Core Viewpoint - Haidilao's strategic decision to expand its franchise model is a calculated move aimed at enhancing operational efficiency and market penetration, rather than a reaction to financial pressures [9]. Group 1: Franchise Expansion - As of June 30, 2025, Haidilao operates 1,363 self-operated restaurants and 41 franchise restaurants, with 25 new self-operated and 3 franchise restaurants opened in the first half of the year [1]. - The franchise business generated revenue of 90.849 million yuan in the first half of 2025, a significant increase from 1.899 million yuan in the same period of 2024 [3]. - Haidilao has received over 20,000 franchise applications since opening its franchise model in 2024, indicating strong interest in the brand [1][9]. Group 2: Franchise Model Characteristics - Haidilao employs a "strong management" franchise system, ensuring uniformity in operations, training, performance evaluation, and brand building across franchise and self-operated restaurants [4]. - Franchisees are required to first acquire an existing restaurant before opening new ones, which helps them quickly understand the brand's management and culture [5]. - The initial investment to open a Haidilao franchise is considered to be around 10 million yuan, with actual costs potentially higher due to various operational expenses [8]. Group 3: Strategic Rationale - The franchise model is seen as a way to leverage local resources and insights, particularly in lower-tier cities where direct management may not be as effective [9]. - Haidilao's management emphasizes that the franchise expansion is not a desperate measure for cash flow, as the company has the capability to continue opening restaurants independently [9]. - The combination of old and new store franchises is designed to enhance franchisee understanding of the brand and reduce the time needed for training [3][5].

自去年3月官宣开放加盟以来，火锅龙头海底捞低调推进加盟业务。截至2024年底，海底捞完成13家加 盟门店的落地，其中包含10家自营转加盟店与3家新开加盟店。从数据看，海底捞加盟战略的实施进度 并不算快。 近日，证券时报记者专访了海底捞董事会副主席周兆呈，解读海底捞加盟业务背后的逻辑及对行业趋势 的判断。 周兆呈透露，自开放加盟以来，海底捞已收到超2万份申请。公司对加盟商的筛选标准极为严格，财力 并非唯一门槛。海底捞对加盟采用"强托管"模式，由总部派驻管理服务团队全程主导运营，确保加盟店 在品控、供应链等关键环节与直营店标准一致。他表示，借鉴国际餐饮连锁行业的成熟经验，海底捞已 明确将加盟作为长期发展方向，未来还将择机把加盟模式延伸至第二品牌，持续探索规模化扩张路径。 70%申请来自三线城市 自2024年以来，我国餐饮行业市场竞争愈发激烈。在此背景下，许多头部餐企纷纷布局加盟模式，行业 连锁化率持续提升。 火锅龙头海底捞也加入了这一趋势。2024年3月，海底捞正式启动加盟业务，至2024年底完成13家加盟 门店的落地，根据财报，2024年加盟业务贡献的收入为1670.6万元。 "海底捞引入加盟模式的决策并非偶然 ...

海底捞2024年营收427.55亿元 净利润47亿元 3月25日，海底捞国际控股有限公司公布截至2024年12月31日的年度业绩报告。数据显示，2024年 海底捞实现营业收入427.55亿元，同比上升3.1%；净利润47.00亿元，同比增长4.6%。核心经营利润为 62.30亿元，同比上升18.7%。收入、净利润实现连续两年增长。 2024年餐饮市场持续增长。国家统计局数据显示，2024年全国餐饮收入增速分别高于国内生产总值 增速、社会消费品零售总额增速0.3个、1.8个百分点，全国餐饮收入55718亿元，增长5.3%；限额以上 单位餐饮收入15298亿元，增长3%。海底捞受益政策推动与行业复苏影响，在门店扩张上，截至2024年 年底，海底捞品牌共经营1368家餐厅，其中自营餐厅中国大陆地区1332家，港澳台地区共23家，加盟餐 厅共13家。海底捞2024年全年共接待顾客4.15亿人次，日均客流量超110万人次，较上年增加4.5%，平 均翻台率达到4.1次/天。截至2024年年末，海底捞会员人数已超过1.8亿人，活跃会员数超过5200万人， 较去年提升8.8%。 在2024年，海底捞正式启动加盟业务，截至20 ...