最近，在开发者大会Meta Connect上，Meta推出三款不同定位的AI眼镜，并宣布开放开发者平台。 "眼镜是唯一能让AI'看见用户所看、听见用户所闻'的设备。"扎克伯格戴着Meta首款"AI+AR"产品Meta Ray-Ban Display入场。作为行业的风向标，该产品 也被视作AI与AR技术走向消费级落地的重要样本。 图源：Meta 在对未来25年的判断上，扎克伯格和《失控》的作者凯文·凯利有着同样的结论，智能眼镜将替代绝大部分的手机，成为搜索所有数据的工具，包括你能 看到的数据以及你自身所产生的数据，比如你的一颦一笑，然后，形成一个虚实结合的世界，凯文·凯利将此定义为"一个透明的镜像世界"，一个没有隐 私的世界。 当镜像世界能为你提供定制化服务时，你会让渡自己的隐私吗？假如真如Meta所愿，AI眼镜将迎来爆发的"春天"，你会如何回答这个问题？ 或许答案要先从这个"春天"开始找起，毕竟今年发布的诸多款新品，退货率仍居高不下。 8月26日京东发布的智能眼镜半年报显示，2025年上半年该品类成交量同比增长超10倍，入驻品牌数量同比激增约3倍，平均每9天就有一款新品问世。 IDC数据也显示，2025年第二 ...

Investment Rating - The industry rating is "Outperform the Market" [5][12] Core Insights - Meta's Ray-Ban Display smart glasses have seen strong market response, with retail stores nearly sold out and trial appointments fully booked before November [1] - Apple is shifting focus from developing a low-cost Vision Pro headset to prioritizing AI glasses to compete with Meta, with plans to preview the product in 2025 and launch in 2027 [2] - The smart glasses market is expected to grow significantly, with global sales projected to reach 14.5 million units by 2025 and a compound annual growth rate (CAGR) exceeding 50% from 2025 to 2029, potentially reaching 60 million units by 2029 [3] Summary by Sections - **Meta's Smart Glasses**: The Meta Ray-Ban Display smart glasses are experiencing high demand, with plans for increased supply and sales points [1] - **Apple's Strategic Shift**: Apple is reallocating resources to focus on AI glasses, indicating a significant change in product development strategy [2] - **Market Growth Projections**: The smart glasses market is anticipated to grow rapidly, with significant sales increases expected in the coming years [3] - **Investment Opportunities**: Recommendations include focusing on companies involved in foldable screen hinges, panel equipment, liquid cooling pumps, automation assembly, and 3D printing applications [3]

经济观察报记者 郑晨烨 市场的矛盾也体现在这里。 一方面，是研究机构给出的乐观预测一一根据Omdia在2025年9月28日发布的报告，AI眼镜的全球出货量在2025年的年增长率预计将达到158%，总量达到 510万台；该机构还预测，到2026年，市场规模有望突破1000万台。同时，这张牌桌上的玩家也分量十足，从Meta到谷歌，再从小米到华为，一众巨头都入 场已久。 但另一方面，对于需要把钱从口袋里掏出来的多数消费者来说，这事儿还没那么热闹。一副智能眼镜的价格不低，买回来到底能用来干什么，很多人还没完 全想明白。 不过，在AR眼镜这个目前还挺小众的市场里，已经有中国企业做到了全球出货量第一。 根据市场研究机构Counterpoint Research的数据，TCL电子（01070.HK）孵化的雷鸟创新，在2025年第二季度以39%的市场份额，取得了全球AR眼镜出货量 第一的位置。 从不带屏幕、主打AI功能的智能眼镜，以及技术更复杂的"AI+AR"融合型眼镜，雷鸟都有布局研发。 2025年，智能眼镜市场，正处在一个有些矛盾的节点上。 而要看懂这个市场，得先分清两个时常被混用的词——AI眼镜和AR眼镜。 简单地说， ...

Core Insights - The company is actively expanding its partnerships with leading AR glasses brands both domestically and internationally, having completed optical and mechanical integration with mainstream AR glasses C-end brand clients [1] - Strategic collaborations have been established with Hengxuan Technology, Hainan Tianzhifeng, and Zhihui Technology to build an intelligent AR glasses ecosystem, aiming for the development and mass production of high-performance, cost-effective AR glasses by the end of the year [1] - The company has also completed AR glasses solution integration with professional AR glasses brand clients and is fully committed to advancing its AR glasses business [1] Industry Overview - Meta is currently the largest player in the AI glasses market, with a significant increase in sales driven by the RayBan Meta smart glasses, which sold 720,000 units in Q2 2025, up from 250,000 units in the same period last year, representing a growth of 188% [1] - Analysts predict that the release of new AI glasses by Meta will likely lead to a substantial increase in AI glasses shipments in Q4 of this year [1]

来源：环球网 Omdia分析师表示，"Meta已成为人工智能眼镜领域的开拓者。其与EssilorLuxottica和Ray-Ban品牌的合 作具有决定性意义，将曾经被视为极客专属的技术概念转化为主流市场接受的产品。EssilorLuxottica的 渠道实力与Ray Ban的文化影响力相结合，实现了Google Glass等早期人工智能眼镜未能突破的瓶颈。" 据Omdia分析，中国预计将成为仅次于美国的全球第二大AI眼镜市场，2026年，出货量有望达120万 台，占全球份额12%。中国市场的独特优势在于形成了由互联网巨头、智能设备厂商和新兴企业共同构 建的生态体系。独特的市场环境与生成式AI技术的快速商业化，将为AI眼镜在中国的发展奠定坚实基 础。 【环球网科技综合报道】9月29日消息，Omdia发布的报告显示，AI眼镜市场正迎来强劲增长，预计 2025年全球出货量将激增158%，达到510万台。在谷歌、小米等头部消费科技厂商加速入局的推动下， 该市场预计在2026年突破1000万台，到2030年将达到3500万台，2025至2030年复合年增长率（CAGR） 高达47%。 Omdia分析师表示，当前AI眼镜 ...

Core Insights - The report from Guotou Securities highlights the shift in focus from broad applications to specific use cases in smart glasses, driven by technological advancements and cost constraints [1] - The smart glasses industry is entering a robust growth phase in 2023, following previous stages of technology validation, commercial trials, and product diversification [1] - AI glasses are emerging as a significant market segment, with Meta's Ray-Ban Meta leading the charge and expected to capture 98.68% of global AI glasses sales in 2024 [2] Smart Glasses Development - The development of smart glasses has gone through four phases: pre-2012 (technology validation), 2012-2016 (commercial trials), 2017-2022 (product diversification), and 2023 (robust growth) [1] - Smart glasses can be categorized based on optical display systems, with AI shooting glasses focusing on photography and voice interaction, VR glasses providing immersive experiences, and AR glasses overlaying virtual information on the real world [1] AI Glasses Market - AI glasses are characterized by the integration of cameras, Bluetooth controls, and voice interaction, sacrificing optical display for lightweight and low-cost designs [2] - The core logic of AI shooting glasses is to achieve portability and practicality for all-day wear, targeting markets previously dominated by action cameras [2] AR Glasses Insights - AR glasses utilize micro-displays and optical modules to project virtual images onto real-world scenes, categorized into viewing glasses and full-domain glasses [3] - Viewing glasses are lightweight and designed for portable viewing, while full-domain glasses are used for outdoor navigation and industrial applications, albeit at a higher price point [3] VR Glasses Overview - Traditional VR glasses focus on providing an immersive experience, primarily for gaming and viewing, with a market that is relatively mature [4] - The expected sales for traditional VR glasses in Q2 2025 is 1.26 million units, reflecting a year-on-year growth of 6.7% [4] Industry Chain and Competitive Landscape - The upstream sector focuses on chips, optical modules, and screens, with Micro OLED expected to become a primary solution for XR devices by 2030 [5] - In the midstream, Thunderbird Innovation holds a 50% market share in AI/AR glasses online sales, while PICO dominates the domestic VR market [5] - The downstream sector is supported by offline channels, with Doctor Glasses establishing over 100 smart display cabinets [5] Key Companies to Watch - Companies to monitor include Luxshare Precision and GoerTek in manufacturing, Sunny Optical Technology and OFILM in optics, and various firms in storage and display technologies [7]

Investment Rating - The report maintains an investment rating of "Outperform" with a target price set at 1599 CNY for the preferred stock [5][6]. Core Insights - The smart glasses industry is experiencing a significant evolution driven by optical display technology and AI integration, marking a transition into a robust growth phase since 2023 [1][17]. - The market for AI glasses, particularly those that integrate camera and voice interaction without optical display modules, is rapidly expanding, with Meta's Ray-Ban Meta leading the charge [2][38]. - The report identifies four main categories of smart glasses: AI shooting glasses, AR viewing glasses, AR full-domain glasses, and VR glasses, each with distinct technological and application characteristics [26][32]. Summary by Sections 1. Optical Technology Driving Product Iteration - The development of smart glasses can be categorized into four stages: 1) Early exploration (before 2012) focused on technology validation 2) Commercial trial (2012-2016) saw initial product launches like Google Glass 3) Product diversification (2017-2022) led to a variety of offerings 4) Robust growth phase (2023-present) characterized by significant technological advancements and market expansion [1.1][1.1.1][1.1.2][1.1.3][1.1.4]. 2. AI Glasses: A New Wave of Competition - AI glasses, particularly those that prioritize lightweight and low-cost designs by omitting optical display modules, are gaining traction. The Ray-Ban Meta has become a standout product, capturing a significant market share [2][38]. - The report notes that in 2024, Ray-Ban Meta is expected to account for 98.68% of global AI glasses sales, highlighting the competitive landscape dubbed the "Hundred Glasses War" [2][38]. 3. AR Glasses: The Ultimate Form of AI Glasses - AR glasses are categorized into AR viewing glasses and AR full-domain glasses, with the former focusing on portable viewing experiences and the latter on interactive applications like navigation and translation [3][30]. - The report emphasizes the ongoing technological iterations in AR glasses, particularly in display technologies such as Micro OLED and light guide systems, which are expected to enhance user experience [3.2][3.3]. 4. Traditional VR Glasses: Focus on Immersive Experience - Traditional VR glasses are designed for complete immersion, primarily targeting gaming and viewing experiences. The report notes that the market for VR glasses is relatively mature, with key players like Meta and PICO driving innovation [4][4.3]. 5. Industry Chain and Competitive Landscape - The upstream segment focuses on core components like chips and optical modules, with Micro OLED expected to become a primary solution for XR devices. The report forecasts that global Micro OLED shipments will reach approximately 399.57 million units by 2030 [10][10.1]. - The midstream market is dominated by companies like 雷鸟创新 and PICO, while the downstream segment is crucial for the practical deployment of smart glasses [10.2][10.3]. 6. Key Investment Targets - The report suggests monitoring key players in various segments, including manufacturing (立讯精密, 歌尔股份), optical technology (舜宇光学科技, 蓝特光学), and storage chips (佰维存储) [11][11.1].

互动体验区"跨国咖啡馆"也人气高涨。观众可佩戴Rokid乐奇眼镜与外国店员进行多语言实时对话，亲身体验AR翻译在真实场景 中的应用。 除Rokid乐奇眼镜外，现场还可体验、了解Rokid乐奇的另外四款AR产品。观众可通过Rokid AR Lite感受300英寸虚拟巨幕的沉浸 观影。 行业应用区则展示Rokid Glass 3、Rokid AR Studio、Rokid X-Craft在医疗、电力、石油等工业领域的深度应用。 9月25日-29日，第四届全球数字贸易博览会（下称"数贸会"）在浙江杭州举办，Rokid乐奇携五款AR眼镜产品——Rokid Glasses、Rokid AR Lite、Rokid AR Studio、Rokid X-Craft和Rokid Glass 3亮相此次数贸会。 据介绍，Rokid乐奇亮相本届数贸会的亮点是"带显示的AI眼镜"，重点展示了Rokid乐奇眼镜（Rokid Glasses）在AI交互中的显示 技术优势。该眼镜采用一体化结构设计，将芯片、电池、摄像头、麦克风等核心部件集成于轻量化镜架中，外观贴近日常眼 镜，兼顾时尚与实用。用户可通过语音或触控镜腿实现提词、翻译、导航、拍 ...

● 本报记者 罗京 在第四届全球数字贸易博览会上，一副重量不足50克、形态近乎普通眼镜的乐奇AI+AR眼镜，让佩戴 者眼前实时浮现信息窗口，引得观众惊叹；不远处，秋果计划科技有限公司的展台上，观众们排队体验 Wigain Omnision XR智能眼镜的实时翻译和购物功能。一批AI智能眼镜产品正悄然改变人机交互的边 界。 业内人士表示，随着ChatGPT-4o及豆包视觉模型的发布，多模态AI加速落地，语音、视频及图片等交 互方式有望刷新市场对于AI能力的认知。AI与AR眼镜产品具备透视能力，同时，设备搭载摄像头、麦 克风及扬声器等多种传感器，可实现素材实时获取，有望成为多模态AI终端的更优选择。 解锁多元场景体验 成立于2021年的秋果计划，今年是第三次参加数贸会。在本届数贸会上，秋果计划展出了旗下首款融合 人工智能能力的全彩碳化硅光波导XR眼镜。据介绍，该款眼镜将视场角由行业AI眼镜的30°提升到 50°，升级视野，实现大屏体验；自研的绿洲系统让眼镜摆脱了手机，成为独立智能终端；融入智能体 Wigain，整合购物、翻译、社交等多元功能。 此外，数字技术、VR技术带来的娱乐消费新场景同样受到观众欢迎。时空精灵 ...

● 本报记者 罗京 在第四届全球数字贸易博览会上，一副重量不足50克、形态近乎普通眼镜的乐奇AI+AR眼镜，让佩戴 者眼前实时浮现信息窗口，引得观众惊叹；不远处，秋果计划科技有限公司的展台上，观众们排队体验 Wigain Omnision XR智能眼镜的实时翻译和购物功能。一批AI智能眼镜产品正悄然改变人机交互的边 界。 业内人士表示，随着ChatGPT-4o及豆包视觉模型的发布，多模态AI加速落地，语音、视频及图片等交 互方式有望刷新市场对于AI能力的认知。AI与AR眼镜产品具备透视能力，同时，设备搭载摄像头、麦 克风及扬声器等多种传感器，可实现素材实时获取，有望成为多模态AI终端的更优选择。 解锁多元场景体验 成立于2021年的秋果计划，今年是第三次参加数贸会。在本届数贸会上，秋果计划展出了旗下首款融合 人工智能能力的全彩碳化硅光波导XR眼镜。据介绍，该款眼镜将视场角由行业AI眼镜的30°提升到 50°，升级视野，实现大屏体验；自研的绿洲系统让眼镜摆脱了手机，成为独立智能终端；融入智能体 Wigain，整合购物、翻译、社交等多元功能。 "Wigain Omnision XR眼镜能够将手机、电脑的功能与应用 ...