记者丨 陶力 编辑丨骆一帆 12月16日的上海已是深冬，但毫无寒意。一批不同肤色、说着不同语言的网络文学作家飞抵上海，他们来自世界各地，包括印度、俄罗斯、美 国、墨西哥、尼日利亚等14个国家和地区。 在为期两天的"阅游上海"采风活动后，他们参加了第四届上海国际网络文学周。中国音像与数字出版协会发布的《2025中国网络文学出海趋势 报告》显示，在2025年，网络文学迎来全球高速普及阶段，拉美的强势崛起，让网络文学市场形成了北美、欧亚、拉美三翼齐飞的格局，模式 方面，IP引领文旅价值升维，成为了全球范围内的产业现象。 中国文化在世界范围内的广泛传播与渗透，已进入全新阶段。对此，阅文集团首席执行官兼总裁侯晓楠深有同感，他在接受21世纪经济报道记 者采访时称，网文出海1.0阶段主要是"内容翻译输出"，将中国网文翻译成英文等语言；2.0阶段则是"模式出海"，建立海外平台（如 WebNovel），吸引本土创作者，形成原创生态；3.0"全球共创"阶段，IP深度融入全球影视、动漫、文旅等产业链，实现跨文化、跨场景的价 值共创。 眼下，中国网文出海已经进入深化期，但中国IP还需要从"走出去"到"走进去"。 侯晓楠。资料图 2 ...

21世纪经济报道记者 陶力上海报道 说：阅文集团首席执行官兼总裁侯晓楠（采访对象供图） 图 说：阅文集团首席执行官兼总裁侯晓楠（采访对象供图） 12月16日的上海已是深冬，但毫无寒意。一批不同肤色、说着不同语言的网络文学作家飞抵上海，他们 来自世界各地，包括印度、俄罗斯、美国、墨西哥、尼日利亚等14个国家和地区。 在为期两天的"阅游上海"采风活动后，他们参加了第四届上海国际网络文学周。中国音像与数字出版协 会发布的《2025中国网络文学出海趋势报告》显示，在2025年，网络文学迎来全球高速普及阶段，拉美 的强势崛起，让网络文学市场形成了北美、欧亚、拉美三翼齐飞的格局，模式方面，IP引领文旅价值升 维，成为了全球范围内的产业现象。 中国网络文学的全球影响力，达到前所未有的高度。截至2025年10月31日，WebNovel（起点国际）全 球累计访问用户已近4亿，培育孵化了来自全球的近53万名作家、超82万部原创作品，作品总量同比增 长20%，其中阅读量突破千万级的爆款已达538部。 引人注目的是，全球创作力量正呈现出显著的年轻化趋势。在WebNovel的签约作者中，00后占比达 50%，该平台上关于中国文化与风貌 ...

从中国IP源头到世界IP源头 12月16日的上海已是深冬，但毫无寒意。一批不同肤色、说着不同语言的网络文学作家飞抵上海，他们来自世界各地，包括印 度、俄罗斯、美国、墨西哥、尼日利亚等14个国家和地区。 在为期两天的"阅游上海"采风活动后，他们参加了第四届上海国际网络文学周。中国音像与数字出版协会发布的《2025中国网 络文学出海趋势报告》显示，在2025年，网络文学迎来全球高速普及阶段，拉美的强势崛起，让网络文学市场形成了北美、欧 亚、拉美三翼齐飞的格局，模式方面，IP引领文旅价值升维，成为了全球范围内的产业现象。 中国网络文学的全球影响力，达到前所未有的高度。截至2025年10月31日，WebNovel（起点国际）全球累计访问用户已近4亿， 培育孵化了来自全球的近53万名作家、超82万部原创作品，作品总量同比增长20%，其中阅读量突破千万级的爆款已达538部。 引人注目的是，全球创作力量正呈现出显著的年轻化趋势。在WebNovel的签约作者中，00后占比达50%，该平台上关于中国文 化与风貌的讨论更是超过了40万条，成为文化交流的新桥梁。 中国文化在世界范围内的广泛传播与渗透，已进入全新阶段。对此，阅文集团 ...

来源：科技日报 蒲悦 科技日报记者 王春 近日，第四届上海国际网络文学周举行，来自14个国家和地区的网络文学作家、学者和企业代表参与盛会。《2025中国网络文学出海趋势报告》 在会上发布。报告指出，2025年，中国网络文学步入全球高速普及期，形成北美、欧亚、拉美"三翼齐飞"的全球市场格局，"IP引领文旅价值升 维"成为全球范围内的产业现象。 此份报告以中国音像与数字出版协会的行业调查和阅文集团材料为主要分析蓝本。报告显示，2024年，中国网络文学市场营收规模达495.5亿元人 民币，同比增长29.37%，实现连续三年增速加快；海外市场营收规模为48.15亿元人民币，同比增长10.68%，保持稳健增长态势。 报告指出，中国网络文学的全球影响力正攀升至全新高度，一个世界性的、多极增长的全球市场已然形成。在内容生态方面，截至2024年底，中 国网络文学作品累计规模已达约4210万部，创作基础持续夯实。海外原创生态同样呈蓬勃态势，截至2025年10月31日，阅文旗下海外门户起点国 际（WebNovel）全球累计访问用户已近4亿，培育孵化了来自全球的近53万名作家、超82万部原创作品，作品总量同比增长20%，其中阅读量 ...

（来源：东方中科） 2025年1-9月，零跑汽车持续领跑中国新势力品牌销量榜，月销量连续7个月稳居新势力榜首。9月25日，零跑正式宣布第100万台整车下线，标志着其成为 中国第二家迈入"百万俱乐部"的新势力造车企业。十年厚积薄发，零跑实现了从技术研发到规模化盈利的闭环发展，成为中国第二家实现盈利的造车新势 力。 在"技术降本、全球共创、全栈进化"的主线引领下，本次活动通过深入交流，不仅让供应商清晰感知到零跑汽车"技术普惠"的无限可能，更凝聚起共创下 一代智能电动车新标杆的磅礴力量。相信在各方力量的同心聚力下，零跑汽车将持续突破技术边界，推动智能电动汽车行业迈向更高效、更普惠、更创新 的未来。 在此背景下，东方中科与零跑围绕辅助驾驶、智能座舱、智能底盘、电池电机的测试技术等前瞻技术方向进行深度交流。 （来源：东方中科） 欢迎致辞 2025年1-9月，零跑汽车持续领跑中国新势力品牌销量榜，月销量连续7个月稳居新势力榜首。9月25日，零跑正式宣布第100万台整车下线，标志着其成为 中国第二家迈入"百万俱乐部"的新势力造车企业。十年厚积薄发，零跑实现了从技术研发到规模化盈利的闭环发展，成为中国第二家实现盈利的造车新势 ...

Core Insights - The seminar "Building the Digital Silk Road" focused on the challenges and opportunities for Chinese digital cultural products in global markets, emphasizing the shift from simple content export to deeper integration and interaction [1][3] Group 1: Digital Cultural Products - The rise of "digital new three samples" (short videos, online literature, and games) has fostered a thriving cultural ecosystem, with platform technology reshaping cultural connections along the Silk Road [1] - Chinese digital content is transitioning from a "one-way output" model to a "two-way interaction" model, positioning itself as a significant leader in the global market [1][2] Group 2: Global Acceptance and Integration - More Chinese digital lifestyles are being accepted overseas, with innovations like mobile payment and mini-programs enhancing cross-cultural connections [2] - The evolution of cultural export has progressed through four stages, culminating in a phase of deep integration where aesthetic and lifestyle elements are shared globally [3] Group 3: Role of Youth and Technology - Global youth are becoming key definers and promoters of cross-cultural exchanges, actively participating in content creation rather than being passive consumers [3] - Digital technologies, such as Tencent's mixed model, are lowering creative barriers, enabling international students to produce culturally blended 3D works [3] Group 4: Future of Cultural Export - The process of cultural export differs significantly from previous corporate expansions, with a proactive response to global curiosity about Chinese culture [4] - The future of cultural export relies on emotional resonance with young audiences, leveraging platform power, technological advancements, and global co-creation models to facilitate cross-border cultural exchange [4]

Core Insights - The "Hangzhou Six Little Dragons" leaders gathered at the 2025 World Internet Conference in Wuzhen to discuss advancements in robotics and AI technology [1] Group 1: Robotics Development - Yushutech's founder Wang Xingxing highlighted that the company has been researching in the robotics hardware field for nine years, starting self-development of core hardware components in 2016 [1] - The company has produced more affordable quadruped and humanoid robots, which have been sold to top global laboratories and universities for software and application development [1] - The rapid development of robotics is attributed to global collaboration, similar to early computer development, where many developers contributed to software creation [1] Group 2: Future Prospects - Wang emphasized that advancements in AI are likely to accelerate the development of robotics, with many previously sci-fi concepts becoming reality in the past year [1] - He anticipates that more sci-fi concepts will continue to materialize in the coming years, suggesting that practical applications in robotics are increasingly aligned with visionary ideas [1] - Wang hinted at delivering more surprises in the robotics field in the next year or two [1]

Core Insights - Forbes China recently released the "Top 30 Globalization Flagship Brands" list for 2025, with Reading Group being selected for the second consecutive year [1] - Reading Group is recognized as a leader in cultural globalization, advancing from merely translating content to co-creating globally [1] - The CEO of Reading Group emphasized that the core of their globalization strategy is co-creation, integrating global resources to enhance cultural exchange [1] Company Overview - Reading Group has been acknowledged for its role in leading the export of Chinese culture through innovative models [1] - The company aims to transform the narrative of Chinese stories into a global language, promoting a vibrant exchange of civilizations [1] - The strategy involves moving from "going out" to "going in," fostering a dynamic and innovative approach to cultural exchange [1]

Core Insights - The "2025 Panda Home Cultural Creative Competition" has been officially launched, with significant adjustments in the competition schedule, award categories, and industry transformation pathways compared to the first edition [1][4] - The competition aims to enhance the international scope, market-oriented evaluation, result-oriented awards, and scene-based industry aggregation [4][9] Competition Structure - The submission period has been extended to six months, from June 30, 2025, to January 31, 2026, to encourage creators to develop higher quality and more mature works [4] - New award categories include "Best Brand Visual Design" and "Best Space Scene Design," responding to market feedback from the first competition [4][5] - The competition retains the "5+3" award structure, with five main awards and three special awards focusing on digital and sci-fi creativity [4][5] Technological Integration - The competition embraces cutting-edge technologies by introducing awards for "Best Digital (AIGC) Creative Work" and "Best Sci-Fi Creative Work," aiming to expand the expression of the panda IP in digital art and virtual interaction [5][8] - The judging panel consists of over 50 global experts to ensure professional and market-forward evaluations [8] Industry Transformation Pathways - The competition has established a "pilot platform" for transforming creative works into products, facilitating global marketing and collaboration [8][9] - The first competition successfully incubated eight IP images and developed over 50 creative products, with plans for sales through online and offline channels [9][10] International Collaboration - The competition continues a dual "global co-creation" mechanism, including an "Overseas Support Plan" to enhance the international presence of the panda IP [13] - Collaborations with top design schools in France and platforms like the "China-France Brand Summit Forum" aim to promote Chinese culture and brands globally [13]