Core Viewpoint - The automotive market is experiencing an unprecedented surge in new energy vehicle (NEV) launches as companies rush to capitalize on the impending reduction of the purchase tax exemption policy, which will halve from January 1, 2026, leading to increased consumer costs and heightened competition among manufacturers [1][2][4]. Group 1: Market Dynamics - Over 70 new energy models are being launched in September, with an average of two new cars released daily, significantly higher than the previous year's figure of less than 40 models [2]. - The upcoming reduction in the purchase tax exemption, which has been in place for ten years, will result in consumers facing an additional burden of up to 15,000 yuan per vehicle starting in 2026 [2][4]. - The competition in the high-end segment is intensifying, with brands like Zeekr and NIO introducing advanced models that enhance performance and technology [2]. Group 2: Consumer Behavior - The impending tax policy change is influencing consumer purchasing decisions, with many opting to buy now to avoid higher costs in the future [5]. - Companies are implementing various promotional strategies, including financial incentives and trade-in subsidies, to attract consumers and alleviate their concerns [3][4]. Group 3: Sales Pressure - Many manufacturers are facing challenges in meeting their annual sales targets, with companies like Li Auto, NIO, and XPeng reporting completion rates below 60% for their goals [4]. - The competitive landscape is shifting towards aggressive financial strategies, including low or zero-interest loans, to lower the barriers for consumers [4]. Group 4: Future Outlook - The current market dynamics signify a transition towards a more competitive environment post-policy changes, where product quality, brand strength, and cost management will become critical [6]. - The ongoing promotional efforts are not only aimed at capturing the last of the policy benefits but also at preparing for a more challenging market landscape in the coming years [6].