Core Insights - The global fashion industry is experiencing differentiated consumer demand and a restructuring of competitive dynamics, making brand strategy in China increasingly critical [1] - Fast Retailing, the parent company of Uniqlo, reported a record high in revenue and operating profit for the third quarter of fiscal year 2025, with revenues reaching 2.6167 trillion yen, a 10.6% year-on-year increase [1] - Uniqlo's strategy in China focuses on "regional cultivation" through a "store-by-store" approach, creating differentiated product offerings and localized consumer experiences [1][2] Group 1: Regional Market Development - The "store-by-store" strategy is central to Uniqlo's deepening presence in the Chinese market, tailoring product combinations and store experiences to meet local consumer needs [2] - The opening of the Chengdu flagship store in May 2023, which spans nearly 2,000 square meters, exemplifies this strategy with exclusive products and community engagement initiatives [2][4] - Uniqlo plans to open six regional quality stores in cities like Xuchang, Zhengzhou, and Wuhan from May to August 2023, further implementing its localized strategy [4][6] Group 2: Product Strategy and Innovation - Uniqlo emphasizes functional innovation and scene adaptability in its product strategy, addressing real consumer needs amid a competitive market [7] - The launch of a China-exclusive cooling sun protection clothing line has gained significant attention, establishing a quality benchmark in the market [7][9] - The brand's product offerings, such as the DRY-EX series and AIRism clothing, are designed to meet diverse lifestyle scenarios, enhancing consumer comfort and efficiency [9] Group 3: Emotional Connection and Cultural Integration - Uniqlo connects with younger consumers through collaborations with popular cultural IPs, such as the upcoming partnership with Pop Mart featuring the LABUBU family [9][11] - Since initiating the "Cultural Co-Creation" plan in 2021, Uniqlo has launched over 30 local cultural collaboration series, reinforcing its brand identity as a "wearable cultural memory" [12] - The brand's success during the Tmall "6.18" sales event highlights consumer recognition of its product functionality and the brand loyalty fostered through cultural engagement [14]

近日，多地持续高温，下周炎热程度将达鼎盛，部分地区将出现40℃以上酷热天气。高温"烤"验下，"清凉经济"也乘势而上，经济学上有个词叫一度效 应，意思是气温每波动一度，产品销量和市场活动也会跟着变化。 首先来看旅游消费，随着气温居高不下，避暑旅游、夜间经济等新场景迅速升温。下面我们就去看看湖北神农架打造的打造清凉秘境↓↓↓ 夏日避暑 沉浸式文旅打造清凉秘境 在这里，可以探秘原始森林，也可以纵览华中屋脊的云海奇观，又或者是在丝丝凉风中，体验大九湖湿地夜游、星空露营等沉浸式文旅项目。 除了欣赏这壮阔美景，游客还可以在山水相伴间品尝特色美食，让假期生活更显多姿多彩。 品尝美食的同时，游客还可以欣赏民俗表演以及参与篝火晚会等互动项目，通过避暑季系列暑期特色活动，让"神秘"的神农架转变为可触可感的休闲好 去处。 神农架林区大九湖镇镇长 卢琳：为了进一步丰富旅客体验感，我们专门聘请了街头歌手，举办篝火晚会，播放露天电影。通过带动夜间经济，让游客 能够留下来、住下来。 轻薄透气防晒 盛夏时节，烈日带来阵阵热浪，让人无处躲藏。湖北神农架以平均22℃的温度，造就了一处清凉秘境，让市民游客在这个夏日，有了避暑好去处。 功能性面料订 ...

记者注意到在小红书、抖音等社交平台，各地网友纷纷实践，晒出给自己、给孩子甚至宠物都配上 的"冬瓜搭子"。冬瓜究竟有何神奇之处？ 7月以来，我国出现今年来最强高温天气，不少地方热到直接破纪录，与此同时，"抱着冬瓜睡觉降 温"也频频登上热搜。据说此方法可以有效防暑降温。冬瓜保质期长，还不贵，成了不少人夏日降温新 选择。外面热成这样，一个冬瓜真能管用？古法新用背后又传递出哪些理念？天然降温"神器"未来市场 如何？ 扬州市中医院治未病中心副主任赵伟从中医理论出发，点明了冬瓜降温的根基，"这体现了《黄帝内 经》'热者寒之'的朴素唯物主义思想。古人追求阴阳平衡，对于热性疾病，就采用寒凉的方法来治疗或 缓解。" □ 本报记者 闫 利 怀抱冬瓜入眠 古法新用不能忽视个体差异风险 为什么最近"人手一个冬瓜"？ 日前，记者在北京市丰台区多个超市走访时看到，超市中售卖的冬瓜多为已经切片的产品，很少会将整 个冬瓜摆出售卖。有工作人员对记者说："最近经常有年轻的顾客来询问。不过，如果顾客想要购买整 个冬瓜，我们需要到库房看看，整个售卖的情况较少。" "不是说有古诗《夏夜抱瓜眠》中提到了'暑夜难安寝，冬瓜抱入怀'，我也是看到社交媒体上各 ...

进入暑期，多地高温催热"清凉经济"。清凉商品不断上新，制冷家电迎来销售旺季，避暑旅游持续火 热……一系列创新产品及服务为消费市场注入新活力。 清凉产品走俏 "请来一杯奶霜香茉，少冰少糖，谢谢。"在北京大栅栏张一元"元来是茶"新茶饮店，游客正排队点单。 一杯冷饮，成为不少游客夏季出行标配。"元来是茶"新茶饮店负责人王宇介绍，为更好满足消费者解暑 消夏需求，店里推出各式茉莉花口味的新茶饮，花香搭配茶底口感清爽，很受消费者欢迎。 除了在饮食上追求清凉口感，消费者在衣物选择上更注重防晒性、透气性。SN户外品牌CEO薛飞介 绍，公司推出小清风系列、超轻系列等适合夏天户外的凉感运动服装，升级混纺面料、轻量面料，使衣 物速干、透气和抗异味。 一杯新茶饮、一件运动服，通过口味的融合、面料的创新，在日常生活用品中融入清凉元素，备受消费 者青睐。京东消费及产业发展研究院数据显示，高温天气下对解暑和健康防护的需求爆发式增长，清凉 眼罩、冰淇淋、清凉喷雾和凉茶等销量持续攀升。 热浪席卷欧洲多国，空调在海外市场也迎来热销。海尔空调海外营销总监于晓晨说，凭借本地化解决方 案和专业渠道布局，海尔空调成功登顶意大利专业渠道和西班牙零售渠道份 ...

Core Viewpoint - The "cooling economy" in Tianjin is thriving due to the ongoing high temperatures, driving strong consumer demand across various sectors, including cooling products, leisure activities, and night economy experiences [1] Group 1: Cooling Products - Sales of cooling appliances, such as air conditioners and smart fans, have surged, with daily foot traffic in stores exceeding 10,000 visitors [2] - Popular cooling accessories like portable fans and sun protection clothing are trending, with some items achieving monthly sales of over 10,000 units on e-commerce platforms [2] - Local delicacies like Tianjin shaved ice have become summer staples, with events like outdoor shaved ice festivals attracting significant customer turnout, selling over 400 servings in a single day [2] Group 2: Leisure Activities - Indoor water activities, such as those offered at the National Ocean Museum's diving center, have seen increased patronage, particularly from families, since its opening on July 6 [3] - Tourist attractions are adapting to the summer heat by introducing new projects, with daily visitor numbers increasing by 30% to 40% compared to regular days [3][4] - The Tianjin Jizhou Cave has become a popular cool retreat, maintaining a temperature around 18 degrees Celsius, attracting visitors seeking relief from the heat [3] Group 3: Night Economy - The night economy in Tianjin is revitalized with new offerings like riverboat cruises featuring live performances, catering to diverse tourist preferences [5] - Newly opened pedestrian streets in the cultural tourism district enhance the night life experience, providing a vibrant atmosphere for visitors [6]

以下文章来源于答案如下 ，作者答案如下 答案如下 . 复杂的世界，总有一个答案。 室外温度36度，刚出门两分钟你就已经浑身是汗，更难受的是湿透的纯棉短袖紧紧贴在身上，又闷又黏，腋下、后背明显的汗渍更是让你尴尬万分。 打开购物软件，你准备购入一件夏季战衣，发现首页有很多速干衣推荐，商家们把自己的产品描述得天花乱坠。 这些速干衣真的有如此奇效吗？ 无论是优衣库39块钱的纯棉T恤、Muji标价248元的汉麻衬衫还有网购热门的美利奴羊毛短袖，这些衣服的材质都是天然纤维，它们的吸湿性很好 [1] 。 但缺点在于，吸湿后天然纤维会迅速膨胀，挤走了原来存在于织物间隙中的空气，也进一步影响了汗液的散失，无法迅速扩散蒸发的汗液留存在衣服上，就 会给你带来又黏又湿的感觉 [2] 。 一般而言，衣物吸收的汗液会沿纱线间或单纤维间的毛细管向四周扩散。液体会在细管状物体内侧由于自身内聚力与管壁间附着力的差异克服地心引力而上 升 [3] ，就像纸巾一角碰到水，水就会自己往上爬一样。 纯棉短袖， 你真是让我汗流浃背了。 文 ｜ 小羊 章鱼 编辑 ｜ 懒羊羊 来源｜ 答案如下 （ID：theanswer63） 封面来源 ｜ unsplas ...

Core Viewpoint - The rising temperatures have led to an increased popularity of "cooling fabric technology" in the apparel and home textile markets, with various brands launching products that claim to provide an instant cooling sensation upon contact [1][4]. Group 1: Product Offerings - Numerous brands, including Muji, Uniqlo, and IKEA, have introduced cooling fabric collections this summer, featuring items like pillowcases, bed sheets, and clothing with labels indicating their cooling properties [4][2]. - A specific product, the "cooling pillowcase," is made of 60% nylon and 40% lyocell, designed to provide an instant cooling sensation and a soft, smooth touch [2][4]. Group 2: Technology Behind Cooling Fabrics - Cooling fabrics achieve their effects primarily through modifications in fiber structure, molecular arrangement, and moisture evaporation [6]. - The cooling sensation is created when the fabric absorbs body heat, leading to a rapid temperature drop upon contact with the skin [4][7]. Group 3: Standards and Evaluation - There are national and industry standards for assessing cooling fabrics, with a Qmax value greater than 0.15 indicating a product can be classified as cooling [7]. - The GB/T35263-2017 standard outlines testing methods for the cooling performance of textiles, applicable to various fabrics and products [7]. Group 4: Longevity of Cooling Effect - The cooling effect is temporary and diminishes as the fabric temperature approaches that of the body, with repeated use and washing further reducing its effectiveness [8][10]. - Brands like Tennie Wennie explicitly state that the cooling effect will weaken over time with usage [8]. Group 5: Consumer Guidance - Consumers are advised to look for products that meet national cooling standards rather than solely focusing on high Qmax values, as comfort also depends on the fabric's thermal conductivity and moisture absorption [9][10]. - The term "ice silk" is often used for marketing purposes and lacks a clear definition in national standards, with many products containing synthetic fibers that may not provide the expected comfort [9].

Core Viewpoint - The global demand for cooling products is surging due to rising temperatures, with various innovative cooling items like fan hats and pet cooling mats gaining popularity among overseas customers [1][12]. Group 1: Small Cooling Products - In Yiwu International Trade City, unique small cooling items attract foreign buyers, including solar-powered fan hats [4]. - Traditional rechargeable products require power banks when out of battery, while solar-powered options eliminate this concern [6]. - A variety of creative products, such as fan-equipped sun umbrellas, are quickly sold out upon arrival [9]. - The international e-commerce platform Alibaba International Station reports a nearly 77% year-on-year increase in sales for portable fans, mobile air conditioners, ice makers, and other cooling appliances over the past 30 days [14]. Group 2: Large Cooling Appliances - Larger appliances, such as customized refrigerators, are also experiencing a strong export surge, with a single-month growth rate of 324% in April 2025 and orders in the first half of the year exceeding 90% of the total orders for 2024 [15]. - Companies are adapting their products to meet specific regional needs, such as adjusting voltage compatibility for unstable power supplies in Africa [18]. - Mobile air conditioners are gaining traction globally, with a 10% year-on-year increase in orders, reaching over 150 countries and regions by the end of May [19]. - From January to May 2025, China's exports of household air conditioners reached $9.45 billion, a 17.8% increase year-on-year, while fans and refrigerators also saw significant growth [19]. Group 3: Innovative Materials and Technologies - Companies are focusing on global development and enhancing R&D efforts to meet diverse consumer needs with intelligent, energy-efficient, and personalized products [24]. - The fourth-generation refrigerants, previously dominated by Western countries, are now being produced in Shandong, with a 50% year-on-year increase in European orders due to their low global warming potential [25].

Core Insights - The demand for cooling products is surging globally due to rising temperatures, with items like fan hats and pet cooling mats gaining popularity among overseas customers [1][3][5] Group 1: Market Trends - Various innovative cooling products are attracting foreign buyers, particularly in Yiwu International Trade City, where solar-powered fan hats and multifunctional umbrellas are in high demand [1][3] - The portable cooling devices, including small fans and mobile air conditioners, have seen a significant sales increase, with a reported 77% year-on-year growth in the last 30 days [9] - The export of Chinese refrigeration appliances is on the rise, with household air conditioners reaching $9.45 billion, a 17.8% increase year-on-year, and fans at $5.65 billion, up 7.1% [21] Group 2: Product Innovations - Companies are adapting to market needs by customizing products, such as larger umbrellas to accommodate more people and pet cooling mats that effectively dissipate heat [5][13] - The introduction of innovative materials, like cooling silk fabric, has led to substantial growth for manufacturers, with annual increases of over 25% reported [26] - The development of fourth-generation refrigerants, which have a low global warming potential, is gaining traction, with European orders increasing by 50% [28] Group 3: Global Reach - Chinese cooling products are being exported to various regions, including Africa and South America, with companies like Henan Kangbain Electric Co. shipping large refrigerators to Ghana [13][17] - The market for portable air conditioners is expanding, with orders growing by 10% year-on-year and products being sold in over 150 countries [17] - The global market for cooling solutions is increasingly competitive, with Chinese companies focusing on innovation and sustainability to meet diverse consumer needs [30]

Group 1 - The core idea of the news is the launch of JD.com's Summer Cool Season, featuring a variety of products from well-known brands to help consumers cope with high temperatures during July [1][3][10] - JD.com is collaborating with brands like Lancôme, Anessa, Adidas, and others to offer a wide range of summer essentials including beauty products, clothing, and accessories [1][3] - Promotions include discounts such as "every 300 spent gets 30 off," flash sales starting from 7 yuan, and clearance sales up to 70% off [1][3] Group 2 - The Summer Cool Season will last throughout July, with daily limited-time offers on popular items like Adidas running shoes and seasonal clothing [3] - Featured products include cooling clothing, such as Berghaus sun-protective jackets and Ubras bras with cooling technology, aimed at providing comfort in hot weather [5][7] - The event also highlights travel essentials like large-capacity luggage and stylish accessories, catering to summer vacation needs [8][9]