乔布斯不光是伟大的产品经理和企业家，他的财商一样犀利过人，却常被忽视。 乔帮主唯一推荐过的商业书籍是《创新者的窘境》，不过这个中文书名挺误导人的——作者真正想讲 的，是创新者可以给既有巨头造成"生存难题"。而乔布斯，简直把这个思路玩到了出神入化的地步。 当乔布斯重返苹果时，公司负债累累、连年亏损，市值只剩15亿，连生存都成问题。乔布斯躬身拉来 了微软的投资，两个大佬握手言和，成就一段佳话。 回归后，乔布斯先给苹果产品线"瘦了身"。他用"消费级/专业级"、"台式/便携"四象限分类，原本杂 乱的产品矩阵瞬间清爽。 以下文章来源于会讲故事的经济学 ，作者作者 财商有用吗？这要看3点：1.让孩子了解社会，2.适应新课改，3.认知行业和学科规律。即使不经商，商 业思维也是天天要用的必备技能。真正的财商不是讲存钱，也不是聊投资，而是学习商业世界的运行原 理。《会讲故事的经济学》，销量超过500万册！ 会讲故事的经济学 . 图源丨Midjourney 要注意的是，iPod虽然技术含量不算高，苹果却从没丢过"高端"的魂。同样是MP3，别的厂商总在 琢磨"怎么更便宜"，iPod却靠设计和体验成了年轻人追捧的"潮品"。这跟那些只 ...

Core Viewpoint - The article discusses the success of the children's financial literacy book "The Economics That Tells Stories," authored by investor Yang Dong, which has sold 250,000 sets and 5 million copies, becoming a bestseller in the financial literacy category for children in China [1]. Group 1: Book Overview - The book has received endorsements from notable figures such as Lin Yifu, Fan Deng, Yu Minhong, and Zhou Hongyi, contributing to its popularity on various e-commerce platforms [1]. - Yang Dong aims to cultivate business thinking in children, addressing a gap in financial literacy that he observed among entrepreneurs and business leaders [2][5]. Group 2: Educational Philosophy - Yang Dong emphasizes the importance of instilling business thinking from a young age, aligning with current educational reforms that focus on practical applications and real-world connections [5][6]. - The book integrates complex concepts like "sunk cost" and "game theory" into engaging stories, making them accessible for children [2][9]. Group 3: Unique Aspects of the Book - The book differs from traditional children's literature by incorporating compelling narratives with real conflicts and resolutions, encouraging repeated reading among children [8]. - It provides a comprehensive knowledge framework, allowing children to understand the evolution of business concepts through interconnected stories [8][9]. - The book includes a "knowledge bank" that explains interdisciplinary principles, seamlessly integrating subjects like psychology and mathematics into the context of business [9]. Group 4: Practical Applications - Yang Dong suggests that parents can nurture their children's business thinking through everyday conversations about commercial phenomena encountered in daily life, such as discussing the reasons behind the success of chain stores or the logistics of product distribution [7]. - The book also serves as an introduction to investment concepts, illustrating how business thinking is essential for understanding investments and decision-making processes [12][13].

Core Insights - The article highlights the contrasting approaches of successful entrepreneurs, emphasizing that they apply business logic to all aspects of life, not just their companies [1][3][4] Group 1: Business Mindset - Successful entrepreneurs calculate time like ROI, with examples such as Wang Jianlin's precise schedule and Zhang Yiming's rejection of ineffective socializing [3] - They manage relationships with a supply chain mindset, as seen in the networking strategies of Ma Yun and Ma Huateng [4] Group 2: Wealth Perspective - The documentary "The Mindset of the Rich" reveals that ordinary people view money as a goal, while the wealthy see it as a tool for leveraging experiences [6] - Successful individuals break down life into stages, akin to business phases like angel rounds, growth, and IPO [6] Group 3: Practical Applications - Entrepreneurs are advised to treat themselves as core products, exemplified by Andy Lau's consistent body management over 40 years [10] - Utilizing a compounding model for skill development is crucial, as demonstrated by Warren Buffett's wealth accumulation post-50 [10] - Maintaining credit through bankruptcy standards is essential, illustrated by Luo Yonghao's experience with debt [10] Group 4: Life as a Business - The article suggests that the highest form of living is to treat life as an "unlimited liability company," applying business strategies to health, career, and family relationships [12]