（原标题：从上海凤凰看中华老字号品牌高端化升级的道法术） 国潮情绪国货井喷下中华老字号吃到物美价廉馅饼还是陷入陷阱？尽管消费者对国货的热情日益高涨， 但仍有一大批国产老字号品牌囿于低质低价标签而陷入经营困局。作为家喻户晓的百年老字号品牌，上 海凤凰经历了几度沉浮之后，在近年来开启了高端化转型战略并取得了一定的成效，未来是否能借此实 现凤凰涅槃？中华老字号品牌高羰化升级又有哪些道法术呢？ 从上海凤凰看中华老字号品牌高端化升级的道法术 文/锦坤品牌营销专家团 凤凰自行车作为上世纪八九十年代的家喻户晓的老字号品牌，其"二八大杠"深深地被一代人所铭记，除 了凤凰之外，上海还有许多曾风靡一时的老字号品牌，如 "永久"、"回力"、"老凤祥"、"英雄"、"美加 净"、"大白兔""老凤祥""培罗蒙""蜂花"等。这些上海老字号品牌都有悠久的历史和深厚的文化底蕴。 随着时代的发展，市场竞争日益激烈、消费者需求不断升级，许多老字号品牌陷入了低价竞争的困境， 也有一批逐步走上了品牌高端化的道路，成功地提升了产品的附加值。 近些年在我们锦坤清晰化的品牌顶层设计指导和落地化的营销底层运营辅导下，上海凤凰以"战略飞 轮，六线链动"为核心的 ...

高端女装品牌数量居全国前列，黄金珠宝行业年工业产值连续多年稳居全国首位，中高端眼镜产量约占 全球50%，拥有7家中国钟表"十强企业"……经济特区建立45年来，深圳已从一座边陲小镇发展成为具 有全球影响力的国际化大都市。不但战略性新兴产业、未来产业取得了日新月异的发展，传统产业的发 展同样取得了丰硕成果。近年来，以人工智能为代表的科技革命正在重塑产业格局，传统产业迎来重大 历史发展机遇。在此背景下，深圳市将如何探索传统产业高质量转型新路径为全国贡献"深圳智 慧"与"深圳方案"？ 9月29日上午，深圳市政府新闻办召开"推动传统产业向'新'向'智' 加快建设现代化产业体系"新闻发布 会。深圳市工业和信息化局副局长平原介绍了深圳市推进传统产业优化升级的工作背景、亮点成绩和主 要举措，并与市商务局副局长周明武、市市场监管局副局长李军、罗湖区副区长时冬昕、龙华区副区长 赵妍妍就相关问题回答了记者提问。 瞄准超7000亿元目标 提升全市传统产业发展能级 "传统产业是现代化产业体系的基底，一头连着千企万岗，一头连着千家万户。"平原表示，近年来，以 数字化技术、人工智能为代表的科技革命正在重塑产业格局，深圳传统产业领域新产品、 ...

例如，黄金珠宝领域，周大福与商汤科技联合打造黄金珠宝AI垂直大模型，助推售后服务响应时效大 幅提升。自行车领域，喜德盛持续深耕轻量高强新材料，不断实现产品的迭代升级，高端碳纤维车型销 量持续攀升。眼镜领域，乐活眼镜建设支持快速上新与定制化产品需求的数字化装配产线，直销模式大 大提升了行业效率；雅视集团通过AI和VR技术打造智能穿戴营销平台，显著提高验配精确度和效率。 （原标题：剑指7000亿产值！深圳12条新政力推传统产业升级） 21世纪经济报道记者 雷若馨 深圳报道 深圳市将如何探索传统产业高质量转型新路径，为全国贡献"深圳智慧"与"深圳方案"。 9月29日上午，深圳市政府新闻办召开"推动传统产业向'新'向'智' 加快建设现代化产业体系"新闻发布 会。深圳市工业和信息化局副局长平原介绍了深圳市推进传统产业优化升级的工作背景、亮点成绩和主 要举措，并与市商务局副局长周明武、市市场监管局副局长李军、罗湖区副区长时冬昕、龙华区副区长 赵妍妍就相关问题回答了记者提问。 （新闻发布会现场，图源：深圳发布） 传统产业瞄准超7000亿元目标 "传统产业是现代化产业体系的基底，一头连着千企万岗，一头连着千家万户。"平原表示 ...

南都讯高端女装品牌数量居全国前列，黄金珠宝行业年工业产值连续多年稳居全国首位，中高端眼镜产 量约占全球50%，拥有7家中国钟表"十强企业"……经济特区建立45年来，深圳已从一座边陲小镇发展 成为具有全球影响力的国际化大都市。不但战略性新兴产业、未来产业取得了日新月异的发展，传统产 业的发展同样取得了丰硕成果。近年来，以人工智能为代表的科技革命正在重塑产业格局，传统产业迎 来重大历史发展机遇。在此背景下，深圳市将如何探索传统产业高质量转型新路径为全国贡献"深圳智 慧"与"深圳方案"？ 9月29日上午，深圳市政府新闻办召开"推动传统产业向'新'向'智' 加快建设现代化产业体系"新闻发布 会。深圳市工业和信息化局副局长平原介绍了深圳市推进传统产业优化升级的工作背景、亮点成绩和主 要举措，并与市商务局副局长周明武、市市场监管局副局长李军、罗湖区副区长时冬昕、龙华区副区长 赵妍妍就相关问题回答了记者提问。 瞄准超7000亿元目标 大幅提升全市传统产业发展能级 "传统产业是现代化产业体系的基底，一头连着千企万岗，一头连着千家万户。"平原表示，近年来，以 数字化技术、人工智能为代表的科技革命正在重塑产业格局，深圳传统产业领 ...

9月9日，大行科工（深圳）股份有限公司正式在香港交易所主板上市。图为该公司董事长兼总经理韩德玮 （右）出席上市仪式。深圳特区报记者 温涛 摄 9月27日，在大行科工公司总部，韩德玮接受了深圳特区报记者专访，虽然已过耄耋之年，他依旧精力充沛、 思维敏捷。"物理博士""车库研发""赴台建厂""深圳创业""香港上市"一个个令人印象深刻的标签跨越整个太平 洋，记录着韩德玮求学及创业的轨迹。 韩德玮的办公室里放着一个透明玻璃展示柜，里面存放着大行品牌的初代折叠自行车"老貂"，银色铝合金车 身铮亮如初。"我用了40多年时间做折叠自行车，希望用轻便好用的技术设计，进一步推动绿色出行与低碳交 通发展。"他有感而发告诉记者。 车库里研发"折叠"技术 从事科研工作、成为一名科学家，曾是韩德玮最初的梦想。早在上世纪60年代，学习成绩优异的韩德玮就从 香港赴美攻读高等教育课程，并于1973年获得美国南加利福尼亚大学授予的物理学博士学位。 毕业后，韩德玮先后加入加利福尼亚州立大学、南加利福尼亚大学，担任物理学教职工作4年时间。后来，他 走出高校，入职美国一家重点科研院所，专门从事高能激光研究。 9月9日，港交所上市大厅传出响亮的开市锣 ...

自8月以来，台湾地区的经济困境随着美国对台"20%+N"叠加关税政策的持续发酵，急剧加剧。 岛内许多企业因成本上升、订单萎缩，纷纷陷入了困境，减班、无薪假成为了常态，许多中小企业面临生死存亡的考验。 台湾地区本来是一个高度依赖外部经济的地区，但与美国的关系一向复杂且微妙。如今，台湾地区不仅依赖美国市场，还要以大规模采购美国农产品为交 换，换来美国的"好感"。如此交换是否真的值得，台民众难免有些疑虑。 美国的关税政策，尤其是"20%+N"叠加关税，已经让台湾地区众多企业深陷困境。台劳动事务主管部门的数据显示，"无薪假"人数大幅攀升，这直接反映了 美国关税对台湾地区经济的冲击。根据台湾地区商业总会的调查，受到影响最大的包括机械、五金、自行车等行业。 这些传统产业大量依赖美国市场，如今却因美国的贸易壁垒而面临无法承受的压力。 这个时候，赖清德当局的表现却让许多人大跌眼镜——面对压力，不是反思应对策略，不是寻求多元化的国际经济合作，而是屈服于美国，签署了与美国未 来四年采购3000亿新台币（约合100亿美元）农产品的协议。 一个"农产品采购协议"，背后藏着什么？ 从新闻报道来看，这项协议是为了扩大台湾地区对美采购农产 ...

东吴证券则表示，折叠车具有收纳方便、可以带上部分公共交通工具等优点，更适合城市上班族和骑行 爱好者使用，也更匹配我国较为完善的城市化水平和较好的城市基建的骑行环境，从而实现需求高增。 建议关注新消费兴起带来的投资机会：新消费的成因包括新消费习惯的形成和新品牌的破圈。骑行作为 一个较为有趣的运动方式逐渐兴起，渗透率提升+客单价提升，是值得关注的新消费趋势。 智通财经APP获悉，大行科工(02543)午后拉升转涨，现涨超6%，截至发稿，涨6.24%，报62.15港元， 成交额1967.47万港元。 消息面上，中泰证券指出，公司为国内最大折叠自行车公司。公司专注于各类折叠自行车产品，包括五 大系列覆盖各类消费群体。产品定位方面，24年公司产品中定价在2500-3000元的中端产品占比近七 成，中端产品占比逐步提升。渠道方面以经销渠道为主，占比接近70%。制造端来看，随着销量增长产 能瓶颈显现，2024年OEM代工比例超过50%。2023-2025M1-4月，公司营收同比增长18.1%、50.2%、 46.9%；净利润同比增长10.9%、50.1%、69.1%，保持快速增长。 ...

Core Insights - The two-wheeled transportation, primarily bicycles and electric bicycles, is increasingly favored for short-distance commuting and leisure due to its convenience and flexibility [2][3] - The sector contributes to reducing carbon emissions and promotes the green transformation of the entire industry chain [2][3] Group 1: Market Growth and Trends - As of now, the social ownership of bicycles in China exceeds 200 million units, while electric bicycles reach approximately 380 million units [2] - Urban residents complete about 30 out of every 100 trips using two-wheeled transportation [2] - The average riding time for bicycles in urban areas increased from 12.6 minutes in 2021 to 13.88 minutes in 2023 [3] Group 2: Environmental Impact - Two-wheeled transportation contributes to a daily reduction of approximately 10,000 tons of carbon emissions, equivalent to saving about 6.6 million liters of gasoline [3] - In 2023, the total reduction in carbon emissions from two-wheeled transportation reached 4.2925 million tons, translating to an environmental cost saving of around 2.6 billion yuan [3] Group 3: Cultural and Social Aspects - The rise of cycling culture has led to an increase in cycling activities, with over 18 million cycling enthusiasts and more than 100 million people cycling regularly [4] - Cycling has become a new social trend, enhancing community engagement [4] Group 4: Shared Mobility and Infrastructure - Shared bicycles have become a crucial part of urban public transport, with over 12 million shared bicycles deployed nationwide, and an average of 24 million rides taken daily [5] - The integration of Beidou technology with shared bicycles enhances user experience by improving bike locating and swapping convenience [5] - The proportion of cycling activities around rail transit stations has steadily increased, with electric bicycle usage around these areas growing by 11.3% in 2023 [5] Group 5: Future Prospects and Innovations - The introduction of hydrogen-powered shared bicycles marks a shift towards greener energy solutions, with features like quick refueling and long-range capabilities [6] - The recycling rate of bicycles in the Guangdong-Hong Kong-Macao Greater Bay Area is about 25%, with shared bicycles achieving nearly 100% recycling [6] - The ongoing improvement of infrastructure and rising environmental awareness are expected to sustain the popularity of two-wheeled transportation as a key component of green development [6]

Core Insights - The two-wheeled transportation, primarily bicycles and electric bicycles, is increasingly favored for short-distance commuting and leisure due to its convenience and flexibility, contributing to a green transition in related industries [1][2] Group 1: Market Growth and Trends - The number of bicycles in China has surpassed 200 million, while electric bicycles have reached approximately 380 million, with urban residents completing about 30 out of every 100 trips using two-wheeled transportation [1] - From 2021 to 2023, the average riding time for urban residents increased from 12.6 minutes to 13.88 minutes, indicating a growing preference for two-wheeled commuting [2] - Daily carbon emissions reduced by two-wheeled transportation amount to approximately 10,000 tons, equating to a savings of about 6.6 million liters of gasoline [2] Group 2: Cultural and Social Impact - The rise of cycling culture has led to over 18 million cycling enthusiasts in China, with more than 100 million people cycling regularly, making it a new social trend [3] Group 3: Shared Mobility and Infrastructure - Over 12 million shared bicycles have been deployed nationwide, with an average of 24 million rides per day, highlighting the importance of shared mobility in urban transport [4] - The integration of rail and cycling is becoming more prevalent, with a steady increase in cycling activities around rail transit stations from 2021 to 2023 [4] Group 4: Sustainable Development Initiatives - The introduction of hydrogen-powered shared bicycles in Qingdao marks a shift towards using green energy in two-wheeled transportation [5] - The recycling rate of bicycles in the Guangdong-Hong Kong-Macao Greater Bay Area is about 25%, with shared bicycles achieving nearly 100% recycling [5] - The industry is evolving into a healthier, greener, and low-carbon lifestyle, with expectations for continued growth in two-wheeled transportation as infrastructure improves and environmental awareness increases [5]

Core Viewpoint - The listing of Dahang Kegong, a leading manufacturer of folding bicycles, on the Hong Kong Stock Exchange was marked by a record oversubscription of 7558 times, but the company faces significant challenges including reliance on OEM production, shrinking overseas markets, and an aging management team [1][2]. Group 1: Company Performance - Dahang Kegong achieved a revenue of 451 million RMB in 2024, with a profit of 52.3 million RMB, showing stable growth in both revenue and profit [2]. - The sales volume of bicycles has been increasing, with notable growth rates, including a 46.5% increase in sales volume in the first four months of 2024 compared to the same period in 2023 [2]. Group 2: Product Diversification - The company is diversifying its product offerings beyond folding bicycles to include road bikes, mountain bikes, children's bikes, and electric assist bicycles, with the latter combining folding features and electric assistance [3]. - Despite diversification efforts, folding bicycles still accounted for 96.6%, 97.7%, and 97.4% of the company's sales revenue from 2022 to 2024 [3]. Group 3: Market Share and Distribution - According to data from Zhi Shi Consulting, Dahang Kegong holds a 26.3% market share in terms of retail volume and a 36.5% market share in terms of retail value in the folding bicycle market in mainland China [5]. - The company has established a comprehensive sales network, with 69.5% of revenue coming from distribution channels, and plans to open 50 direct stores, 80 shop-in-shops, and 70 dealerships by 2025 [5]. Group 4: Production and Capacity Issues - Dahang Kegong's production capacity is under scrutiny, with its Huizhou factory showing high utilization rates, reaching 114.1% in the first four months of 2025 [6]. - The proportion of bicycles produced by OEM suppliers has been increasing, with over 60% of products coming from OEM production in the first four months of 2025 [7][8]. Group 5: Management Concerns - The management team is aging, with the chairman and CEO being 83 years old, raising concerns about the company's strategic continuity and innovation capabilities [8].