品牌营销

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元隆雅图最新股东户数环比下降5.67%
Zheng Quan Shi Bao Wang· 2025-10-09 12:46
(文章来源:证券时报网) 证券时报·数据宝统计,截至发稿,元隆雅图收盘价为18.27元,上涨2.70%,本期筹码集中以来股价累 计下跌5.53%。具体到各交易日,4次上涨,4次下跌。 公司发布的半年报数据显示,上半年公司共实现营业收入13.91亿元,同比增长15.37%,实现净利 润-460.72万元,同比增长80.11%,基本每股收益为-0.0200元。(数据宝) 元隆雅图10月9日披露,截至9月30日公司股东户数为50672户,较上期(9月20日)减少3048户,环比降 幅为5.67%。这已是该公司股东户数连续第2期下降。 ...
打造现象级营销新范式 富达国际再度加码艾德韦宣集团(09919)
智通财经网· 2025-09-30 06:48
智通财经APP获悉,根据香港联交所披露的文件,富达国际(FIL Limited)于9月23日以每股均价1港元增持艾德韦宣集团(09919)23.8万股股份,斥资23.8万港 元。增持后,富达国际最新持股数目为4491.6万股股份,持股比例升至6.03%。这已是该机构今年内第二次加码,显示其对这家大中华区领先的泛时尚品牌 营销企业的长期价值充满信心。 作为高端时尚品牌体验营销领域的龙头企业,艾德韦宣在2024年市场份额已达13.8%,并持续保持大中华区排名第一。集团现时已累计服务超过550家世界 知名品牌客户,当中包括卡地亚、香奈儿、迪奥、路易威登等著名高端时尚品牌、中高端汽车品牌以及中高端中国本地品牌等。 今年,艾德韦宣为路易威登打造的"非凡之旅"上海展览成为行业焦点。这座名为"路易号"的全球首创巨轮概念空间落址上海兴业太古汇,揭幕当晚汇聚了数 十位当红明星,成为今夏上海备受瞩目的时尚盛事。作为Louis Vuitton全新推出的重要品牌展览,"非凡之旅"由知名建筑团队OMA构思设计,ACTIVATION GROUP倾情打造,以旅行、工艺、时尚与创新四大主题为核心,深度呈现品牌深厚的多维传承。 在持续深化奢侈 ...
打造现象级营销新范式 富达国际再度加码艾德韦宣集团
Zhi Tong Cai Jing· 2025-09-30 06:47
| 農橋序號 | 大股東/董事/最高行政人員名稱 作出披露的 買入 / 賣出或涉及的股 每股的平均價 | | | | 持有權益的 | | --- | --- | --- | --- | --- | --- | | | 历史三 | | | | 語參閱 了 | | CS20250926E00307 FIL Limited | | 1101(L) | 238,000(L) | HKD 1.0000 | 00 | | CS20250926E00285 | | Pandanus Associates Inc. 1101(L) | 238,000(L | HKD 1.0000 | 44 | | CS20250926E00292 | | Pandanus Partners L.P. 1101(L) | 238,000(L | HKD 1.0000 | 44 | 在持续深化奢侈品领域优势的同时,艾德韦宣亦积极开拓运动时尚新赛道。公司近期先后助力Adidas Originals在上海成功举办"三叶草女孩庆典",并助力 Under Armour在重庆举办了首个海外Curry Camp和全球首届Curry Con。 通过精准的策划 ...
追寻差异化的最终答案!GDMS2025圆满闭幕
Sou Hu Cai Jing· 2025-09-19 13:59
9月17日的GDMS主论坛议程内容从营销差异化的另外两大维度(营销目标-从喜爱到挚爱 & 营销思维-从认知到思维)展 开,分论坛则从"AI实践"、"电商"、"新品上新"切入,从更加实战的案例视角展示品牌差异化的创新实践。 大会第二天部分嘉宾精彩实录,四大会场同时亮相,精彩从不间断 主论坛:从喜爱到挚爱&从认知到思维 9日17日,第十一届GDMS全球数字营销峰会于国家会展中心(上海)4.2馆圆满落幕! 两天峰会汇聚了6000+品牌营销人、100+行业头部演讲嘉宾、100+展商参展,现场座无虚席,热度爆棚。 首日四大主题论坛与创新展同步开启,精彩纷呈;次日年终大秀压轴登场,掌声雷动。峰会以"差异化Strive for Differentiation"为主题,深度探讨了AI浪潮下的品牌增长新路径,为行业注入了强劲的创新动能。 To Create emotional values:Brands need to stay true to what they stand for. ——葆蝶家,大中华区CEO,达里奥 让用户不仅爱上车,更爱上它所代表的生活方式和价值观;从吸引眼球,到触动心灵,以「密友」之爱,驶入用户之心。 ...
技术与人文的双重变奏:揭秘品牌形象塑造管控领域的五大标杆企业
Sou Hu Cai Jing· 2025-09-03 03:26
Core Insights - The brand management market in China has surpassed 100 billion yuan in 2024, with AI technology penetration increasing by 270% compared to three years ago [1] Group 1: Company Profiles - Hangzhou Pinsu Gongying Technology has established an AI marketing ecosystem covering 12 industries and serving over 200 enterprises, driven by its "Intelligent Semantic Engine" and "Multimodal Content Factory" [2][3] - Sixling Five Culture specializes in creative storytelling within the Xiaohongshu ecosystem, leveraging cultural insights and precise matching to enhance brand narratives [5][6] - Hangzhou Yunxi Information Technology combines advanced visual technologies like 3D modeling and animation rendering to redefine brand communication, particularly for B2B enterprises [8][9] - Zhejiang Media Group utilizes its extensive media resources to empower regional brand building and crisis management, integrating traditional media credibility with new technologies [11][12] - Simai Media is undergoing a strategic transformation towards integrating technology with media and cultural tourism, despite facing financial challenges in 2024 [14][15] Group 2: Key Strategies and Innovations - Pinsu Gongying's data-driven content strategy has led to significant increases in user engagement, such as a 300% growth in trial bookings for a new energy vehicle brand [2][3] - Sixling Five Culture's campaigns have resulted in a 300% increase in registered users for an online education platform, showcasing the effectiveness of their creative content [3][7] - Yunxi Information's promotional videos have enhanced brand visibility, with a 35% increase in market attention for a sports brand [9][10] - Zhejiang Media Group's crisis management strategies have effectively reduced negative sentiment by up to 72% through targeted communication [12][13] - Simai Media's AI-driven advertising tools have reduced production costs by 30% while increasing conversion rates by 170% [15][16] Group 3: Future Trends in Brand Management - The future of brand image shaping will see the standardized application of AI-generated content, innovative AR/VR integration, and a focus on expressing brand values [18][19] - Companies must align their partnerships with their brand values, considering both technical capabilities and cultural resonance [19]
因赛集团: 关于向深圳证券交易所申请中止审核发行股份及支付现金购买资产并募集配套资金事项的公告
Zheng Quan Zhi Xing· 2025-08-26 12:16
Group 1 - The company intends to acquire 80% equity of Zhizhe Tongxing Brand Management Consulting (Beijing) Co., Ltd. through a combination of issuing shares and cash payment, along with raising supporting funds [1][2] - The Shenzhen Stock Exchange has accepted the company's application for the asset purchase and fundraising, with notifications received on June 30, July 13, and an announcement of a delayed response on August 12 [2] - The company has voluntarily applied to suspend the review of the transaction due to pending opinions from relevant authorities, ensuring the transaction's normal progress [2] Group 2 - The suspension of the review is not expected to have a significant adverse impact on the company's operations or the continuation of the transaction [2] - The company is actively working with relevant intermediaries to advance the transaction and will promptly submit application materials to the Shenzhen Stock Exchange once the necessary matters are resolved [2]
艾德韦宣集团(09919)发布中期业绩 股东应占溢利3202.8万元 同比增加19.25%
智通财经网· 2025-08-25 09:41
Core Viewpoint - The company reported a revenue of 312 million RMB for the six months ending June 30, 2025, with a net profit attributable to shareholders of 32.028 million RMB, reflecting a year-on-year increase of 19.25% [1] Group 1: Financial Performance - The company's earnings per share (EPS) for the period was 4.31 cents [1] - The net profit increased by 16.2% to 35.1 million RMB compared to 30.2 million RMB in the same period of 2024 [1] - The gross profit margin improved by 1.0 percentage point, rising from 32.7% in the first half of 2024 to 33.7% in the first half of 2025, indicating effective cost management and enhanced profitability [1] Group 2: Market Position - The company is recognized as a leading pan-fashion brand marketing group in Greater China, focusing on experience marketing, digital marketing and promotion, and intellectual property (IP) expansion services [1] - It has over 550 global brand clients, including well-known mid-to-high-end fashion brands, automotive brands, and local high-end brands in China [1] - According to industry consultancy, the company holds a market share of 13.8% in the mid-to-high-end fashion brand experience marketing services sector in Greater China as of 2024, maintaining its position as the largest provider in this market [1]
艾德韦宣集团发布中期业绩 股东应占溢利3202.8万元 同比增加19.25%
Zhi Tong Cai Jing· 2025-08-25 09:39
Core Insights - The company reported a revenue of 312 million RMB for the six months ending June 30, 2025, with a net profit attributable to shareholders of 32.028 million RMB, representing a year-on-year increase of 19.25% [1] - The company is a leading pan-fashion brand marketing group in Greater China, focusing on experience marketing, digital marketing and promotion, and intellectual property (IP) expansion services [1] - The company has over 550 global brand clients, including well-known mid-to-high-end fashion brands, automotive brands, and local high-end brands in China [1] Financial Performance - For the mid-2025 period, the company's net profit increased by 16.2% to 35.1 million RMB, compared to 30.2 million RMB in mid-2024 [1] - The gross profit margin improved by 1.0 percentage point, rising from 32.7% in mid-2024 to 33.7% in mid-2025, indicating effective cost management and enhanced profitability [1] Market Position - The company remains the largest provider of mid-to-high-end fashion brand experience marketing services in Greater China, with a market share of 13.8% projected for 2024 [1]
卢波新作预测未来十年趋势:AI将主导85%的品牌客户互动
Jiang Nan Shi Bao· 2025-08-15 07:12
Core Insights - The application of AI technology is transforming the interaction between brands and consumers, with a prediction that AI will dominate 85% of brand-customer interactions in the next decade [1][6] - Current data indicates that approximately 35% of companies are already using AI for automated marketing, with an additional 43.1% planning to adopt AI technology in the future [2] AI Penetration in Brand Marketing - AI is being utilized in various aspects of brand marketing, including smart ad placements, personalized content generation, and predictive analytics [2] - AI algorithms can optimize advertising budgets in real-time, improving ROI by over 30% [2] - Natural Language Processing (NLP) technology enables the automatic generation of tailored marketing copy, enhancing brand-consumer interaction [2] Future Directions of UserTag System - The upcoming iteration of the UserTag system will introduce a "cross-cultural consumption preference recognition" feature to cater to global brand needs [3] - This feature will assist brands in understanding consumer preferences across different cultural backgrounds, leading to more precise personalized services [3] Industry Impact - The integration of AI technology is expected to usher in a new era for brand marketing, enhancing the efficiency and quality of customer interactions [4] - AI-driven chatbots can provide 24/7 instant responses, addressing customer inquiries and after-sales services, significantly reducing labor costs [4] Future Outlook - In the next decade, the application of AI in brand marketing will become more extensive and profound, enabling brands to deliver highly personalized customer experiences [5] - Brands will leverage AI for predictive analytics to anticipate consumer purchasing intentions, thereby increasing conversion rates [5] Summary - The extensive application of AI technology will fundamentally change the interaction between brands and consumers, enhancing customer experience and brand competitiveness [6] - Innovations like the UserTag system will help brands adapt to global market demands, achieving precise marketing and efficient interactions [6] - AI is poised to become the core driving force in brand marketing, leading the industry into a new era [6]
因赛集团: 关于延期回复《关于广东因赛品牌营销集团股份有限公司发行股份及支付现金购买资产并募集配套资金申请的审核问询函》的公告
Zheng Quan Zhi Xing· 2025-08-12 16:14
Core Viewpoint - The company, Guangdong Insai Brand Marketing Group Co., Ltd., is seeking to acquire 80% equity of Zhizhe Tongxing Brand Management Consulting (Beijing) Co., Ltd. through a combination of issuing shares and cash payment, while also raising supporting funds [1][2]. Group 1 - The company received an inquiry letter from the Shenzhen Stock Exchange on July 13, 2025, requiring a response within 30 days regarding the asset acquisition and fundraising application [1]. - Due to the need for further verification of certain matters related to the inquiry, the company has applied for an extension of up to 30 days to submit a complete written response and related documents [2]. - The transaction is subject to approval from the Shenzhen Stock Exchange and the China Securities Regulatory Commission, with uncertainties regarding the approval process and timeline [2].