以旧换新同样成为家装厨卫消费市场热门关键词。从浴室柜、花洒、智能马桶，到家具照明、智能家居，长沙 众多企业纷纷推出换新活动，抢占这场家装"换新潮"先机。 "手机'以旧换新'政策真的太给力了。"在五一广场的一家手机专卖店，市民李先生刚购买了一部国产手机，他高 兴地说，旧手机抵扣加上政府补贴，总共优惠了600多元。 据统计，今年以来，手机等3C产品长沙以旧换新共计核销167.35万笔，政府补贴金额5.58亿元，交易金额达 44.14亿元。 在数码产品热销的同时，家电品类也迎来了新一轮消费高峰。走进市区各大家电卖场，冰箱、空调、洗衣机等 产品上都清晰地贴着补贴标签，消费者可根据产品的能效等级享受相应补贴。在通程电器东塘店，家电导购员 一边热情地向消费者介绍产品功能，一边细致地展示"绿色补贴"的计算方式。"一级能效空调最高可享受2000元 补贴，既省电又省钱，性价比非常高。"一位导购员介绍。 "国补政策加力扩围后，通程电器上半年整体销售同比增长近40%。"通程电器副总经理欧海军介绍，一级能效 产品换新消费者占比近90%，大屏彩电、零嵌入冰箱、洗烘一体机、干衣机、一级能效空调等绿色智能改善型 品质家电销量呈爆发式增长； ...

Core Viewpoint - Zhejiang Meida (002677) has completed the share reduction plan by its chairman Wang Peifei and general manager Xu Jianlong, indicating a strategic shift in ownership structure [1] Group 1: Share Reduction Details - Wang Peifei reduced his holdings by a total of 8.9575 million shares, accounting for 1.3865% of the total share capital through centralized bidding and block trading [1] - Xu Jianlong reduced his holdings by 5.54 million shares, representing 0.8575% of the total share capital, solely through block trading [1] - Post-reduction, Wang Peifei's shareholding percentage decreased to 4.1641%, while Xu Jianlong's shareholding percentage fell to 2.8856% [1]

Core Insights - The article highlights the impressive sales performance of Aopu during the 618 shopping festival, achieving over 530 million in sales, showcasing the brand's strong market presence and value in the home appliance sector [1] - Aopu's marketing strategy of "full coverage + deep discounts" has been pivotal in driving sales, combining price advantages with quality service to enhance consumer trust [2] - The brand's continuous innovation in product development, particularly in the bathroom heater category, has solidified its market leadership and consumer recognition [6][8] Marketing Strategy - Aopu has effectively utilized traditional e-commerce platforms like Tmall and JD.com, maintaining a top position in brand rankings, while also leveraging collaborations with key influencers for live-streaming promotions [4] - The brand's marketing efforts have resulted in a staggering 690 million exposures, reinforcing its image as a "national brand" and enhancing consumer awareness [4][17] - Aopu's comprehensive marketing approach includes a significant offline presence, with large-scale advertising campaigns in over 200 cities, further embedding the brand into consumers' daily lives [16][17] Product Innovation - Aopu's success is attributed to its focus on core products and continuous innovation, with flagship products like the thermal bath heater and linear bath heater leading the market for years [6][8] - The introduction of differentiated products such as the beauty cabin bath heater and Smart intelligent sensing bath heater reflects Aopu's ambition to expand beyond traditional functionalities and meet evolving consumer needs [8][13] - The brand's commitment to addressing consumer pain points in both bathroom and kitchen environments has resulted in significant sales, with the kitchen air conditioning series selling 3,000 units during the 618 event [13][16] Long-term Strategy - Aopu's achievements during the 618 festival are seen as a result of its long-term strategic vision, focusing on quality, innovation, and consumer-centric approaches [16][18] - The brand's extensive experience and industry certifications have established a solid foundation for its market dominance and product development [16][18] - Aopu's ongoing commitment to understanding consumer needs positions it well for future growth in the home appliance market, particularly as demand for quality and smart products continues to rise [18]

Core Viewpoint - The "Two New" policy is effectively boosting investment, consumption, and transformation in China, with significant sales growth in home appliances, furniture, and communication equipment, leading to over 1.4 trillion yuan in sales from trade-in programs this year [1] Group 1: Policy Implementation and Financial Support - The National Development and Reform Commission (NDRC) plans to issue the third batch of funding for consumer goods trade-in programs in July, ensuring a structured and balanced approach to fund allocation throughout the year [3][6] - A total of 300 billion yuan in long-term special government bonds will be allocated to support consumer goods trade-in initiatives, with 162 billion yuan already distributed in the first two batches [3][6] - The NDRC aims to enhance project management and financial oversight for equipment upgrades, with 200 billion yuan allocated for equipment updates this year [6] Group 2: Consumer Impact and Sales Data - As of May 31, 2025, the trade-in program has generated 1.1 trillion yuan in sales across five major categories, with approximately 175 million subsidies issued directly to consumers [5] - The program has seen significant participation, with 4.12 million applications for vehicle trade-ins and millions of purchases in home appliances and digital products [5] Group 3: Regional and Sectoral Developments - The Guangdong provincial government has confirmed that it will not prematurely end the trade-in policy, addressing concerns about temporary suspensions in certain cities due to system upgrades [5] - Recent policies from various departments emphasize financial support for key consumption areas, including trade-in programs for old vehicles and appliances, aiming to enhance consumer spending [7][8] Group 4: Economic Outlook - The 300 billion yuan in trade-in subsidies is projected to represent approximately 0.5% of the total disposable income and 0.7% of the total retail sales of consumer goods in 2024, potentially boosting retail sales growth by about 1 percentage point this year [8]

6月24日，南方财经记者在淘宝上搜索"国补"，顺利领取补贴，可以用于购买部分产品，电子品类最高可减500元。 此前的6月20日，新华社从有关部门获悉，消费品以旧换新加力扩围政策没有变化，补贴资金使用进度符合预期，第三、四季度 中央资金将陆续下达。今年1月和4月已分别下达两批共计1620亿元中央资金，支持地方做好一、二季度消费品以旧换新工作。 后续还将有1380亿元中央资金在三、四季度分批有序下达。 南方财经记者还发现，6月24日，苹果公司在其中国官方网站发布消息称，指定产品享国家补贴，至高省2000元人民币，仅限 Apple store在线商店（北京收货地址）及零售店（上海）。据悉，这是苹果公司在中国的直营渠道首次参加以旧换新国家补贴活 动。 | 百亿补贴 深睡尊享雅兰官方政府补贴天然 | | --- | | 乳胶床垫名牌双人卧厚弹簧十大 | | 乳胶 软硬适中 成年人 | | 床垫主要材质 床垫软硬度 适用人群 | | ¥1954.15 直播价 1万+人付款 | | 11直播中 国家补贴15% 赠运费险 | | 回头客4万 雅兰官方旗舰店 > | 6月24日，在淘宝上搜索"国补"，就可以领到相应补贴。 新的 ...

Core Viewpoint - The event "Tian Sheng Gan Jing Dang Ran Hao Ting" organized by Vatti in collaboration with JD MALL and JD Appliances showcased innovative marketing strategies targeting younger consumers through a music festival format, highlighting the features of Vatti's products like the beauty bath water heater and integrated cooking center [1][8]. Group 1: Event Highlights - The music festival took place from June 14 to 18 in Chongqing, Xi'an, and Beijing, featuring performances by popular artists and interactive experiences that allowed consumers to engage with Vatti's products [1][3]. - The event included a "Net World Bathroom" interactive segment where attendees could win prizes and learn about the beauty bath water heater's skin-nourishing technology [5][8]. - Various themed interactive areas, such as the "Home Appliance Live House" and "Dishwasher Bubble Jazz Club," provided immersive experiences that combined music and product demonstrations [5][7]. Group 2: Marketing Strategy - Vatti's approach to marketing has shifted from traditional methods to a more engaging format that resonates with Gen Z, integrating elements of fashion and technology into the product experience [8][9]. - The company has successfully utilized collaborations with platforms like JD to create innovative marketing campaigns, including city pop-up events and customized short dramas [8][9]. - Feedback from attendees indicates a positive reception to the fusion of kitchen appliances with music and art, suggesting a successful rebranding of Vatti's image [8][9]. Group 3: Future Initiatives - Following the music festival, Vatti plans to host a themed pop-up event in Jinan from June 20 to 22, further promoting the beauty bath water heater and redefining modern bathing culture [11].

Core Viewpoint - The Guangxi Commerce Department announced a temporary suspension of the "old for new" subsidy program for consumer goods starting June 20, 2025, affecting various categories including automobiles and home appliances, despite the overall success of the program since its implementation in 2024 [1][2]. Group 1: Policy Changes - The suspension will affect the subsidy activities for automobile replacement, home appliance upgrades, 3C digital products, electric bicycles, and home renovation subsidies [1]. - The "old for new" subsidy program will continue throughout the year, with the specific resumption date to be announced later [2]. Group 2: Program Impact - Since the implementation of the "old for new" policy, Guangxi has conducted over 6,000 related events, with more than 5 million consumers participating and receiving nearly 65 billion yuan in subsidies [2][3]. - The program has led to significant sales increases, with home appliance sales reaching 3.226 million units and 100,000 units for 3C digital products, alongside 250,000 vehicles sold under the "old for new" scheme, of which 76.4% were new energy vehicles [3]. Group 3: National Context - The national "old for new" policy, which began in 2024, covers various consumer goods and has expanded to include consumer electronics in 2025, offering subsidies of 15% of the product price for eligible items [3]. - As of May 31, 2025, the program has generated a total sales volume of 1.1 trillion yuan across five major categories, with approximately 175 million subsidies distributed to consumers [4].

证券代码：002035 证券简称：华帝股份 公告编号：2025-018 华帝股份有限公司 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或重大遗漏。 特别提示： 分红年度：2024年年度权益分派 分配方案：分配比例固定 股权登记日：2025年6月25日 除权除息日为：2025年6月26日 除权前总股本：847,653,618股 回购专户上已回购的股份数量：16,589,882股 每10股派息（含税）：3元 现金分红总额：249,319,120.80元 除权后总股本：847,653,618股 按A股除权前总股本（含回购股份及其他不参与分红的股份）计算的每10股派息（含税）： 次权益分派股权登记日2025年6月25日的总股本-公司已回购股份）÷10×分配比例，即 （847,653,618-16,589,882）÷10×3.00=249,319,120.80元。 金 红 利 = 实 际 现 金 分 红 总 额 ÷ 股 权 登 记 日 的 总 股 本 =249,319,120.80 ÷ 847,653,618 ≈ 考价格=除权除息日前一日收盘价-按股权登记日的总股本折算每股现金红 ...

2025.06. 19 而更早前重庆、湖北、江苏等地也出现部分品类暂时无法领取消费品以旧换新补贴（下称国补）优 惠。四川等越来越多的省份则对部分品类国补资格领取采用"限额管理、资格调控"做法，每天限时限 量供应部分国补优惠券。 而导致上述国补优惠暂停的因为地方国补资金额度快速耗尽。 比如，上述新疆商务厅在谈及暂停国补时直言，2025年自治区商务领域消费品以旧换新补贴资金即 将使用完毕。 另一位西部暂停部分消费品国补优惠的地方官员告诉第一财经，当地除了因为优化调整该品类补贴政 策而暂停之外，也的确因为相关额度申报进度较快，国补资金额度远远不够。 根据国务院部署，2025年中央财政安排总额3000亿元国补资金，通过发行超长期特别国债来筹集。 而地方财政总体上需要按10%来配套国补资金，也就是300亿元。 这笔国补资金并非年初一次性全部下达，而是分批次逐步下达。今年1月国家发改委下达第一批消费 品以旧换新资金810亿元至地方，4月下达第二批国补资金810亿元。截至目前国家已经下达前述两 批共1620亿元国补资金给地方，剩余1380亿元国补资金预计将在第三季度和第四季度分批下达。 本文字数：1471，阅读时长大约1分 ...

Core Viewpoint - The Guangxi Zhuang Autonomous Region's Department of Commerce announced the suspension of the 2025 consumer goods trade-in subsidy program, effective from June 20, 2025, at 24:00 [1] Group 1 - The subsidy activities affected include automobile trade-in, home appliance trade-in, 3C digital product purchases, electric bicycle trade-in, and home renovation subsidies [1]