量入口，实现"文体商旅"深度融合消费升级，加速释放赛事经济潜能。 2025中国—东盟马拉松在广西防城港举办 中新网防城港11月24日电 (翟李强)11月23日，2025中国—东盟马拉松在广西防城港市举办，来自中国和 东盟国家的15000名选手参赛。经过角逐，中国选手包揽男子、女子马拉松项目，以及男子、女子半程 马拉松项目冠亚季军。 此次赛事由中国田径协会技术认证，广西国际博览事务局作为支持单位，广西壮族自治区体育局、防城 港市人民政府联合主办，设置马拉松、半程马拉松两个项目，赛道延续最美滨海城市经典线路。 当天，选手 ...

Core Insights - The Tai'an Taishan Construction Team won the Qilu Super League Championship, defeating the Liaocheng Legend Team with a total score of 2:1, showcasing strong determination and performance [2] - The event attracted significant attention, with 22,936 spectators attending the final match and millions watching through various media platforms, highlighting the growing popularity of football in Shandong [2][4] Economic Impact - The Qilu Super League has positively influenced the economy and social development in Shandong, driving growth in related industries such as transportation, accommodation, and dining due to high attendance at matches [4] - During the first half of 2025, sports events in the province generated direct economic benefits of 4.6 billion yuan and indirect economic benefits of 11.3 billion yuan, indicating a robust economic contribution from sports [5] - The average sports consumption per capita in the province reached 2,340 yuan, reflecting an 8.1% increase compared to 2,164 yuan in 2024 [5] Social Impact - The league has enhanced city cohesion and citizen identity, allowing residents to support local teams and experience high-level football matches, particularly in cities without professional teams [4] - The event has fostered a sense of pride and belonging among citizens, especially as families attend matches together, promoting football culture among the youth [4]

全运会期间，持各项赛事门票的旅客，可以在广东省内超100家4A级以上景区享受专属的折扣福利，不少景区还可以凭票免费游玩，为广东带来"泼天"人流 量。 苏炳添最后一跑图片来源：每经记者孔泽思摄 去哪儿旅行数据显示，全运会对赛事承办城市的住宿消费拉动效应显著。美团旅行数据显示，全运会期间，前往广州、深圳、珠海等地的机票预订量同比增 长26%。 11月21日，第十五届全国运动会（以下简称全运会）落下帷幕。 本届全运会由粤港澳三地联合承办，设竞技比赛项目34个大项419个小项、群众赛事活动23个大项166个小项。这是历届中规模最大的一届全运会，也是全运 会第一次走进香港与澳门。 在竞技场之外，赛事的火热流量为粤港澳大湾区带来了巨大的消费增量。据公开统计数据，本届全运会可售门票预计超500万张，这意味着相当数量游客的 吃、住、游消费留在了大湾区。 超越赛事的消费辐射力 全运会吸金多少？国家体育总局体育经济司司长杨雪鸫11月18日在接受采访时介绍，据统计，截至11月16日，本届全运会市场开发（包括赞助、捐赠、特许 经营、门票）收入18.4亿元。 消费增量首先来自酒店、机票等旅游场景。本届全运会可售门票预计超500万张，赛 ...

转自：北京日报客户端 11月20日，"徒步看北京 健康伴我行"全民健身徒步系列活动暨2025年石景山区徒步大会在首钢园成功 举办。500余名徒步爱好者齐聚冬奥地标首钢园，沿着融合工业遗产与自然生态的特色线路健步前行， 用脚步丈量京西魅力，在运动中感受石景山的转型蝶变与人文底蕴。 本次徒步大会以"京西有惊喜·徒步石景山"为主题，由石景山区人民政府、北京市体育总会主办，石景 山区体育局、北京市徒步运动协会承办。活动精心设计了约4公里的环首钢园徒步线路，将首钢滑雪大 跳台作为起终点，途经石景山古建群、国家冬季运动训练中心、冬奥之约雕塑、三高炉、六工汇、群明 湖高空步道等标志性点位，全程串联起工业风景观、历史古迹与冬奥地标性建筑，让参与者在行走中沉 浸式体验"一半钢铁硬核，一半湖光山色"的独特魅力。 值得说明的是，本次徒步大会的打卡点位让活动参与者提前"探班"了即将举办的冰雪季系列活动， 2025-2026年石景山区市民快乐冰雪季计划于12月拉开帷幕。活动以"京西有惊喜·快乐冰雪季"为主题， 依托石景山区"奥运遗产""两园一河""首钢园"三重优势，整合大跳台、群明湖、永定河及永定河集区 域，规划永定河冰上嘉年华、首钢 ...

Core Insights - The integration of sports events with urban experiences is transforming traditional viewing patterns into a multi-faceted lifestyle space, enhancing consumer engagement and spending [1][3] - The Fifteenth National Games serves as a catalyst for the development of the Guangdong-Hong Kong-Macao Greater Bay Area, promoting cross-border cultural and sports tourism [2][3] Group 1: Event and Urban Integration - The Dawan Tiandi commercial area adjacent to the Shenzhen Universiade Center is evolving into a one-stop lifestyle space that combines viewing, shopping, and leisure activities, moving beyond the traditional "watch and leave" model [1] - The introduction of family-friendly and pet-friendly services aims to attract diverse consumer groups, thereby revitalizing surrounding commercial activities [1] - A ticket to the Fifteenth National Games acts as a key to unlock various consumer experiences, offering discounts at over 100 scenic spots and partner hotels, restaurants, and cinemas [1] Group 2: Cross-Border Cooperation and Tourism - The Hengqin Guangdong-Macao Deep Cooperation Zone has implemented "facial recognition customs clearance," improving efficiency by 65% for spectators traveling between Zhuhai and Macau [2] - The "Hengqin Enjoyment Plan" provides discounts on accommodation, dining, and transportation for ticket holders and event personnel, facilitating increased cross-border movement and consumption [2] Group 3: Sports and Tourism Synergy - The Fifteenth National Games is fostering a deeper integration of sports and tourism, with local initiatives designed to enhance visitor experiences beyond just watching the events [3] - The focus is on providing a comprehensive, high-quality, and unique experience for visitors, which is expected to drive the growth of the event economy in the Greater Bay Area [3]

0:00 当全运会遇上香港 激荡出的不仅是体育火花 更是一场 城市发展模式的创新实践 十五运会门票开售 带动全港体育热 观赛服务与体验全面升级 赛事与文旅资源深度串联 一张小小门票背后 承载着香港推动城市发展的 深远谋略 智慧场馆 启德体育场 作为第十五运会的 核心主场馆 备受关注 本届全运会的击剑、男子手球 七人制橄榄球和保龄球赛事 都在这里举行 这座可容纳5万人的场馆 配备可开合顶棚 全翻转座椅系统 可快速从田径赛场 切换为演唱会场地 实现"一场多用" 商业空间 汇聚众多品牌 形成集体育、文化、商业 于一体的综合生态圈 "场馆+"模式 使单一体育设施升级为 "城市活力中心" 赛事经济 当前 香港正以空前密度 场馆配套的3万平方米 布局国际赛事 除十五运会外 香港单车节、WTT香港总决赛等 将陆续登场 形成"月月有大赛"的盛况 香港旅发局数据显示 今年1月至10月 访港旅客达4100万人次 同比增长12% 其中 三轨并行 在此框架下 香港旅发局推出"赛事+"计划 将体育赛事与美食节、 艺术周等活动深度结合 非内地旅客增幅达16% 成绩背后 是香港特区政府的 前瞻布局 2025年施政报告明确 文化、体育、旅游 ...