Core Viewpoint - The recent issuance of the "Guiding Opinions on Financial Support to Boost and Expand Consumption" marks a shift in policy focus from goods consumption to service consumption, emphasizing the cultivation of supply rather than merely stimulating demand [1] Group 1: Policy Changes - The "Opinions" outline 19 specific measures across six areas to enhance consumer capacity, cultivate demand, and improve the specialized service capabilities of financial institutions [1] - Service consumption is highlighted as a key area, mentioned 13 times in the document, while goods consumption is referenced only twice [1] Group 2: Economic Context - In May, retail sales of goods increased by 6.5% year-on-year, showing a 2.6 percentage point improvement from December of the previous year, while service sector growth was more subdued at 6.2%, down 0.3 percentage points from December [1] - Analysts suggest that the marginal effects of the old-for-new consumption policy will weaken, indicating limited growth potential for goods consumption, whereas service consumption still holds significant potential [2] Group 3: Supply-Side Focus - The "Opinions" emphasize the importance of optimizing supply alongside expanding demand, aiming for a virtuous cycle in production, distribution, and consumption [2] - Future policies may focus on increasing financing support for consumer enterprises and investing in service consumption infrastructure, including facilities for culture, sports, healthcare, and community services [3] Group 4: Consumer Confidence - The primary constraint on consumer growth is not financial access but rather macroeconomic pressures and cautious consumer sentiment regarding employment and income [4] - The "Opinions" propose measures to support employment and income growth, enhance consumer confidence, and improve financial services for small and micro enterprises [4]