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果蔬行业新篇章:互联网如何重塑健康与品质之路?
Sou Hu Cai Jing· 2025-08-17 18:17
全球化的浪潮之下,一张无形的物流大网悄然连接起全球的美食天堂。从南半球的智利车厘子,到东南亚的泰国榴莲,再到非洲 大陆的南非葡萄,这些异国美味跨越千山万水,如今已轻松登陆我们的餐桌。这一奇迹的背后,离不开冷链技术的飞速发展,它 让水果的新鲜度超越了地理与时间的限制,实现了真正的"全球共享"。 通过互联网平台,消费者可以轻松获取果蔬的产地信息、生长环境以及农药残留检测报告等详细信息。这种信息的透明化不仅增 强了消费者的信任感,也促使果蔬生产商更加注重产品质量与安全,从而推动了整个行业的健康发展。同时,互联网技术在果蔬 行业的供应链管理中也发挥着举足轻重的作用。 借助大数据和物联网技术,果蔬从种植、采摘到储存、运输的每一个环节都得到了精准监控与优化。这不仅大大提高了物流效 率,减少了损耗,还确保了果蔬的新鲜度和口感。互联网还为果蔬行业带来了营销模式的革新。通过社交媒体、短视频等平台的 推广,果蔬产品以更加生动、有趣的方式展现在消费者面前,拉近了与消费者的距离,提升了品牌影响力。 与此同时,农业科技的不断进步也为我们的味蕾带来了前所未有的惊喜。无籽西瓜、拇指柠檬等新品种的诞生,不仅丰富了我们 的水果选择,更让我们在 ...
果蔬行业新变革:橙购优选探索互联网+营销新路径
Sou Hu Cai Jing· 2025-08-16 11:55
Core Insights - The development of cold chain technology has enabled the global distribution of fresh fruits, overcoming geographical and temporal barriers [1] - The rise of agricultural technology has led to the creation of novel fruit varieties, enhancing consumer experiences [1] - However, industrialized production methods pose risks, including premature harvesting, chemical ripening, and excessive pesticide use, which can compromise fruit quality and environmental health [1] Group 1: Industry Challenges - Some fruits are harvested before maturity to meet market demand, leading to reliance on chemicals for ripening [1] - The pursuit of perfect appearance through excessive pesticide and growth agent use raises concerns about chemical residues [1] - The industrial production approach threatens ecological balance, causing soil degradation, water pollution, and loss of biodiversity [1] Group 2: Technological Advancements - The rise of internet technology has improved transparency in the fruit and vegetable industry, allowing consumers to access information about origin, growing conditions, and pesticide residue reports [3] - Enhanced supply chain management through big data and IoT technologies has optimized every stage from planting to transportation, improving logistics efficiency and reducing waste [3] - Innovative marketing strategies via social media and short videos have strengthened brand influence and consumer engagement in the fruit and vegetable sector [3]
科技“锁鲜”赋能抢“鲜”生意竞速跑 天山脚下美味成百姓餐桌上“常客”
Yang Shi Wang· 2025-07-10 03:39
Group 1: E-commerce Logistics Demand - The Chinese e-commerce logistics index has reached a new high for the year, driven by strong seasonal demand for fresh produce and cold drinks during summer [1] - The logistics demand for seasonal products, particularly fresh cherries, has surged, necessitating robust cold chain logistics to maintain quality during long-distance transportation [1] Group 2: Cherry Transportation Process - In Dalian's Guojia Village, cherries are harvested and immediately placed into special vehicles for transport [4] - Cherries are carefully selected, packed with ice packs, and separated by absorbent paper to ensure freshness during the packing process [6] - After pre-cooling, cherries are transported to a transfer station where they are sorted and dispatched using different transportation methods based on distance [7] Group 3: Air Transportation of Cherries - Most cherries are transported by air to regions such as Beijing-Tianjin-Hebei and the Yangtze River Delta, with dedicated cargo planes ready for shipment [8] - The logistics system allows cherries to be delivered to consumers within 24 hours of harvest, ensuring freshness [10] Group 4: Salmon Cold Chain Logistics - Cold chain logistics is also crucial for transporting fresh products like salmon, which is surprisingly cultivated in Xinjiang, an inland region [12] - The high-quality cold water resources in Xinjiang are ideal for salmon farming, with the peak harvest season occurring from July to September [14] - Advanced processing and packaging equipment is used to prepare salmon, followed by rapid freezing in a liquid nitrogen facility to maintain quality [16] Group 5: Quality Assurance in Cold Chain - After processing, salmon undergoes a series of quality checks and is transported using specialized cold chain vehicles equipped with monitoring systems to ensure temperature control [18] - Continuous upgrades in cold chain technology are expanding the market for Xinjiang's high-quality salmon, making it a popular choice among consumers [20]
从 “长安的荔枝” 到 “全民的荔枝”:一场跨越千年的科技革命
Nan Fang Nong Cun Bao· 2025-07-02 11:36
Core Viewpoint - The article discusses the transformation of lychee distribution in China from a rare delicacy to a widely accessible fruit, driven by technological advancements in agriculture, cold chain logistics, and infrastructure improvements [7][36]. Group 1: Historical Context - Historically, lychee was a luxury item, with records dating back to the Han Dynasty where Emperor Wu attempted to cultivate it in the north, but failed due to climatic differences [16][18]. - During the Tang Dynasty, special routes were established to transport lychee to the imperial court, showcasing its value and the lengths taken to preserve its freshness [19][20]. - By the Qing Dynasty, lychee remained a rare treat, with records indicating that the emperor distributed only a few pieces among his concubines, highlighting its scarcity [24][25]. Group 2: Technological Advancements - Modern advancements in agricultural technology, such as precision farming and the use of drones for pest control, have significantly increased lychee production efficiency [41][44]. - Cold chain technology has evolved, with specialized storage facilities that regulate oxygen and carbon dioxide levels to extend the freshness of lychee during transport [64][65]. - The integration of logistics infrastructure, including extensive rail and air transport networks, has enabled rapid delivery of lychee across vast distances, reducing spoilage rates [72][74]. Group 3: Market Accessibility - The current logistics capabilities allow lychee to be delivered from Guangzhou to Xi'an within 24 hours, making it accessible to ordinary consumers [77][78]. - The introduction of high-speed rail services specifically for lychee transport has increased efficiency, with daily shipments exceeding 8 tons to nearby cities [80][81]. - Digital sales platforms have emerged, allowing consumers to purchase lychee directly from farms, further democratizing access to this once-rare fruit [88][90].
诗意中国丨从岭南到长安——荔枝的十二时辰
Xin Hua She· 2025-07-01 13:01
Core Viewpoint - The article highlights the modern logistics and cold chain technology that enable the efficient transportation of fresh lychees from Guangzhou to Xi'an, showcasing a significant advancement from historical methods of transport [7][24][45] Group 1: Historical Context - Lychee cultivation in China dates back to the Han Dynasty, reflecting a long-standing cultural appreciation for this fruit [4] - Historical references, such as Bai Juyi's poem, emphasize the challenges of preserving lychee freshness during transport, indicating the fruit's delicate nature [5][6] Group 2: Modern Transportation Process - On June 28, 2023, fresh lychees were carefully harvested in Guangzhou's Tianren Mountain Lychee Garden, marking the beginning of their journey [12][19] - The use of logistics drones for transporting lychees to service points represents a significant innovation in the supply chain [8][19] - After harvesting, lychees undergo pre-cooling to eliminate "field heat," ensuring they remain fresh during transport [10][14] - The lychees are packaged in foam boxes with ice packs to maintain freshness before being loaded onto refrigerated trucks [15][16] Group 3: Delivery and Distribution - The lychees are transported to Guangzhou Baiyun International Airport, where they are loaded onto dedicated cargo planes for rapid delivery [21][27] - The entire process allows for the lychees to be delivered to consumers within 12 hours, maintaining their freshness and flavor [35][45] - The logistics network now covers approximately 2,800 counties nationwide, enabling consumers across the country to enjoy fresh lychees almost immediately after harvest [45]
从枝头鲜到全球甜 科技助“荔”抢“鲜”出海
Yang Shi Wang· 2025-06-21 19:21
Core Insights - Guangdong is the largest lychee producer globally, accounting for over 30% of the world's lychee production, with the current season seeing a surge in both domestic sales and exports [1][2][3] - The introduction of C2C (customer-to-customer) export models marks a significant innovation in the lychee market, allowing for direct sales to international customers [1][3] - Advanced cold chain technologies are enhancing the preservation of lychees, enabling longer transport times and maintaining quality during shipping [3][5] Export Growth - Guangdong's lychee exports exceed 8,000 tons annually, representing over 55% of the national export share, with popular varieties like "Meizi Xiao" and "Bai Tang Ning" favored by overseas consumers [3] - New markets are being explored, with lychees from Maoming exported to Belarus and other Eastern European countries for the first time, and lychees from Guangzhou and Lianjiang entering markets in the UAE and Hungary [3][4] Technological Advancements - Cold chain improvements have led to the development of a "dormancy chamber" that significantly extends the shelf life of lychees during transport, allowing them to remain fresh for at least 15 days [3] - The "frozen dormancy" process involves ultra-low temperature freezing, enabling lychees to be stored for up to a year without losing quality, with prices potentially doubling in winter compared to fresh lychees [5] Logistics and Customs - Customs procedures are being optimized, with the establishment of "green channels" for lychee exports, allowing for expedited processing even during holidays [4] - Shenzhen Airport has launched dedicated air transport routes for lychees, ensuring faster customs clearance and efficient global distribution [4]