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罗兰贝格戴璞称赞中国车企:厉害之处在于“从用户需求出发,把需求细分到极致”
Xin Lang Cai Jing· 2025-12-17 03:39
12月17日,蔚来创始人、董事长、CEO李斌在微博发布"ET9会客厅"第三十七期,对话罗兰贝格全球管 委会联席总裁戴璞。 作为全球知名的咨询公司,罗兰贝格对汽车行业有着多年的深入研究。对话中,戴璞认为,纯电车型 2030年渗透率将上升至80%。"确切来说,模型预测是78%,但谁也说不好会不会多两个百分点。" 具体原因有两点,戴璞表示,第一个驱动力是技术。他指出,新能源车的技术已经成熟,产品也已到 位,而且种类丰富。激烈的竞争反而促进了新能源车的普及,因为用户有很多选择,创新层出不穷。 具体原因有两点,戴璞表示,第一个驱动力是技术。他指出,新能源车的技术已经成熟,产品也已到 位,而且种类丰富。激烈的竞争反而促进了新能源车的普及,因为用户有很多选择,创新层出不穷。 第二个驱动力是产品。中国电动车市场有多样化选择,推动市场的发展,"供给创造需求"。在他看来, 产品真正以用户为中心,这在别的市场不常见。中国的车企定义了诸多不同的使用场景,每一款车都能 精准匹配一个场景。而欧美的车企,包括日本车企,通常不会用这种思路做产品,他们往往想做一 个"放之四海皆准"的车型。结果要么乏善可陈,要么用力过度,在另一个方向上又略显不 ...
罗兰贝格戴璞:激烈竞争促进新能源车普及
Xin Lang Cai Jing· 2025-12-17 03:39
12月17日,蔚来创始人、董事长、CEO李斌在微博发布"ET9会客厅"第三十七期,对话罗兰贝格全球管 委会联席总裁戴璞。 作为全球知名的咨询公司,罗兰贝格对汽车行业有着多年的深入研究。对话中,戴璞认为,纯电车型 2030年渗透率将上升至80%。"确切来说,模型预测是78%,但谁也说不好会不会多两个百分点。" 作为全球知名的咨询公司,罗兰贝格对汽车行业有着多年的深入研究。对话中,戴璞认为,纯电车型 2030年渗透率将上升至80%。"确切来说,模型预测是78%,但谁也说不好会不会多两个百分点。" 具体原因有两点,戴璞表示,第一个驱动力是技术。他指出,新能源车的技术已经成熟,产品也已到 位,而且种类丰富。激烈的竞争反而促进了新能源车的普及,因为用户有很多选择,创新层出不穷。 第二个驱动力是产品。中国电动车市场有多样化选择,推动市场的发展,"供给创造需求"。在他看来, 产品真正以用户为中心,这在别的市场不常见。中国的车企定义了诸多不同的使用场景,每一款车都能 精准匹配一个场景。而欧美的车企,包括日本车企,通常不会用这种思路做产品,他们往往想做一 个"放之四海皆准"的车型。结果要么乏善可陈,要么用力过度,在另一个方向上 ...
驾校用特斯拉当教练车,教练:学费五千多 会关闭辅助驾驶
据都市快报,该车驾驶员李教练介绍,这款特斯拉为双踏板,也专门做了"副刹车",最终通过了验车标 准。据极目新闻,学员会先用特斯拉练习科目三,车辆也会关闭辅助驾驶。等到正式约考,再换汽油车 来熟悉一下灯光和考试流程。 李教练称,该驾校引入特斯拉是希望能跳出低价竞争,用特斯拉练车的学费定价5000多元,是正常价 格。"如今新能源车普及,很多学员需加强车感,提前用新能源车练习,适应车辆,能让他们未来开自 家车时更快上手。" (来源:都市快报、极目新闻) (原标题:驾校用特斯拉当教练车,教练:学费五千多 会关闭辅助驾驶) 近日,杭州出现一辆特斯拉教练车的消息引发关注。有网友评论:"倒车直接自动泊车?""跟考试车不 一样,会不会考不好?" ...
【乘联分会论坛】2025年8月乘用车区域市场流向分析
乘联分会· 2025-10-09 08:44
Core Viewpoint - The article discusses the evolving structure of the regional automotive market in China, highlighting the "strong North, weak South" trend, driven by government policies and changing consumer preferences, particularly in the context of electric vehicles and economic recovery in certain regions [2][5]. Regional Market Trends Analysis - The automotive market in China is characterized by a persistent "strong North, weak South" pattern, with the Northern market showing a 5.7% increase in market share from 2022 to 2025, despite a slight decline of 0.2% in August 2025 compared to the previous year [5]. - The Northeast region has shown consistent growth, maintaining a high market share of 6.8% in August 2025, while Southern regions like East China and South China have experienced significant declines [2][5]. - The Central region's market has improved, with a 1.5% increase in market share in August 2025 compared to the previous year, indicating a recovery trend [5]. Policy Impact on Regional Structure - Government subsidy policies have significantly influenced the market, particularly benefiting low-end and economic vehicles, with A00 and A0 class electric vehicles performing well in Northern regions [2][5]. - The article notes that the policy's fairness is evident as it encourages the development of small and micro electric vehicles, which is crucial for widespread adoption [2][5]. Market Structure Changes - The demand for SUVs is notably strong in the Central and Western regions, attributed to the geographical terrain, while the Eastern regions show a preference for electric vehicles, particularly in flat areas [7][8]. - The overall structure of the automotive market is shifting, with a notable increase in the share of electric vehicles, especially in regions like Hainan and Guangxi, where the penetration rate has reached around 60% [8][9]. New Energy Market Structure Analysis - The new energy vehicle market is performing well, with significant growth in both pure electric and plug-in hybrid vehicles, particularly in Northern regions where traditional fuel vehicles still dominate [8][9]. - The penetration rate of new energy vehicles in Eastern regions exceeds 50%, while the demand for traditional fuel vehicles remains high in the Central and Western regions, where they account for approximately 60% of the market [8][9].
合资车企逆风局
Di Yi Cai Jing· 2025-06-05 00:55
Group 1 - The core viewpoint of the articles highlights the significant decline of joint venture automotive companies in China, driven by the rise of domestic electric vehicle brands and changing consumer preferences [1][2][17] - Joint venture companies held over 60% market share in 2020, but this has dropped to 35% by 2024, indicating a major shift in the automotive landscape [2][21] - The decline in sales and profitability for joint venture companies has led to layoffs and operational challenges, with many companies struggling to adapt to the new market dynamics [2][8][12] Group 2 - The crisis for joint venture companies began around 2019, with a noticeable shift in financing practices as dealers sought better loan conditions from banks rather than automotive financial companies [7][8] - The pandemic exacerbated existing issues, as foreign executives were unable to gauge the rapidly changing Chinese market, leading to a lack of urgency in addressing the challenges [17][18] - The traditional decision-making structure of joint ventures, requiring consensus between foreign and local partners, has hindered their ability to respond quickly to market changes [18][19] Group 3 - The competitive landscape has shifted, with domestic brands like AITO and Li Auto gaining traction, prompting established brands to reconsider their strategies [1][27] - Joint venture companies are now exploring partnerships with local firms to leverage technology and adapt to the electric vehicle market, as seen with Audi and Toyota's recent collaborations [27][28] - The overall sentiment within the industry reflects a need for transformation, with some companies adopting a more aggressive and flexible approach to survive the current downturn [25][29]
今日新闻丨理想汽车发布2025年第一季度财报!极氪与蔚来在充电领域达成合作!马斯克从特朗普政府离职!
电动车公社· 2025-05-29 15:54
Group 1 - Li Auto reported Q1 2025 financial results, delivering 93,000 vehicles, a year-on-year increase of 15.5%, with quarterly revenue of 25.9 billion yuan and a net profit of 647 million yuan, marking a 9.4% year-on-year growth and achieving ten consecutive quarters of profitability [1][5] - The cash reserves of Li Auto reached 110.7 billion yuan, indicating strong financial health [1] - The company plans to launch the Li i8 and VLA driver model in July 2025, showcasing its commitment to innovation and product development [1] Group 2 - Elon Musk announced his departure from the Trump administration, stating he would initiate the resignation process, which was described as swift and low-key [9][10] - During his tenure, Musk aimed to implement reforms but faced challenges, including a significant drop in Tesla's stock price and declining sales [10] - Post-departure, Musk is expected to focus more on Tesla and SpaceX, potentially impacting the automotive and aerospace sectors [10] Group 3 - Zeekr and NIO have established a mutual charging network cooperation, allowing users from both brands to access charging stations through their apps or vehicle systems [11][12] - This collaboration aims to enhance user experience and improve the efficiency of charging infrastructure, benefiting the overall electric vehicle ecosystem [12]