南方财经全媒体记者 吴立洋 上海报道 近年来，中国卫浴市场正经历深刻转型，消费者对高端卫浴产品的需求不断攀升，同时对健康、个性化 设计和可持续发展的关注也日益增强。 2025年5月27日，第29届中国国际厨房、卫浴设施展览会于上海新国际博览中心拉开帷幕。展会期间， 德国百年品牌唯宝（Villeroy & Boch）销售执行副总裁Jan Peter Tewes接受了南方财经全媒体记者采 访。谈到当前的全球卫浴市场，他认为，高端化、康体功能、个性设计以及可持续转型是当前高端卫浴 市场的四大趋势。 其中，中国市场因庞大的体量、多元的需求和旺盛的创新活力，成为当前最具引领性和竞争挑战的市场 之一。Jan Peter Tewes表示，唯宝通过在上海组建研发团队、转移研发技术能力至亚洲，以及加强本土 化设计，增强对更符合中国消费者需求高端卫浴产品的开发能力。 此外，针对中国市场高净值人群需求多元化、智能卫浴不断成熟的市场发展趋势，包括唯宝在内，越来 越多的卫浴品牌开始加大研发投入，提升对智能马桶、智能淋浴等新兴品类的开拓速度。 "中国市场对技术创新持更开放的态度，不仅拥有完善的科技基础设施，消费者也对新技术接受度更 高。 ...

Core Insights - The luxury and fashion industry is undergoing significant transformation driven by rational consumption trends and the need for industry transition, with key signals emerging in cross-industry innovation, strategic adjustments, sustainable transformation, and market dynamics [1] Cross-Industry Innovation - Ferrari has announced its entry into the sailing sector, led by sailor Giovanni Soldini, aiming to enhance its technical capabilities and innovate its racing and car designs [4] - Estée Lauder has appointed Brian Franz as its first Chief Technology, Data, and Analytics Officer to drive digital transformation and improve consumer experience [3] Strategic Adjustments - Kering Group is facing challenges, with Gucci's revenue down 25% year-on-year in Q1 2025, leading to cost-cutting measures and hiring freezes [7] - Adidas reported an 82% increase in operating profit to €610 million in Q1 2025, driven by the popularity of retro shoes, although it remains cautious about full-year forecasts [11][12] - Nike has restructured its strategic decision-making by appointing Jennifer Hartley as Chief Strategy Officer, consolidating strategic roles to enhance efficiency [8] - BasicNet has appointed the Boglione brothers as co-CEOs to accelerate digital and youth-oriented transformation in response to market changes [9] - Hermès is expanding its production capacity in France to meet growing demand for its luxury handbags, reinforcing its commitment to 100% French manufacturing [10] Sustainable Transformation - Anta has released its first independent ESG report, showcasing a commitment to sustainability with 34 carbon footprint products and a goal for sustainable products to exceed 30% by 2024 [4][5] Market Dynamics - Proya has become the first domestic beauty company in China to achieve over ¥10 billion in revenue, with a 21.04% increase in 2024 [13] - The global art market has seen a 12% decline in sales, with a significant drop in the Chinese market, although there is hope for recovery driven by the younger generation's interest in cultural consumption [14] - Breitling announced a price increase of 3%-4% in China, reflecting market changes and the brand's commitment to quality [15]