很多创业者的失败，并不能简单归因为产品不够好，而是因为在管理、战略和执行上出现了致命的漏洞。 在此推荐三本非常适合创业者阅读的书籍，它们都来自经理人参阅系列，分别从管理、实践和战略三个层面，给创业者提供了行动指南与思考工具。 1、《经理人参阅：创业管理学》 创业本身是一场复杂而系统的工程。光有想法是不够的，真正的挑战在于如何把想法转化为行动，再从行动变成结果。《经理人参阅：创业管理学》从创业 者的角度切入，把企业经营中不可回避的管理问题做了系统化的梳理。 创业并不是激情澎湃地带着几个人干活，而是要学会搭建合理的组织结构，学会资源的调度和管理，学会如何在团队中建立明确的目标与分工。很多人刚开 始创业时，总觉得"先干起来再说"，但往往正是因为缺少管理的基础，等业务稍有起色就被内部的混乱拖垮了。 这本书能让创业者意识到，创业不仅仅是产品和市场的较量，更是对管理能力的考验。一个没有管理意识的创业团队，很难走得长远。 2、《经理人参阅：精读德鲁克》 读书虽并不能让你马上学会经营一家公司，但却能让你建立起更清晰的商业认知与经商逻辑。 对创业者来说，能把德鲁克的思想转化为实际行动，可能比去听无数场创业演讲都来得更有价值。 ...

Core Viewpoint - Financial literacy is essential for understanding the business world and adapting to societal changes, regardless of whether one engages in business directly [2] Group 1: Apple's Strategic Moves - Upon returning to Apple, Steve Jobs faced a company burdened with debt and declining market value, which was only $1.5 billion [5] - Jobs streamlined Apple's product line by categorizing it into "consumer/professional" and "desktop/portable," simplifying the previously chaotic product matrix [5] - The first product launched after Jobs' return was the iPod, which revolutionized the MP3 player market despite its saturation [6][9] Group 2: Ecosystem Development - Apple created a closed ecosystem with the introduction of iTunes, which not only served as a music download tool but also established a user account system that later evolved into the Apple Store [9] - The iPod was marketed as a high-end product, differentiating itself from competitors who focused on cost-cutting, thus becoming a trendy item among youth [10] - Following the iPod's success, Jobs introduced the iTouch, which laid the groundwork for the iPhone by refining necessary technologies [10][12] Group 3: Market Disruption - The launch of the iPhone in 2007 marked a significant disruption in the smartphone market, catching established players like Nokia and Motorola off guard [12] - Jobs' strategy involved initially targeting smaller markets to build a user base and refine products before challenging industry giants, a tactic that proved effective in establishing Apple's dominance [12]

Core Viewpoint - The article discusses the success of the children's financial literacy book "The Economics That Tells Stories," authored by investor Yang Dong, which has sold 250,000 sets and 5 million copies, becoming a bestseller in the financial literacy category for children in China [1]. Group 1: Book Overview - The book has received endorsements from notable figures such as Lin Yifu, Fan Deng, Yu Minhong, and Zhou Hongyi, contributing to its popularity on various e-commerce platforms [1]. - Yang Dong aims to cultivate business thinking in children, addressing a gap in financial literacy that he observed among entrepreneurs and business leaders [2][5]. Group 2: Educational Philosophy - Yang Dong emphasizes the importance of instilling business thinking from a young age, aligning with current educational reforms that focus on practical applications and real-world connections [5][6]. - The book integrates complex concepts like "sunk cost" and "game theory" into engaging stories, making them accessible for children [2][9]. Group 3: Unique Aspects of the Book - The book differs from traditional children's literature by incorporating compelling narratives with real conflicts and resolutions, encouraging repeated reading among children [8]. - It provides a comprehensive knowledge framework, allowing children to understand the evolution of business concepts through interconnected stories [8][9]. - The book includes a "knowledge bank" that explains interdisciplinary principles, seamlessly integrating subjects like psychology and mathematics into the context of business [9]. Group 4: Practical Applications - Yang Dong suggests that parents can nurture their children's business thinking through everyday conversations about commercial phenomena encountered in daily life, such as discussing the reasons behind the success of chain stores or the logistics of product distribution [7]. - The book also serves as an introduction to investment concepts, illustrating how business thinking is essential for understanding investments and decision-making processes [12][13].

Core Insights - The article highlights the contrasting approaches of successful entrepreneurs, emphasizing that they apply business logic to all aspects of life, not just their companies [1][3][4] Group 1: Business Mindset - Successful entrepreneurs calculate time like ROI, with examples such as Wang Jianlin's precise schedule and Zhang Yiming's rejection of ineffective socializing [3] - They manage relationships with a supply chain mindset, as seen in the networking strategies of Ma Yun and Ma Huateng [4] Group 2: Wealth Perspective - The documentary "The Mindset of the Rich" reveals that ordinary people view money as a goal, while the wealthy see it as a tool for leveraging experiences [6] - Successful individuals break down life into stages, akin to business phases like angel rounds, growth, and IPO [6] Group 3: Practical Applications - Entrepreneurs are advised to treat themselves as core products, exemplified by Andy Lau's consistent body management over 40 years [10] - Utilizing a compounding model for skill development is crucial, as demonstrated by Warren Buffett's wealth accumulation post-50 [10] - Maintaining credit through bankruptcy standards is essential, illustrated by Luo Yonghao's experience with debt [10] Group 4: Life as a Business - The article suggests that the highest form of living is to treat life as an "unlimited liability company," applying business strategies to health, career, and family relationships [12]