Core Insights - The public fund industry in China is undergoing significant transformation due to the fee reduction reform initiated by the China Securities Regulatory Commission (CSRC) in July 2023, which has led to a shift in focus from active to passive fund management [1][3][8] - The reform has resulted in a notable decline in management fees, particularly affecting small and medium-sized fund management companies, which are struggling to maintain profitability [6][10] - The emergence of new fund models, such as floating fee rate funds, aims to align the interests of fund managers and investors more closely, enhancing the overall investment experience [9][11] Group 1: Fee Reduction Impact - The fee reduction reform has set a cap on management fees for active equity funds at 1.2% and custody fees at 0.2%, effective from July 7, 2023, impacting both new and existing funds [3][4] - As a result of the reform, the issuance of equity index funds has surged, with new issuance reaching 1,880.59 billion yuan in the first half of 2023, marking a significant shift towards passive investment strategies [4][5] - The competitive landscape for ETFs has intensified, with many large public funds focusing on passive products to drive revenue growth amid declining management fees [5][10] Group 2: Challenges for Small and Medium-sized Firms - Small and medium-sized public funds are facing severe challenges, with over 56% of fund managers reporting a decline in management fee income, some experiencing drops exceeding 50% [6][7] - These firms are focusing on improving product performance rather than expanding their offerings, as they struggle to compete for market share and access to distribution channels [7][10] - The pressure to reduce costs has led to cuts in marketing and operational expenses, impacting the overall growth potential of these smaller firms [8][10] Group 3: Strategic Adaptations - The industry is witnessing a structural reform aimed at enhancing the quality of fund offerings, with a focus on consolidating resources towards leading products [8][10] - Fund managers are increasingly investing in research and development capabilities to improve performance and attract investors, despite the pressure on fees [10][11] - The introduction of floating fee rate funds is seen as a way to better align the interests of fund managers with those of investors, potentially improving investor satisfaction and retention [9][11]