该报告预测，到2031年底，移动签约总数中预计将有三分之二是5G业务签约。到2031年，全球5G签约 数预计将达到64亿，占移动签约总数的三分之二。领先的运营商将继续部署5G SA网络，到2031年，5G SA签约数预计将超过41亿，届时将占5G签约总数的约65%。 沈建缘/文 随着5G应用的深入，用户需求已从单纯的"高速连接"转向"定制化体验"。大型手术远程应用、大型赛事 现场转播等场景，对网络的速度、稳定性、安全性提出了远超普通流量的要求。 5G时代的移动通信产业，正经历从"规模扩张"到"价值深耕"的关键转折。技术融合的深化、差异化需求 的凸显，推动着移动通信产业逻辑从"流量为王"转向"体验至上"。 爱立信东北亚区副总裁吴立东认为，"AI、云、移动通信的融合正带来市场增长的机会。但5G时代运营 商不仅要在技术端做出改变，也要在业务端改变思维和内容盈利模式。在服务场景与技术融合之间找到 平衡点，才能实现技术与商业的融合。" 2025年年末。爱立信发布的《爱立信移动市场报告》显示，到2025年年底，5G签约数预计将达到29 亿，约占全球移动签约总数的三分之一。2025年，全球5G覆盖人口将新增4亿。5G承载的 ...

Core Insights - The article discusses the evolving consumption patterns of young people in 2025, highlighting a dual trend of both consumption downgrade and upgrade, where over 50% acknowledge downgrading while 70% claim to be upgrading their consumption [7][9]. Group 1: Consumption Trends - Young consumers are increasingly prioritizing immediate gratification over long-term savings, focusing on experiences rather than ownership [12][15]. - The cities with the most significant consumption upgrades are Wuhan (84.6%), Suzhou (81.8%), and Changsha (76.9%) [12][13]. - Young people are spending on experiences that provide emotional returns, such as concerts and travel, with 64.1% willing to spend over 1,000 yuan on concerts [37][41]. Group 2: Emotional Spending - Young individuals are using shopping as a coping mechanism for stress, with over 90% purchasing plush toys for emotional comfort [18][23]. - The trend of seeking "low-risk intimacy" through plush toys indicates a desire for emotional support during tough times [23][26]. - The rise of metaphysical consumption reflects a search for psychological reassurance rather than scientific explanations [20][26]. Group 3: Fitness and Health - Fitness has become an integral part of young people's lives, with a focus on enjoyment and stress relief rather than just weight loss [29][32]. - The average monthly budget for fitness does not exceed 1,000 yuan, indicating a practical approach to health expenditures [31]. Group 4: Gender Dynamics in Spending - Traditional gender stereotypes in spending are being challenged, with both men and women diversifying their purchases across categories like fitness, skincare, and technology [44][48]. - Approximately 70% of consumers prioritize quality over brand, with men leaning towards brand trust and women valuing word-of-mouth [46]. Group 5: Financial Awareness - Young consumers are becoming more strategic with their spending, often opting for budget-friendly alternatives and DIY solutions [55][58]. - The average budget for a down jacket is 1,146.4 yuan, showing a calculated approach to clothing purchases [56]. Group 6: Redefining Consumption - Young people are redefining what it means to spend money, focusing on experiences, comfort, and self-pleasure rather than merely following trends [61][62]. - The article emphasizes that spending is not just about products but about creating personal meaning and emotional value in a complex world [61][62].

好好过完这一年，再走向下一年。 策划｜ 薇薇子、杨小彤 设计、排版｜ 曲枚 封面来源｜ 《打工狂想曲》 头图来源｜ 《发财日记》 一眨眼，2025年又要过去了， 每到这个时候就像患上了「年终失忆症」， 总觉得这一年啥都没干， 连钱花哪儿了都想不起来。 别慌，「后浪研究所」帮你回忆回忆。 今年，年轻人也依旧在消费上不负众望， 打造了不少网络爆款—— 省钱的年轻人，买爆散装奢侈品， 爱吃的年轻人，捧红奶皮子糖葫芦， 悦己的年轻人，疯抢LABUBU (当然现在已经过气了)， 还有老式年轻人， 让老布床单、搪瓷茶缸都翻红了…… 那么问题来了， 今年的年轻人都在为什么下单？ 他们愿意把大钱花在哪？ 有哪些野路子？又有哪些新叙事？ 「后浪研究所」翻遍了 包括今年在内发布的15篇后浪白皮书， 总结了 年轻人消费的七大趋势 。 我们发现， 年轻人的下单理由， 远比我们想象的要丰富。 7成年轻人的回答都是YES！ 这届年轻人「双标」得很， 一边抠搜，一边上头， 该省省该花花，快乐一点不掺假。 都说年轻人消费降级了， 事实也确实如此。 在「后浪研究所」的 《「消费升级」报告》 中， 5成多年轻人都承认自己消费降级了。 但问他们消 ...

Core Insights - The rise of "Guzi Economy" and pet economy in the A-share market reflects a shift in consumption preferences among Generation Z, with a population of 280 million and an annual consumption scale exceeding 5 trillion yuan [1][2] - The consumption behavior of this demographic is transitioning from "purchasing goods" to "purchasing meaning," indicating a deeper emotional and social transformation [1][3] Guzi Economy - The "Guzi Economy" refers to the market for goods related to anime, games, and other IPs, with a user base of nearly 460 million in 2021, projected to grow to 520 million by 2026 [2][8] - The emotional value drives the pricing of items, such as a limited edition badge from "Haikyuu!!" being sold for 72,000 yuan, highlighting the emotional projection fans have towards characters [2][3] - The industry chain involves IP developers creating content that is licensed to manufacturers and retailers, ultimately reaching consumers [2][3] Pet Economy - The pet economy is characterized by emotional compensation, with 150 million single individuals and 216 million elderly people treating pets as family members, willing to spend significantly on pet care [3][8] - The market for pet-related products and services is expected to exceed 2 trillion yuan by 2030, with segments like smart devices and health management growing at an annual rate of over 25% [8][9] Consumer Behavior - Generation Z's consumption is heavily influenced by emotional value, with 62% of post-95s viewing consumption as a way to construct personal narratives [5][6] - Social media plays a crucial role in consumer behavior, with users sharing their collections and experiences, enhancing community engagement and driving secondary market growth [6][8] Market Trends - The "Guzi Economy" market is projected to reach 168.9 billion yuan in 2024, a 40.63% increase from 2023, with expectations to surpass 300 billion yuan by 2029 [8][9] - Companies like Pop Mart have seen significant growth, with overseas revenue increasing by 375%, indicating a successful expansion strategy [8][9] Conclusion - The emergence of the Guzi and pet economies signifies a broader transformation in consumer values, where emotional connection and social identity take precedence over traditional consumption metrics [10][11] - Companies must focus on creating meaningful experiences and emotional resonance to capture the attention of Generation Z consumers in this evolving market landscape [10][11]