山东惠发食品股份有限公司 证券代码：603536 证券简称：惠发食品 公告编号：临 2025-017 1、主营业务收入按照行业分类情况 关于 2025 年第一季度主要经营数据的公告 2、主营业务收入按照产品分项分类情况 单位：万元 币种：人民币 | | 报告期内主营业务收入分产品分项情况 | | | | --- | --- | --- | --- | | 产品分项 | 2025 年第一季度 | 2024 年第一季度 | 变动情况（%） | | 丸制品 | 6,432.18 | 8,970.16 | -28.29 | | 油炸品 | 4,020.10 | 5,353.46 | -24.91 | | 肠制品 | 2,505.63 | 2,679.60 | -6.49 | | 串制品 | 1,935.90 | 2,205.31 | -12.22 | | 中式菜肴 | 3,283.94 | 4,475.00 | -26.62 | | 其它类 | 1,110.42 | 1,755.41 | -36.74 | | 供应链 | 10,789.92 | 12,387.01 | -12.89 | 1 单位：万元 币种：人民币 ...

Investment Rating - The investment rating for the company is "Buy" with a target price of 103.86 RMB [7][8] Core Views - The company demonstrated strong earnings resilience in 2024, with revenue, net profit attributable to the parent, and net profit excluding non-recurring items reaching 15.13 billion, 1.48 billion, and 1.36 billion RMB respectively, reflecting year-on-year growth of 7.7%, 0.5%, and a slight decline of 0.5% [1][4] - The company is focusing on internal improvements during the off-season to prepare for the peak season, as competition in the frozen food industry has eased compared to the second half of 2024 [1][4] Summary by Sections Financial Performance - In 2024, the company's revenue from frozen noodles, prepared foods, and dishes was 2.46 billion, 7.84 billion, and 4.35 billion RMB, showing a year-on-year change of -3.1%, +11.4%, and +10.8% respectively [2] - The gross profit margin for 2024 was 23.3%, with a slight increase of 0.1 percentage points year-on-year, while the net profit margin decreased by 0.7 percentage points to 9.8% [3] Strategic Developments - The company is advancing its strategic products, such as the "lock-fresh" packaging, which generated over 1.5 billion RMB in revenue in 2024, marking an increase of over 18% year-on-year [2] - The company plans to enhance its relationships with major supermarkets like Yonghui and Walmart in 2025, aiming for customized offerings [2] Earnings Forecast - The earnings per share (EPS) for 2025 and 2026 are projected to be 5.47 RMB and 6.05 RMB, respectively, with an introduction of a 2027 EPS forecast of 6.88 RMB [4][6] - The company’s estimated revenue for 2025 is 16.16 billion RMB, reflecting a growth rate of 6.83% [6]

事项： 公司发布2024 年报，全年实现营业收入151.27 亿元，同比增长7.70%；归母净利润14.85 亿元，同比增 长0.46%；实现扣非归母净利13.60 亿元，同比下降0.45%。拟向全体股东每股派发现金红利1.015 元 （含税）。公司同时披露2025 年一季报，25Q1 实现营业收入36.00 亿元，同比减少4.13%%；实现归母 净利润3.95 亿元，同比减少10.01%。 风险提示：1）新品推广不达预期。若公司新品接受程度低，新品推广或不达预期，将影响公司业绩增 长。2）渠道开拓不达预期。若公司经销商开拓及培育不及预期，或竞争对手加大渠道开拓投入，公司 渠道开拓或不达预期。3）预制菜业务发展不达预期。若公司优势不能很好地迁移至预制菜领域，或市 场竞争格局恶化，公司预制菜发展或不达预期。4）原材料成本波动。 公司原材料占成本比重较高，若上游原材料价格波动，或对公司盈利造成一定影响。5）食品安全风 险。速冻食品安全问题为重中之重，若行业或公司生产、储存中出现食品安全问题，会对公司发展造成 负面影响。 华东主导地位稳固，境外业务增速突出。分地区来看，2024 全年公司华东地区实现收入64.80 ...

Investment Rating - The investment rating for the company is "Buy" with a target price of 103.86 RMB [7][8] Core Views - The company demonstrated strong earnings resilience in 2024, with revenue, net profit attributable to the parent, and net profit excluding non-recurring items reaching 15.13 billion, 1.48 billion, and 1.36 billion RMB respectively, representing year-on-year growth of 7.7%, 0.5%, and -0.5% [1] - The company is focusing on internal improvements during the off-season to prepare for the peak season in the second half of the year [1] - The company has made strategic acquisitions, such as acquiring 70% of Dingwei Thai, to enhance channel synergies [2] Revenue and Profitability - In 2024, the company's gross margin increased by 0.1 percentage points to 23.3%, while the net profit margin decreased by 0.7 percentage points to 9.8% [3] - The company expects to maintain revenue forecasts but has adjusted profit forecasts upwards due to the contribution from Dingwei Thai and strong expense management capabilities [4] Financial Projections - The company forecasts revenue growth from 15.13 billion RMB in 2024 to 16.16 billion RMB in 2025, with a projected net profit of 1.60 billion RMB in 2025 [6] - The expected EPS for 2025 is 5.47 RMB, with a projected PE ratio of 19x [4][6] Market Position and Strategy - The company is focusing on the sales of strategic products such as "lock-fresh" packaging, which achieved over 1.5 billion RMB in revenue in 2024, growing by over 18% year-on-year [2] - The company plans to embrace customization in supermarkets and strengthen partnerships with major retailers like Yonghui and Walmart [2]

Investment Rating - The report maintains a "Strong Buy" rating for the company with a target price of 100 yuan [1][6]. Core Views - The company achieved a revenue of 15.127 billion yuan in 2024, representing a year-on-year increase of 7.7%. The net profit attributable to shareholders was 1.485 billion yuan, up 0.5% year-on-year. In Q4 2024, revenue reached 4.050 billion yuan, a 7.3% increase year-on-year, while net profit for the same quarter was 438 million yuan, showing a significant year-on-year growth of 22.8% [6][7]. - For Q1 2025, the company reported a revenue of 3.600 billion yuan, down 4.1% year-on-year, and a net profit of 395 million yuan, down 10.01% year-on-year. The company plans to distribute a cash dividend of 10.15 yuan per 10 shares, totaling 297 million yuan, resulting in a dividend yield of 4.1% for 2024 [6][7]. - The company is focusing on practical adjustments and actively building momentum, with expectations for revenue recovery driven by new products and channels despite external demand pressures [6][7]. Financial Summary - The company’s total revenue for 2024 was 15.127 billion yuan, with a projected growth of 8.2% for 2025, reaching 16.368 billion yuan. The net profit for 2025 is expected to be 1.522 billion yuan, reflecting a growth of 2.5% [7]. - The earnings per share (EPS) for 2024 was 5.06 yuan, with projections of 5.19 yuan for 2025, 5.71 yuan for 2026, and 6.39 yuan for 2027. The corresponding price-to-earnings (PE) ratios are 15, 14, 13, and 12 respectively [7][8]. - The company’s gross margin for 2024 was 23.3%, with a slight year-on-year increase of 0.1 percentage points. The net profit margin was recorded at 9.8%, down 0.7 percentage points year-on-year [6][8]. Product and Market Performance - The company’s revenue from various product categories showed mixed results in 2024, with the rice and flour segment declining by 3.1%, while frozen prepared foods and dishes grew by 11.4% and 10.7% respectively. The company’s hot pot ingredients experienced significant growth, particularly in vacuum-sealed packaging [6][7]. - The company’s sales channels also demonstrated varied performance, with distribution channels increasing by 8.9%, while supermarkets and e-commerce channels saw declines of 2.4% and 2.3% respectively. The new retail channel showed a remarkable growth of 33% [6][7]. Regional Performance - Revenue growth varied across regions, with Northeast China growing by 7.0%, North China by 5.4%, East China by 6.4%, South China by 9.1%, Central China by 7.4%, Northwest by 13.5%, and Southwest by 14.4% [6][7].

Core Viewpoint - Haixin Food's annual report for 2024 shows a slight decline in revenue and a significant increase in net loss, indicating challenges in its core frozen fish and meat product business while experiencing growth in the prepared dishes segment [1][8]. Revenue Performance - In 2024, Haixin Food achieved a total revenue of 1.706 billion yuan, a year-on-year decrease of 0.54% [1]. - The revenue from frozen fish and meat products declined by 18.17%, significantly impacting overall performance [1][6]. - Conversely, revenue from prepared dishes surged by 61.11%, reaching 482 million yuan, providing some support to overall revenue stability [1][8]. Business Trends - The revenue from the core frozen fish and meat product segment has been on a downward trend for five consecutive years, with figures dropping from 1.435 billion yuan in 2020 to 1.051 billion yuan in 2024 [6][7]. - The proportion of revenue from this segment has decreased from around 90% to approximately 60% of total revenue [7]. Capacity Expansion and Challenges - A new factory in Lianjiang with an annual production capacity of 100,000 tons for frozen fish products was completed and put into operation in July 2024, despite the ongoing decline in sales volume [7]. - The company had previously expanded capacity in response to strong performance in 2019, but has since faced a prolonged contraction in this business segment [7][9]. Financial Performance - The company reported a net loss of 43 million yuan for 2024, with the loss margin increasing by 266.05% year-on-year [1]. - Financial pressures are evident, with a 43.68% decrease in cash reserves to 156 million yuan by the end of 2024, alongside rising short-term borrowings [10][11]. Strategic Focus - In response to ongoing challenges, Haixin Food's 2025 operational strategy emphasizes "profit prioritization" through cost control, efficiency improvements, and brand building [11].

Investment Rating - The report maintains a "Strong Buy" rating for the company with a target price of 100 yuan [1][6]. Core Views - The company has shown a pragmatic adjustment in its operations and is actively building momentum for future growth. Despite short-term pressures, the strategic optimization and new product launches are expected to gradually improve the company's fundamentals [1][6]. Financial Performance Summary - In 2024, the company achieved a total revenue of 15.127 billion yuan, representing a year-on-year increase of 7.7%. The net profit attributable to shareholders was 1.485 billion yuan, up 0.5% year-on-year. In Q4 2024, revenue reached 4.050 billion yuan, with a year-on-year growth of 7.3%, and the net profit for the same quarter was 438 million yuan, reflecting a significant increase of 22.8% year-on-year [6][7]. - For Q1 2025, the company reported a revenue of 3.600 billion yuan, down 4.1% year-on-year, and a net profit of 395 million yuan, down 10.01% year-on-year [6][7]. - The company plans to distribute a cash dividend of 10.15 yuan per 10 shares, totaling 297 million yuan, resulting in a dividend yield of 4.1% for 2024 [6][7]. Product and Channel Performance - The company’s revenue from various product categories in 2024 showed mixed results: - Noodle and rice products decreased by 3.1% - Frozen prepared foods increased by 11.4% - Dishes grew by 10.7% - Agricultural and sideline products fell by 11.7% [6][7]. - In terms of distribution channels, revenue from distributors increased by 8.9%, while supermarkets, direct sales, and e-commerce saw declines of 2.4%, 4.5%, and 2.3% respectively. The new retail channel showed significant growth at 33% [6][7]. Regional Performance - Revenue growth varied across regions in 2024, with the following year-on-year increases: - Northeast: +7.0% - North China: +5.4% - East China: +6.4% - South China: +9.1% - Central China: +7.4% - Northwest: +13.5% - Southwest: +14.4% [6][7]. Profitability Metrics - The company maintained a gross margin of 23.3% in 2024, a slight increase of 0.1 percentage points year-on-year. The net profit margin for the year was 9.8%, down 0.7 percentage points year-on-year [6][7]. - In Q1 2025, the gross margin remained at 23.3%, but the net profit margin was 11.0%, reflecting a decrease of 0.7 percentage points year-on-year due to increased promotional efforts and a decline in average sales prices [6][7]. Future Outlook - The company is expected to recover growth through new products and channels, despite ongoing external demand pressures. The introduction of high-quality, mid-priced products for B-end customers and premium products for C-end customers is anticipated to drive revenue recovery [6][7]. - The EPS forecast for 2025-2027 has been adjusted to 5.19, 5.71, and 6.39 yuan respectively, with corresponding PE ratios of 14, 13, and 12 times [6][7].

Investment Rating - The report maintains a "Recommended" rating for the company [2][7]. Core Views - The company faced short-term pressure with a revenue of 1.868 billion yuan in 2024, a year-on-year decrease of 1.71%, and a net profit attributable to shareholders of 84 million yuan, down 37.67% year-on-year [3][7]. - New channels are highlighted as a growth driver, with direct sales revenue increasing by 4.34% to 809 million yuan, while distribution channel revenue decreased by 6.04% to 1.051 billion yuan [4]. - The company is expanding its customer base, with the number of major clients increasing by 8.81% to 173, while the number of distributors rose by 26.74% to 1,953 [4]. Revenue and Profitability - The company’s revenue from fried products decreased by 11.87% to 767 million yuan, while revenue from steamed products grew by 5.41% to 393 million yuan, driven by increased demand for prepared dishes [5]. - The gross margin for 2024 was 23.66%, a slight decrease of 0.04 percentage points year-on-year, and the selling expense ratio increased by 0.72 percentage points to 5.40% due to heightened competition [6]. Financial Forecasts - The company’s net profit forecasts for 2025, 2026, and 2027 are projected to be 93 million yuan, 104 million yuan, and 113 million yuan, respectively, with corresponding EPS of 0.95, 1.07, and 1.16 yuan [7][13]. - The current stock price corresponds to PE ratios of 28, 25, and 23 for the years 2025, 2026, and 2027 [7].

24 年营收/归母净利18.7/0.8 亿，同比-1.7%/-37.7%；24Q4 营收/归母净利5.0/0.02 亿，同 比-11.9%/-94.7%；25Q1 营收/归母净利4.7/0.2 亿，同比+1.5%/-38.0%，利润低预期（我们前瞻预计25Q1 归母净利同比-12%）。 24 年经销/直营渠道营收同比-6.0%/+4.3%，主要系受经济形势变化及餐饮市场竞争结构变化的影响，公 司经销渠道收入同比有所下滑，直营渠道收入增速也有所放缓。速冻食品行业整体需求平淡，短期行业 价格竞争激烈，公司阶段性折扣促销力度加大，并加大对大经销商的扶持力度，渠道库存健康度逐步改 善，24 年公司归母净利率同比-2.6pct，25Q1 同比-2.9pct。期待政策加码的背景下餐饮需求回暖，公司 后续经营有望改善，维持"买入"。 考虑外部消费环境整体平淡，公司经营阶段性承压，我们下调盈利预测，预计25-26 年EPS 0.91/1.05 元 （较前值-29%/-30%），引入27 年EPS 1.14元，考虑公司25 年仍处于调整期，我们以26 年PE 为依据给 予目标价，参考可比公司26 年平均PE 28x（Wind ...

Investment Rating - The report maintains a "Recommended" rating for the company [2][7]. Core Views - The company experienced a revenue decline of 1.71% year-on-year in 2024, with total revenue reaching 1.868 billion yuan. The net profit attributable to shareholders decreased by 37.67% to 84 million yuan [3]. - The company is facing short-term pressure, but new channels are seen as a bright spot for growth [4][7]. - The company has expanded its customer base, increasing the number of major clients to 173, which is an 8.81% year-on-year increase [4]. Revenue and Profitability - In 2024, the company's revenue from direct sales was 809 million yuan, up 4.34% year-on-year, while revenue from distribution channels fell by 6.04% to 1.051 billion yuan [4]. - The company’s gross margin for 2024 was 23.66%, a slight decrease of 0.04 percentage points year-on-year [6]. - The company’s sales expense ratio increased by 0.72 percentage points to 5.40% due to intensified competition and increased marketing efforts [6]. Product Performance - Revenue from fried products decreased by 11.87% to 767 million yuan, while revenue from steamed products grew by 5.41% to 393 million yuan, driven by strong demand for prepared foods [5]. - The company’s revenue from prepared dishes and other products increased by 21.84% to 360 million yuan, indicating a growing market for prepared foods [5]. Future Earnings Forecast - The company’s net profit is projected to be 93 million yuan in 2025, 104 million yuan in 2026, and 113 million yuan in 2027, with corresponding earnings per share (EPS) of 0.95, 1.07, and 1.16 yuan respectively [7][13].