文旅产业
Search documents
安徽六安举办要素对接会,撬动红色文旅实现“产业转化”
Di Yi Cai Jing· 2025-12-26 06:21
2026年六安文旅产业要素对接会于近日在金寨县举办,意在"撬动"更多资源转化落地。 对接会上,3个红色文旅转化项目签约,签约内容涉及:携程集团助力天堂寨拓展长三角客源,上海新 康辉旅行社每年组织千余名长三角青少年赴鄂豫皖纪念园开展红色研学,安徽星灿文化与六万情峡景区 共建红色影视拍摄基地。 "六安的研学产品实现了从'旅游活动'到'教育课程'的质变,课程化设计让红色教育更有深度。"上海新 康辉旅行社经理尹菁表示,"未来我们将深化合作,让更多长三角青少年在行走中感悟红色精神。"2026 年"大别山杯"文旅创新创意创业大赛也在对接会上同步启动。 安徽省六安市文旅部门相关负责人提出,文旅发展应跳出单一业态,构建"产业共生"的生态链。现阶 段,六安纳入省"双招双引"平台文旅项目119个,金额185.86亿元;86个项目纳入文旅固投统计监测范 围,增速120.9%;6个文旅项目入选省百个重点项目清单,投资完成率高达162.48%,各项指标均位居 全省前列。 除此之外,常态化举办的对接会、协同会帮助40多家文旅企业实现10亿余元的融资,资金压力解了,发 展劲头也会更足。这种"项目为王"的思路,让文旅产业能稳得住、长得大,最 ...
宁夏吴忠多举措激发假日消费活力
Zhong Guo Jing Ji Wang· 2025-12-26 05:58
Group 1 - The core theme for the New Year's Day and Spring Festival activities in Wuzhong City in 2026 will be the deep integration of agriculture, culture, tourism, sports, and commerce, with a total of 84 activities planned and 10 million yuan in consumer vouchers to stimulate holiday market vitality [1] - Wuzhong City will launch 71 cultural and tourism activities themed around the "Yellow River Grand Chorus," integrating ice and snow resources, cultural tourism projects, and sports events, under the theme "Traveling with Light in Winter" [1] - The city will create two winter tourism routes and design exclusive one-day and two-day tour packages for travel agencies, alongside regular "Food + Performance + Interaction" themed activities in tea shops, intangible cultural heritage experience stores, scenic spots, and tourist streets [1] Group 2 - Wuzhong City is supporting key cold chain enterprises to expand and upgrade, adding 20,000 tons of refrigerated storage capacity and 300 tons of frozen storage capacity to ensure the preservation of perishable agricultural products [2] - During the holiday period, a special action for agricultural product quality and safety will be initiated, implementing comprehensive source control across all breeding bases and processing enterprises, with increased inspection and safety production checks [2]
济宁市出台《关于进一步扩大文化和旅游消费的实施方案》
Qi Lu Wan Bao· 2025-12-26 04:46
Core Viewpoint - The implementation plan aims to enhance cultural and tourism consumption in Jining, promoting industry integration, cultural prosperity, and social well-being, while aligning with higher-level government policies [1][3]. Group 1: Key Objectives - The plan focuses on five main goals: clarifying development direction, expanding total consumption, improving quality, optimizing the environment, and enhancing collaborative efforts [3]. - It emphasizes the integration of cultural tourism with various sectors to create new products that meet the growing demands of the public for a better quality of life [3]. Group 2: Innovation and Product Supply - The plan outlines 16 specific measures across four dimensions: new products, new scenarios, new models, and new capabilities, aimed at enriching the supply of quality cultural tourism products [3][4]. - Jining will regularly conduct various consumption activities and encourage the development of cost-effective cultural tourism products that align with public needs [4]. Group 3: Scene Creation and Experience Enhancement - The initiative promotes the integration of night-time activities, technology, food, performances, transportation, and accommodation with cultural tourism, focusing on cultivating unique business formats such as night performances and immersive experiences [4]. - It aims to enhance the consumer experience by creating diverse scenarios that enrich visitors' exploration of Jining [4]. Group 4: Economic Restructuring and Support - The plan seeks to reconstruct the scenic area economy by promoting collaborative development, optimizing layout and services, and implementing ticketing innovations [4]. - Specific targets are set to strengthen market entities, with promotional efforts directed at key tourist source areas to attract more visitors to Jining [4]. Group 5: Systematic Efforts and Policy Support - Jining will leverage a dedicated task force for the construction of a world cultural tourism city, enhancing inter-departmental coordination and continuously improving the policy support system for expanding cultural tourism consumption [4]. - The implementation of the plan is expected to activate the potential of cultural tourism consumption, transforming Jining's resource advantages into developmental strengths [4].
免除675亿境外债,它还能重回牌桌了吗?
3 6 Ke· 2025-12-26 02:57
融创中国(01918.HK)境外96亿美元(约合人民币675亿元),全部进行债转股,这意味着675亿元债务得到豁免。轻装上阵的融创中国能够重回牌桌了 吗? 本期,知酷文旅将通过一组问题,详细解读融创中国的前景,以及旅游业曾经的霸主融创文旅能否重回文旅的牌桌。 问:96亿美元境外债得到免除,具体情况是怎样的? 答:全部是债转股,融创没有出一分钱现金。应该说,海外债权人损失惨重。融创推出两种强制可转换债券,置换96亿美元境外债,半年内强制转换成融 创中国的股票。且债权人拿到的股票每股面值6.8港元,大大高于目前融创中国每股1.29港元。以这笔债务折价计算,相当于96亿美元的债务,现金回收率 仅20%。当然,最终实际现金回收率是多少,取决于未来融创中国股价的走势,如果未来半年内股价飙升到6.8港元以上,那么债权人不仅没亏,还能捞 一笔。 问:这么不利的条件,债权人为什么会答应呢? 答:这和境外债的本身特点有关。境外债债权人大多数是金融机构,相对集中,易于谈判。这些金融机构也清楚,投资中资企业的境外债,本身就是高风 险、高收益。融创中国发行的境外债,利息率普遍在7%-10%,远高于正常大型企业的融资成本。例如,腾讯在 ...
重点突破着力打造“七个中心”
Zheng Zhou Ri Bao· 2025-12-26 00:47
消费、投资、出口是拉动经济增长的"三驾马车",消费正成为经济增长主引擎。着力打造国际消费 中心,对提振消费、推动高质量发展、更好满足人民美好生活需要具有重要意义。"十五五"时期,加快 打造一批特色鲜明的地标商圈、商业综合体、消费街区,建设国际消费高地和优秀传统文化传承创新展 示地,打造全国重要的进口商品集散和展示消费中心……这些都需要我们深入挖掘本地特色资源,将文 化、历史、自然等元素融入消费场景,以创新为驱动、以优化为路径、以体验为核心,加快建设经典与 时尚融合的国际消费中心,在激烈的国际消费竞争中脱颖而出,让城市成为全球消费热门目的地。 教育、科技、人才是中国式现代化的基础性、战略性支撑。习近平总书记指出:"坚持教育发展、 科技创新、人才培养一体推进,形成良性循环"。具体到郑州,"十五五"时期,从深入推进郑州国家产 教融合试点城市建设,到加强高等教育资源优质供给,再到高水平建设国家吸引集聚人才平台……我们 要持续强化战略引领与系统谋划,优化要素配置与创新机制,深化评价改革与价值重塑,构筑平台载体 与融合生态,早日建成教育科技人才一体实践中心。 深刻把握新型工业化的新特点新趋势,才能为中国式现代化构筑强大物 ...
文旅产业破“圈”出彩
Shan Xi Ri Bao· 2025-12-26 00:43
Group 1: Cultural and Tourism Development in Shaanxi - Shaanxi has seen a vibrant growth in cultural tourism since the "14th Five-Year Plan," with rural tourism flourishing and intangible cultural heritage revitalizing through modern trends [1] - The province is focusing on product innovation, scene renewal, and new activities to stimulate the cultural tourism market, enhancing the immersive experience for visitors [1] Group 2: Concert Economy Impact - The concert economy has thrived in Xi'an, with 51 concerts held this year, attracting over 930,000 attendees, a year-on-year increase of 57.93% [2] - Approximately 60% of concertgoers are from outside the province, with average spending exceeding 2,000 yuan per overnight visitor, significantly boosting local hospitality, dining, and transportation sectors [2] Group 3: Economic Growth in Baoji - Baoji's concert market has experienced over 100% annual growth in direct revenue since 2023, with four major events projected to generate 72.63 million yuan in 2025, a 174.07% increase [3] - The integration of concert tickets with local tourism services has created a "ticket economy," enhancing visitor retention [3] Group 4: Innovative Cultural Experiences - Digital and immersive experiences, such as the XR project at the Qin Shi Huang Mausoleum, are reshaping visitor experiences and driving quality upgrades in cultural tourism consumption [4] - The province is leveraging technology to create new cultural consumption spaces and experiences, aligning with national digital cultural strategies [5] Group 5: Rural Cultural Tourism Integration - The "Village Light Road" initiative in Ning'an County has attracted over 158,000 visitors and generated 771 million yuan in tourism revenue, marking a 39.05% and 51.9% increase respectively [6] - This initiative combines cultural performances with tourism promotion and agricultural product exhibitions, showcasing a successful model of cultural and tourism integration [6] Group 6: Cultural and Creative Industry Growth - The demand for cultural and creative products has surged, with over 5,800 cultural enterprises in Shaanxi, ranking among the top in the country [8][9] - The cultural creative industry is projected to generate 18.55 billion yuan in revenue in 2024, reflecting a 6% year-on-year growth, contributing significantly to the province's cultural tourism market [9]
沈阳何以成为文旅“新网红”
Ren Min Ri Bao· 2025-12-25 23:08
短短一年时间,北京游客韩政夫妇4次到访沈阳,"第一次,逛了沈阳故宫、中街;第二次,品尝特色抻 面、观看篮球比赛;第三次,体验东北浓浓年味;第四次,感受工业文化底蕴……" 如今,假期和周末到沈阳来一场说走就走的旅行,成为不少游客的新选择。老工业城市化身文旅"新网 红"的背后,是沈阳不断挖掘文旅消费场景、加速提升旅游服务品质,推进文体旅商深度融合,变"网 红"为"长红",转"流量"为"留量"。 "工业风"遇上"文艺范儿" 现在造访沈阳,去老厂房感受工业文化肌理成为不少游客的必选项。 观展览、逛市集、看演出,华灯初上,红梅文创园开始热闹起来。"文创园的前身是始建于1939年的沈 阳市味精厂,红梅牌味精曾享誉全国,可随着企业改制,厂区一度闲置下来。"市民张景振的家就在附 近,他见证了这片区域的发展变迁,"经过多年更新改造,一朵文艺范儿的'红梅'重新绽放。" 演唱会结束后,许多歌迷并未匆匆离去,凭票根不仅可享受网约车六折优惠,还能半价游览沈阳故宫、 沈阳植物园等景区。"我们用一张演出票,构建'游、住、吃、浴、美、购'等消费场景,打破一次性消 费格局,推动游客从'听一场'向'留一天'转变。"杨芳说。 日前,世界魔方协会确 ...
打开文旅流量入口
Xin Lang Cai Jing· 2025-12-25 21:26
Core Insights - The article emphasizes the importance of differentiation and unique characteristics in the rapidly evolving cultural and tourism market to build core competitiveness and attract visitors [1] Group 1: Development of Unique Cultural and Tourism IPs - The Suzhou High-tech Zone is leveraging its natural and cultural resources to create unique cultural tourism IPs such as "Sports+" and "Suzhou Embroidery+" [1][2] - The area has established cycling stations along the Taihu Lake, attracting cycling enthusiasts from Suzhou and surrounding cities [2] - The construction of a comprehensive cycling sports park is underway, expected to open in early 2026, featuring various professional cycling facilities [2] Group 2: Events and Attractions - The region has hosted significant events like the Suzhou Taihu Road Cycling Challenge and the Chinese Fishing Competition, enhancing its appeal to sports and outdoor enthusiasts [3] - The "Taihu Ecological Tour" route has been recognized as a premium sports tourism project in China, showcasing the successful integration of culture, sports, and tourism [3] Group 3: Innovative Collaborations and Youth Engagement - The 17th Suzhou Embroidery Art Festival focused on youth engagement and cross-industry collaborations, promoting the integration of traditional embroidery with modern aesthetics [4] - The collaboration with popular culture, such as the "Ro Xiao Hei" exhibition, has attracted a younger audience, significantly increasing visitor numbers to the China Embroidery Art Museum [4] Group 4: Enhancing Local Experience and Services - The local tourism strategy emphasizes the importance of addressing visitor needs and enhancing service quality to create a warm and welcoming atmosphere [6] - The East Zhu Night Market and nearby markets attract over 6,000 visitors daily, with a strong focus on maintaining cleanliness and order [6] - The opening of the Suzhou Longzhimeng Hotel cluster, a large-scale investment project, aims to provide a comprehensive accommodation and conference experience [6] Group 5: Overall Impact on Regional Vitality - The combination of ecological, cultural, and local experiences is revitalizing the region, enhancing consumer enthusiasm and adding youthful energy to the city [7]
安徽怀远:文旅产业势头强劲 助推县域经济高质量发展
Xin Lang Cai Jing· 2025-12-25 13:18
转自:新华财经 "五年来,怀远文旅实现了跨越式发展。"怀远县文化旅游体育局副局长潘涛总结道。亮眼数据的背后,是"一节庆一IP"模式的持续赋能,是文旅融合从"物 理相加"到"化学相融"的深层演进。怀远正加速奔向"文旅强县"的新征程,绘就更加动人的"诗和远方"。(谢勋章 张泽) 让古老非遗"活"在当下,是怀远文旅融合的精彩一笔。今年4月,怀远成功举办了第三十四届花鼓灯艺术节。这场艺术节不仅是一场非遗展演,更是一个消 费磁场。活动现场设置的特色展销区,吸引线上线下游客超10万人次,直接带动消费突破1000万元。 编辑:穆皓 如果说花鼓灯是文化名片,那么龙虾啤酒节则是消费爆点。怀远县2025龙虾啤酒嘉年华期间,荆山广场人潮涌动,舞台上花鼓灯与机器人秀同台,台下小龙 虾的鲜香与冰啤的清爽交织。这场以"味蕾"为引的节庆,创造了超30万人次的客流,拉动消费3000余万元。更重要的是,它初步串起了"农业+工业+文旅"的 全产业链,形成了独具特色的"一虾一啤"产业矩阵,让"流量"切实变成了"留量"和"产量"。 2025年,安徽蚌埠市怀远县文旅产业活力十足,截至11月底,接待游客约663万人次,实现旅游收入43.42亿元。"十四 ...
南京老山G·PARK宠物产业园正式开园!打造江北宠物产业新地标
Jiang Nan Shi Bao· 2025-12-25 11:29
12月25日上午,南京老山G·PARK宠物产业园开园仪式暨曼德家宠物康养中心开业典礼在江北新区举 行。作为省级农业重点项目,曼德家宠物康养中心投资超千万元,打造集萌宠幼儿园、宠物医院、康养 中心于一体的省内高端宠物商业综合体,将推动宠物经济与文旅产业融合发展,激发消费市场新活力。 活动现场,梅戴洱生董事、曼德家宠物医院院长苗忠凯带来"定义宠物健康生活新标准"主题推介,深入 解读宠物健康服务的创新理念与行业趋势。随后,与会嘉宾共同为老山G·PARK宠物产业园揭牌,标志 着园区正式投入运营。 现场还同步举行了重点项目签约仪式,萌宝宠悦照护中心、小红书南京本地生活服务、宠物CT、鱼跃 流光馆等项目正式落户。这些优质业态的入驻,将进一步完善园区产业生态。 南京江北新区浦口文旅集团下属文旅运营公司做了"深耕内涵经济,今朝焕新为'宠'而来"主题招商推 介,详细介绍宠物产业园后续规划。据了解,作为江北地区首个宠物产业综合性主题园区,园区以"人 宠共生"为核心理念,精准锚定宠物经济赛道,打造兼具商业价值与情感温度的宠物消费街区。未来, 园区将以曼德家宠物康养中心为标杆,持续丰富文旅融合业态,聚焦年轻客群情感需求,提供多元化服 ...