锁鲜技术靠谱吗？让数据回答 预制菜行业要警惕"劣币驱逐良币"困局 早在2024年3月，国家市场监督管理总局等多部门就发布了《关于加强预制菜食品安全监管 促进产业高 质量发展的通知》，其中对提升关键技术创新研发水平提出了明确要求，包括鼓励预制菜企业联合科研 单位开展气调保鲜、精准保鲜与品质调控等关键共性技术研究，着力解决风味衰减难题；创新非热加 工、微生物控制、微胶囊包埋、营养与风味稳态化等技术工艺，减少营养成分损失…… 例如，水产品在液氮锁鲜技术下，无需添加任何防腐剂就可以在-18℃环境下保存12个月以上，解冻后 的口感和营养成分流失较少。 "开展技术创新对企业来说无疑是需要成本的。"江南大学食品学院教授李兆丰表示，市场环境对于企业 科技创新的影响是巨大的。如果公众将预制菜与低价菜划等号，那么滥用添加剂、卫生不达标但成本畸 低的产品就会在行业中"大行其道"，致力于技术创新的企业反而难以在市场中胜出。 当前，预制菜的团体标准正在不断完善，其对预制菜的原辅料、产品标准、生产技术等作出了规 范。"加强标准的落地和对企业的监管，不仅是对消费者的保护，也是对行业创新的鼓励。"李兆丰说， 预制菜仍旧是新兴的行业，要警惕" ...

Core Viewpoint - The article discusses the public's reaction to the pre-prepared food controversy, emphasizing the need to differentiate between legitimate technological advancements in the food industry and illegal practices aimed at cost-cutting and profit maximization [2][3]. Group 1: Technology in Food Industry - The term "technology" in the food and catering sector refers to scientific advancements such as high-pressure sterilization, vacuum freeze-drying, membrane separation technology, and sterile packaging, which enhance food safety, quality, and production efficiency [2]. - Examples of beneficial technology include Tetra Pak packaging for liquid milk and cold chain logistics for fresh products, showcasing how technology can improve quality of life [2][3]. Group 2: Illegal Practices - "Henkai" refers to illegal practices that prioritize profit over consumer health, such as the misuse of preservatives and industrial gelatin, which pose direct risks to consumer health and disrupt market order [3]. - Such practices must be strictly prohibited and punished due to their harmful effects on consumers [3]. Group 3: Pre-prepared Food - Pre-prepared food exemplifies the necessity for standardized and industrialized production in the catering industry, especially in modern fast-paced lifestyles where fresh cooking for every meal is impractical [3][4]. - This approach enhances safety while effectively reducing costs, making dining out or convenient eating more accessible to the public [3]. Group 4: Consumer Needs and Technological Solutions - Consumers may need to compromise on taste and nutrition for safety, speed, and price when opting for pre-prepared food, highlighting the need for advanced technology to address these conflicting demands [4]. - Ensuring the quality of pre-prepared food and maintaining consumer rights to information are essential considerations [4]. Group 5: Overall Technological Impact - Technological advancements have significantly contributed to food supply, from agricultural practices to food processing, improving nutrition and ensuring food safety [5]. - The article argues that technology should not be demonized; instead, the industry should adopt beneficial practices while discarding harmful ones, promoting a safer and more sustainable food system [5].

Core Insights - The food and beverage industry is increasingly focusing on "super" products, moving beyond traditional taste evaluations to emphasize health and functionality [3][5][46] - The trend of "super" extends across demographics, with products tailored for adults, children, and specific gender needs [5][6] - Innovations in food technology are leading to a more diverse and refined product offering, including natural sweeteners and plant-based alternatives [9][13][39] Industry Trends - The concept of "superfoods" is prevalent, with various ingredients being marketed as health-enhancing, such as "medicinal foods" and unique plant extracts [3][46] - The integration of food and pet industries is notable, with similar health trends appearing in both sectors [6][7] - The rise of "XX waters" and plant-based beverages indicates a shift towards healthier hydration options, with numerous new products emerging [27][29] Technological Advancements - Advances in food technology are focusing on "restoration" of natural flavors, with the use of yeast extracts and other natural ingredients to enhance taste without added sugars [9][13] - The development of new sweeteners, such as "tagatose," offers lower-calorie options while maintaining sweetness, reflecting a trend towards healthier alternatives [13][39] - Companies are increasingly utilizing a formulaic approach to create new beverage products, combining various plant and herbal ingredients to appeal to health-conscious consumers [30][32] Consumer Behavior - The shift towards health-oriented products is evident, with consumers increasingly seeking functional benefits from their food and beverages rather than just taste [46] - The food industry is adapting to consumer preferences, moving from a production-driven model to a consumer-driven one, where brands must respond to specific health needs [29][39] - Despite the health trends, indulgent products like high-calorie snacks and desserts continue to thrive, indicating a complex consumer landscape [44][45]