中国经济网北京2月12日讯（记者 陈梦宇） 今日，国家市场监督管理总局正式发布《汽车行业价格行为合规指南》（以下 简称《指南》），旨在进一步规范汽车行业价格行为，明晰市场竞争行为边界，整治行业"内卷式"无序竞争，推动汽车市 场形成优质优价、公平有序的发展环境。 《指南》明确，汽车生产企业除依法降价处理积压商品外，不得以排挤竞争对手为目的，将产品以低于成本的价格进行销 售；严禁通过价格串通、哄抬价格、变相降价等方式扰乱市场秩序。 针对销售环节，《指南》重点规制欺骗性、误导性标价行为，要求销售企业以显著方式明码标价，不得使用虚假或引人误 解的语言、文字、数字、图片、视频等诱骗消费者交易。 同时，《指南》还对促销活动、配件定价、售后服务收费等关键场景提出了具体合规要求。 市场监管总局表示，汽车产业是国民经济的重要支柱，产业链长、覆盖面广，与消费者生活密切相关。当前，汽车行业存 在不按规定明码标价、价格欺诈等违法行为，损害消费者和经营者利益，破坏公平竞争市场秩序，不利于行业高质量发 展。《指南》立足当前汽车行业发展实际，进一步明晰行为边界，统一监管规则，引导汽车生产和销售企业依法合规经 营，推动形成优质优价、良性竞争 ...

汽车产业是国民经济的重要支柱，产业链长、覆盖面广，与消费者生活密切相关。当前，汽车行业存在 不按规定明码标价、价格欺诈等违法行为，损害消费者和经营者利益，破坏公平竞争市场秩序，不利于 行业高质量发展。《指南》立足当前汽车行业发展实际，进一步明晰行为边界，统一监管规则，引导汽 车生产和销售企业依法合规经营，推动形成优质优价、良性竞争的市场秩序。 《指南》共五章28条，主要包括以下五方面。一是明确总体原则和要求。明确《指南》制定目的、依据 和适用范围，规定价格行为应遵循的基本原则，并鼓励行业协会加强自律，推动行业价格合规建设。二 是细化汽车生产企业价格行为规范。明确从整车到零部件生产、从定价策略到销售行为各环节的价格合 规要求。实行全流程价格管理，强化公平定价约束，规范促销与定价行为，依法打击不正当价格行为。 三是明确汽车销售企业价格行为要求。聚焦汽车新车销售环节，着力规范不按规定明码标价、虚假促销 等突出问题。建立风险提示机制，鼓励平台对显著低价行为进行经营风险和消费风险双向提示。四是引 导企业加强内部合规建设。鼓励汽车生产和销售企业建立内部价格合规管理机制，包括价格决策、销售 合同管理、内部监督、价格应急处置 ...

Core Viewpoint - The State Administration for Market Regulation has released the "Guidelines for Compliance of Pricing Behavior of Urban Public Utilities," aimed at standardizing pricing practices and protecting consumer rights in the water, electricity, and gas sectors [1][2]. Group 1: Regulatory Framework - The guidelines address issues arising from improper charging practices by urban public utilities, which have led to public concern and incorrect implementation of tiered pricing for residents [1]. - Public utilities are required to enhance service awareness, simplify processes, and provide reasonably priced products and services [1]. - The guidelines emphasize the need for public utilities to comply with government pricing directives and implement clear pricing policies, including discounts and user classification pricing [1]. Group 2: Internal Management and Compliance - The guidelines encourage public utilities to establish robust internal management systems, including internal supervision, user category management, and price monitoring mechanisms [1]. - Public utilities are mandated to conduct regular meter readings to prevent overcharging residents due to errors in tiered pricing execution [1]. - The guidelines also require public utilities to proactively rectify any identified compliance risks and cooperate with regulatory enforcement [2].

Core Viewpoint - The National Market Supervision Administration has released the "Guidelines for Compliance of Pricing Behavior in the Automotive Industry (Draft for Comments)", aiming to regulate pricing behaviors throughout the automotive production and sales chain, addressing issues like price fraud and vicious competition, particularly in the commercial vehicle sector [1][2] Group 1: Regulatory Framework - The guidelines aim to unify regulatory rules and clarify legal boundaries for automotive production and sales enterprises, promoting compliance and protecting consumer rights [2][3] - The guidelines establish a comprehensive pricing compliance management system covering all aspects of automotive production and sales, focusing on both manufacturers and sales enterprises [2][3] Group 2: Pricing Control - A key focus is on price control at the production end, detailing compliance requirements for pricing strategies from vehicle manufacturing to sales, emphasizing cost-based pricing and market demand [3] - The guidelines specify high-risk behaviors such as below-cost sales and price collusion, providing clear criteria for identifying unfair pricing practices [3] Group 3: Consumer Protection - The guidelines enhance consumer rights protection by addressing issues like misleading promotions and lack of clear pricing in new car sales, encouraging the establishment of internal compliance management systems [3] Group 4: Industry Transformation - The commercial vehicle industry has faced challenges from low-price competition, leading to reduced profitability and innovation, with some companies selling below cost to gain market share [4][5] - The guidelines are expected to curb this low-price competition, steering the industry towards value competition and sustainable development [4][5] Group 5: Focus on Quality and Innovation - By regulating pricing behaviors, the guidelines will compel companies to shift focus towards improving product quality, enhancing technology research and development, and optimizing after-sales services [5][6] - The industry is moving towards a new competitive cycle centered on value, where product performance, reliability, and service quality will be critical [6]

Core Viewpoint - The National Market Supervision Administration has drafted the "Guidelines for Compliance with Pricing Behavior in the Automotive Industry" to regulate pricing practices, ensure fair competition, and protect consumer rights in the rapidly growing automotive market [1] Group 1: Pricing Behavior Guidelines - The guidelines aim to provide clear and actionable compliance instructions for automotive producers, sellers, and service providers, based on various laws including the Price Law and the Anti-Monopoly Law [1] - Key areas covered include pricing formulation, price marking, promotional pricing, pricing agreements, and price management, with a focus on establishing compliance requirements and risk awareness [1] Group 2: Pricing Formulation and Marking - In pricing formulation, operators must determine prices based on production costs and market demand, adhering to principles of fairness, legality, and good faith, while avoiding fraudulent pricing practices [2] - The guidelines specify that automotive operators must prominently display prices, service items, and any additional conditions at their business locations, prohibiting hidden charges or undisclosed fees [2] Group 3: Anti-Monopoly Measures - The guidelines warn against price coordination among operators, prohibiting agreements that fix or change prices, limit production or sales, or divide markets, particularly among manufacturers and dealer associations [2] - Operators with market dominance are cautioned against abusing their position to impose unfair high prices, engage in predatory pricing, or bundle sales [2] Group 4: Internal Compliance and Industry Self-Regulation - The guidelines encourage automotive operators to establish internal pricing management systems, appoint compliance management roles, conduct regular training and self-assessments, and improve complaint handling mechanisms to mitigate pricing violations [3] - Industry organizations are urged to enhance self-discipline and promote compliance among members to maintain a healthy market environment [3] Group 5: Public Feedback - The draft guidelines and explanatory notes have been published on the National Market Supervision Administration's website, inviting public feedback within a specified timeframe [3]

Core Viewpoint - The article discusses the approval of the "Guidelines for Compliance of Pricing Behavior in the Automotive Industry" by the State Administration for Market Regulation, aimed at establishing a fair and competitive market order in the automotive sector amidst slowing demand and increasing reliance on low-price competition [1] Group 1: Regulation of Production Enterprises - The guidelines emphasize the importance of compliance in pricing behavior of automotive production enterprises to maintain price stability across the industry [2] - It establishes a pricing strategy based on production costs and market supply and demand, prohibiting price collusion among manufacturers [2] - The guidelines require clear and fair rebate policies for dealers and prohibit price discrimination against them [2] Group 2: Regulation of Sales Enterprises - Automotive sales enterprises play a crucial role in fostering consumer confidence and promoting consumption upgrades [4] - The guidelines provide comprehensive compliance directives for pricing activities, including clear pricing rules, promotion regulations, and prevention of price fraud [4] - They also address the responsibilities of online platforms in ensuring compliance and protecting pricing autonomy for sellers [5][6] Group 3: Internal Compliance Management - The guidelines encourage the establishment of internal pricing compliance management systems within automotive enterprises to reduce illegal motives and opportunities [7] - A comprehensive compliance management framework is proposed, focusing on decision-making, contract management, internal supervision, and risk prevention [7] - The integration of pricing compliance into the sustainable development strategy of automotive enterprises is aimed at enhancing the industry's long-term vitality and promoting high-quality development [7]