证 券 研 究 报 告 自媒体A股搜索热度重回高位 ——流动性&交易拥挤度&投资者温度计周报 2025年11月25日 证券分析师：姚佩 执业编号：S0360522120004 邮箱：yaopei@hcyjs.com 联系人：朱冬墨 邮箱：zhudongmo@hcyjs.com 本报告由华创证券有限责任公司编制 卖的出价或询价。本报告所载信息均为个人观点，并不构成对所涉及证券的个人投资建议。 请仔细阅读PPT后部分的分析师声明及免责声明。 @2021 华创 版权所有 核心结论 证 券 研 究 报 告 • 资金流动性： 证监会审核华创证券投资咨询业务资格批文号：证监许可（2009）1210 号 2 0.0 0.2 0.4 0.6 0.8 1.0 偏股型公募新发份额 私募备案规模 北向成交占比 两融资金净流入 股票型ETF净申购 产业资本净减持 自媒体A搜索热度 新开户数量 本周 上期 证监会审核华创证券投资咨询业务资格批文号：证监许可（2009）1210 号 3 数据来源：Wind，华创证券 注：公募、两融、外资、ETF、产业资本、自媒体热度为周频数据(截至2025/11/23)、私募(截至2025/9)与新开户 ...

Group 1: Liquidity and Fundraising - The issuance of actively managed equity public funds reached a new high since January 2023, with new issuance at 199 billion yuan, compared to 223 billion yuan previously, maintaining a 96% historical percentile[10] - Southbound capital has seen a cumulative net inflow of nearly 640 billion yuan over the past six months, with a weekly net inflow of 354.7 billion yuan, placing it at the 93% historical percentile[42] - The total amount of equity financing last week was 103 billion yuan, which is at the 53% historical percentile, including 35.9 billion yuan from IPOs and 67.1 billion yuan from refinancing[30] Group 2: Market Trends and Investor Sentiment - The Shanghai Composite Index fluctuated around 4000 points, while the search interest in A-shares on social media platforms has declined overall[74] - Retail investor net inflow in the A-share market was 110.96 billion yuan, down 33.81 billion yuan from the previous value, placing it at the 59.2% historical percentile[12] - The trading heat for the media sector increased by 17 percentage points to 26%, while the electronic sector decreased by 11 percentage points to 43%[67] Group 3: Margin Trading and Capital Flow - The net inflow of margin trading funds significantly decreased to approximately 59.9 billion yuan, down from 290.9 billion yuan previously, placing it at the 57% historical percentile[16] - The total margin trading balance exceeded 2 trillion yuan, with a proportion of 2.54% of the market capitalization, at the 96% historical percentile[16] - The net inflow in the electric new energy sector was 107.5 billion yuan, while the non-bank financial sector saw a net outflow of 21.3 billion yuan[24]

Group 1: Liquidity and Fund Flow - The issuance of equity mutual funds reached a new high since March this year, with new shares totaling 22.35 billion units, up from 6.04 billion units previously, marking a significant increase[12] - Net inflow of leveraged funds slightly increased, with a total margin balance exceeding 2 trillion yuan, placing it in the 99th percentile over the past three years[16] - Southbound capital saw a cumulative net inflow of over 600 billion yuan in the past five months, with a weekly net inflow of 25.18 billion yuan, ranking in the 82nd percentile historically[44] Group 2: Trading Activity and Investor Sentiment - The trading heat for coal increased by 28 percentage points to 49%, while central enterprises rose by 27 percentage points to 59%, and banks by 25 percentage points to 66%[2] - The overall market saw a net inflow of retail investor funds amounting to 144.78 billion yuan, an increase of 76.52 billion yuan from the previous value, placing it in the 81.1 percentile over the past five years[2] - The Shanghai Composite Index broke through 4,000 points on October 28, leading to an increase in A-share search interest on social media[2] Group 3: Fund Demand and Corporate Actions - Equity financing amounted to 18.47 billion yuan, with IPOs contributing 9.17 billion yuan and refinancing 9.30 billion yuan, ranking in the 72nd percentile historically[30] - The net reduction in industrial capital was 72.2 billion yuan, a decrease from the previous 93.2 billion yuan, indicating a decline in net selling activity[33] - The total amount of repurchases by listed companies decreased to 940 million yuan from 1.31 billion yuan, placing it in the 22nd percentile historically[27]

Group 1: Liquidity and Fund Flow - The supply side of funds continues to shrink, with public fund issuance maintaining historical median levels, while leveraged funds have seen a net inflow returning to high levels[3] - Equity financing has expanded to a historical high, reaching a new peak since July this year, with southbound funds accumulating a net inflow of over 570 billion CNY in the past five months[3][10] - The net inflow of margin financing reached approximately 267.3 billion CNY, marking a significant turnaround from a previous outflow of 140 billion CNY, placing it in the 83rd percentile over the past three years[17] Group 2: Trading Congestion and Market Sentiment - The trading heat for insurance, central enterprises, and banks has increased, with insurance rising by 32 percentage points to 48%, central enterprises by 26 percentage points to 49%, and banks by 25 percentage points to 56%[3][57] - Conversely, the trading heat for electronics, home appliances, and media has decreased, with electronics down 23 percentage points to 53%, home appliances down 17 percentage points to 59%, and media down 14 percentage points to 13%[3][70] - Retail investor net inflow in the A-share market was 682.6 billion CNY, a decrease of 1,225.1 billion CNY from the previous value, placing it in the 23.1 percentile over the past five years[3] Group 3: ETF and Repurchase Trends - Stock-type ETFs experienced a net outflow of 299.2 billion CNY, a significant drop from a previous net inflow of 260.8 billion CNY, placing the sentiment at a low point in the past three years[24] - The amount of repurchase by listed companies decreased to 13.1 billion CNY from 16.0 billion CNY, which is in the 36th percentile over the past three years[27] Group 4: Sector Performance - The net inflow in the electronics sector was 148.6 billion CNY, while the automotive sector saw a net outflow of 13.5 billion CNY[23] - The net inflow in the communication sector was 46.2 billion CNY, with a net outflow in the pharmaceutical sector of 3.0 billion CNY[23]

Group 1: Liquidity and Fund Flow - Leverage funds and newly issued public funds remain at high levels, with net inflow of leverage funds and new issuance of equity public funds continuing to be robust[10] - Southbound funds have seen a net inflow exceeding 460 billion over the past four months, averaging over 10 billion per week[10] - The total net inflow of leverage funds reached approximately 467 billion, while the total net inflow of equity public funds was 127 billion, maintaining a high percentile ranking of 88% and 95% respectively[11] Group 2: Trading Activity and Market Sentiment - Trading heat in the new energy vehicle sector increased by 16 percentage points to 57%, while the real estate sector rose by 7 percentage points to 77%[4] - The brokerage sector saw a decline of 20 percentage points to 42%, and the military industry dropped by 17 percentage points to 33%[4] - Retail investor net inflow in the A-share market reached 186.82 billion, marking a significant increase of 693.7 billion from the previous value, placing it in the 92.5 percentile over the past five years[4] Group 3: Market Trends and Investor Behavior - The Shanghai Composite Index rose from 2600 to 3400 primarily due to state-owned funds and retail investor inflows, with a notable increase in new fund issuance in recent months[5] - The recent week saw a significant increase in search interest for A-shares on Douyin, reaching a new high since April[4] - The overall sentiment in the ETF market improved, with a net inflow of 80.8 billion, reversing the previous outflow of 41.5 billion[25]

Liquidity - Leverage capital net inflow has returned to a high level, with a total inflow of 632 billion CNY, representing a 97% percentile over the past three years[10] - The net reduction of industrial capital has expanded to a historical high, with a net outflow of 136 billion CNY, also at a 97% percentile[10] - Southbound capital has seen a continuous net inflow of over 100 billion CNY weekly for four consecutive months, totaling nearly 430 billion CNY[2] Trading Congestion - The trading heat for photovoltaic industry has increased by 28 percentage points to 73%, while the mechanical industry has decreased by 39 percentage points to 19%[7] - The trading heat for new energy vehicles has risen by 20 percentage points to 44%, while the military industry has decreased by 21 percentage points to 46%[7] Investor Sentiment - Retail investors' net inflow in A-shares was 117.45 billion CNY, a decrease of 119.5 billion CNY from the previous value, placing it at the 65.8% percentile over the past five years[2] - The Shanghai Composite Index rose by 1.7% on September 11, driving a sustained high level of search interest in A-shares on social media platforms[2] - The trend of public funds clustering has strengthened, with a focus on value and sectors like consumption and cyclical industries[2]

Group 1: Liquidity and Fund Flows - Leverage funds continue to flow in, with net inflow of margin financing at approximately 288 billion CNY, maintaining a high level[9] - Southbound funds have seen a cumulative net inflow exceeding 270 billion CNY over the past three months, with weekly averages above 10 billion CNY[8] - The total net inflow of public equity funds increased to 105.4 billion CNY, up from 91.9 billion CNY[10] Group 2: Trading Activity and Market Sentiment - Trading heat in the military industry rose by 16 percentage points to 85%, while the semiconductor sector increased by 5 percentage points to 90%[4] - The Shanghai Composite Index reached a new high for the year, contributing to a slight increase in A-share search activity on social media platforms[7] - Retail investor net inflow decreased to 1,032.5 billion CNY, down by 316.2 billion CNY from the previous value, representing 52.1% of the past five years[4] Group 3: Sector Performance - The electronics sector saw a net inflow of 56 billion CNY, while the banking sector experienced a net outflow of 14.2 billion CNY[21] - The stock market's ETF saw a net outflow of 54.6 billion CNY, indicating a low sentiment level, positioned at the 23.8% percentile over the past three years[22] - The total amount of stock buybacks increased to 41.4 billion CNY, up from 36 billion CNY, reflecting an 85% percentile over the past three years[25]

Group 1: Capital Flow and Liquidity - Southbound funds have seen a cumulative net inflow of over 250 billion yuan in the past three months, with weekly net inflows exceeding 10 billion yuan[14] - Retail investors contributed a net inflow of 134.86 billion yuan in the last week, marking a 22.5 billion yuan increase from the previous value, maintaining a high level at the 76.4 percentile over the past five years[8] - Leverage funds continue to flow in at high levels, with net inflows of approximately 322.8 billion yuan last week, although this is a decrease from the previous week's 446.1 billion yuan[30] Group 2: Market Trends and Investor Sentiment - The Shanghai Composite Index experienced its first decline after five consecutive weeks of increases, indicating a potential shift in market sentiment[8] - The trading heat for the machinery sector increased by 29 percentage points to 86%, while the construction sector rose by 24 percentage points to 72%[9] - The search interest in A-shares has declined, reflecting a cooling investor sentiment despite high net inflows from retail investors[8] Group 3: ETF and Fund Performance - The net subscription for stock ETFs dropped significantly to -38.13 billion yuan, a stark contrast to the previous net inflow of -5.3 billion yuan, placing it at the 1.9 percentile over the past three years[42] - The issuance of new public equity funds decreased to 9.21 billion yuan, which is at the 46 percentile over the past three years, indicating a contraction in new fund launches[50] - The total amount of share buybacks increased to 3.6 billion yuan, up from 1.85 billion yuan, reflecting a strong buyback trend at the 78 percentile over the past three years[46]

Group 1: Fund Liquidity - Southbound funds have seen a cumulative net inflow of over 250 billion CNY in the past three months, with weekly net inflows exceeding 10 billion CNY[5] - Leverage funds continue to see high net inflows, with net inflow of 322.8 billion CNY last week, maintaining a high level at the 93rd percentile over the past three years[11] - Stock-type ETFs experienced a significant net outflow of 381.3 billion CNY, placing it at the 1.9th percentile over the past three years[18] Group 2: Trading Congestion - The trading heat for the machinery sector increased by 29 percentage points to 86%, while the construction sector rose by 24 percentage points to 72%[52] - The insurance sector's trading heat increased by 13 percentage points to 28%, whereas the light industry, photovoltaic, and military industries saw declines of 18, 17, and 16 percentage points, respectively[52] Group 3: Investor Sentiment - The A-share market saw a decline after five consecutive weeks of increases, with a drop in overall search heat for A-shares on social media[65] - Retail investor net inflow in the A-share market was 134.9 billion CNY last week, maintaining a high level at the 76.4th percentile over the past five years[2]

Group 1: Liquidity and Fund Flow - The supply side of funds is expanding, with net inflows of leveraged funds remaining high, and the issuance of equity public funds returning to high levels, with 172 billion units newly established[6] - Southbound funds have maintained a weekly average net inflow of over 10 billion for ten consecutive weeks, with a cumulative net inflow of nearly 200 billion[6] - The net inflow of margin financing last week was approximately 446.1 billion, marking a 97% percentile over the past three years, and the total margin financing balance reached 1.93 trillion[13] Group 2: Trading Activity and Market Sentiment - The trading heat for the mechanical industry increased by 55 percentage points to 67%, while the banking sector decreased by 20 percentage points to 51%[2] - Retail investor net inflow in the A-share market reached 132.6 billion, an increase of 539.8 billion from the previous value, marking a new high since April this year[2] - The Shanghai Composite Index reached a year-to-date high of 3600 points on July 23, driving an increase in A-share search heat on platforms like Kuaishou and Douyin[2] Group 3: Sector Performance - The net inflow for the pharmaceutical sector was 48.5 billion, while the petrochemical sector saw a net outflow of 8.0 billion[22] - The net inflow for the non-ferrous metals sector was 45.4 billion, and the machinery sector recorded a net inflow of 38.7 billion[22] - The stock-type ETF experienced a net outflow of 60 billion, which is at the 20.5% percentile over the past three years[23]