Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Views - The company reported a revenue of 28.15 billion yuan for the first half of 2025, a year-on-year decline of 10.0%, with a net profit attributable to shareholders of 2.60 billion yuan, down 20.8% year-on-year [5][13] - The revenue decline has narrowed quarter by quarter, with Q2 2025 revenue at 11.40 billion yuan, a decrease of 8.5% year-on-year [5][13] - The company has implemented various measures to enhance operations, including the introduction of nearly 200 new brands and deepening membership operations, resulting in improved user conversion and repurchase rates [14][15] Financial Performance - For H1 2025, the company's gross profit margin was 32.5%, down 1.4 percentage points year-on-year [14] - The company expects revenue growth for 2025-2027 to be 569.7 billion yuan, 626.2 billion yuan, and 689.0 billion yuan, with year-on-year growth rates of 0.9%, 9.9%, and 10.0% respectively [15][16] - The net profit attributable to shareholders is projected to be 4.24 billion yuan, 4.94 billion yuan, and 5.58 billion yuan for the same period, with growth rates of -0.7%, +16.7%, and +12.9% respectively [15][16] Market Position - The company's market share in Hainan has increased by nearly 1 percentage point year-on-year, despite the overall pressure on the duty-free sales market [13] - The company has shown resilience in its operations, with some subsidiaries reporting positive operating profit growth, while others are still in a loss-making phase [13][14]

Core Viewpoint - The duty-free industry is witnessing a significant recovery with a narrowing decline in sales and a strong rebound in average transaction value, indicating a new investment window due to the implementation of the closure policy, the rollout of "buy and refund" services, and the context of increased tariffs on imports from the US [1][2]. Group 1: Hainan Duty-Free Market - Sales decline in Hainan's duty-free sector is narrowing, with sales amount showing marginal improvement in the first five months of 2025 [1]. - The average transaction value has turned positive after two years of decline, with February's average price per item reaching a recent high [1]. - The implementation of the closure policy is expected to enhance Hainan's overall attractiveness in consumption, business, and logistics, thereby strengthening the core competitiveness of leading companies as customer flow potential is gradually released [1]. Group 2: Tax Refund and Market Dynamics - The nationwide promotion of the "buy and refund" service starting April 8 is expected to increase the shopping conversion rate for foreign consumers in China [2]. - The duty-free channel has significant price advantages over taxed channels, allowing for substantial market share expansion; for example, duty-free cosmetics can be priced at 70-80% of taxed prices, while wine can be as low as 60% and tobacco at 45% [2]. - The decline in South Korean duty-free sales due to local customer purchasing power and regulatory changes is enhancing Hainan's position as a substitute market [2].

Investment Rating - The report maintains a "Buy" rating for the company [9][10]. Core Insights - In Q1 2025, the company reported revenue of 16.746 billion yuan, a year-on-year decrease of 10.96%, and a net profit attributable to shareholders of 1.938 billion yuan, down 15.98% year-on-year. The non-recurring net profit was 1.936 billion yuan, reflecting a 15.81% decline year-on-year [2][6]. - The forecast for net profit attributable to shareholders for 2025-2027 is 4.296 billion, 4.383 billion, and 4.524 billion yuan, respectively, corresponding to current price-to-earnings ratios of 30.53, 29.92, and 28.99 times [2][6]. Revenue Analysis - The sales trend for Hainan offshore duty-free shopping is improving, with a year-on-year sales decrease of 11% in Q1 2025. The number of shoppers decreased by 28% year-on-year, while the average transaction value increased by 23%. The decline in shopper numbers is primarily due to a decrease in conversion rates [6]. - The number of inbound and outbound travelers in Q1 2025 reached 163 million, a 15.3% year-on-year increase, which is expected to drive steady growth in revenue from port stores [6]. Profitability Analysis - The company's gross margin and expense ratio remained stable, with a gross margin decrease of 0.33 percentage points and a period expense ratio decrease of 0.20 percentage points. The net profit margin decreased by 0.67 percentage points [6]. Industry Outlook - The duty-free and travel retail sectors are crucial components of the tourism industry, which is expected to benefit from favorable development prospects and trends. The company is well-positioned to capitalize on new growth opportunities in the duty-free sector [6]. - The tourism industry is a significant part of China's economy and is expected to be a key driver of domestic demand growth, supported by policy initiatives and consumer preferences [6]. Future Growth Strategy - The company aims to achieve steady revenue growth by expanding regional markets, diversifying product offerings, enhancing consumer experiences, and optimizing store operations [6].

Investment Rating - The investment rating for the company is "Buy" [6] Core Views - The company is expected to benefit from optimized duty-free policies at ports and anticipates growth in city duty-free sales [1][4] - The company's revenue for 2024 is reported at 56.47 billion yuan, a year-on-year decrease of 16.38%, with a net profit of 4.27 billion yuan, down 36.44% [1] - The company is focusing on enhancing its online, store, and supply chain capabilities, which are expected to contribute to long-term growth [4] Summary by Sections Financial Performance - In 2024, the company achieved a total revenue of 56.47 billion yuan, with a significant decline in net profit to 4.27 billion yuan [1] - The fourth quarter of 2024 saw a revenue of 13.45 billion yuan, down 19.46% year-on-year, and a net profit of 348 million yuan, down 76.93% [1] - The gross margin for Q4 2024 decreased by 3.50 percentage points to 28.54%, attributed to declining sales and increased promotional efforts [2] Market Dynamics - The company has seen a steady increase in its share of the duty-free market in Hainan, with a 2 percentage point increase in 2024 [3] - The company successfully won bids for duty-free operations at 10 airports, benefiting from the expansion of visa-free policies and increased international flight volumes [3] - The city duty-free stores are expected to contribute to growth, with new store openings planned in major cities [3] Future Projections - Revenue projections for 2025-2027 are estimated at 58.03 billion yuan, 63.55 billion yuan, and 68.73 billion yuan respectively, with net profits expected to reach 4.50 billion yuan, 4.93 billion yuan, and 5.28 billion yuan [4][5] - The company’s earnings per share (EPS) are projected to be 2.18 yuan, 2.38 yuan, and 2.55 yuan for the years 2025, 2026, and 2027 respectively [5]