作者 | 柴旭晨 编辑 | 王小娟 当一款售价50万级别的中国品牌汽车，在上市后13分钟大定破万，1小时订单冲上4万台时，我们看到的不仅是一款"爆品"的诞生，更是一个市场旧有格局被 打破，新时代加速来临的序幕。 9月29日晚，被冠以"杭州湾库里南"之名的极氪9X正式上市，其火爆程度甚至超出了内部预期。吉利汽车集团高级副总裁林杰在采访中坦言，原本预计9X会 有大需求，但现在看产能还是准备地保守了。 要知道，9X预售1小时的42667台订单量，相当于奔驰EQ系列去年在华销量的七成，也相当于宝马iX系列去年在华销量的两倍；作为参照，国产50万元"攻擂 者"问界M9的月销量稳定在1万-1.6万台。 可以说，国内50万元+赛道又有新挑战者了。 在业内人士看来，9X和问界M9、理想L9、蔚来ES8这些旗舰SUV走的路数并不一样。问界是主打智能化、理想深度绑定家庭场景、蔚来则凭借家庭用车+品 质服务+换电模式的组合拳打动用户。而极氪9X的核心卖点，是极致的豪华感。 为了与市场上"9系SUV"销冠竞争，吉利把能给的技术和配置几乎都给到了极氪9X——吉利顶配的千里浩瀚H9智驾方案、多颗激光雷达、车内搭载搭载五块 屏幕、双Tho ...

极氪汽车方面表示，极氪9X预售用户中有0%来自高端豪华品牌增换购，其中拥有50万元以上豪华车型 的占比达到70%以上。 （文章来源：北京商报） 9月29日，极氪汽车旗舰SUV—极氪9X，共推出Max、Ultra、Hyper、曜黑版四款车型，官方售价46.59 万-59.99万元，搭配置换权益限时售价为45.59万-58.99万元。 极氪9X基于电混专属架构浩瀚—S打造，首发浩瀚超级电混、浩瀚 AI 数字底盘等四大核心科技，搭载 全球首套三电机兆瓦级混动电驱，最大马力超1400匹，配55度、70度大电池且支持6C超快充。在智驾 辅助方面提供两种方案，千里浩瀚H7智驾辅助方案匹配英伟达Thor-U芯片，算力700TOPS。千里浩瀚 H9智驾辅助方案配备双Thor-U芯片，算力1400TOPS。 ...

Core Viewpoint - Zeekr is redefining luxury through technology, focusing on a tech-driven growth philosophy rather than traditional luxury standards [1] Group 1: Product Development - Zeekr's first super hybrid vehicle, the Zeekr 9X, will be based on the innovative Haohan-S architecture, which is the world's first electric hybrid architecture [2][3] - The Haohan super hybrid system features a 70-degree 6C custom hybrid battery, self-developed silicon carbide electric drive, and a dedicated generator, enabling longer electric range and faster charging [2] - The Zeekr 9X boasts a total power output exceeding 1000 kW (1030 kW) and a CLTC electric range of 380 km, with a rapid charging capability that allows 20% to 80% charge in just 9 minutes [2][3] Group 2: Performance and Efficiency - The Zeekr 9X includes a self-developed range extender generator with a peak power of 145 kW, capable of adding 20 kWh of energy per hour while driving [3] - The vehicle's engine is a 2.0T super hybrid engine with a maximum power exceeding 200 kW and a thermal efficiency surpassing 46%, maintaining strong performance even in low battery conditions [3] Group 3: Driving Experience and Safety - The Zeekr 9X features the Haohan AI digital chassis, which integrates advanced hardware and software technologies for enhanced driving dynamics and comfort [4] - The vehicle is equipped with a closed dual-chamber air suspension and dual-valve CCD electromagnetic damping, allowing for rapid adjustments and improved ride quality [4] - Safety features include a robust door beam design that reduces side collision intrusion by up to 27%, enhancing passenger protection [5] Group 4: Intelligent Driving Technology - The Zeekr 9X is the flagship model of the Qianli Haohan intelligent driving system, featuring dual NVIDIA DRIVE Thor-U chips with a computing power of 700 TOPS, significantly enhancing its processing capabilities [5][6] - The vehicle employs a unique 5-lidar system for 360-degree coverage, along with multiple radar and camera units, creating a comprehensive perception matrix for advanced autonomous driving [6] Group 5: Market Position and Sales Strategy - Zeekr has established a high-end luxury positioning with an average vehicle price near 300,000 yuan, limiting its ability to compete on price alone [7] - As of mid-2025, Zeekr's cumulative sales reached 90,700 units, with a year-on-year growth rate of only 3.26%, indicating a need for strategic focus on long-term brand development rather than short-term sales fluctuations [7][8] - The company has initiated a "pre-experience plan" for the Zeekr 9X, allowing potential customers to engage with the brand and influence product development [7][9]

Core Viewpoint - ZEEKR is positioning itself as a high-end electric vehicle brand, launching the ZEEKR 9X, a flagship model based on the new HaoHan-S hybrid architecture, aiming to redefine hybrid technology and compete in the luxury SUV market [2][8]. Group 1: Product Launch and Technology - The ZEEKR 9X features the world's first luxury hybrid architecture based on a pure electric platform, named HaoHan-S, which enhances the capabilities of the previous SEA architecture [2]. - The ZEEKR 9X is equipped with a three-motor system, achieving a total power output of over 1,030 kW (approximately 1,400 hp), allowing for a 0-100 km/h acceleration time of just 3.1 seconds [2]. - The vehicle includes a 2.0T engine with a peak power of 205 kW, enabling it to charge while driving at 120 km/h [3]. Group 2: Market Strategy and Financials - ZEEKR has invested a total of 22.7 billion yuan in R&D over the past four years, with nearly 10 billion yuan planned for 2024, indicating a commitment to developing high-end electric vehicles despite ongoing losses [8]. - From 2021 to 2024, ZEEKR's annual sales have shown significant growth, with figures of approximately 6,000, 71,900, 118,000, and 222,100 units, respectively, while net losses have accumulated to 26.2 billion yuan [8]. - The company aims to establish itself in the high-end market, with the ZEEKR 9X being a focal point of this strategy, although it faces challenges in proving its profitability and sustainability [9][10]. Group 3: Competitive Landscape - The automotive market is expected to undergo significant changes in the next two to three years, with companies lacking profitability potentially facing elimination [10]. - ZEEKR's recent sales data indicates a decline in core brand deliveries, with a 17% year-on-year drop in June, highlighting the need for improved market performance [11]. - The integration of ZEEKR OS and Flyme Auto into a unified operating system is planned, which may enhance the brand's technological capabilities and operational efficiency [12].