蒙品入湾，粤享 草原！内蒙古特 色农产品大湾区 （广州）推介活 动圆满举办_南 方+_南方plus "这个冬天，老 广的羊肉煲，内 蒙古包了！" 11月25日，2025 年内蒙古特色农 产品大湾区（广 州）推介活动在 广东省广州市北 京路商圈成功举 办。本次活动为 期两天，现场展 示展销内蒙古优 质农畜产品，并 重磅发布"蒙"字 号品牌，推动一 批内蒙古农牧企 业与粤港澳大湾 区采购商、渠道 商达成合作，加 速"蒙"品融入粤 港澳大湾区，进 一步推动内蒙古 农牧产品布局华 南市场。 内蒙古特色农产品大湾区（广州）推介活动现场。 本次活动由内蒙 古自治区农牧 厅、内蒙古自治 区市场监督管理 局、内蒙古自治 区供销合作社联 合社指导，内蒙 粤蒙携手 "湾区优 势"与"草原资 古自治区人民政 府驻深圳办事处 主办，得到了包 头、赤峰、乌兰 察布、鄂尔多 斯、巴彦淖尔等 盟市的大力支 持，有力推动一 批优质"蒙"品成 为连接草原与湾 区的新纽带，进 一步丰富大湾区 消费者的餐桌。 活动同期举行乌 兰牧骑蒙古歌 舞、马头琴演奏 等文化快闪，营 造"草原就在眼 前"的沉浸氛 围，用多元魅力 点燃"蒙"品市场 热度，以实打 ...

启动仪式现场。新华网发 11月22日下午，2025内蒙古草原优品走进雄安产销对接暨消费帮扶系列活动启动仪式在雄安会展中心举行，内蒙古12盟市的400余种优质农畜 产品集中亮相，京津冀、雄安新区30多家企业代表与内蒙古农牧企业开展产销对接。 活动由内蒙古自治区人民政府驻北京办事处、自治区农牧厅、自治区文旅厅、鄂尔多斯市人民政府主办，内蒙古自治区人民政府驻北京办事处 雄安新区联络处、鄂尔多斯市农牧局、鄂尔多斯市包联驻村办公室承办，旨在搭建产销桥梁、深化区域协作、共促产业发展。 河北省委雄安办副主任，雄安新区党工委委员、社会工作部部长王纪平介绍，雄安新区城市功能加速完善，人气商气持续汇聚，绿色优质民生 供给的渴求，与内蒙古的资源禀赋形成契合。2023年8月，朔黄铁路成功打通内蒙古至雄安的大宗物资多式联运新通道。2024年5月，内蒙古优 质农畜产品雄安营销中心挂牌，"暖城多味"等6大特色品牌率先实现常态化供应。阿尔巴斯山羊肉、阴山燕麦等产品走进雄安商超，是两地 从"基建协同"迈向"民生融合"的延续，这次产销对接系列活动将协作从"民生保障"延伸到"产业共赢"。 王纪平表示，雄安新区将以三大举措深化双方协作。一是升级长效 ...

Core Insights - Hohhot City is focusing on "ecological priority and green development" to transform and upgrade its agriculture and animal husbandry sectors through brand building, establishing a "1+9+N" regional public brand system with a total assessed value of 73.231 billion yuan [1] - The brand operation mechanism has been upgraded, with the management rights of the "Hohhot Prairie" public brand and nine sub-brands officially transferred to the Hohhot Agricultural Reclamation Group, aiming for centralized resource integration [1] - The city is addressing the challenges of small, scattered, and weak brands by promoting technological innovation and enhancing the industrial chain, including the construction of high-standard farmland and cold chain logistics [2] Brand Development - The "Hohhot Prairie" public brand serves as the core of the regional brand system, which includes nine sub-brands such as grassland lamb, beef, and milk, contributing to the high-quality development of the region [1] - A total of 20 enterprises have received the "Meng" brand certification, and over 60 enterprises have obtained brand authorization, covering various product categories [1] Technological and Logistical Innovations - The city is implementing high-standard farmland construction and efficient water-saving irrigation projects, collaborating with institutions like the Chinese Academy of Sciences to innovate agricultural techniques [2] - A cold chain logistics route has been established in partnership with SF Express, enabling rapid delivery of brand products to major cities across the country [2]

Core Insights - The meeting held on November 5 in Xining focused on the construction of Qinghai as a green organic agricultural and livestock product output area, highlighting significant achievements since the initiative began in 2021 [1][3] - Qinghai has established itself as the largest production base for organic livestock products, organic goji berries, and cold-water fish in China, with a notable increase in export capabilities and brand influence [1][3] Summary by Categories Achievements - Since the launch of the output area construction, Qinghai has built the largest organic livestock product, organic goji berry, and cold-water fish production bases in the country [1] - The province has also developed national-level spring rapeseed and potato seed production bases, achieving historic breakthroughs in the export of specialty agricultural products [1][3] Economic Impact - During the 14th Five-Year Plan period, Qinghai's green organic agricultural and livestock products reached a total of 1,621, with cumulative output exceeding 3.248 million tons, generating a value of 55.91 billion yuan [3] - The rapid transformation and upgrading of specialty industries have provided strong momentum for the modernization of agriculture and rural revitalization in Qinghai [3] Government Support - The Ministry of Agriculture and Rural Affairs has supported Qinghai's green organic industry development through fee reductions, totaling 21.86 million yuan over five years [3] - Future support will focus on accelerating the development of agricultural product quality standards, encouraging green organic certification, and enhancing agricultural technology platforms [3]

Core Viewpoint - The "Meng" brand certification in Inner Mongolia has established high standards for quality assurance in local agricultural products, enhancing their market competitiveness and consumer trust [1][4][11]. Group 1: Certification Standards - Inner Mongolia has developed 152 "Meng" brand certification standards covering various local specialties such as beef, lamb, dairy products, and medicinal herbs [1]. - The certification process emphasizes high-quality indicators and green organic process control, aligning with both domestic and international standards [1][3]. - The "Meng" brand certification has been recognized for its technical standards, which exceed national benchmarks and align with international criteria [3]. Group 2: Quality Assurance and Trust - The certification system ensures rigorous quality control from production to market, establishing a comprehensive traceability system for "Meng" brand products [5][6]. - Inner Mongolia has certified 147 quality enterprises, with over 1,400 certified products, enhancing brand recognition and consumer trust [5][6]. - The regulatory framework includes strict monitoring of certification processes and compliance checks, maintaining a 100% pass rate in regular inspections [6][7]. Group 3: Market Impact and Brand Development - The "Meng" brand has become a prominent regional brand, significantly contributing to Inner Mongolia's reputation as a key agricultural production base in China [3][10]. - The brand's marketing strategies include establishing sales centers and online platforms to promote "Meng" products, enhancing their visibility and accessibility [9]. - The brand aims to transform local agricultural practices from raw material sales to value-added processing, thereby increasing profitability for producers [8][9]. Group 4: Recognition and Future Prospects - The "Meng" brand certification has been recognized as a national exemplary case for quality certification services, showcasing its innovative governance model [10]. - The brand's practices have been shared internationally, providing a reference for enhancing regional economic competitiveness and modern governance [10].

Core Insights - The event showcases the unique agricultural and livestock products from Arukorqin Banner at the 2025 China International Service Trade Fair, emphasizing the theme "Pure Arqi, Natural Gifts" [1] - The participation aims to enhance the cold chain logistics system and brand marketing layout to expand market reach for Arqi's specialty products [1] - The event is a significant outcome of the deepening cooperation between Beijing and Inner Mongolia, facilitating international exposure for Arqi's products and enriching cultural elements in Changping [1] Summary by Categories Event Overview - The Arukorqin Banner Commercial Enterprise Association presented ten categories of specialty agricultural and livestock products at the trade fair [1] - The exhibition featured three main display areas: premium meat products, grains and cereals, and flavored sauces [1] Market Impact - The first day of the exhibition resulted in five cooperation intentions with channel merchants, projecting a 20% increase in annual sales for Arqi's related products [1]

Core Points - The event highlighted the participation of the Arukorqin Banner Commercial Enterprise Association at the 2025 China International Service Trade Fair, showcasing ten categories of specialty agricultural and livestock products under the theme "Pure Arqi, Natural Gifts" [1] - The exhibition featured three main display areas: premium meat products, grains and cereals, and flavored sauces, aimed at presenting high-quality agricultural products from Arqi [1] - The event is part of the 2025 Beijing-Mongolia cooperation deepening year, facilitating international exposure for Arqi's specialty products and enriching the cultural elements of Changping's tourism [1] Industry Summary - The participation at the trade fair is expected to enhance the cold chain logistics system and brand marketing layout for Arqi's products, aiming to expand market reach [1] - The first day of the exhibition resulted in five channel merchant cooperation intentions, with an anticipated annual sales growth of 20% for Arqi's related products [1]

Core Viewpoint - The "Grassland Quality Products" brand promotion event in Inner Mongolia aims to showcase the achievements of high-quality agricultural development and expand the market for Inner Mongolia's agricultural and livestock products [1][5]. Group 1: Event Overview - The event was co-hosted by various organizations including the Inner Mongolia Agricultural and Animal Husbandry Department and the Inner Mongolia Government Office in Beijing [1]. - The event featured brand displays, product promotions, and industry dialogues to comprehensively present the results of Inner Mongolia's agricultural development [1]. Group 2: Agricultural Development Highlights - In 2024, Inner Mongolia's agricultural sector is expected to see a strong growth momentum, with a 73.6% increase in first industry investment, reaching a value of 287.26 billion yuan [5]. - The region has achieved 21 consecutive years of grain production growth, with the quantity of green organic and high-quality products ranking first in the country [5]. Group 3: Brand Building and Market Expansion - A signing ceremony was held for the entry of "Grassland Quality Products" into the JD "Xinhua Credit Quality Products Pavilion," with 14 quality enterprises officially joining [8][11]. - The "Xinhua Credit Quality Products Pavilion" is a credit consumption platform developed in collaboration with JD and Kuaishou, aimed at introducing high-quality local specialty products through a strict credit evaluation system [11]. - The event also showcased diverse agricultural products from various regions in Inner Mongolia, enhancing brand value and market competitiveness through expanded sales channels [12].

Core Viewpoint - The "Green Products Out of the Region" initiative aims to enhance the supply and brand recognition of high-quality agricultural and livestock products from Inner Mongolia in the capital city, Beijing, through a series of collaborative activities and partnerships [1] Group 1: Event Overview - The launch ceremony was held on August 7, co-hosted by the Inner Mongolia Agricultural and Animal Husbandry Department, Beijing Agricultural and Rural Bureau, and the Inner Mongolia Government Office in Beijing, with over 100 attendees from various sectors [1] - The Inner Mongolia Agricultural and Livestock Products Sales Company (Beijing) Shared Front Warehouse serves as a hub for the distribution of these products to Beijing, focusing on supplying capital government canteens [1] Group 2: Business Agreements and Financials - During the event, nine companies reached agreements for warehouse cooperation and procurement intentions, involving over 60 million yuan (approximately 8.5 million USD) [1] - The initiative will utilize various methods such as direct production-sales connections, special promotions for high-quality products, welfare supply for labor unions, and live streaming on online platforms to expand market coverage and influence [1] Group 3: Brand Promotion and Economic Impact - The activities aim to deepen the brand image of "Ecological Inner Mongolia Green Good Taste" and continuously promote the efficiency of Inner Mongolia's agriculture and increase farmers' income [1]

Core Viewpoint - The "Prairie Quality Products" brand represents Inner Mongolia's green, high-quality, and distinctive agricultural and livestock products, with a focus on enhancing brand strength through quality control, regional characteristics, storytelling, channel development, and technological innovation [1][2]. Group 1: Quality Control - Maintaining the quality of "Prairie Quality Products" is essential, emphasizing the importance of regional uniqueness to create a strong brand identity and competitive advantage [2]. - In Tongliao City, the local government highlighted the beef industry's quality development, leveraging its geographical advantages and a long history of cattle breeding to enhance income for local farmers [2]. Group 2: Brand Communication - Effective storytelling that resonates emotionally and reflects ecological values is crucial for increasing the visibility of "Prairie Quality Products" [2]. - The integration of online e-commerce, new media, and offline experiences is necessary for a comprehensive brand communication strategy [2]. Group 3: Technological Empowerment - Technological innovation should be integrated throughout the entire industry chain, from production to sales, to enhance efficiency and product quality [5][6]. - In Ulanqab City, advancements in oat variety improvement and product extension have significantly increased the value of oat products, demonstrating the impact of technology on profitability [5]. Group 4: Event Overview - The "Prairie Quality Products" promotion conference is part of the 2025 Entrepreneurs' Sun Island Annual Meeting, aiming to enhance brand credibility and market recognition for Inner Mongolia's specialty agricultural products [6].