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“为一场演出奔赴一座城”,音乐节带动多元消费
南沙海岸线旁,音浪与海浪共振,数万乐迷在璀璨舞台灯光下随节奏挥舞双臂,海风裹挟着青春的热情 扑面而来——这是今年国庆、中秋双节假期,广州南沙超级草莓音乐节的热闹场景。 节日期间,音乐节经济效益爆发,成为推动地方文旅消费的新引擎,广州南沙超级草莓音乐节等大型演 出接连上演,吸引大批乐迷跨城参与,形成 "一场音乐节带火一座城" 的联动效应。 音乐节成消费新引擎 双节期间,音乐节成为文旅市场一大亮点。10月2日至4日,以"国际与潮流"为主题的2025广州超级草莓 音乐节在南沙音乐秀场举办。该活动三天内共吸引近9万人次乐迷到场观演。其中,广东省外乐迷占比 约50%、省内跨城乐迷约40%,带动南沙区餐饮、酒店、交通等消费同步升温。 10月1日至2日,第14届咪豆音乐节在南京溧水举行,吸引超6万名乐迷从全国各地前来。数据显示,该 音乐节南京以外观众占比超八成,江苏省外观众接近七成。 马鞍山文旅部门同样推出强力联动政策。凭葫芦果音乐节票根,游客可享受采石矶景区、霸王祠景区、 李白文化园、大青山野生动物世界等景区门票半价优惠。 业内人士表示,"票根经济"的价值在于打破单一演出的消费边界,通过"一张票根"连接多业态,既提升 了 ...
透过通信大数据看假期消费热情“燃” 文旅融合新气象出彩又“出圈”
Yang Shi Wang· 2025-10-01 10:38
央视网消息:国庆中秋假期10月1日开启,移动通信大数据平台分析显示,中秋和国庆连休8天的假期将充分释放全国文旅消费热情。 今年的国庆中秋假期,不少上班族选择"请3休12"错峰出游,也就是说节前请3天假连休12天。中国移动梧桐大数据统计显示,9月27日— 30日出游人群规模相比前一周日均增长9%。 "请3休12"的休假模式使更多游客倾向于长线游,18%的游客选择前往500公里以上的目的地游玩,较去年同期提升5个百分点。 中国移动数智化部总经理助理永青拉姆称:"我们借助通信服务大数据分析发现,出游人群规模从9月27日开始上升,于10月1日达到高 峰,整体出游人群规模预计比去年同期日均增长3.5%。" 根据大数据平台的分析,热门长线游路线是上海至北京、深圳至长沙、北京至西安、上海至武汉、杭州至北京。出境游方面,除了港澳、 日韩、东南亚等传统热门目的地,中亚、欧洲、非洲部分国家受到拼假游客青睐,客流增长明显。大数据还发现,假期也被许多人用来安排人 生大事,节前婚庆类App的日均活跃用户规模较平日增长86%。 四川大英:乡村文艺"潮" 表达 节日氛围拉满 国庆中秋假期到来,在四川、重庆、江西等地,热门景区门票预定火热, ...
“音画贵州·非遗之韵”文旅推介会在伦敦举行
人民网-国际频道 原创稿· 2025-09-30 08:50
Core Viewpoint - The "Cultural and Tourism Promotion Conference of Guizhou: The Charm of Intangible Heritage" held in London showcased Guizhou's rich cultural and natural resources, aiming to attract British tourists and deepen cultural cooperation between China and the UK [1][2][13]. Group 1: Event Overview - The event was organized by the Guizhou Provincial Department of Culture and Tourism, with strong support from the Chinese Embassy in the UK and local enterprises, including Kweichow Moutai [1][2]. - Over a hundred guests from China and the UK attended, enjoying a relaxed atmosphere filled with music, food, and cultural exchange [1][2]. Group 2: Cultural Significance - Guizhou is highlighted as a beautiful region where nature and culture intertwine, home to 18 ethnic groups that contribute to its diverse cultural heritage [2][3]. - The event served not only as a showcase but also as an invitation for collaboration in cultural performances, heritage protection, and tourism investment between Guizhou and the UK [2][3]. Group 3: Music and Performances - The event featured a captivating performance of the lusheng, a traditional musical instrument, which resonated with the audience, transcending language barriers [6][11]. - The unique charm of Guizhou's ethnic music was emphasized, showcasing its deep connection with daily life, celebrations, and nature [5][7]. Group 4: Culinary Highlights - A tasting session of Kweichow Moutai was a highlight, with guests expressing admiration for its rich flavors, complemented by traditional music performances [8][10]. - The introduction of Moutai cocktails by a British mixologist received positive feedback, showcasing the versatility of Chinese liquor in a Western context [10][12]. Group 5: Cultural Exchange and Impact - The event facilitated meaningful cultural exchanges, with attendees expressing excitement about the performances and the opportunity to connect with Chinese culture [13][14]. - The promotion of Guizhou's scenic beauty and cultural richness in London marked a significant step in enhancing cultural dialogue and tourism collaboration between China and the UK [13][14].
宋城演艺(300144.SZ):目前未与浙江人形机器人创新中心开展合作
Ge Long Hui A P P· 2025-09-30 01:22
格隆汇9月30日丨宋城演艺(300144.SZ)在投资者互动平台表示,公司目前未与浙江人形机器人创新中心 开展合作。公司始终重视科技在文化演艺中的创新融合与应用,会持续做好文化旅游与科技的融合,不 断提升景区运营与演艺内容的科技含量与吸引力。 ...
锋尚文化:9月28日召开董事会会议
Mei Ri Jing Ji Xin Wen· 2025-09-29 11:16
Group 1 - The core point of the article is that Fengshang Culture (SZ 300860) held its fourth board meeting on September 28, 2025, to discuss the proposal for the third extraordinary shareholders' meeting of 2025 [1] - For the fiscal year 2024, Fengshang Culture's revenue composition is as follows: cultural tourism performances account for 60.83%, large cultural performance events account for 37.49%, other businesses account for 1.01%, and landscape art lighting and performances account for 0.67% [1] - As of the report date, Fengshang Culture has a market capitalization of 5.3 billion yuan [1] Group 2 - The article mentions a competitive scenario in the beverage industry where Nongfu Spring's green bottle launch has negatively impacted the market share of Yi Bao, which has dropped nearly 5 percentage points [1]
文体“破圈”,消费提质 南充文旅这样接“流量”
Si Chuan Ri Bao· 2025-09-25 07:42
9月19日晚,2025年"三国之源·潮起顺庆"群星演唱会在南充市顺庆区举行,张信哲、陈慧琳、海来阿木等众 多歌手在南充大学城广场开唱。 "家门口的演唱会,我们盼了好久了。"当天,市民魏远一家没顾上吃晚饭就早早赶到演出现场,此时距正式 开唱还有一会儿,广场上已聚集了不少人。 对南充市民来说,这个月"家门口"的热闹还不少。9月25日至29日,第十四届中国升钟湖国际钓鱼大赛也将在 南部县挥杆开赛。 文体活动接二连三,为南充带来提振消费的契机。主动出击承接"流量",南充以多种方式推动文体活动"破 圈",促进消费提质升级。 "演艺+文旅"焕新城市形象 夜幕降临,知名歌手张信哲用一曲耳熟能详的《过火》,将演唱会的气氛推向高潮。 这是南充近十年来规模最大的文化活动。不仅在于其长达120米的主舞台和配置顶尖的视听设备,更在于其超 12万平方米的总占地面积——这场演唱会的场地足足有17个标准足球场大,刷新全国拼盘式户外演出场地纪录。 此外,从经济效益上看,本场演唱会共吸引超4.6万人,带动周边综合消费超1.7亿元。"演唱会由顺庆区招引 的文旅运营企业全程策划,企业税收留在本地。"梳理"成绩单",南充市顺庆区文化广播电视和旅游局 ...
上半年IP运营收入下滑后,周杰伦概念股巨星传奇拟入股鸟巢
Nan Fang Du Shi Bao· 2025-09-16 14:54
Core Viewpoint - The company Giant Legend announced the conditional acquisition of approximately 1.17% equity in the National Stadium Company, which corresponds to a registered capital of approximately RMB 24.3 million [2][4]. Group 1: Acquisition Details - The acquisition is aimed at enhancing the company's strategic development direction by leveraging the iconic asset of the National Stadium, known as the "Bird's Nest," to foster collaboration in large-scale cultural and entertainment events [6]. - The seller, Beijing Jinzou Sunshine Consulting Co., Ltd., is currently undergoing bankruptcy liquidation, and the acquisition is subject to several conditions, including the lifting of equity freezes and the waiver of preemptive rights by existing shareholders [6]. Group 2: Company Background - Giant Legend was established in 2017 and focuses on new retail and IP creation and operation, with notable celebrity IPs including Jay Chou and Liu Genghong [6]. - The company's new consumption business, primarily selling health management products, saw significant growth, with revenue increasing by 91.5% year-on-year to RMB 211 million in the first half of the year [7]. Group 3: Financial Performance - In the first half of the year, Giant Legend's total revenue reached RMB 355 million, a year-on-year increase of 33%, while net profit decreased by 58.9% to RMB 10.27 million [7]. - The IP creation and operation segment experienced a decline in revenue, down 8.2% to RMB 143 million, and operating profit fell by 24.53% to RMB 55.37 million [7].
“周杰伦概念股”战略入股,成鸟巢唯一民企股东
Zheng Quan Shi Bao· 2025-09-16 07:18
Core Viewpoint - The acquisition of approximately 1.17% equity in the National Stadium by Giant Star Legend positions the company as the only private enterprise shareholder of the Bird's Nest, enhancing its strategic foothold in a highly coveted cultural venue [1][2]. Group 1: Acquisition Details - Giant Star Legend's wholly-owned subsidiary, Xing Chuang Yi (Kunshan) Cultural Co., Ltd., will acquire the stake in the National Stadium, which is a key construction and operation entity of the Bird's Nest [1]. - The Bird's Nest is recognized as a significant national project and a global cultural landmark, playing a crucial role in hosting major sports events and cultural activities [1]. Group 2: Strategic Implications - The partnership is characterized as a rare opportunity, with Giant Star Legend acting as an "IP strategic partner" rather than just an event organizer, providing comprehensive services in IP creativity, design, development, and commercialization [2]. - This collaboration aims to create a value chain centered around IP, enhancing the experience from pre-event to post-event through a closed-loop system of "IP empowering the scene, and the scene feeding back to IP" [2]. Group 3: Revenue and Market Impact - The Bird's Nest attracts millions of visitors annually, offering a physical platform for Giant Star Legend's super IPs, such as "Zhou Tongxue" and "Liu Jiaolian," to engage with fans and convert virtual recognition into tangible consumption [2]. - The partnership is expected to diversify Giant Star Legend's revenue streams, including sustainable ticket sales and derivative product revenue models, which are anticipated to create new market expectations [2]. - Following the announcement, Giant Star Legend's stock price initially dropped by approximately 4% before rebounding to a 1% increase, indicating market volatility and investor reactions to the news [3].
秦音起山河
Ren Min Wang· 2025-09-01 11:38
Core Insights - The article highlights the cultural initiatives in Shaanxi province, particularly focusing on the "One Yuan Theater" project in Weinan, which aims to enhance cultural accessibility and engagement among the local population through affordable performances [4][5][6]. Group 1: Cultural Initiatives - The "One Yuan Theater" project has organized over 36,000 performances in the past year, generating revenue of 1.49 billion yuan, showcasing a successful blend of cultural outreach and economic viability [2][5]. - Shaanxi province has implemented a comprehensive cultural supply model, evolving from "sending culture to the countryside" to "promoting cultural outreach," which has significantly increased cultural engagement among the populace [2][5][6]. - The province has seen a total of over 52,250 performances by 2024, with an online audience exceeding 25.76 million, indicating a robust cultural consumption trend [5]. Group 2: Cultural Heritage and Preservation - The article discusses the revival of traditional folk songs in Shaanxi, with a focus on the establishment of a protective framework for intangible cultural heritage, including an annual budget of 30 million yuan for heritage protection in Yulin [10][11]. - The establishment of various cultural institutions, such as the Shaanxi Folk Song Museum, has attracted over 200,000 visitors, reflecting a growing interest in local cultural heritage [10]. - Legislative efforts have been made to protect and promote folk songs, with specific regulations enacted in cities like Ankang, marking a collaborative approach to cultural preservation [11]. Group 3: Economic Impact of Cultural Activities - The integration of cultural activities with tourism has led to a significant increase in visitor numbers, with 9.2 million attendees at cultural performances in the first half of the year, positioning Shaanxi as a leader in cultural tourism [14]. - The cultural and related industries' contribution to the GDP has risen from 6.11% in 2021 to 6.57% in 2024, indicating a positive trend in the economic impact of cultural initiatives [15]. - The province has seen the establishment of 1,674 new cultural and related industry entities, reflecting a growing investment in cultural infrastructure and services [15].
8月至9月海南将举办142场旅文体活动
Hai Nan Ri Bao· 2025-08-11 01:27
Core Insights - Hainan will host 142 tourism, culture, and sports events from August to September, including 18 international events, 53 national events, and 71 provincial events [2][3] - The 2025 Hainan International Tourism Island Carnival will be a key highlight, focusing on the "Cool Island" brand throughout August, with various activities and promotions from local attractions and travel companies [2][3] - A diverse range of activities aims to attract domestic tourists, including concerts, sailing competitions, and cultural festivals, enhancing the summer experience in Hainan [3][4] Event Breakdown - **International Events**: Notable events include the 35th Miss Asia Global Finals and the 2025 Asian Badminton Elite Tour, which will draw global participants and tourists [2][3] - **National Events**: Events like the concert by Zhang Yixing and the Wenchang Aerospace Charity Concert will engage local and visiting audiences, promoting cultural exchange [3][4] - **Provincial Events**: Activities such as the Bamboo Dance Competition and the Qionghai Tanmen Beach Gathering will showcase local culture and encourage tourism within the province [3][4]