Core Viewpoint - Mercedes-Benz emphasizes its commitment to luxury and quality through meticulous engineering and local adaptation in China, celebrating 20 years of research and production in the country [29][35]. Group 1: Chassis Development - The chassis tuning is described as an art, with Mercedes-Benz focusing on the dynamic performance of vehicles beyond basic functionality [3]. - Over 1,000 performance indicators are transformed into 130 quantifiable KPIs, capturing real-time data on vibrations, angles, and pressure to establish a "golden standard" for driving dynamics [4]. - The chassis development process follows six strict steps, including CAD, product validation, and digital twin testing, taking four years to perfect the system [7]. Group 2: Seat Design and Comfort - The development cycle for a seat can take up to 1,460 days, with over 1,000 precision parts and more than 2,000 specialized tests and simulations [17]. - Mercedes-Benz rejects generic solutions, opting for custom seat frameworks tailored to each model, ensuring perfect integration with vehicle space and safety [19]. - The seats feature comprehensive temperature control and ventilation, with heating pads covering significant areas and advanced fan systems for optimal comfort [22][23]. Group 3: Technological Innovations - The latest steering technology allows for enhanced maneuverability, with a turning radius comparable to compact cars, and has undergone extensive testing over 200,000 kilometers [13]. - The "golden butt" engineers can discern minute differences in damping, ensuring a refined driving experience through tactile calibration [10][12]. Group 4: Manufacturing Excellence - Beijing Benz has become one of the largest manufacturing bases globally, producing over 5 million vehicles and 13 models, including the newly added electric CLA [29]. - The manufacturing process incorporates 100% automated assembly with a precision of 0.1 millimeters, achieving a qualification rate of over 99% for assembly [31]. Group 5: Local Adaptation and Global Standards - The "Mercedes-Benz standard" integrates global expertise with local needs, showcasing a commitment to adapting standards to meet consumer expectations in China [33]. - The company aims to redefine luxury by focusing on the driving and seating experience, ensuring that every detail meets high standards of quality and comfort [35].

Core Viewpoint - Mercedes-Benz showcases its commitment to the Chinese market and the automotive industry's transformation at the Shanghai Auto Show, emphasizing its "Mercedes standard" for luxury vehicles and "Chinese speed" for embracing change [1][25]. Product Launches - Two significant models, the Vision V concept and the new long-wheelbase pure electric CLA, made their global debut at the Shanghai Auto Show, highlighting Mercedes-Benz's innovative approach [4][21]. - The new long-wheelbase pure electric CLA features advanced technology, including an 800-volt electrical architecture and a range of 866 kilometers under CLTC conditions, marking it as the most efficient electric vehicle from Mercedes-Benz to date [9][14]. Market Strategy - Mercedes-Benz is committed to deepening its roots in China, with plans to invest over 14 billion yuan in local production and development, including seven exclusive models for the Chinese market by 2027 [25][26]. - The company is transitioning from "scale development" to "quality and efficiency development" in its dealer network, focusing on enhancing customer service and operational efficiency [19][20]. Innovation and R&D - The company is leveraging "Chinese speed" to enhance global innovation, with local R&D playing a crucial role in adapting and leading global trends [22][23]. - Mercedes-Benz has established a comprehensive R&D network outside Germany, with Beijing Benz becoming one of its largest and most advanced production bases, having produced over 5 million vehicles [23][26]. Customer Experience - Mercedes-Benz is enhancing customer experience by integrating online and offline services, ensuring consistent high-quality interactions across all platforms [17][19]. - The new long-wheelbase pure electric CLA incorporates a first-of-its-kind all-scenario intelligent driving assistance system developed by a Chinese team, tailored to local road conditions [13][15].