人民财讯1月13日电，民政部1月13日上午举行专题新闻发布会，介绍《关于培育养老服务经营主体促进 银发经济发展的若干措施》有关情况，工业和信息化部消费品司副司长李强表示，健全标准规范体系。 编制发布老年用品产业标准体系建设指南，在家电、消费电子、家具等重点领域制定一批专项标准，为 适老化产品研发、生产、推广提供有效指导。牵头研制人工智能终端智能化分级系列国家标准及移动互 联网应用程序适老化技术规范，指导10余家老年人高频使用的互联网购物平台完成适老化改造，有效改 善老年人线上消费体验。 ...

人民财讯1月13日电，民政部1月13日上午举行专题新闻发布会，介绍《关于培育养老服务经营主体促进 银发经济发展的若干措施》有关情况，工业和信息化部消费品司副司长李强表示，下一步，工业和信息 化部将坚持需求导向、问题导向，持续推动新一代信息技术等与养老服务深度融合，重点抓好四方面工 作：一是持续开展优质老年用品惠老助企行动，更新发布适老化产品和服务优秀案例推广目录，研究推 进老年用品银龄认证工作；二是聚焦老年人生活痛点，加大养老服务机器人、适老鞋服、易吞咽食品等 产品研发力度；三是持续优化老年用品和智慧健康养老领域标准体系建设，加快推进智能终端、智慧社 区、智慧家庭等领域重点标准发布实施；四是持续深化互联网应用及智能终端适老化改造，不断提升老 年人生活便利化水平，为银发经济高质量发展提供有力支撑。 ...

1月13日，民政部举行专题新闻发布会，介绍《关于培育养老服务经营主体 促进银发经济发展的若干措 施》有关情况。工业和信息化部消费品司副司长李强在会上表示，下一步，工业和信息化部将坚持需求 导向、问题导向，持续推动新一代信息技术等与养老服务深度融合，重点抓好四方面工作：一是持续开 展优质老年用品惠老助企行动，更新发布适老化产品和服务优秀案例推广目录，研究推进老年用品银龄 认证工作；二是聚焦老年人生活痛点，加大养老服务机器人、适老鞋服、易吞咽食品等产品研发力度； 三是持续优化老年用品和智慧健康养老领域标准体系建设，加快推进智能终端、智慧社区、智慧家庭等 领域重点标准发布实施；四是持续深化互联网应用及智能终端适老化改造，不断提升老年人生活便利化 水平，为银发经济高质量发展提供有力支撑。 ...

原标题：《上海首个银发商店开业即销售火爆，谁在抢占银发垂类赛道？》 近日，一位93岁老人带着剪报、详细标注路线的地图，从郊区换乘两趟地铁来到普陀区大渡河路普熙金融广场，只为一探究竟 ——这里新开的"上海银发商店"正成为老年人口耳相传的"网红打卡地"。 2025年12月23日，上海首家银发商店正式开业，定位为"上海老博会创新产品体验馆"。不仅系统呈现智能辅具、适老化家居、 健康膳食、功能服饰、银发文娱等创新成果，更期望解决科技产品与银发群体之间的"最后一米"体验鸿沟，让创新服务于生 活。 开业仅两周，截至1月6日，上海银发商店已交出一份亮眼成绩单——产品销售额突破30万元，适老化改造等服务意向订单金额 更超过55万元。 可折叠收纳的拐杖。周楠 摄 在上海银发商店总经理马智雯看来："很多老人不愿走进传统的老年用品店，因为他们觉得走进来就意味着自己'老弱病残'了。" 新一代老年人跨越数字鸿沟后，信息获取能力增强，消费观念也在改变。他们不再满足于基本功能，开始追求品质、美观和体 验。 店内热销单品中，健步鞋与多功能小推车稳居前列。"这鞋轻便又防滑，走路稳当，颜色也洋气！"72岁的刘美娟试穿后，当场 下单一双健步鞋。她 ...

钛媒体App 1月6日消息，从智能康养到兴趣社交，从情感陪伴到价值实现，众多老年人正在感受银发消 费的新热潮。2025年，一系列养老服务与养老产业相关政策持续发布，助力银发经济蓬勃发展。养老服 务、健康消费、文娱消费成为银发消费三大核心驱动力。2025年上半年，社区养老照护服务、机构养老 照护服务、居家养老照护服务销售收入同比分别增长30.4%、22.6%、18.0%。我国老年用品市场规模已 从2014年的2.6万亿元增长到2024年的5.4万亿元，年复合增长率达7.3%，2025年或将达6.1万亿元，成为 银发经济的重要支撑。5G、人工智能、大数据、物联网等新一代信息技术在银发产业中深度融合应 用，将进一步激发银发经济新活力。（央视新闻） ...

2025年，一系列养老服务与养老产业相关政策持续发布，助力银发经济蓬勃发展。养老服务、健康消 费、文娱消费成为银发消费三大核心驱动力。2025年上半年，社区养老照护服务、机构养老照护服务、 居家养老照护服务销售收入同比分别增长30.4%、22.6%、18.0%。我国老年用品市场规模已从2014年的 2.6万亿元增长到2024年的5.4万亿元，年复合增长率达7.3%，2025年或将达6.1万亿元，成为银发经济的 重要支撑。5G、人工智能、大数据、物联网等新一代信息技术在银发产业中深度融合应用，将进一步 激发银发经济新活力。（央视财经） (本文来自第一财经) ...

2025年岁末，中央经济工作会议在北京举行。会议总结2025年经济工作，分析当前经济形势，部署2026年 经济工作。今年是"十五五"开局之年，如何确保"十五五"开好局起好步？如何做好经济工作五个"关键着力 点"？聚焦舆论关注的重点问题，央广网约请相关领域专家深入解读中央经济工作会议。 国绕做强国内大循环 拓展内需增长新空间 大力提振消费 制定实施城乡居民增收计划, 促进高质量充分就业 扩大优质商品和服务供给,大力 发展消费新业态新模式新场景 2025年 我国内需总体保持稳健 前三季度内需 对经济增长贡献率 达到71% m 2025年社会消费品 零售总额有望突破 50万亿元 >> 今年经济工作八项重点任务之首: "坚持内需主导，建设强大国内市场" 万亿级消费领域 老年用品 知 能 同 联 与 在 在 千亿级消费热点 婴童用品 知此容哉立口 000 目 ■ HK 户外用品 消费电子 宠物食品用品 潮玩 有效释放消费需求潜力， 持续清理不合理限制措施 打造"购在中国"品牌,释放 入境消费巨大增量空间 扩大有效投资 提高养老、托育、医疗等民生类投资比重 ● 8 有效发挥政府投资带动作用 用好中央预算内投资、超长期特别 ...

Group 1: Macro Economic Insights - The new consumption pattern in China is driven by generational shifts, with each generation having its own cultural symbols, referred to as "Labubu" [1] - The "Implementation Plan" aims to enhance the adaptability of supply and demand, identifying three trillion-level and ten hundred-billion-level consumption hotspots to boost resource allocation efficiency [1] - The Chinese潮玩 market is expected to grow at a compound annual growth rate of approximately 24% from 2022 to 2026, reflecting a structural change in demand [3] Group 2: New Consumption Trends - Future consumption is shifting from purchasing goods to subscribing to experiences, influenced by spatial, temporal, and relational dimensions [2] - Consumers are evolving from mere buyers to co-creators of content and emotional transmitters, emphasizing community relationships and cultural identity [2] - The demand for children's products is transitioning from safety features to cognitive development and emotional growth, with a focus on AI-enabled interactive toys [6] Group 3: Supply-Side Innovations - The supply side is undergoing a structural transformation, with flexible production and rapid iteration becoming industry standards, allowing for quick responses to new consumer trends [8] - The "Implementation Plan" emphasizes differentiated supply for various consumer groups, moving from traditional age-based products to lifestyle-based solutions [8] - The silver economy in China is projected to grow from approximately 7 trillion yuan in 2023 to 30 trillion yuan by 2035, indicating a shift towards comprehensive lifestyle solutions for the elderly [7] Group 4: Investment Opportunities - The investment focus is on three trillion-level sectors (elderly products, smart vehicles, consumer electronics) and ten hundred-billion-level sectors (潮玩, outdoor products, pet supplies, smart wearables, and national trend clothing) [9] - Identifying the next "Labubu" involves assessing emotional needs, sustainable supply systems, and alignment with national development strategies [10]

Core Insights - The rise of Labubu is not coincidental but a result of generational aesthetics, emotional symbols, and identity expression [1][2] - The "Implementation Plan" provides a systematic framework for the new demand and supply dynamics, emphasizing the importance of capturing emotional trends and creating a sustainable supply chain [1][2][10] Generational Symbols - Each generation has its own Labubu, representing the spirit of the times, from Transformers for the 70s to digital IPs for Gen Z [2] - The changing emotional structures reflect new consumer demands in China, with the "Implementation Plan" targeting three trillion-level and ten hundred-billion-level consumption hotspots [2][4] New Consumption Trends - Future consumption is shifting from purchasing goods to subscribing to lifestyles, driven by demographic segmentation and interest-oriented consumption [3] - Changes in consumption dimensions include spatial (from traditional malls to immersive experiences), temporal (from one-time purchases to long-term relationships), and relational (from buyers to co-creators) [3] New Demand Dynamics - The demand for new products is shaped by collective choices across generations, with emotional needs such as identity recognition, emotional healing, and self-narrative being crucial [4][5] - The children's market is evolving towards cognitive development and emotional growth, while the elderly market is shifting from passive care to active quality of life improvements [6][5] New Supply Strategies - New supply-side structural reforms focus on leveraging technology and new models for precise supply-demand matching [7] - Flexible production and rapid iteration are becoming standard, with the ability to quickly respond to new consumer trends [7][8] Investment Opportunities - The investment landscape is becoming clearer with three trillion-level sectors (elderly products, smart vehicles, consumer electronics) and ten hundred-billion-level sectors (trendy toys, outdoor products, etc.) identified [9] - Key investment criteria include addressing unique emotional needs, having a sustainable supply system, and aligning with national strategic directions [9][10]

Core Insights - The Ministry of Industry and Information Technology, along with five other departments, has released a plan to enhance the supply-demand adaptability of consumer goods, with a focus on optimizing the supply of elderly products [1] - The elderly products market in China has grown from 2.6 trillion yuan in 2014 to an estimated 5.4 trillion yuan by 2024, reflecting a compound annual growth rate of 7.3% [1] - Despite market growth, there is a significant mismatch between supply and demand, with many products being outdated and lacking in quality, while high-performance products remain unaffordable for many [1] Group 1 - The elderly population's diverse needs require companies to understand the specific demands of different segments, such as active seniors, those with chronic illnesses, and those with disabilities [2] - Companies are encouraged to conduct thorough research to identify the pain points and evolving needs of elderly consumers, moving away from traditional thinking [2] - Current products often fail to meet the higher-level needs of elderly individuals, such as healthcare, leisure, and self-improvement, indicating a gap in the market [2] Group 2 - Many existing products simplify "elderly-friendly" features to just larger fonts and brighter colors, neglecting the actual user experience and aesthetic preferences of seniors [2] - There is a call for more involvement of elderly users in the product development process to ensure that offerings are genuinely aligned with their habits and tastes [2]