Core Viewpoint - Xinjiang is experiencing a tourism boom during the summer, with visitors engaging in immersive experiences of intangible cultural heritage (ICH) crafts, highlighting the region's rich cultural offerings and economic potential [1][3]. Group 1: Intangible Cultural Heritage (ICH) Development - Xinjiang has a total of 5,956 ICH representative projects, with significant achievements in protection and transmission, including 22 individuals selected as national-level ICH inheritors in the past year [1][20]. - The integration of cultural tourism has transformed traditional workshops into ICH workshops that combine appreciation, learning, and purchasing [6][18]. - The region's ICH is revitalizing local economies, serving as a key to wealth creation for communities [1][20]. Group 2: Craftsmanship and Local Artisans - Artisans in Xinjiang, such as the potter Tursun Muxtar, are preserving ancient techniques, with the pottery-making process involving five critical steps, showcasing the region's historical depth [9][11]. - The craftsmanship of local artisans includes a variety of products, from pottery to copperware, with artisans like Yusup Kadi innovating by incorporating modern design elements into traditional crafts [12][15]. - The interactive experience offered by ICH workshops allows tourists to engage directly with artisans, enhancing the cultural experience and promoting the preservation of these crafts [17][18]. Group 3: Economic Impact and Employment - The "ICH + tourism" model has created job opportunities for over 600 local residents in certain areas, demonstrating the economic benefits of cultural heritage integration [18][20]. - The establishment of ICH protection bases and workshops has led to the creation of more than 130 ICH workshops, contributing to employment for nearly 10,000 individuals [20].

四川非遗持续"破圈"，其背后是制度的托举。比如2025年出台的《成都市促进蜀锦蜀绣高水平保护高质 量发展的若干政策措施》，明确提出支持人工智能设计服务，对年度服务收入达50万元以上的高校、企 业给予最高100万元的奖励。这一政策突破了传统非遗保护的模式，将生成式人工智能技术应用纳入产 业扶持体系。四川省第十二届委员会第七次全体会议审议通过的《中共四川省委关于推进文化和旅游深 度融合发展做大做强文化旅游业的决定》提出，强化非物质文化遗产保护传承和活化利用，发展主题文 化游和深度研学游、科普游，高标准开展研学旅游基地品质提升试点工作。 6月20日晚，在九寨沟演艺中心内，数字火塘火光摇曳，藏袍、羌服随舞步翻飞，国家级非遗代表性项 目藏族民歌（川西藏族山歌）穿透夜色。游客举着手机，争相定格这非遗与全息投影、人工智能互动交 织的奇妙场景。来自山西大同的游客尤江感叹："以前只觉得九寨沟的山水美，这次演出让我对九寨沟 有了新认识。"这场名为"天下九寨"的演出，让非遗借助动态捕捉、AI等科技焕发新活力。 近年来，通过科技、制度、人才"三轮驱动"，四川构建起一个生机勃勃的非遗创新生态，让沉淀千年的 文化瑰宝焕发出前所未有的活力 ...

Core Insights - The article discusses the impact of the Chinese Intangible Cultural Heritage (ICH) training program initiated in 2015, highlighting the integration of ICH practitioners into higher education institutions to foster cultural exchange and innovation [1][2] Group 1: Training Programs and Their Impact - The training programs emphasize "filling gaps," "consolidating skills," "theoretical cultivation," and "establishing systems," which are frequently mentioned by educators involved in the ICH training [2] - Nanjing Normal University has hosted multiple training sessions for ICH practitioners, focusing on traditional operas and addressing the generational gap in skills and modern aesthetic disconnect [5] - The program at Suzhou Industrial Design University has revitalized the "Taohuawu Woodblock New Year Pictures" craft, which was on the verge of extinction, by integrating it into the curriculum and offering credits that align with other majors [7][8] Group 2: Cultural and Economic Integration - The training programs encourage practitioners to merge traditional crafts with modern aesthetics, leading to the creation of brands and enhancing the marketability of ICH products [9] - Participants like Lai Lei, a representative of the Dong ethnic group's clothing, have learned to design marketable products, such as mascots for local events, thereby increasing community income and self-esteem [9][10] - East China University of Science and Technology has trained over 300 ICH practitioners and emphasizes the importance of understanding and presenting ethnic elements in contemporary design [10] Group 3: Cross-Disciplinary Innovation - The concept of "cross-disciplinary" training has emerged, where practitioners from different crafts collaborate, enhancing creativity and expanding the potential applications of their skills [12] - Institutions like Shanghai University have developed a comprehensive model for cross-disciplinary innovation, facilitating collaboration between ICH practitioners and designers, resulting in over 1,200 innovative works across various sectors [13][14] - The integration of different materials and techniques has led to unique products, such as bamboo and porcelain combinations, showcasing the potential of traditional crafts in modern contexts [14]

Core Insights - The integration of intangible cultural heritage (ICH) into the cultural tourism industry is creating new opportunities and experiences for visitors, with various ICH tourism projects emerging across regions [1][2] - The demand for ICH tourism is driven by increasing cultural confidence and a desire for unique cultural experiences beyond traditional sightseeing and dining [1][2] Group 1: Industry Trends - ICH tourism is becoming popular as tourists seek immersive experiences, such as traditional crafts and local cuisine, which enhances their cultural engagement [2][3] - Successful ICH tourism projects require systematic thinking and long-term planning, with local governments implementing strategies to make ICH accessible and engaging for tourists [2][3] Group 2: Innovation and Technology - The use of new technologies, such as artificial intelligence, is being explored to inject innovation into local ICH, enhancing its appeal and relevance [2] - Online platforms are being utilized to promote ICH, with creators achieving significant engagement and visibility through social media [2] Group 3: Challenges and Considerations - There are concerns about the commercialization and misrepresentation of ICH, highlighting the need for genuine and immersive experiences that respect cultural heritage [3] - The focus should be on protecting ICH while fostering its integration with tourism and technology, ensuring that it remains relevant and beneficial for future generations [3]

Core Insights - The integration of intangible cultural heritage (ICH) into modern life is gaining momentum, with over 11,000 ICH workshops across 2,005 county-level administrative regions in China, creating job opportunities for over 1.2 million people and contributing to local economic development [1][2]. Group 1: Government Initiatives and Support - The establishment of the Zhejiang Province ICH Workshop Alliance aims to systematically integrate resources and promote collaboration among various stakeholders, including local brands and tourism associations [2]. - The Ministry of Culture and Tourism, along with other governmental bodies, has issued guidelines to support ICH workshop construction, focusing on talent development, employment, and industry assistance [2]. - Eighteen provinces have developed recognition and management documents for ICH workshops, providing financial support and resource connections [2]. Group 2: Economic Impact and Job Creation - In Xiaoshan District, Zhejiang, the "Xiaoshan Radish Dry" ICH workshop connects over 40,000 farmers through orders and agreements, projecting a production value of 300 million yuan in 2024 [3]. - In Hebei's Quyang County, traditional crafts like Ding porcelain and stone carving have become pillar industries, employing over 100,000 people and generating an annual output value of approximately 15 billion yuan [3]. Group 3: Talent Development and Training - The sixth batch of national intangible cultural heritage representatives includes 942 individuals, with a total of nearly 4,000 representatives nationwide, strengthening the transmission of ICH [5]. - A training system has been established to support ICH inheritors, with over 200 institutions involved, benefiting more than 200,000 inheritors [5]. - Local initiatives are fostering a new generation of leaders in ICH workshops, attracting young talents back to rural areas to revitalize local crafts [5]. Group 4: Cultural and Economic Integration - The integration of ICH with modern consumption and tourism experiences is enhancing cultural appeal and market value, with over 20 billion yuan in sales during the first quarter of 2025 from ICH-related activities [8]. - Events like the "Cultural and Natural Heritage Day" showcase ICH products and performances, attracting significant tourist engagement and promoting local economies [8]. - The development of ICH-themed rural tourism routes is transforming previously underdeveloped areas into vibrant cultural hubs, with significant visitor numbers reported [10].

新疆维吾尔自治区喀什地区是丝绸之路的重要节点，喀什古城更是全国各地游客向往的旅游打卡 地。"喀什土陶"，作为古丝绸之路的重要文化载体，在鼎盛时期远销中亚、西亚，被誉为"泥巴艺术"。 2006年，土陶烧制技艺被列入首批国家级非物质文化遗产名录，它不仅承载着丝路文化，更是中华民族 智慧的结晶和中华文明绵延传承的生动见证。 近年来，喀什市公安局紧扣发展大局，在法治保障、科技赋能、服务旅游、保护非遗传承中创新警务运 行模式，在统筹发展和安全、活力和秩序、服务和监管上下功夫、求实效，助力"喀什土陶"国家级非物 质文化遗产在新时代焕发新生。 面对非遗保护中的复杂挑战，喀什市公安局突破传统保护模式的局限，构建起"天上有网、地上有格、 线上有智"的立体防控体系，为非遗保护装上"智慧大脑"。 针对故意损毁和销售假冒伪劣"喀什土陶"的行为，我们组织经侦、刑侦、治安、网安等多警种联动，与 文化执法、市场监管等部门紧密协作；建立常态化的联合巡查执法机制，对查实的制假售假行为，坚决 依法打击，追溯源头，摧毁网络；同时，强化对市场、物流寄递行业的阵地管控，利用视频追踪等技战 法，全力阻断被盗土陶文物流失渠道。 此外，我们还积极化解风险矛 ...

非遗是解锁乡愁的钥匙，更是现代人找寻精神原乡的温暖寄托。喝一碗热乎乎的胡辣汤，品一杯香气四 溢的信阳毛尖，当乡愁以具象形态融入生活，便是非遗对一方水土最深情的告白。 "香的本源是自然，自然中的植物与人类生活联系非常紧密……"线香制作技艺郑州市级代表性传承人李 彦妍点起一根香，为游客讲解。李彦妍团队将典籍中的香方和地域符号结合，制作出贴近当代审美的产 品。"比如这款以香为主体制作的冰箱贴，是和只有河南·戏剧幻城联名的特制款，特别选用了河南的 土、小麦，加入太行崖柏、南阳玉兰等多种河南香料，调配出'老家河南'的味道，卖得格外火爆。"李 彦妍介绍。 一城启幕，多地同燃。除了主会场的精彩活动，河南各地的分会场也亮点纷呈，以多元形式展现非遗魅 力。 6月14日是今年的文化和自然遗产日，非遗宣传展示活动主题是"融入现代生活——非遗正青春"。围绕 这一主题，我省举办了一系列丰富多彩的非遗宣传展示活动，让非遗在现代生活中绽放全新活力。 6月13日晚，河南省2025年文化和自然遗产日非遗宣传展示主场活动在鹤壁浚县古城启动。作为国家历 史文化名城，当天晚上的浚县古城成了"非遗大观园"，以"一街一景、一步一韵"的设计理念，精心策划 ...

Core Viewpoint - The article highlights the growing popularity of intangible cultural heritage (ICH) in China, particularly in tourism, with local initiatives in places like Shaanxi Province successfully integrating traditional culture into modern tourism experiences [1][6][12]. Group 1: Cultural Heritage and Tourism Integration - The trend of "traveling with ICH" has emerged as a new wave in the cultural tourism market, with various cities leveraging their traditional cultural characteristics to attract visitors [1]. - In Shaanxi's Ziyang County, local residents creatively participate in performances that must include Ziyang folk songs, showcasing the community's engagement with their cultural heritage [3][6]. - The integration of ICH into tourism has led to increased visitor numbers and spending, with Ziyang receiving 433,000 domestic tourists during the Qingming and May Day holidays, generating a total expenditure of 210 million yuan, a 97% increase year-on-year [11]. Group 2: Local Initiatives and Economic Impact - The local government emphasizes the importance of balancing development and heritage protection, aiming to transform county-level tourism into a pillar industry [6][11]. - The introduction of immersive experiences, such as tea picking and folk song performances, has attracted a diverse range of tourists, enhancing their engagement with local culture [8][9]. - The rise in popularity of ICH has led to a resurgence of interest among younger generations, with more young people participating in traditional singing competitions and learning folk songs [12][15]. Group 3: Future of Intangible Cultural Heritage - The article discusses the need for continuous innovation in ICH to keep it relevant and appealing, with local communities becoming cultural ambassadors and storytellers [15][17]. - The successful integration of ICH into tourism not only preserves traditional practices but also boosts local economies, as seen in various regions across China [15][17]. - The cultivation of new ICH representatives among the youth is crucial for the sustainable transmission and protection of cultural heritage, contributing to a stronger cultural identity [17].

加强重点项目保护传承，创新产业化发展路径 海南：非遗"烟火气"激发文旅新活力 如今的海南非遗版图，已是繁星满天：共有国家级非遗项目32项，省级以上非遗项目103项，市县级以上 非遗项目398项;国家级非遗代表性传承人32人，省级非遗代表性传承人149人;先后认定非遗传承村16个，建 设黎锦技艺传习馆15个，国家级、省级传统工艺工作站3个，非遗工坊119个……海南以"非遗+"的无限可能， 推动非遗走进百姓生活，融入人间烟火。 从"急需保护"到走向世界 从海南五指山到法国巴黎，相隔上万公里，不同的语言、不同的肤色、不同的文化，但黎锦却能激起两 地人民的艺术共鸣。 今年3月，黎锦再度闪耀巴黎时装周——知名设计师品牌VeroniqueLeroy发布的2025/26秋冬黎锦大师合作 系列，让世界时尚界的目光再次为这门东方非遗的生命力停留。 事实上，黎锦的出海版图早已描绘：走进联合国教科文组织总部，走入意大利米兰设计周，在马耳他、 德国和保加利亚举行巡回展，在日本大阪世博会进行展示……每一次亮相世界，黎锦的经纬线屡屡成为瞩目 近日，第五届三亚南山非遗季上，海南黎族传统打柴舞吸引外国游客前来体验。海南日报全媒体记者 王程龙 ...

到天坛公园探访非遗打卡点，进稻香村品非遗美食，赴景泰蓝艺术博物馆集非遗文创兑好礼，日前，在 北京东城，一场围绕非遗内容展开的文旅活动——2025年东城区文化和自然遗产日活动拉开帷幕。 近年来，东城区构筑起非遗资源系统性保护和创新性传播矩阵，其"非遗焕新"优秀项目扶持计划惠及许 多保护单位。本次活动现场为纳入扶持和奖励范围的44个优秀项目和传承人颁发了奖牌。获奖单位天坛 公园相关负责人表示："'数字化记录国家级非遗中和韶乐'项目是第二年获得东城区非遗焕新优秀项目 扶持计划资助的，不仅在资金上，还在宣传展示、平台搭建上给予了项目全方位的支持。我们有信心与 区文旅局和相关部门一道，把国家级非遗代表性项目保护好、发展好。" 东城区文旅局负责人表示："非遗的青春，在于传承者的坚守与创新者的突破。未来，东城将持续推进 非遗'焕新计划'，坚持全面协调发展的整体性遗产保护观，以及'保护第一、突出特色、合理利用、均衡 发展'的工作思路，通过'非遗+旅游''非遗+科技''非遗+老字号''非遗+文创'等手段，从机制焕新、产品 焕新、生态焕新三个维度，推动非遗保护的体制机制创新，实现非遗创新性成果转化案例落地，促进非 遗与老字号融合 ...